Sexy women sports fans: femininity,sexuality, and the global sport spectacle

In recent years the relationship between women and sport fandom has undergone significant shifts. The rapidly changing sphere of global sport is seen to offer women newly visible roles in the global sport economy as fans, broadcasters, celebrity athletes, and media personalities. In light of calls for greater inclusivity and diversity in sport, this paper examines the emergence of new forms of “sexually empowered” female fandom, which situate women as active participants in the sporting spectacle. Whereas sexy women who followed men’s sport or male athletes were once derided as “groupies,” thus socially marginalised and excluded from identification with sport fan communities, I argue that the sexy sport fan has emerged in the context of post-feminism as a visible and necessary type of feminine fan identity to meet the needs of the global sport economy. This study extends feminist sport media analysis beyond its focus on how female athletes are represented whilst also contributing new insights to sport fan research by analysing how female supporters are constructed through mediated accounts in terms of gender, sexuality, and nation.     

Whose sexuality is it anyway? Women’s experiences of viewing lesbians on screen

While critical analyses of media representations of lesbians continue to grow, less attention is paid to audience responses to those representations. This paper explores women’s experiences of viewing lesbians on screen, analysing qualitative data from focus groups with audiences of a women-only film season screened in a UK cinema: “Lesbians on Screen: How Far Have We Come?” We consider how the internalisation of the “male gaze” complicates some women’s viewing of lesbian characters and how women attempt to challenge and resist that gaze through their viewing practices and strategies. We discuss audience creativity in re-signifying representations of women, as well as other strategies including choosing to view privately or in women-only spaces. These acts of resistance disrupt the dominance of the male gaze, patriarchal cinema spaces, and reception of images on screen. By examining women’s reflections on the experience of being in a women-only audience, a unique cinema space that “felt free” of conventional constraints of heteronormativity and patriarchy, this paper also examines how the gendered cinema space affects audience experiences.     

Taking time between g-string changes to educate ourselves: Sinéad O’Connor,Miley Cyrus,and celebrity feminism

This article examines the feminist response to a 2013 online “feud” between singers Miley Cyrus and Sinéad O’Connor that began when Cyrus connected the video for her single “Wrecking Ball” to O’Connor’s video for “Nothing Compares 2 U.” O’Connor’s response criticised Cyrus’ sexualised image, and the exchanges that followed sparked debate among feminists over the limits of sexual “agency,” and the sexual politics of feminism. This took place within a wider media context that has seen an apparent increase in female celebrities explicitly identifying themselves as feminist. Critics of this “celebrity feminism” argue that the sexualised star systems of its proponents are at odds with the aims of feminist politics. This article draws on post-structuralist feminist theory to question the positioning of celebrity feminism as exterior to an imagined “feminist movement.” Using the Cyrus/O’Connor feud, I argue that such a binary potentially reaffirms the structures of power that feminism seeks to oppose, and ignores the ways celebrity culture and contemporary media practice might combine to produce new understandings of the field of feminism.     

The mommy wars: on the home front and waged abroad

Anne-Marie Slaughter’s Atlantic article “Why Women Still Can’t Have It All,” published in 2012, generated huge response, well beyond what already has become typical in the intensifying mommy wars in the United States. It also drew considerable attention globally. Within one week of publication, Slaughter’s “lament” attracted a million readers. Slaughter’s explanation of why she quit her high powered job, and then Yahoo’s choice of the then-pregnant Marissa Mayer as its new chief executive, provoked another round of mommy wars. The research reported here on how journalists dealt with the controversy compares the US, with its tradition of heated controversy over working mothers and neoliberal opposition to structural supports for families, and Israel, where attention to Slaughter was somewhat surprising, given the presumption in Israel that mothers will work outside the home. Journalistic discourse in both countries tended to frame the work–home conflict as a women’s issue, to be addressed by women journalists, and not men. Moreover, writers tended to address the issue anecdotally, in terms of personal experience but ignoring structural issues and structural solutions and ignoring how solutions for middle-class professional women or women at the “center” may not work for other kinds of women.     

Critical feminist hope: the encounter of neoliberalism and popular feminism in WWE 24: Women’s Evolution

Scholarship has pointed to contemporary feminism’s popularity and cultural “luminosity.” While this research has highlighted the limitations of feminist politics in a context of neoliberal individualism, this paper seeks to ask what possibilities for critiques and transformation of gender inequalities might be enabled by feminism’s visibility in neoliberalism. Using a framework of critical feminist hope, we highlight that capitalism’s embrace of feminism inarguably limits its political scope, but it may also open up opportunities for new forms of representation. To illustrate this, the paper analyses WWE 24: Women’s Evolution, a “brandcasting” documentary made to mark the rebrand of the sport entertainment promotion’s women’s division in 2016. While never naming it directly, the documentary draws heavily upon the signifiers of popular feminism. Although this mobilisation is often highly limited, a critically hopeful feminist reading allows us to move beyond dismissing this text as an example of feminism’s “co-optation” by neoliberalism. We highlight the documentary’s scathing critique of past failings in the representation and treatment of women performers, and, more importantly, the way feminism is used to make the case for corporate re-structure and change.     

Dividing women: the framing of trafficking for sexual exploitation in magazines

Each year thousands of women are trafficked for sexual exploitation. To understand how the mass media represent trafficking, a qualitative framing analysis of magazines, published from 2000 through to 2010, was conducted. Results showed magazines presented complementary frames of victimization and benevolence. Magazine articles shed light on trafficking, which operates in society’s shadows and is far removed from many people’s lives, but articles reinforce hierarchies and divisions: between women and men; among women; and among “good” prostitutes who deserve help and “bad” prostitutes who do not. Articles imply that the problem of trafficking is one of individual vulnerability, which can be remedied by charitable efforts, and ignore the larger cultural, political, economic, and educational systems of sex discrimination. Traffickers and men who buy sex were largely absent from magazine stories, and focus on the sale of sexual services, rather than the purchase, emphasized women’s role in the trafficking process while making men’s roles invisible. Because the mass media can shape public opinion and public policy, such incomplete reports may lead to ineffective policies.     

Underneath we’re angry: feminism and media politics in Britain in the late 1970s and early 1980s

In the late 1970s, a billboard advertisement for Gigi underwear was installed at street level in various British cities. It depicted a woman in a trench coat walking on the street at night and looking defiantly at the camera. A second image portrays her unbuttoning her coat and revealing her underwear. A caption reads “Underneath they’re all Lovable.” This billboard evoked a wave of feminist opposition exemplified by Rosalind Coward’s essay “Underneath we’re angry” attacking the Gigi advertisement for being an invitation to rape women as well as photographic works by The Polysnappers condemning the ad. This article contextualizes the passionate resistance to the Gigi advert within the time’s feminist debates, which characterized media images as oppressive towards women, the discourse around the ideological functioning of advertisements, debates on “the sexual politics of representation,” the political role of photography, social historical events, and the political significance of the street.     

“Emasculation nation has arrived”: sexism rearticulated in online responses to Lose the Lads’ Mags campaign

In the spring of 2013 a British feminist campaign sought to have men’s magazines, such as Zoo, Nuts, and Loaded, removed from the shelves of major retailers, arguing that they are sexist and objectify women. The campaign—known as Lose the Lads’ Mags (LTLM)—received extensive media coverage and was the topic of considerable public debate. Working with a data corpus comprising 5,140 reader comments posted on news websites in response to reporting of LTLM, this paper explores the repeated focus on men and masculinity as “attacked,” “under threat,” “victimised,” or “demonised” in what is depicted as a sinister new gender order. Drawing on a poststructuralist feminist discursive analysis, we show how these broad claims are underpinned by four interpretative repertoires that centre around: (i) gendered double standards; (ii) male (hetero)sexuality under threat; (iii) the war on the “normal bloke”; and (iv) the notion of feminism as unconcerned with equality but rather “out to get men.” This paper contributes to an understanding of (online) popular misogyny and changing modes of sexism.     

Incongruous encounters: media representations and lived experiences of stay-at-home mothers

This article juxtaposes mediated representations of stay-at-home mothers (SAHMs) with accounts of twenty-two UK -educated middle-class SAHMs. It exposes a fundamental chasm between media constructions of women’s “opting out” of the workplace as a personal choice, and the factors shaping women’s decisions to leave a career, and their complex, often painful consequences. The juxtaposition highlights three aspects largely rendered invisible in current representations of SAHMs: (1) the influence of husbands’ demanding careers and work cultures on their wives’ “choices” to not return to paid employment; (2) the issue of childcare; and (3) women’s immense unpaid domestic and maternal labour. Although media representations often fail to correspond to middle-class SAHMs’ lives, they shape their thinking and feelings and reconstruct their deepest yearnings and sense of self. In particular, SAHMs speak of feeling invisible, lacking confidence, and being silent and silenced. I conclude by discussing how the disconnect between media representation and SAHMs’ experience may be enhancing and sustaining their silence, which supports and re-secures a patriarchal capitalist system, and by reflecting on the role of feminist media research to voice the lived experience of gender inequality.     

Media framing of trolling and online abuse: silencing strategies,symbolic violence,and victim blaming

This article draws on British newspaper reports in order to demonstrate that trolling, and the media’s subsequent framing of trolling, involves “silencing strategies.” It is important to examine how trolling is discussed within the media to understand how it might frame public opinion, debate, and action, and implicitly victim blame. The article presents findings on the forms of (online) abuse and behaviours related to trolling in media reports, including rape threats, death threats, and body shaming. It also explores the media portrayal of victims of trolling, and the advice given concerning how to respond to trolls. To comply with the message to women, which is propagated in media and popular discourses: “do not feed the troll” means that “symbolic violence” is exercised with the complicity of the victim(s) of trolling, which has broader implications.     

Women's Experiences of Work in the Iranian Broadcast Media (IRIB): Motivations,challenges, and achievements

This paper examines Muslim women's work experiences in the Iranian broadcast media (IRIB) through a study of their motivations, challenges, and achievements. These women have resisted family and social constraints that prevent them from working in broadcast media; (re)constructed a new identity for themselves as Muslim women active in modern media; reformed some restrictions and pushed back conservative norms and regulations in the organization; and improved the representation of women in the broadcast media. Before the 1979 revolution, many religious communities and families were deeply skeptical about film and broadcast industries. It was deemed that such media were instruments of decadence and “Westernization.” For many practicing Muslim women, working in the broadcast media at that time was not an option. Since the 1979 revolution, and the assumption that the media has become “Islamic,” many religious women have begun working in broadcast media. Using data from thirty semi-structured interviews with these women, it can be seen that Iranian Muslim women have negotiated a better space in IRIB, although they are still far from equal with men. These women have constructed new, complex identities that go beyond simplistic dichotomies such as traditional/modern, submissive/liberated, and religious/secular.     

“Granny” au pairs in online French news media: a crueller shade of optimism?

This article examines the French media representation of low-cost live-in “granny” au pairing services available to French families in France and abroad. It argues that the French news broadcast media repackage “granny” au pairing as positive ageing while underplaying its status as work. The media not only gloss over the low (or no) payment these older single women receive, but also sidestep the precarious economic conditions which motivate them to undertake this work. Instead of portraying au pairs as underpaid workers, it promotes au pairing as “good-life fantasies” and au pairs as active agers. “Granny” au pairs are framed as glamorous, adventurous tourists, or as devoted super grannies. Following Lauren Berlant’s notion of “cruel optimism,” I argue that the media promote these fantasies despite the lack of evidence of reciprocity in the au pairs’ surrogate family relations and working arrangements. There is a sense of cruel optimism in the way these fantasies deny the reality of au pairing as work, assume that older citizens should find private solutions for inadequate pensions, and reinforce the idea that constant activity is what is required of older single women.     

“Sober encounters”: the neoliberal logics of human rights documentary and Indian feminist documentary filmmakers

“Sober encounters” examines the market-defined encounters between Indian feminist documentary filmmakers and global humanitarian and media commissioning and funding agencies. Drawing from interviews conducted with Indian filmmakers, the essay looks closely at the seemingly sober aesthetic and ethical imperatives of these agencies and their impact on the production and distribution of rights-based feminist documentary film in India. Further, I present the figure of the “transient subject” and posit that it is one apprehended by market-friendly representational regimes to legitimate a neoliberal rights discourse. I argue for a deeper examination of these representational regimes and their attempts to de-radicalize the visual cultures of women’s rights.     

After September 11

A major question in studying the relationship between mass media and society is whether mass media are agents of social change or reinforcers of the status quo. This study examined media portrayal of women to explore the relationship between the media and society within the Chinese context. Through a content analysis of 352 cover pictures of Women of China, China's official English women's magazine for foreign publicity, the authors investigated whether and how the media portrayal of Chinese women relates to China's social changes. Our findings show that the image of Chinese women presented by the covers of Women of China is to a large extent influenced by the socio-economic and political-ideological changes in China. Rather than a literal portrayal of the “reality,” it is a symbolic representation of the Chinese women created through the interaction of party ideology, editorial policy, and readers' taste as well as the changing reality of Chinese women's life and work. The interlocking of party control and societal influences has determined the typical images of “Chinese Women” suited to particular periods of time in the contemporary Chinese history.     

The best friend,the boyfriend,other girls,hot guys,and creeps: the relational production of self on Tumblr

This article interrogates how youthful feminine selves are relationally articulated by reference to post-feminist economies of value on the blogging platform Tumblr. I examine a public on Tumblr in which everyday experiences in young women’s lives are narrated through reaction-GIF blog posts. Combining GIFs and captions, the posts capture moments ranging from the rage “when I see some chick getting all flirty with my crush” to the self-satisfaction “when my bestie and I congratulate each other on being the most attractive betches in the room.” In this context, post-feminist individuality is relationally made in two principal ways: through implicit assumptions of the reader as “spectatorial girlfriend” who is able to understand and “get” the references in the posts; and through the key social figures of the best friend, Other girls, hot guys, creeps, and the boyfriend, who are reconfigured as resources through which to tell a normative post-feminist self. Such techniques of conversion and use demonstrate not only that young women are labouring to demonstrate selfhood within frameworks of post-feminist normativity, but that post-feminist cultures also construct social knowledges which young women use to connect with imagined others.     

(Un)ethical practices: intimacy and Internet in the media coverage of the Ashley Madison hack

In the summer of 2015, the “cheating website” known as Ashley Madison came under scrutiny, as a group calling itself the Impact Team revealed users’ private information. This case study explores the controversy’s Canadian media coverage and sheds light on the main discourses about intimacy and the Internet that were made visible during this event. It interrogates how cheaters, hackers, and the company were represented. To varying degrees, the mainstream press condemns the cheaters, the hackers, and the company for their behaviour. The article also addresses the ways intimate practices are politicized and commercialized in the digital context, including a discussion of the emphasis on “privacy.” To conclude the article, I discuss the transparency and privacy issues implicated in digital intimacies and the power–knowledge (im)balance implied by hackers’ online anonymity.     

Iron lady to old lady: the neutering of James Bond’s M

Abstract

This paper contradicts interpretations of James Bond’s M, played by Judi Dench, as a feminist triumph. Through a focus on aging, it argues that the initially powerful M is ultimately reinscribed into patriarchy. In Dench’s eight films, M undergoes two processes of age-based reconfiguration: “post-sexualization” and “domestication.” Drawing on Mulvey’s and Butler’s psychoanalytic theories, this paper shows that, early on, M is post-sexualized as she is distanced from youthful femininity and aligned with phallic masculinity. Following this, and contrary to consensus that M’s domestication began in the Daniel Craig era, this paper contends that by the middle of the Pierce Brosnan era, M’s power is already exposed as a façade and she consequently enters the maternal realm. Expanding on Tasker’s writing on women in action films, this paper details how M’s authority not only shifts entirely into the maternal sphere but is also systematically stripped until she becomes a peculiar mother-child. Finally, this paper identifies an emerging pattern within popular media of turning Ma’ams to Moms to martyrs. Evidence is taken from Dench’s final Bond films and other contemporary action film series (Star Wars, The Hunger Games, and Divergent). This paper concludes that age has become a post-feminist strategy to neuter powerful women and return them to patriarchal and heteronormative frameworks.     

“The Consummate Material Girl?”

This paper examines one facet of the media persona of high profile South African liberation struggle figure, Winnie Madikizela-Mandela: how English-language media represented her conspicuous consumption during a monumental decade in the country's history, the 1990s. In the framework of theories of post-coloniality and intersectionality, the paper analyses the discourses in a corpus of thematically coherent media texts featuring Winnie's lifestyle and consumption practices. Media narratives of Winnie's taste for “diamonds,” “champagne,” “mansions,” and “expensive clothes” are deconstructed as ideologically loaded and influenced by racialized and gendered power struggles. The extent to which Winnie is presented as having “sold out” on the liberation struggle and having “bought in” to neoliberal values is theorized in the context of the politics of wealth and poverty in a newly liberated society.     

Times for birth: chronic and kairotic mediated temporalities in TLC’s A Baby Story

Despite repeated acclaim within the television industry, feminist media scholars have argued that TLC’s long-running program, A Baby Story, disciplines women into selecting obstetrical intervention by offering a standard episodic structure for understanding a complex birth experience. This article thickens this line of inquiry by arguing that TLC uses a narrow, but decipherable, range of temporalities to leverage biomedicine’s claim to childbirth. Drawing on the rhetorical concepts of chronos as narrative duration-time and kairos as interruptive moments of possibility, I argue that episodes are structured by a chronic articulation of “family completion” and “hospital biomedical duration” that conditions women to expect a kairotic interruption of selected birth plans. I conclude with implications for studying birth temporalities and rhetorically crafting women-centered birth narratives.     

Schooling the public on boys: the ongoing salience in media representations of the “crisis” in boys’ education

This paper explores the salience of the “crisis” in boys’ education as it is articulated in Australian print media. We will consider the ways in which this crisis is expressed through a gendered language which simultaneously represents boys as “forgotten” by teaching practices thought to be prioritising girls’ learning, and as an equity (disadvantaged) grouping who require specialised teaching methods different from those currently offered within the Australian school system. Further, we will examine the extent to which feminist-inspired reforms in education are either implicitly or explicitly referenced as an explanation for boys’ apparently poor education attainment, and relatedly consider the work of “experts” supporting claims of a pro-feminine bias that adversely affects boys’ learning outcomes, particularly those experts offering neurological or psychological/cognitive findings which assert a biological basis for gender difference. In this context, we argue that rather than advancing gender equity in schools, popular public discourse, as presented in Australian print media, reinforces and perpetuates notions of gender difference and masculine entitlement.