| 城市空间文化视觉传播研究 |
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| 引用本文： | 张璐.城市空间文化视觉传播研究[J].长安大学学报(社会科学版),2022,0(4):88-97. |
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| 作者姓名： | 张璐 |
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| 作者单位： | (长安大学 人文学院,陕西 西安 710064) |
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| 摘 要： | 为探寻如何才能更好地建设既有国际化大城市风范,又有自身特色的城市空间,以西安作为典型个案,通过对城市空间文化的展示与传播途径分析,结合空间文化传播过程中的地理位置功能,研究城市空间文化在视觉传播过程中的产生、发展和变异机制。研究认为,城市空间文化作为物质与文化结合而成的综合呈现,是人们对于一个城市最直观的认识,也是人们接受一个城市文化的基本要素; 西安作为西部中心城市,城市空间文化在传播过程中,不仅有物质空间的原初设计理念和价值观的成分,还有人们在观看和传播过程中不断赋予它的再生意义,二者之间呈现不确定的联系; 不同类型空间文化有着不同的视觉传播途径和特征,其所蕴含的建筑文化和场所精神决定着视觉文化的传播,并对城市文化身份制造和推广发挥着直接的作用。
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| 关 键 词： | 空间文化 视觉传播 城市空间 西安 城市文化 游客 网络空间 新媒体 |
Empirical research on visual communication of urban spatial culture |
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| ZHANG Lu.Empirical research on visual communication of urban spatial culture[J].Journal of Chang'an University(Social Sciences Edition),2022,0(4):88-97. |
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| Authors: | ZHANG Lu |
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| Affiliation: | (School of Humanities, Chang'an University, Xi'an 710064, Shaanxi, China) |
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| Abstract: | In order to explore how to better build an urban space with both international metropolitan style and its own characteristics, taking Xi'an as a typical case, this paper studies the generation, development and variation mechanism of urban spatial culture in the process of visual communication through the analysis of the display and communication channels of the urban spatial culture, combined with the geographical location function in the process of spatial culture communication. The study believes that urban spatial culture, as a comprehensive presentation formed by the combination of material and culture, is the most intuitive understanding of a city and the basic element for people to accept a city's culture. As a central city in western China, Xi'an boasts of not only the original design concept and values of material space, but also the regenerative significance constantly given to it by people in the process of viewing and communication, in the communication of its urban spatial culture. There is an uncertain relationship between the two aspects. Different types of space cultures have different paths and characteristics of visual communication. The architectural culture and place spirit contained in it determine the communication of visual culture and exert a direct impact on the manufacturing and promotion of urban cultural identity. |
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| Keywords: | spatial culture visual communication urban space Xi'an urban culture tourist cyberspace new media |
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