| 重庆市荣昌区非物质文化遗产保护与传承研究 |
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| 引用本文： | 刘晓锐.重庆市荣昌区非物质文化遗产保护与传承研究[J].重庆文理学院学报,2021,40(3):35-43. |
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| 作者姓名： | 刘晓锐 |
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| 作者单位： | 重庆师范大学 历史与社会学院 考古文博系， 重庆 沙坪坝 400047 |
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| 基金项目： | 广西研究生教育创新计划项目“百色高山汉族村落的生态移民、家园重建与文化调适”（YCSW2020086） |
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| 摘 要： | 重庆市荣昌区非物质文化遗产丰富，以荣昌陶器为代表的非物质文化遗产是其响亮的名片。荣昌陶器作为中国四大名陶之一，凝结了深厚的巴蜀文化，具有独特的制作工艺与艺术价值，是当地人民喜闻乐见的地方文化精品。通过对荣昌陶器发展现状进行分析，发现其在文化发掘、组织管理、传承发扬、品牌营销等方面还存在一定的改进空间。基于此，从人才培养、旅游发展、品牌建设、合作交流、数字化建设等方面提出建议，以期赋予荣昌陶器新的发展动力，并为其他同类型非物质文化遗产的保护与传承提供借鉴参考。
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| 关 键 词： | 荣昌区 非物质文化遗产 保护传承 对策 |
Research on the Inheritance and Protection of Intangible Cultural Heritage in Rongchang District of Chongqing |
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| LIU Xiaorui.Research on the Inheritance and Protection of Intangible Cultural Heritage in Rongchang District of Chongqing[J].Journal of Chongqing University of Arts and Sciences,2021,40(3):35-43. |
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| Authors: | LIU Xiaorui |
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| Affiliation: | Department of Archaeology and Museology, College of History and Society, Chongqing Normal University, Shapingba Chongqing 400047, China |
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| Abstract: | Rongchang district is rich in intangible cultural heritage, which is represented by Rongchang pottery. As one of the four famous pottery in China, Rongchang pottery embodies profound Bashu culture, with unique production technology and artistic value. It is a local cultural boutique loved by the local people. Through the analysis of the development status of Rongchang pottery, it is found that there is still space for improvement in the aspects of cultural exploration, organization and management, inheritance and development, and brand marketing. Based on this, suggestions were put forward from the aspects of personnel training, tourism development, brand building, cooperation and communication, digital construction, in order to give Rongchang pottery new development power and provide reference for the protection and inheritance of other similar intangible cultural heritage. |
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| Keywords: | Rongchang district intangible cultural heritage inheritance and protection solutions |
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