| 乡村旅游:美国经验与中国借鉴 |
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| 引用本文： | 朱寅健.乡村旅游:美国经验与中国借鉴[J].西华大学学报(哲学社会科学版),2020,39(2):66-73. |
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| 作者姓名： | 朱寅健 |
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| 作者单位： | 上饶师范学院历史地理与旅游学院 江西上饶 334000 |
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| 摘 要： | 我国乡村旅游近年来虽取得了长足的发展，但仍存在“吃餐饭，打圈牌”等诸多问题。而美国乡村旅游以城市化与工业化“双轮驱动”，并以乡村俱乐部、乡村文化旅游、农业旅游和门户社区旅游为主导的多元业态体系在世界上独树一帜。典型经验上，美国注重乡村文化与生活方式的展现来引导游客参与体验；强化政府和高等院校对乡村旅游产业的重要推动作用；重视法治在乡村旅游发展中的保障作用并将可持续发展视为乡村旅游开发政策的核心原则。在我国乡村旅游消费需求个性化、产业升级扩容与提质增效的新时代背景下，美国乡村旅游发展的成功经验值得我国借鉴，其中在建设以农村人和乡村文化为中心的特色景区，反思主流文化中的农民与乡村形象并积极改善，营造规范、健康、可持续的乡村旅游市场环境，塑造有限主导、顺市而为的服务型政府角色等几个方面的经验借鉴对于提升我国乡村旅游产业的整体水平、竞争能力、全球影响力、可持续发展能力以及实现乡村振兴有着重要现实意义。
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| 关 键 词： | 美国乡村旅游 中国乡村旅游 旅游+ 乡村治理 乡村振兴 旅游扶贫 |
| 收稿时间： | 2019-10-11 |
Rural Tourism:The Experiences of the United States and Reference for China |
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| ZHU Yin-jian.Rural Tourism:The Experiences of the United States and Reference for China[J].Journal of Xihua University:Philosophy & Social Sciences,2020,39(2):66-73. |
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| Authors: | ZHU Yin-jian |
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| Affiliation: | School of History, Geography and Tourism, Shangrao Normal University, Shangrao, Jiangxi, 334000, China |
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| Abstract: | Although rural tourism in China has made great progress in recent years, there are still many problems such as “eating meals, playing circle cards” and so on. However, rural tourism in the United States is driven by urbanization and industrialization, and a diversified business system dominated by rural clubs, rural cultural tourism, agricultural tourism and portal community tourism is unique in the world. In typical experience, the United States pays attention to the display of rural culture and lifestyle to guide tourists to participate in the experience; strengthens the important role of government and institutions of higher learning in promoting rural tourism industry; pays attention to the role of the rule of law in rural tourism development and regards sustainable development as the core principle of rural tourism development policy. Under the background of the new era of individuation of consumption demand of rural tourism in China, the upgrading and expansion of industry, and the improvement of quality and efficiency, the successful experience of rural tourism development in the United States is worth learning from in China. Among them, we should build a characteristic scenic spot centered on rural people and rural culture, reflect on the image of rural people and rural people in the mainstream culture and actively improve it to create a standardized, healthy and sustainable rural tourism market environment In order to improve the overall level, competitiveness, global influence, sustainable development ability of rural tourism industry and realize rural revitalization, it is of great practical significance to shape the role of limited leading and service-oriented government. |
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