| 中国网络媒介社会责任建设探析 |
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| 引用本文： | 胡玉璋,易鹏.中国网络媒介社会责任建设探析[J].长安大学学报(社会科学版),2015,0(4):73-77. |
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| 作者姓名： | 胡玉璋 易鹏 |
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| 作者单位： | 1.西安美术学院中国画系，陕西西安710065； 2.西安理工大学马克思主义学院，陕西西安710054 |
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| 摘 要： | 网络媒介社会责任建设是规范传播秩序、形成正确网络舆论工作格局的重要举措。针对中国在网络媒介社会责任建设过程中存在着部分网络媒介道德伦理底线缺失、道德责任主体严重缺位、违反新闻真实性原则、出现舆论导向错位、舆论内容不健康、传播秩序不规范等现象，认为应从自律和他律、道德与法律等多重路径去规制网络媒介的传播行为，使网络媒介真正承担起维护社会公共利益、维护“道义良心”的社会责任。
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| 关 键 词： | 网络媒介 社会责任建设 网络舆论 新闻真实 |
Exploration on the social responsibility construction of Chinese internet media |
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| HU Yu-zhang,YI Peng.Exploration on the social responsibility construction of Chinese internet media[J].Journal of Chang'an University(Social Sciences Edition),2015,0(4):73-77. |
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| Authors: | HU Yu-zhang YI Peng |
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| Affiliation: | 1.Department of China Painting, Xi’an Academy of Fine Arts, Xi’an 710065, Shaanxi, China;2.School of Marxism, Xi’an University of Technology, Xi’an 710054, Shaanxi, China |
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| Abstract: | The construction of Internet media’s social responsibility is a significant measure to regulate communication order and form a correct work pattern on network public opinion. In face of phenomenon such as missing of some network media ethics bottom line, absence of moral responsibility, serious violation of the principle of news authenticity, misplaced guidance on public opinion, unhealthy public content, and irregularity communication order in the construction process of Chinese internet media’s social responsibility. The paper shows that multiple measures such as self-discipline and external control and morality and law should be taken to regulate communication behavior of network media, which makes the network media take the responsibility to safeguard the public interest, and maintain a “moral conscience” of social responsibility. |
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| Keywords: | network media social responsibility construction network public opinon news authenticity |
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