Mediating Feminism

This study attempts to understand how A-level media studies plays a role in girls' navigation through today's postfeminist media culture. Of particular interest in this article is to identify the ways in which students cultivate a feminist (as opposed to postfeminist) sensibility through their experiences in media studies. Classroom observations were conducted across three UK institutions. Further data were collected by means of semi-structured interviews with fifteen girls and four educators. Findings suggest that students adopt a feminist voice when discussing young girls' relationships with media and when articulating their own desires for a career and for equality in the domestic sphere. A postfeminist voice, however, persists in their understandings of natural sexual difference and the reclamation of adult women's sexual subjecthood. Interviewees express hesitation to adopt the feminist label, and educators rarely address feminism as a main topic in the classroom. Though the media studies classroom is a site which improves the awareness of existing gender inequalities, suggestions for updated classroom content are considered to improve the development of girls' feminist sensibility, including a clearer and more detailed exploration of transitions from girlhood to womanhood, and a clarification of the media's role in naturalising gender differences.     

Teaching Students to Challenge the War-as-Justice Rhetoric

This paper will examine former supermodel Tyra Banks as a contemporary “celebrity entrepreneur,” focusing on Banks' recent shift from television persona to multimedia icon within a neoliberal popular culture. I argue that our contemporary new media environment, marked by convergent media texts, self-branding, and interactivity, provides an ideal space for Banks to produce and globally circulate her postfeminist star text. Through her websites, Facebook, and Twitter confessionals, Banks is able to successfully navigate the contradictory discourses that insist female celebrities be both “authentic” selves while maintaining a disciplined, hegemonic femininity that becomes legitimized and naturalized. I conclude that while Banks' mobilization of a hypervisibility and sense of individual agency generates an authenticity that may resonate with her fans, she remains contained by the neoliberal and postfeminist discourses that allow her to have such a prominent Internet presence. Consequently, this paper serves to raise unexplored questions about the relationship between celebrity culture, postfeminist and neoliberal subjectivities, and new media.     

Television crime series,women police,and fuddy-duddy feminism

This essay argues that Prime Suspect has become a canonical text for feminist television studies and that Helen Mirren's performance of Lynda La Plante's creation has provided an influential template for television, and the broader culture, to imagine what a senior female police officer is like. So Jane Tennison is important not only within the depicted world of the “canteen culture” of the police in Prime Suspect, but also within the broader context of television production where she has demonstrated that crime shows with female leads can be extremely successful. Juxtaposing Prime Suspect with two later “girly” British TV police series, I ask how we might approach the “daughters of Jane Tennison” found in series such as Ghost Squad (2005) and Murder in Suburbia (2004–2006). Are these “postfeminist” shows? I argue that attention to these programmes can productively inform our understanding of what is entailed for women in not being “fuddy-duddy,” and my comments thus engage, in the continuing debate about the utility and periodisation of the notion of “postfeminism.”     

My Job is Me

My aim in this paper is to think through a number of issues concerning the relationship between postfeminist/neoliberal brand culture, celebrity femininity and commodified authenticity. Using the case study of British glamour model and media mogul Katie Price, I suggest that the affective and commercial appeal of postfeminist celebrity culture depends on the commodification and gendering of authenticity whereby the currency of “realness” in the current media economy is harnessed to neoliberal and postfeminist expressions of (self-)branding, entrepreneurship and feminine agency. I argue that the “Katie Price” brand makes use of a series of authenticating strategies to involve consumers in the construction and assessment of postfeminist celebrity subjectivity. In particular, I focus on three tropes that occur in conjunction with this type of authenticity in consumption: personal narrativization, class groundedness, and entrepreneurial/plastic femininity.     

Pleasurable critiques: feminist viewership and criticism in Feminist Frequency,Jezebel, and Rosie Recaps

In an introduction to her webseries Tropes vs Women in Video Games, critic Anita Sarkeesian makes a disclaimer: “This series will include critical analysis of many beloved games and characters,” she says “but remember that it’s both possible, and even necessary, to simultaneously enjoy media while also being critical of its more problematic or pernicious aspects.” Sarkeesian’s statement pre-empts a common complaint made of feminist criticism: namely, that it inhibits the consumer’s pleasure in her or his favourite texts. In this paper, I argue that feminist criticism is in fact intrinsic to many viewers’ enjoyment in popular culture. Surveying texts such as Feminist Frequency, Jezebel, and the television recap series Rosie Recaps, I develop the concept of pleasurable criticism as a way of describing the increasingly visible modes of feminist enjoyment discernible in the broader culture. By identifying pleasurable criticism as a viewing practice, this paper demonstrates how feminist criticism can be constitutive of rather than extrinsic to pleasure.     

Discriminating taste: maintaining gendered social hierarchy in a cross-demographic fandom

To explore the role of hierarchical taste culture discourses in cross-gender media fandoms, this article considers “Bronies,” the adult, largely male fandom of girls’ animated series My Little Pony: Friendship Is Magic. This fandom’s presence has often been identified as a significant gender taste norm violation with positive feminist implications. The authors’ open-ended qualitative survey of 2915 Bronies reveals this fandom extensively uses discourses of “quality” and hierarchical value to legitimate their interest in the series, and that in articulating its value, the fan culture reinscribes taste and gender hierarchies. Our findings show that by deploying masculinized taste norms, Bronies maintain traditional taste hierarchies within their gender-atypical fandom and marginalize the very audience and viewing culture from which My Little Pony: Friendship Is Magic originated. Rather than indicating an open-minded, stereotype-defying attitude toward girls’ media culture more broadly, fans often articulate the series’ value by denigrating other girls’ media texts. While unexpected fandoms may support cross-demographic viewing, we argue that these fandoms can nonetheless maintain gendered taste hierarchies that have marginalized women and are not as feminist as they appear at first glance.     

Feminist Discourse and the Hegemonic Role of Mass Media

There has been a notable cultural trend in which feminist concerns are conveyed through many popular culture texts in South Korea since the early 1990s. Many different social groups and organizations have been engaged in the formation of feminist discourse in popular culture, among them the mainstream media. To broadly address the role of media in incorporating feminist discourse within the dominant ideology in specific socio-economic contexts, the research sought to identify the ways in which feminist discourse was generated and/or assimilated into the dominant ideology in newspaper content about the messages in the two television dramas Lovers (1996) and The Woman Next Door (2003) and other socio-cultural phenomena surrounding the dramas. Newspaper content became more favorable to the sexually liberated female characters and acknowledged changing gender roles as a current socio-cultural trend. However, it never questioned the nuclear family system itself—which occupies the hegemonic realm in patriarchal capitalist society.     

Guerrillera Editorship enacts the decolonial imaginary of Chicana editors

This project examines the editorial practices of former Chicana editors of a bilingual, alternative, activist Chicana/Chicano college student newspaper, mapping out the ways Chicana feminist epistemologies shaped their editorial praxis. Grounded in the decolonial imaginary of seven Chicanas, we identify a praxis we call Guerrillera Editorship in which Chicana editors integrate their leadership, advocacy, and written work within a muxerista orientation in order to work communally to honor the testimonio of contributors, strive towards social justice, and draw attention to Chicana issues. This work enhances an existing scholarly record that analyzes the rhetoric of Chicana feminists, but lacks an analysis of Chicana-led media production. By contextualizing the efforts of these contemporary Chicana cultural workers within the history of Chicana feminist print media, and drawing on Chicana feminist theories to guide the methodology and analysis of this project, we offer a Chicana-centered editorial activism whose decolonial underpinnings counter masculinist leadership styles and offset mainstream editorial practices.     

Pop,Porn, and Rebellious Speech

In Excitable Speech, Judith Butler contends that rebellious speech constitutes a “risk taken in response to being put at risk, a repetition in language that forces change.” With this in mind, this article examines the politics of employing and altering the language and imagery of “porn” in texts and multi-media performances of (post-)feminist (pop-)artists. The discussions about Elfriede Jelinek's novel Lust in the early 1990s exemplify the difficulties associated with transforming the language of pornography into rebellious feminist speech. The text received extensive media attention, but most critics felt ambivalent about Jelinek's attempt to create artificial, repetitious, pornographic speech and questioned the text's ability to foster any kind of “change.” At the beginning of the twenty-first century, the multi-media performances of Charlotte Roche and Reyhan Sahin aka Lady Bitch Ray again triggered discussions about feminism, pornography, body politics, and sexual expression. Their provocative pop-performances use multiple media outlets, TV, music, and electronic media. They are commercially successful and mainstream media understand them as challenging social conventions. This essay critically examines the politics of Jelinek's, Roche's, and Sahin's texts and performances and contextualizes the politics of their rebellious speech within discussions about social roles, gender, and sexuality.     

“May the Force be with Katie”

Responding to the 2010 media discourse around Katie Goldman—a ten-year-old Star Wars fan bullied for her interest in something perceived to be “for boys”—this essay investigates the relationship between industrial logics of media franchising, postfeminist culture, and the vernacular participation of social media users in regulatory ideologies of gender and sexuality. Reading mediated public performances of support for Katie against the hyper-feminized, industrially-produced “princess” media culture she seemingly rejected, as well as the sci-fi fashion shop HerUniverse that opened up a feminized space of fan subjectivity in the marketing of the Star Wars Star Wars (1977). Film. George Lucas (dir.), Twentieth Century Fox, US. [Google Scholar] franchise, we can see how the transgression of normative consumer ideals by girls became re-inscribed within postfeminist and heteronormative gender roles. While celebrating unruly girl science fiction consumers as “different,” both industry and vernacular media cultures repositioned these figures in relation to beauty, princesses, heteronormative romance, and other postfeminist (but traditionally feminine) ideological frames.     

“Nothing Hurts the Cause More Than That”

The final season of the television series Veronica Mars was marked by a narrative shift from an apparent investment in supporting feminist values to a virulent attack on US feminism. This shift reproduces several of the tenets central to the discourses of the backlash, including the views that feminism promotes hostility towards men, that it has betrayed women rather than advocating on their behalf, and that feminist liberation comes at a tremendous personal cost, which leaves women miserable and unfulfilled. This essay examines the show's transformation into a backlash text within the context of the pressure reportedly placed on writers and producers to increase ratings in order to avoid cancellation. It argues that because the series's reproduction of backlash rhetoric can be read as reflective of the popular view that feminism is antithetical to the values of the US cultural mainstream, it illustrates the influence of the backlash on US market forces, as well as on US popular culture. It also suggests that, in the process, the series reveals a great deal about the ways in which profit motives intersect with, and possibly override, ideological considerations in the production of popular culture texts.     

Rape,storytelling and social media: how Twitter interrupted the news media’s ability to construct collective memory

Abstract

This study, using the Mary Kay LeTourneau interview on ABC’s 20/20 television program, investigates how social media coupled with citizens’ voices interact with mainstream media in the telling of a story and the construction of collective memory. Grounded in discourse analysis, this research examines the 20/20 story and accompanying Twitter conversations to understand how dominant and feminist ideologies about gender, rape, sexual violence, sexuality, and love are presented and (re)articulated in these texts. In doing so, this study considers how a newly opened public sphere via social media may have the capabilities to influence our collective memories and remove some of this long-held power away from traditional mainstream media.     

Monstrous schoolteachers: women educators in popular cultural texts

From the drooling Mrs Green in the children’s picture book, The Teacher from the Black Lagoon to the best scarer of all time, Dean Hardscrabble from Monsters University, monstrous female teachers leap out from around the corners and under the desks of popular imaginings of school. In this paper, I focus on the figure of the female monster teacher in popular cultural texts and media produced for and/or consumed by North American youth, including picture books, television, film, and other cultural texts. Although these monster teacher narratives are produced for children and youth, they also work as a form of popular pedagogy for adults. The stakes of these representations are many, including the misogynistic representation of women in power as monstrous, the devaluing of teaching as “women’s work” or “child care,” and, the figuring of boys as “in crisis” in relationship to a predominately female workforce. I argue that, the female monster educator in popular cultural texts offers a corporeal curriculum that seeks to discipline the body of the teacher and to obfuscate the radical potential of teachers as professional women.     

“Exciting” and “borderline offensive”: bloggers,binaries, and celebrity feminism

Feminism is “cool” like never before in popular culture and celebrity feminism is arguably the most visible manifestation of this currently chic status. Some scholars and commentators see this as evidence of a global feminist resurgence; others critique it as empty and devoid of political traction. The hypervisibility of celebrity feminism makes it an ideal site to explore sense-making of contemporary feminism. Long-standing feminist debates about sexuality, intersectionality, and commodification cohere around the figure of the celebrity feminist, and are debated amongst media commentators, feminists, and celebrities themselves. We analyse blogs and comments sections as a particular site where meanings of celebrity feminism are constructed and contested in the everyday. Our analyses underline the operation of a good/bad binary that constituted celebrity feminism as “other” to an imagined authentic, politically engaged feminism, although consensus about what constitutes an authentic feminist was elusive. However, celebrities were not always positioned as “other,” with the recognition that celebrities share with all women the contradictions and demands of inhabiting a postfeminist media culture. Our findings emphasise the need for a nuanced approach to theorising and understanding celebrity feminism’s relationship with other feminisms and its implications for feminist practices and identifications.     

Girls’ “New Femininity” Refusals and “Good Girl” Recuperations in Soap Talk

The “new femininities” produced in postfeminist media confront girls with complex and challenging subjectivities that reach into the spaces where girls engage in their own productions of self. Feminist scholarship has interrogated and critiqued the “girl” produced in postfeminist popular culture texts, highlighting her internal contradictions and often problematic re/production within the heterosexual matrix. Yet, despite an intensified focus on girls featured in popular culture, the ways that girls themselves make sense of the “girl” in contemporary femininity texts has been relatively neglected. Viewing girls' sense-making of femininity in popular culture texts as crucial in the process of their subjectivity or self-production, in this paper we examine pre-teen girls' negotiations of femininity through their talk about Scarlett, a main teen girl character in a New Zealand soap drama. Our analyses and discussion focus on girls' management of the contradictory and regulatory productions of femininity in the text, in particular the often classed conditions under which girls recuperate the “good girl” discourse to refuse the regulatory femininities inside the heterosexual matrix. We suggest that an absence of empowering discourses outside of postfeminism's sexual empowerment limits girls' resources for critiquing and challenging regulatory femininities, “new” and “traditional.”     

The Changing Shape Of Pregnancy In New Zealand Women's Magazines: 1970–2008

This article examines the representation of pregnant embodiment in thirteen New Zealand women's magazines published between January 1970 and December 2008. It offers a theoretical focus on postfeminism, media, and embodiment, and situates their conjuncture within cultural, demographic, and labour market trends. Magazine representations of pregnancy concurrently illustrate the degree to which discourses surrounding pregnancy have shifted, and the continued association of motherhood with feminine success. Monthly and weekly publications were sampled and a visual analysis undertaken of images and spreads. Over nearly four decades, substantial changes were found in the normative or extraordinary status of pregnancy, the appearance and display of the pregnant body, the frequency of representations, the association of pregnancy with celebrity, and its dissemination through celebrity culture. Changes in the status of pregnancy parallel larger social changes, in particular the increase in delayed childbearing amongst white, middle-class women. Pregnancy images were also influenced by changes in the format and substance of women's magazines, the advent of celebrity culture, and the emergence of a maternity market.     

Sluts that Choose Vs Doormat Gypsies

The UK primetime series My Big Fat Gypsy Wedding (Channel 4, 2010, 2011, 2012) offered audiences the opportunity to be armchair matrimonial ethnographers, to reveal the courtship curiosities of “one of the most secretive communities in the UK.” In spite of claims to social realist documentary, however, we argue that this programme has clearer resonances with “sexposé” reality television, producing and circulating a moral, visual economy premised upon the cultural figuration of “the gypsy bride.” The gypsy girl and gypsy bride are marked as victims of male gypsy oppression, of “backwards” and repressive cultural practices, of age-inappropriate sexualisation and “excessive” consumerism, and is thus defined by her failure to be a good aspirational postfeminist subject. In this paper, we explore the intersecting discourses around gender, sexuality, class, and race operative within Gypsy Wedding and analyse online forums responding to the programme. We use psychosocial methodologies and theories of affect to argue that the gypsy bride becomes a figure of abjection, desired and despised, and that the (readily accepted) invitation to be appalled by her “oppression” reveals the strategic potency of postfeminist notions of empowerment and the racist, sexist, and classist agendas it can serve.