Abstract:As the important consumers of agricultural products,urban residents’ consumption willingnesses to environment-friendly agricultural products with less pesticides and fertilizers will directly affect the healthy development of farmland ecosystem.Based on the random investigation of cognition and consumption willingness about farmland ecosystem from urban residents in Wuhan city,this paper uses CVM to analyze the urban residents’ willingnesses and payment amount in reducing the use of pesticides and fertilizers on agricultural products.The results show that when the application amount of chemical fertilizer is reduced by 50%,the urban residents are willing to buy the environment-friendly agricultural products at a price of 0.6yuan/kg higher than common agricultural products; when the application amount of pesticide is reduced by 50%,the residents are willing to buy the environment-friendly agricultural products at a price of 0.68yuan/kg higher than common agricultural products;when the application amount of chemical fertilizer and pesticide are both reduced by 50%,the residents are willing to buy the environment-friendly agricultural products at a price of 0.94yuan/kg higher than common agricultural products.There is a positive correlation among residents’ payment amount to environment-friendly agricultural products with less and less pesticides and fertilizers,their education,monthly income and number of family memebers.In particular,payment willingness in the the families with minors are much higher than that from other groups.