Art work or money: Conflicts in the construction of a creative identity

The identity projects of novice creative practitioners must take account of the economy of art work. It has been suggested ( McRobbie, 2002a ) that in the contemporary cultural industries in the UK, a new understanding of the connection between creative work and money has replaced past ‘anti‐commercial’ notions. This claim is investigated through a narrative‐discursive analysis of interviews from a longitudinal study with current and recent Art and Design postgraduates. Their ongoing identity projects are shaped by established understandings of creative work and the prospects it offers for earning and employment, and also by more local discursive resources given by personal life contexts. An analysis of two interviews with a single speaker shows how these resources are taken up within her ongoing and distinctive identity project. Both old and new repertoires of art and money are in play in her talk. She must negotiate dilemmas and potentially troubled positionings in order to reconcile a creative identity with relationships and responsibilities towards others. Coherence is only achieved momentarily and is disrupted by new life circumstances. By investigating an identity project at the level of talk, the analysis shows the complexity of the speaker's work to construct and claim a creative identity.     

Transforming Korea into a multicultural society: reception of multiculturalism discourse and its discursive disposition in Korea

Since 2005, multicultural-based words such as multicultural society, multicultural family, and multicultural education have grown explosively in Korean society. Due to this social trend, adoption of the term multiculturalism has become a trend within the government and press to explain current social changes in Korea. Nevertheless, there have been few efforts to tackle multiculturalism as a crucial political project or a considerable academic theme of discussion. Thus, this study aims to examine how multiculturalism discourse in Korea has been received and draws its discursive disposition. It argues how the media, especially the press, incorporate other crucial issues such as ‘diversity’, ‘human rights’, and ‘minority politics’ in terms of multiculturalism. To analyse, a total of 275 journal articles were selected and scrutinised. This study contextualises Korean multiculturalism and suggests a meta-picture of the discursive economy of multiculturalism in Korea.     

Non‐understanding as a heuristic to hypothesizing cultural models: A meta‐oriented sociolinguistic strategy1

This article is concerned with the development of an analytic strategy to construct U.S. cultural models of war and terrorism, which are ‘mediatized’ or significantly shaped by the media. Central to that strategy are repair cues to non‐understanding as heuristics in intercultural encounters. These are applied to an inherently mediatized discursive ‘reality’ of war and terrorism. Theoretically, I synthesize sociolinguistic and anthropological perspectives into a ‘meta‐oriented sociolinguistics’, which analytically focuses on the meta‐dimension of discourse. The strategy is applied to a text on war and terrorism from the New York Times, to demonstrate its utility. Furthermore, I provide implications for enhancing validity in the ethnography of mediatized discourse. Specific to the findings of this article, I suggest that corpus studies of media discourse should be conducted on the metadiscursive keywords kamikaze, surprise attacks, Pearl Harbor, and 9/11 in particular temporal frames.     

‘Northernness’, gender and Manchester’s creative industries

This article explores northernness and gender in the context of creative industries in Manchester. I argue that a version of northernness has been mobilised by those within the creative industries and that this identity is strongly linked with masculinity. The article examines the emergence of new creative industries in Manchester from the 1980s onwards. Many of these new creative industries were connected with music and club culture and often prioritised ‘lads’ and their interests. The ‘heritage’ and influence of this seedbed stage of Manchester’s creative industries and the dominant discourses about Manchester’s pop cultural creativity has had a profound influence on the ‘gendering’ of subsequent creative industries in this city. A paradigm of northern ‘laddishness’ pervades the creative sector in Manchester, and this is amplified and sustained by a powerful, media fuelled, cultural identity of the city and its popular culture. A number of local specificities have had an impact on linking creativity to ‘northern’ masculinity in the Manchester case. This has contributed to the ascendency of closed, male-dominated networks in the creative sector. This appears to stand in the way of women’s full access to, and participation in, the city’s creative industries. I suggest that all empirical case studies of creative industries could find value in reflecting on the local context and specificities of place. Using Manchester as a case study, I argue that place-specific identities could productively be explored in debates about exclusion and underrepresentation of women in creative industries.     

Problems of Taxonomy,Issues of Class,Citizenship, Consumption,and Avdot’ia Smirnova’s KoKoKo (2012)

Sundry discussions of Russian society by scholars, journalists, and politicians suffer from imprecise taxonomy, wielding labels such as middle class, civil society, and creative class in an automatic transfer of discursive categories long defining Western societies to one at increasing odds with numerous Western values. As various surveys by Russian sociologists have indicated, a ‘middle class’ and ‘civil society’ in the traditional sense do not exist in Russia. Moreover, even ‘the intelligentsia’, as historically defined, seems to have diminished, evaporated, or emigrated. Indeed, the incisive portrayal of contemporary Russian class distinctions in Avdot’ia Smirnova’s film KoKoKo (2012) exposes the impotence of the self-serving intelligentsia, contrasted to the vitality and drive of ‘the people’, who may be the only hope for Russia’s future – neither the radiant future fantasized by the Soviet Union nor the democratic future that seemed possible after perestroika, but one that meaningful resistance to the authoritarianism of Putin’s regime will need to elaborate step by painstaking step.     

The Gendered Machine: Concept Car Development at Volvo Car Corporation

This article examines the treatment in the media of the first concept car development project managed by female engineers and designers. The study is based on a critical discourse analysis methodology in which the production of social institutions and beliefs are conceived of as being based on written and spoken statements and utterances. The discursive production of statements not only has intangible effects but also implies material consequences. The study shows that although the project aimed at highlighting and using competencies among the female co‐workers and to position Volvo as a progressive company, the media coverage in many cases draws on gendered stereotypes and commonsense beliefs. As a consequence, it demonstrates that stepping outside gendered forms of expression is a complicated matter and therefore a more elaborated vocabulary remains to be developed in both the media and industry.     

Media advocates,Latino citizens and niche cable The limits of ‘no limits’ TV

In Shot in America, Chon Noriega calls for the study of media activism’s work ‘within the system’ of state institutions and for analysis of the relationships between media activism, the television industry and government policies. This article uses a cultural policy studies focus to answer this call and map the deregulated terrain upon which media advocacy groups must now operate. Liberal governance demands that media advocates find means other than state-directed appeals to advance their agendas. As such, this essay examines the efforts of several Latino advocacy groups to garner viewer support for a Latino-themed cable television show, Resurrection Boulevard, and to use the series as a vehicle for increased Latino participation in the television industry. This article focuses on the issue of access for Latinos to professional positions that affect television programming, and it presents tools for advocacy efforts within political spheres to achieve more socially equitable access to media technologies. First, the paper traces the regulatory history of the broadcasting and cable television industries to show how the federal government narrowly conceives of ‘the public interest’ as a specifically consumerist one. The article then analyses the structures that led to cable television’s ‘narrowcasting’ format, such as Showtime’s ‘No Limits’ programming, and argues that liberalism has created a context wherein several media advocates normalise the ‘citizen-consumer’ model. Having established this groundwork, the author then conducts a case study of the economic and social forces that shape Resurrection Boulevard, which is written, produced and acted by Latinos. Through this study, the author maintains that advocacy groups’ consumer-based appeals to Latinos as ‘citizen-consumers’ fail to serve as effective instruments for achieving increased minority representation in the television industry.     

The regime’s worst nightmare: the mobilization of citizen democracy. A study of Podemos’ (aesthetic) populism and the production of affect in political discourse

In spite of not even being officially registered three months before the European Parliament Elections of 2014, the Spanish upstart party Podemos captured almost 8 percent of the vote, while barely nine months after its formation, in October 2014, social surveys were citing the party as the leading force in national politics. The overall purpose of this paper is to explore how Podemos’ aesthetic and its discursive strategies are being used to mobilize affect and create collective identities in the battle for political hegemony in Spain. I argue in dialogue with Laclau [2005. On populist reason. London: Verso], Errejón and Mouffe [2016. Podemos: in the name of the people. London: Lawrence & Wishart] that: (a) the articulation of a new political grammar and discursive conflicts in which the popular majority can identify themselves as subjects in opposition to an adversary ‘Other’ plays a central role in constructing ‘the people’ as a new form of political culture, especially in times of crisis whereby; (b) the notion of populism transgresses categories such as ‘oversimplification’ and/or ‘demagogy’ and can also be regarded in terms of exhibiting sensitivity to popular demands and participatory democracy. My findings show that welfare politics are not necessarily best communicated through traditional left-wing symbols, due to the left’s popular link with communism and political defeat; these having been repeatedly recounted by the media/culture industry throughout history. Indeed, many may share the idea of protecting a nation’s common social services without wanting to position themselves within a Marxist (leftist) framework. I point to the representative crisis as an affective crisis where there is a potential affective space to be filled. From here, I stress that resistance movements seem to need to learn the current media logic of conflict and recognition in order to mediate affect and produce identification.     

Stakeholder identities in Britain's neoliberal ethical community: Polish narratives of earned citizenship in the context of the UK's EU referendum

This article examines the narrative strategies through which Polish migrants in the UK challenge the formal rights of political membership and attempt to redefine the boundaries of ‘citizenship’ along notions of deservedness. The analysed qualitative data originate from an online survey conducted in the months before the 2016 EU referendum, and the narratives emerge from the open‐text answers to two survey questions concerning attitudes towards the referendum and the exclusion of resident EU nationals from the electoral process. The analysis identifies and describes three narrative strategies in reaction to the public discourses surrounding the EU referendum – namely discursive complicity, intergroup hostility and defensive assertiveness – which attempt to redefine the conditions of membership in Britain's ‘ethical community’ in respect to welfare practices. Examining these processes simultaneously ‘from below’ and ‘from outside’ the national political community, the paper argues, can reveal more of the transformation taking place in conceptions of citizenship at the sociological level, and the article aims to identify the contours of a ‘neoliberal communitarian citizenship’ as internalized by mobile EU citizens.     

‘Public toilets for a diverse neighborhood’: Spatial purification practices in community development discourse

This paper explores the dialectic of place and community identity in Mount Pleasant, a multi–ethnic and multi–class U.S. neighborhood where definitions of place are hotly contested among its residents. In a grant proposal for public toilets, Mount Pleasant writers use linguistic strategies such as presupposition, deixis, and contrast, coupled with discursive themes of filth and geography, to construct a core of the Mount Pleasant community. The writers place themselves and people who share their values in that core, and immigrants at the margins. These strategies serve as a discursive type of spatial purification practice (cf. Sibley 1988) through which the grantwriters set up a moral and spatial order where they and other core community members are deemed to use space ‘appropriately’, and thus inhabit positive moral positions, while immigrant community members’ imputed ‘inappropriate’ use of space is used to construct negative moral positions for them.     

Radio Studies: The Sound and Vision of an Established Medium in the Digital Age

Radio has been variously described as the ‘forgotten’, ‘invisible’, ‘secondary’, ‘blind’ and even ‘Cinderella’ medium, and it has been relatively under‐theorised in media studies since the subject first appeared in the classroom in the 1930s. Media educators may have been slow to realise its potential, and radio’s survival may have been threatened by the emergence of new media, but this established, rather than old medium has reinvented itself before now and is doing so again in the age of media convergence. Digital migration may be slow because the benefits of new technology over the existing analogue transmission platforms may not be apparent to consumers, but now radio provides given pictures online and on mobile platforms through parallel broadcaster and user‐generated web content. Teaching radio studies can be both enjoyable and cost‐effective, with both academic and vocational outcomes, and radio’s place in media education seems assured by its longevity and durability. This article explores essential synergies between the development of radio as an industry that is now situated in a convergent, digital landscape, the state of the art of academic radio studies, and the practice of radio within media education.     

Expectant Mothers and Absent Fathers: Paid Maternity Leave in Australia

In this article we explore how the reluctance to introduce a national paid maternity leave scheme in Australia reflects gendered norms and constructions of parenthood and work. We report on the findings of a study of selected media texts that show how the public discourse that surrounded proposals to introduce such a scheme exhibited deep‐seated resistance to women who combine motherhood with continued attachment to the paid workforce. Using a multi‐modal approach to discourse analysis, we show how gender and maternity are constructed using cultural and historical discursive resources that reinforce a conservative national identity. By focusing on what is both absent and present in the media texts we show how ‘actual fathers’ are rendered invisible and the space filled by the government as ‘symbolic fathers’ impregnating a production line of maternal citizens.     

A discourse of civilization/culture and nation/ethnicity from the perspective of inner Mongolia,China

After tracking the Chinese historical trajectory on the discursive relationship between Chinese civilization and the northern nomadic group, this paper examines the official discursive construction of the ‘civilization’ and ‘culture’ of ethnic minorities in contemporary China. Through the analysis of the Grassland Culture Research Project (caoyuanwenhua yanjiu xiangmu), an official project conducted in China in recent decades in response to the emergence of nomadic civilization studies as a distinct academic field, this article aims to show the way in which the concepts of civilization and culture are utilized in order to correspond to the official discourse of nation state and ethnicity in China, and the process by which Mongolian culture is thereby transformed. Civilization as a larger body supposed to include cultures was/is entitled to Chinese nation (zhonghua minzu), and a culture (wenhua) of a certain ethnic minority could only be a part of the Chinese civilization in Chinese academia today. ‘Grassland culture ’ is defined as a culture that is static, ahistorical, and therefore has to be reframed within the larger system of Chinese civilization. The concept of ‘grassland culture’ seems to be based more on the particular territory, rather than on the types of culture that have created and are owned by different ethnic groups. Therefore, it might be concluded that the project emphasized the geo-body of the Chinese nation state in order to retain the culture within the territory of China.     

‘Vorkuta is the capital of the world’: people,place and the everyday production of the local

This article considers the relationship between people and place in the everyday production of the local. Based on empirical research with young people in Russia's far north it offers an empirically substantiated argument that processes of deterritorialization do not necessarily imply the disembedding of people from either the national or the local. Drawing on discursive psychological approaches to the construction of nationhood, the article demonstrates how national and local patriotisms are produced through a post‐Soviet project of nationalism and an active programme of flagging the city by the city administration. Through an exploration of the everyday manifestation and articulation of ties between people and place, however, it also suggests some of the limitations to theories of the everyday discursive production of nationhood. Connections to place, it is argued, are not only unconscious or linguistic expressions of discursively produced subjects, but emotional and sensual responses to the material (urban space, nature, climate) and symbolic (hymns, flags, historical narratives) environment. This suggests the need to conceptualize place as a site of the active production and enactment of subjectivity, which is itself not only the product of language and discourse but of experience, affect and ‘matter’.     

Discursive opportunities and the transnational diffusion of ideas: ‘brainwashing’ and ‘mind control’ in Japan after the Aum Affair

A case study in the sociology of ideas, this article refines the theory of ‘discursive opportunities’ to examine how intellectual claims cross national and linguistic boundaries to achieve public prominence despite lacking academic credibility. Theories of ‘brainwashing’ and ‘mind control’ originally began in the United States in the 1960s as a response to the growth of new religious movements. Decades later in Japan, claims that so‐called ‘cults’ ‘brainwashed’ or ‘mind controlled’ their followers became prominent after March 1995, when new religion Aum Shinrikyō gassed the Tokyo subway using sarin, killing thirteen. Since then, brainwashing/mind control have both remained central in public discourse surrounding the ‘Aum Affair’ despite their disputed status within academic discourse. This article advances two arguments. Firstly, the transnational diffusion of brainwashing/mind control from the US to Japan occurred as a direct result of the 1995 Tokyo sarin attack, which acted as a ‘discursive opportunity’ for activists to successfully disseminate the theories in public debate. Secondly, brainwashing/mind control became successful in Japanese public discourse primarily for their normative content, as the theories identified ‘brainwashing/mind controlling cults’ as evil, violent and profane threats to civil society.     

Mediating affect in John Pilger’s Utopia: ‘the good life’ as a structure of whiteness

ABSTRACT

This article proposes that whiteness should be thought of as an affective structure, theorizing whiteness in terms of optimism, possessive subjectivity and multiculturalism. The article shows how the optimism of ‘the good life’ [Berlant, L., 2011. Cruel optimism. Durham, NC: Duke University Press] is linked structurally to whiteness in the construction of the Australian nation-state. In this context, Utopia [2013. Film. Directed by John Pilger. Australia: Antidote Films] specifically identifies whiteness as an affective structure. The article develops by unpacking this claim. First, I consider how the affective structure of the Australian nation-state is encountered through the mutual mediation of ‘media’ and ‘place’. I focus on the example of the film's journey to Rottnest Island – formerly an island prison, now the destination of holiday makers – to highlight how the optimism of arrival links whiteness to the present. Second, I develop an analysis of the affective surfaces of whiteness by analyzing the film's encounter with ‘White Man faciality’ [Deleuze, G. and Guattari, F., 1987. A thousand plateaus: capitalism and schizophrenia. Minneapolis: University of Minnesota Press] and Indigenous ‘slow death’ [Berlant, L., 2011. Cruel optimism. Durham, NC: Duke University Press]. Through producing a series of faces, Utopia portrays whiteness as a deflective surface that propagates the ‘onto-pathology’ of white Australia [Nicolacopoulos, T. and Vassilacopoulos, G., 2014. Indigenous sovereignty and the being of the occupier: manifesto for a white Australian philosophy of origins. Melbourne: Re.press]. Utopia also portrays whiteness as an absorptive surface in which Aboriginal self-possession – including, in the form of life – disappears. The film emphasizes the loss of Aboriginal life through illness and suicide linked to incarceration, overcrowding and state-induced impoverishment. The article concludes by locating media (including Utopia) within the tension between absorption and deflection as a tension between the different spatial actions of the affective relations that mediate whiteness.     

At the intersection of globalization and ‘civilizational originality’: cultural production in Putin’s Russia

ABSTRACT

This special issue originates from a transnational collaboration of scholars in philology, comparative literature, social theory, sociology, anthropology, ethnography, and media studies. The collection strives to advance a research agenda built on the nexus of three intellectual and academic domains: post-Soviet ‘Russian cultural studies’, the research paradigm put forward by Cultural Studies, as well as empirical methods developed in sociology. The collection illustrates the importance of expanding the experience of Cultural Studies beyond its established spheres of national investigation, while it also speaks to the necessity to re-evaluate the hegemony of the English-language academic and cultural production on the global scale. The collection offers insights into the gamut of cultural practices and institutional environments in which Russian cultural production happens today. It shows how cultural industries and institutions in Russia are integrated into the global marketplace and transnational communities, while they also draw on and contribute to local lives and experiences by trying to create an autonomous space for symbolic production at personal and collective levels. Through diverse topics, the issue sheds light on the agency, i.e. practitioners and participants, creators and consumers, of Russian cultural production and the neoliberal practices implemented on creative work and cultural administration in Russia today. The Introduction outlines the development of academic studies on Russian cultural practices since 1991; describes main political developments shaping the cultural field in Putin’s Russia; and, finally, identifies the Cultural Studies debates the editors of the collection find most productive for investigations of Russia, i.e. the instrumentalization of culture and culture as resource. Relocated in an analysis of a post-socialist society, these conceptualisations seem increasingly problematic in a situation where local and federal policies governing cultural and creative work focus simultaneously on marketization and on nationalism as the main tools of legitimizing the federal government.     

Place Brands,Nonbrands, Tags and Queries: The Networks of Urban Activism in the Creative City Istanbul

This article aims for a deeper understanding of an emerging urban-political culture that interweaves digital platforms and urban spaces, institutions and the extra-institutional. It explores political possibilities and limitations of urban activism in the context of ‘creative city’ oriented policy-making in Istanbul, Turkey. My approach highlights the production of agency/disempowerment and solidarity/isolation through socio-technical networks that assemble multifarious issues of concern and care. Activist strategies in Istanbul engaged the productive tension between (1) biopolitical apparatuses introduced with ‘creative city’ governance that extract value from the creative production and cultural participation of citizens and (2) the disregard or devaluation of citizen bodies in socially exclusive processes of urban transformation. The struggle over the impoverished Romani neighbourhood Sulukule, which faced demolition, introduced a mode of urban activism consisting in the appropriation of organizational techniques and regimes of value and visibility of Istanbul's ‘creative city’ governance apparatuses. Repurposing place branding for a technique of networked self-organization and claiming brand value for the deprived neighbourhood, activist practices transfigured the place brand into the anti-brand and nonbrand as well as into tags, queries and addresses operating in digital space. This article analyses Sulukule's struggle – and its connections and disconnections to other struggles – to explore activism's potential to challenge stratifications and inequalities between people and places engendered by ‘creative city’ projects, which themselves are often implicated in exclusive urban transformation processes.     

Interface methods: renegotiating relations between digital social research,STS and sociology

This paper introduces a distinctive approach to methods development in digital social research called ‘interface methods’. We begin by discussing various methodological confluences between digital media, social studies of science and technology (STS) and sociology. Some authors have posited significant overlap between, on the one hand, sociological and STS concepts, and on the other hand, the ontologies of digital media. Others have emphasized the significant differences between prominent methods built into digital media and those of STS and sociology. This paper advocates a third approach, one that (a) highlights the dynamism and relative under‐determinacy of digital methods, and (b) affirms that multiple methodological traditions intersect in digital devices and research. We argue that these two circumstances enable a distinctive approach to methodology in digital social research – thinking methods as ‘interface methods’ – and the paper contextualizes this approach in two different ways. First, we show how the proliferation of online data tools or ‘digital analytics’ opens up distinctive opportunities for critical and creative engagement with methods development at the intersection of sociology, STS and digital research. Second, we discuss a digital research project in which we investigated a specific ‘interface method’, namely co‐occurrence analysis. In this digital pilot study we implemented this method in a critical and creative way to analyse and visualize ‘issue dynamics’ in the area of climate change on Twitter. We evaluate this project in the light of our principal objective, which was to test the possibilities for the modification of methods through experimental implementation and interfacing of various methodological traditions. To conclude, we discuss a major obstacle to the development of ‘interface methods’: digital media are marked by particular quantitative dynamics that seem adverse to some of the methodological commitments of sociology and STS. To address this, we argue in favour of a methodological approach in digital social research that affirms its maladjustment to the research methods that are prevalent in the medium.