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| “重庆造”影视剧产业模式分析 | |
| 引用本文： | 邓 勇,田炆鑫. “重庆造”影视剧产业模式分析[J]. 重庆文理学院学报, 2015, 34(6): 88-91 |
| 作者姓名： | 邓 勇 田炆鑫 |
| 作者单位： | 重庆广播电视集团电视运营中心， 重庆 400039;重庆市潼南县广播电视台， 重庆 潼南 402660 |
| 摘 要： | 近年来，“重庆造”影视剧无论产量、质量和品质都在业界产生了极大影响。文章试图从产业模式角度分析“重庆造”影视剧及其产业链开发，总结出三个模式：制作与播出联合模式；本土文化与产业双赢模式；行政引导与市场运作平衡模式。 |
| 关 键 词： | “重庆造”影视剧；产业模式；产业链 |
Analysis on the Industrial Mode of Movies and TV Plays Made in Chongqing |
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| DENG Yong and TIAN Wenxing. Analysis on the Industrial Mode of Movies and TV Plays Made in Chongqing[J]. Journal of Chongqing University of Arts and Sciences, 2015, 34(6): 88-91 | |
| Authors: | DENG Yong and TIAN Wenxing |
| Affiliation: | TV Management Center of Chongqing Radio and TV Corporation, Chongqing 400039;Chongqing Tongnan Radio and TV Broadcasting Channel, Tongnan Chongqing 402660, China |
| Abstract: | In recent years, the quantity, quality of movies and TV plays made in Chongqing have great influences. From the perspective of industrial mode, the movies and TV plays made in Chongqing and the industrial series were analyzed, and three modes were summarized, the combination mode of producing and broadcasting, the win-win mode of local culture and industry and the balancing mode of administrative guidance and marketing management. |
| Keywords: | movies and TV plays made in Chongqing industrial mode industrial series |
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