| 左翼文学刊物非商业性出版运作的困境——以郑伯奇主编《新小说》为例 |
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| 引用本文： | 谢力哲.左翼文学刊物非商业性出版运作的困境——以郑伯奇主编《新小说》为例[J].宁波大学学报(人文科学版),2015,0(6):20-24. |
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| 作者姓名： | 谢力哲 |
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| 作者单位： | (上海交通大学 人文学院,上海 200240) |
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| 摘 要： | 左翼作家郑伯奇主编《新小说》这一反映左翼刊物在非商业性出版运作中失利的具体事例与其同事赵家璧成熟的商业出版理念与方式呈现了鲜明的差异，同时也为左翼文学潮流与市场经济的出版运营之间的关系提供一份反向的佐证。左翼刊物在文化市场上的生存传播并非纯粹依靠其政治标签，真正不可或缺的是其在商业出版领域的成功运作。只有从非商业性运作的困境中突围，实现左翼文化产品与出版市场在“生产—流通—消费—再生产”环节上的畅通，才能根本从物质层面保证左翼作品成为1930年代文艺的“主潮”。
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| 关 键 词： | 左翼刊物 郑伯奇 《新小说》 赵家璧 |
The Dilemma of Non-commercial Publishing of Left-wing Literature Works as Exemplified by New novel Edited by Zhen Boqi |
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| XIE Li-zhe.The Dilemma of Non-commercial Publishing of Left-wing Literature Works as Exemplified by New novel Edited by Zhen Boqi[J].Journal of Ningbo University(Liberal Arts Edition),2015,0(6):20-24. |
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| Authors: | XIE Li-zhe |
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| Affiliation: | (School of Humanities, Shanghai Jiao Tong University, Shanghai 200240, China) |
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| Abstract: | New novel which was edited by the left-wing writer Zhen Boqi, and which was a failure in non-commercial publishing of left-wing works, present a striking contrast with the mature commercial publishing conception and method of his co-worker Zhao Jiabi. Meanwhile, New novel also serves as a reverse testament for the relation between the left-wing literary trend and publishing management in market economy. The widespread of left-wing works in cultural market doesn’t merely rely on its political labels, but on the successful management of commercial publishing fields. Only when we break out from the plight of non-commercial operation and achieve a smooth linkage between left-wing works and publishing market (produce-circulate-consume-reproduce) can we ensure the left-wing works to be the “main stream” literature in 1930s |
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| Keywords: | left-wing works Zhen Boqi New novel Zhao Jiabi |
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