A taste of trade justice: marketing global social responsibility via Fair Trade coffee

The movement to certify and promote fairly traded coffee is one of many efforts aimed at linking social responsibility and free market capitalism. In the wake of a worldwide crisis in which coffee prices have fallen to levels that do not support small-scale production, non-profit Fair Trade certifying and labeling organizations are working to develop a market situation that is sustainable for workers and the environment. The Fair Trade system promotes living wages for farmers, access to affordable credit, and the adoption and maintenance of environmentally sound practices. Fair Traders' marketing efforts seek to influence cultural and political values in such a way that consumers and corporations will have to respond to them by incorporating the welfare of Southern workers into their purchasing decisions. This article discusses and evaluates current strategies for creating and expanding the market for Fair Trade-certified coffee and their outcomes in the United States and Europe. We argue that, while Fair Traders have achieved some laudable goals, they must now address the limits to supply-driven marketing efforts.     

Do Fair Trade Pricing Policies Reduce Inequalities in Coffee Production and Trade?

This article assesses the Fair Trade pricing model for coffee, investigating the ability of minimum prices and a social premium to reduce price risk and remedy inequalities. It highlights some of the challenges involved in controlling prices. Inequalities exist among Fair Trade‐certified farmers; some are poorer than others, and the poorer ones typically produce less coffee. If Fair Trade succeeds in its aim of raising the prices received by farmers, this will benefit more those farmers producing greater volumes of coffee and who are typically less vulnerable. In addressing inequalities, the Fair Trade social premium is superior to minimum prices.     

Fair Trade: Social regulation in global food markets

This article analyzes the theoretical and empirical parameters of social regulation in contemporary global food markets, focusing on the rapidly expanding Fair Trade initiative. Fair Trade seeks to transform North/South relations by fostering ethical consumption, producer empowerment, and certified commodity sales. This initiative joins an array of labor and environmental standard and certification systems which are often conceptualized as “private regulations” since they depend on the voluntary participation of firms. I argue that these new institutional arrangements are better understood as “social regulations” since they operate beyond the traditional bounds of private and public (corporate and state) domains and are animated by individual and collective actors. In the case of Fair Trade, I illuminate how relational and civic values are embedded in economic practices and institutions and how new quality assessments are promoted as much by social movement groups and loosely aligned consumers and producers as they are by market forces. This initiative's recent commercial success has deepened price competition and buyer control and eroded its traditional peasant base, yet it has simultaneously created new openings for progressive politics. The study reveals the complex and contested nature of social regulation in the global food market as movement efforts move beyond critique to institution building.     

Once More With Feeling: Ethnographic Reflections on the Mediation of Tension in a Small Team of Call Centre Workers

This article explores the labour process of a team of call‐centre workers based in a multi‐client call centre in the West Midlands. Founded on the basis of a 13‐month ethnographic study into workplace resistance in call‐centre environments, this article provides insights into control in call centres, focusing on sexuality, internal team dynamics and discipline. It is argued that control is exerted through management and information technology but it is crucially exerted laterally in the team and sexuality is an important medium of such control. This article focuses specifically on how worker sexuality is deployed to regulate the tension between contradictory imperatives faced by workers. The article then considers the emotional content of the call‐centre labour process, arguing that the apparent resolution of potentially contradictory logic, in fact, depends upon the development by call‐centre workers, encouraged by more senior employees, of informal, pseudo‐sexualized client relations at the point of production. Crucially however the fieldwork reveals that the demands placed upon customer service representatives are subtly gendered.     

Valuing unpaid labour in community Fair Trade products: a Nicaraguan case study from The Body Shop International

This article discusses insights from a research study of an innovative community Fair Trade initiative which has a pricing model that recognises the unpaid work of women. It argues that women's unpaid work represents an important input into production and should be valued and renumerated. This initiative is a joint project between The Body Shop International and its partner, Cooperativa Juan Francisco Paz Silva, a sesame-producing co-operative in Nicaragua. By recognising the unpaid work of women, which has always been taken for granted, the project highlights gender equality and calls it into question. The findings of the research study show that despite the uneven impact of Fair Trade on gender and the household, the recognition of the unpaid work of women in the price, coupled with other enabling factors, can have a positive impact. This has implications for governments, companies, and development policymakers and practitioners.     

A Fair Trade approach to community forest certification? A framework for discussion

Forest certification has gained growing attention as a market-based instrument to make globalizing markets a force for mitigating rather than fostering environmental degradation. Yet in practice, market mechanisms currently appear to encourage concentration of forest certification in Northern temperate and boreal forests, rather than in the tropical forests certification originally aimed to protect. At the same time, the share of tropical and other Southern forests under community management is increasing dramatically. Utilizing a comparative analysis of coffee and wood products commodity chains, a preliminary framework is proposed for exploring the obstacles and the possibilities of a “Fair Trade” approach to community forest certification. Obstacles include the structure of conventional wood products commodity chains, common wood product characteristics, certification's current commitment to conventional market logics and practices, and informal governance influences favoring powerful economic actors. The paper argues, however, that other features of forest certification, especially in the FSC scheme, are potentially supportive of a Fair Trade community forestry approach.     

“Well,if you can't smile you should go home!” Experiences and reflective insights on providing outreach to young sex trade workers

This case study relates experiences and candid reflections of front-line staff in the STAND program (Street Trade Alternatives and New Directions) providing outreach to young sex trade workers in downtown Toronto. The authors describe how this project came to be and the lessons learned in setting it up and providing services to this vulnerable, very hard to reach but resilient population. Through a sharing of tales and narratives of outreach, the authors corroborate some of the reasons why there is much written on outreach but little specifically about reaching out to sex trade workers. The traditional responses and approaches in working with children and youth are also questioned in light of negotiating power, building relationships, and actively waiting for the client to lead the change process.     

Book Reviews

Book reviewed in this article: Agroecology in Action: Extending Alternative Agriculture through Social Networks, by Keith Douglas Warner Country Boys: Masculinity and Rural Life, by Hugh Campbell, Michael Mayerfield Bell, and Margaret Finney Brewing Justice: Fair Trade Coffee, Sustainability, and Survival, by Daniel Jaffee Service Delivery to Rural Older Adults: Research, Policy, and Practice, by R. Turner Goins and John A. Krout Movimientos Sociales de los Trabajadores Agrícolas Asalariados en el noroeste de México, 1970–1995, by Florencio Posadas Segura     

The confession of a timber baron: patterns of patronage on the Indonesian–Malaysian border

This article explores the socio-economic significance of patronage at the edge of the Indonesian state. It argues that marginal borders and adjacent borderlands where state institutions are often weak, and state power continuously waxes and wanes, encourage the growth of non-state forms of authority based on long-standing patron–client relationships. These complex interdependencies become especially potent because of traditionally rooted patterns of respect, charismatic leadership and a heightened sense of autonomy among borderland populations. The article contends that an examination of these informal arrangements is imperative for understanding the rationale behind border people's often fluid loyalties and illicit cross-border practices, strained relationships with their nation states and divergent views of legality and illegality. The article contributes to recent anthropological studies of borders and believes that these studies could gain important insight by re-examining the concept of patronage as an analytical tool in uncovering circuits of licit and illicit exchange in borderlands.     

An Alternative Database Table Design

ABSTRACT

Social workers oftentimes experience a disconnect between the work they do and how that work is captured by agency databases. The database design described in this article attempts to remedy some of those issues–specifically, having to enter identical client information more than one time, not having a way to capture complex family relationships, and not having a way to capture evolving client relationships over time–while being mindful of ideal database design principles, particularly the concept of database normalization. This alternative design grew out of an ongoing research project and is discussed with in the context of one of the involved agencies.     

Gender differences in client–provider relationship as active ingredient in substance abuse treatment

The client–provider relationship is increasingly evaluated as an active ingredient in the delivery of substance abuse treatment services. This study examines gender differences in client–provider relationship as an important treatment ingredient affecting retention in treatment and reduced post-treatment substance use. The study uses data collected for the National Treatment Improvement Evaluation Study (NTIES), a prospective, cohort study of U.S. substance abuse treatment programs and their clients. Data on individual characteristics were collected at the pre-treatment interview; on client–provider relationship and services received at treatment exit; and on post-treatment drug use at 12 months post-treatment. The analytic sample consists of 3027 clients from 59 service delivery units (1922 men and 1105 women). Structural equation modeling (SEM) was used to assess the structural relations and causal connections between relationship and service variables and treatment outcome variables. Results indicate that a positive client–provider relationship is related directly to longer duration and reduced post-treatment drug use for the total sample and for men analyzed separately. For women, a positive client–provider relationship was related directly to treatment duration and only indirectly to reduced post-treatment drug use. The findings point to the significance of including client–provider relationship in service delivery models – both as a therapeutic element as well as an element facilitative of matching services to specific client needs.     

Best Practices to Reduce Migration Pressures

Are there best practices to foster economic development, reduce population growth, and protect the environment in source countries of unauthorized migration, in a manner that reduces emigration pressures and redirects migration towards legal channels? This paper outlines cooperative actions that can be undertaken by both source and receiving countries to better manage the movements of people over national borders. There are two broad approaches to foster wanted migration and to reduce unwanted migration. First, maximize migration’s payoffs by ensuring that the 3 Rs of recruitment, remittances, and returns foster economic and job growth in emigration areas. Second, make emigration unnecessary by adapting trade, investment and aid policies, and programmes that accelerate economic development and thus make it unnecessary for people to emigrate for jobs and wages. Most of the changes needed for stay–at–home development must occur in emigration areas, but immigration areas can cooperate in the management of immigration, guest workers, and students, as well as in promoting freer trade and investment, and in targeting aid funds. In a globalizing world, selective immigration policies may have important development impacts, as with immigration country policies toward students, and workers in particular occupations, such as nurses and computer programmers, as well as with mutual recognition of occupational licenses and professional credentials. Trade policies affecting migration are also important, such as trade in services and laws regulating contracts between firms in different countries that allow the entry of lower wage workers as part of the contract. opening channels for legal migration can deter irregular migration.     

Worker skill and client outcome in child protection

The research in child protection and in work with other involuntary clients suggests that the use of certain skills by child protection workers is likely to be related to positive client outcomes. In particular, effective practice involves: helping clients and client families to understand the role of the child protection worker; working through a problem‐solving process which focuses on the client's rather than the worker's definitions of problems; reinforcing the client's pro‐social expression and actions; making appropriate use of confrontation; and using these skills within a collaborative client/worker relationship. This study attempts to identify the extent to which child protection workers make use of these skills and how these skills relate to client outcomes. Data were sought through 50 interviews with child protection workers and 282 interviews with family members. The child protection workers provided information about 247 client families. It was clear that when workers used the skills, their clients had better outcomes—the workers believed their clients showed better progress, the clients were more satisfied with the outcomes and the cases were more likely to have been closed 16 months later. Copyright © 2002 John Wiley & Sons, Ltd.     

Ethics in an Age of Information Seekers: A Survey of Licensed Healthcare Providers about Online Social Networking

The present study explores how licensed health care providers use social media. The researchers utilized a survey to explore 88 licensed psychologists, physicians, and social workers average numbers of Facebook© friends, social groups, and photo albums as well as attitudes toward possible regulation of online social networking by professional organizations. Statistically significant differences were found among groups regarding the degree to which they wanted guidance on ethically managing this new technology, with psychologists and social workers desiring more guidance than physicians. Overall, this study shows that the majority of the psychologists, physicians, and social workers who participated in this study now frequently use Facebook, often providing information on profiles that may include that which is not generally disclosed in a client–therapist relationship.     

Does accreditation really matter in public relations practice? How age and experience compare to accreditation

Many scholars and practitioners have suggested accreditation as one way to enhance the professionalism of public relations practice. But, others have questioned whether accreditation really makes a difference and whether experience is a sufficient substitute for accreditation. This study found that, although accredited practitioners were significantly older and had significantly more years of experience compared to their non-accredited counterparts, differences between the groups with respect to seven work categories and five professional competencies remained even when age and years of experience were controlled. The affected work categories were account/client management, strategic planning, public relations program planning, project management, stakeholder relations, issues management, and crisis management. The affected professional competencies were the four-step strategic planning process; ethics and legal issues; communication theory; business literacy; and advanced communication skills. In short, this study refutes the argument that age and professional experience are sufficient substitutes for accreditation in public relations. In fact, they are not.     

‘It's Just Acting’: Sex Workers’ Strategies for Capitalizing on Sexuality

This article reports on an ethnographic study of female sex workers in Britain who work in the indoor prostitution markets. The empirical findings contribute to the sex‐as‐labour debate and add to the sociological literature regarding the gendered and sexualized nature of employment, particularly the aesthetic and emotional labour of service work. Grounding the empirical findings in the theory of identity management and emotional labour and work, the article reviews some of the existing examples of how sex workers create emotion management strategies and describes an additional strategy, that of the ‘manufactured identity’. I argue that sex workers create a manufactured identity specifically for the workplace as a self‐protection mechanism to manage the stresses of selling sex as well as crafting the work image as a business strategy to attract and maintain clientele. Drawing on comparisons between sex work and other feminized service occupations, I argue that sex workers who are involved in prostitution under certain conditions are able to capitalize on their own sexuality through the construction of a manufactured identity. The process of conforming to heterosexualized images in prostitution is conceptualized as not simply accepting dominant discourses but as a calculated response made by sex workers to manipulate the erotic expectations and the cultural ideals of the male client.     

Reporting suspected child maltreatment: Managing the emotional and relational aftermath

Social workers who report suspected child maltreatment often struggle with the potential consequences to the client–worker relationship. Families who are reported may have intense feelings and reactions that can lead to premature termination or a compromised relationship that interferes with optimal treatment. This article explores Ontario social workers’ retrospective evaluations of the impact of reporting suspected child maltreatment. Participants described a range of feelings, reactions, and impacts to the therapeutic relationship and clinical work. The subjective appraisals, obtained through an online survey, lead to practice recommendations.     

Beyond Organic and Fair Trade? An Analysis of Ecolabel Preferences in the United States

The success of alternative food initiatives indicates increasing interest in changing the way food is produced, processed, and sold. Ecolabels such as organic and Fair Trade have entered the mainstream marketplace, and other voluntary identifiers on products are emerging to address criteria not included in these successful initiatives. Little is known about consumer interests in these criteria, however. To anticipate the direction of food‐system changes, as well as assist food producers to meet consumer demands, we conducted a national mail survey to assess preferences for criteria that go “beyond” (or could complement) organic and Fair Trade. We utilized a forced‐choice paired‐comparisons question format to rank five possibilities (humane, local, living wage, small‐scale, U.S. grown) that might feasibly be implemented by food producers. Local was the most popular choice, although humane also received a high level of support. Multilevel logistic regression indicated that local was preferred by rural residents, and that humane was preferred by frequent organic consumers and high‐income households. Survey respondents also chose product labels more frequently than other potential sources of information about their food. Preferences for local and humane ecolabel criteria should be placed in perspective, as consumers expressed much higher levels of interest in the more individualized concerns of safety and nutrition. The results suggest, however, that consumers are interested in a food system that addresses broader political and ethical values, which has implications for production, marketing, and movement building for sustainable food systems.     

Crafting social change: former global factory workers negotiating new identities in Sri Lanka’s villages

This article explores how former factory workers negotiate new identities in villages, as new brides, mothers and daughters-in-law, after 5–6 years of employment in an urban Free Trade Zone. I argue that their performances of self-discipline and disavowal of transgressive knowledges allow them to make use of the limited social, economic and political spaces available while gradually reshaping local understandings about the good daughter-in-law. Former workers’ strategic deployment of social conformity represents the foundation on which their entry into village social, economic, political spaces is based on. Although individual social conformity would conventionally be identified as everyday politics, I argue that former workers’ performance of self-discipline and social conformity is strategic and leads to changes in gender norms and village social hierarchies and thus represents a form of politics that is in between everyday and transformative politics – politics that creates conditions of possibility for social transformations.