Ideology, behavior and value of college students are deeply impacted by factors such as economic globalization, cultural diversity, social transition and the rapid development. New media with the characteristics of interactivity, shared and permeation provides new vehicle for college students’ socialist core value development. It’s effective to improve effectiveness and pertinence of college students’ socialist core value development in the new media environment by making use of new media platform, exhibiting new media’s influence of battle position on value development, guiding college students to education themselves, constructing new platform of value development, forming joint forces of education and innovating mode of discourse.