A Multidisciplinary Cognitive Behavioural Framework of Impulse Buying: A Systematic Review of the Literature

Impulse buying (IB) is one of the most fragmented concepts in the marketing and consumer literature. This has resulted in some contradictory findings and a lack of an overarching theoretical framework for understanding the IB process and its outcomes. Based on a systematic review of the literature published over the past 60 years, the authors synthesize various research perspectives into a comprehensive multidisciplinary framework of IB – linking antecedents, triggers, the buying act and post‐purchase outcomes. The paper makes four specific contributions relevant to both academic researchers and practitioners. First, it provides a comprehensive understanding of IB as a process and outcome, by systematically reviewing the existing literature. Second, it specifically recognizes and discusses the triggers of IB, by drawing on literature related to the buying process, intentions and motivations. Third, this is the first meta‐analysis review in the area. Finally, it considers the potential consequences of IB that lead to subsequent IB, and provides a framework for future investigation. This paper also addresses a problem of relevance to both academics and practitioners, proposing further research and managerial implications.     

Diagnosing Customer Value: Integrating the Value Process and Relationship Marketing

The concept of value and, more specifically, customer value is of increasing interest to both academics and practitioners. This paper undertakes a substantial review of past and current literature on value and categorizes this considerable body of research into nine streams of literature. Building on the emerging relationship marketing paradigm, it then proposes a framework for relationship value management. Nine core streams of value literature are identified and discussed: consumer values and consumer value; the augmented product concept; customer satisfaction and service quality; the value chain; creating and delivering superior customer value; the customer's value to the firm; customer‐perceived value; customer value and shareholder value; and relationship value. To date, the core focus of most of this literature has been on the nature of value from the perspective of the organization and its customers – the customer–supplier relationship. However, it is argued that the emergence of the relationship marketing paradigm has emphasized the role of other stakeholders in building relationships. An existing multiple stakeholder model of relationship marketing, the six markets model, is introduced and is integrated with key concepts from the value literature to produce a conceptual framework for relationship value management.     

Societal effects of social media in organizations: Reflective points deriving from a systematic literature review and a bibliometric meta-analysis

Social media provides its users with uninterrupted access to information for a variety of matters. On the one hand, social media helps people to express themselves freely and access various content, thus, forming a global view. On the other hand, social media may easily lead individuals to form polarized attitudes by impacting their behaviour in various contexts (e.g., organizational contexts). Such contradiction cannot be neglected. It is found to be an essential societal phenomenon that needs further investigation. The study first aims at realizing how existing literature of different domains analyse and conceptualize the effects of social media. Then, it leverages such societal effects on organizations. A total of 231 articles were used for a systematic literature review (SLR) and bibliometric meta-analysis on this topic and were further analysed with VOSviewer software. The study organizes the existing literature on this topic and provides issues, perceptions, and theories that are used to explain the effects of social media in society, and then it reflects on the potential impact on organizations.     

Re-examining systematic literature review in management research: Additional benefits and execution protocols

A systematic literature review provides a comprehensive overview of literature related to a research question and synthesizes previous work to strengthen a particular topic’s foundation of knowledge, while adhering to the concepts of transparency and bias reduction. In the growing, complex, and dynamic, management research field, systematic literature reviews have value, yet there is relatively little work published describing how management researchers might apply this approach. In explaining the purpose of systematic reviews, we define a systematic review and describe its rationale. We then discuss how systematic literature reviews may enhance management research and address current management research shortcomings. We present a detailed systematic literature review execution guideline, outlining systematic literature review steps, and providing keys to effective implementation.     

Organizational Improvisation: What, When, How and Why

In this article, the authors review the growing body of literature on organizational improvisation in order to present an encompassing and systematic perspective on this concept. An integrative definition of its construct is presented together with a new way of measuring this phenomenon in organizational settings. The article further explores this construct by presenting its triggers, necessary conditions, influencing factors and major outcomes. The issues of improvisation's growing legitimization in the organizational arena for practitioners and researchers alike are addressed in order to argue for the need for and interest in a fuller development research on this concept.     

Fads and Fashions in Management Practices: Taking Stock and Looking Forward

Established management practices – such as Six Sigma or business process re‐engineering, as well as more recent practices such as agile management processes, HR analytics and beyond budgeting – are viewed by practitioners as the basic tools of their trade. Yet they have been known to wax and wane in popularity, often quite unpredictably, with one technique following the other in wave‐like fashion. The scholarly observation of this phenomenon has given rise to the literature on fads and fashions in management studies, which – building on earlier work in allied disciplines – has sought to explain the transience, persistence, and overall trajectory of management practices. In this paper, we review and integrate the existing literature on management fads and fashions, taking stock of the sizable body of work that has accumulated over the past three decades and which has, to our knowledge, never been reviewed comprehensively before. At the same time, we also note that technological change – with the advent of social media and the ubiquity of Internet connectivity, for example – has radically transformed how practitioners seek, consume, and engage with new practices, as well as the way in which such practices are broadcast and diffuse. In our review, therefore, we try to make this well‐established body of literature current by explicitly discussing how well its central tenets and theoretical arguments have stood the test of time, and propose useful directions for moving forward.     

A Decisional Framework of Offshoring: Integrating Insights from 25 Years of Research to Provide Direction for Future*

Mirroring the growing trend for firms to support their operations by locating activities abroad, research on the practice of offshoring has increased considerably in recent years. However, despite the mounting research, understanding of the key factors influencing decision‐making for offshoring remains surprisingly limited due to fragmentation. In this study, we synthesize and integrate insights from different research domains in order to develop a comprehensive decisional framework for key offshoring decisions. The integrative decisional framework is based on a systematic review of offshoring research published in the most influential management and business journals in the past 25 years. In addition to providing a snapshot of the state of research on decision‐making for offshoring, this study aims to stimulate future research by identifying promising research opportunities. In particular, we propose that future research should use alternative theories to incorporate overlooked aspects of decision‐making, integrate different theories to account for the interdependencies between decisions, and adopt a portfolio perspective that considers each decision as part of an overall offshoring strategy.     

Outsourcing to emerging markets: Theoretical perspectives and policy implications

Creating value through outsourcing has emerged as a popular competitive strategy for firms in various industries. In order to survive in the domestic and international marketplaces, firms, especially in developed countries, are seeking opportunities offshore, which is one focus of globalization. Offshore outsourcing has emerged as a popular competitive strategy and emerging markets have become increasingly attractive locations. As firms in developed countries (e.g., the US) continue to face enormous challenges to sustain competitive advantage, outsourcing to emerging markets is becoming an increasingly important source of business renewal and corporate transformation.In spite of the growing strategic significance of sourcing, we have limited knowledge of offshoring and outsourcing to emerging markets. The objectives of this review are fourfold: (1) to provide a better understanding of the concepts of offshoring and outsourcing business models, (2) to discuss relevant theoretical perspectives related to outsourcing, (3) to present a taxonomy of outsourcing strategies drawing on the extant literature, and (4) to discuss public policy implications. Conclusions and direction for future research are provided.     

Global Innovation Networks – Organizations and People

Innovation is increasingly the outcome of global networks that connect geographically dispersed knowledge centers. The international business (IB) literature has developed a sophisticated understanding of the multinational enterprise (MNE) as an organization generates value by integrating knowledge across national borders. We advance this literature by making three key arguments. First we highlight the three megatrends that shape the strategy of the modern MNE: the disaggregation of the value chain into ever narrower activities, the migration of value to knowledge-intensive intangibles and the rise of huge emerging markets like China and India, whose domestic firms can grow to enormous size before venturing abroad. Second, we trace these three megatrends to falling spatial transaction costs, enabled in the main, by digitalization. Third, we draw on earlier research on the generic forms of global linkages, arguing that the IB literature has limited itself to organizational pipelines, while paying relatively little attention to personal relationships. The latter are particularly important in the genesis of both entrepreneurship and radical innovation, but are particularly sensitive to the anti-globalization policies. An environment where technology continues to reduce spatial transaction costs, while policy raises them, strengthens large MNEs at the expense of innovative international new ventures.     

The New CEO and the Post‐succession Process: An Integration of Past Research and Future Directions

The early tenure of a new Chief Executive Officer (CEO), also referred to as ‘the CEO post‐succession process’, is a critical phase in the history of an organization, because it is associated with a high rate of organizational failure and CEO dismissal. Research on this important process has grown rapidly over the last decade, focusing particularly on the question of how the match between the CEO, the organization and the environment is created in the post‐succession process. Yet, the respective literature is highly fragmented, which suggests that there is a need for a systematic review and evaluation of existing works. Adopting the conceptual vocabulary of the practice perspective, the authors review this literature in terms of what it reveals about (1) the practices adopted by new CEOs and other actors involved in the post‐succession process, (2) the properties of the key practitioners involved, and (3) the practical context of the post‐succession process. This review suggests that new CEOs are primarily involved in practices aimed at integrating the new CEO into the organization, and practices aimed at realigning the organization with its environment. The important insights that the existing literature affords are identified, and the gaps in this body of research are highlighted. On this basis, a concrete research agenda is developed in terms of topics, methodologies and theories.     

Competitive supply chain network design: An overview of classifications,models, solution techniques and applications

Supply chain network design (SCND) determines the structure of a chain and affects its costs and performance. SCND deals with a variety of decisions such as determining number, size and location of facilities in a supply chain (SC) and may include tactical decisions (such as distribution, transportation and inventory management policies) as well as operational decisions (such as fulfilling customers demand). SCND has a voluminous literature. Most of the literature deals with a single SC and ignores the existing competitor SCs and future emerging ones. However, SCs compete together to capture more market shares. Even if there is not any competitor at the moment, SCs should be prepared for possible future competitive situation at the SCND stage. On the other hand, many competitive models assume that the supply chain network (SCN) and its structure already exist. Few research papers consider both aspects of design and competition. In this paper, we provide a review of SCND literature and highlight the effects of competitive environment on SCND. We review, classify, and introduce the major features of the proposed models in both SCND and competition literature. After investigating proposed competitive SCND models we develop a general framework for modeling the competitive SCND problems considering managerial insight and propose potential areas for future research.     

What effect does the aggregate industrial R&D offshoring have on you? A multilevel study

The present study argues that R&D offshoring is not only a matter of firm's decision as in previous literature, but also has an important industrial externality component. For a sample of manufacturing and services industries in the period 2005–15, I study the externalities coming from R&D offshorers in a given industry and the heterogeneous effects of enterprises' internal knowledge base characteristics. The evidence points to offshoring externality (OE) presenting an inverted U-shape with respect to the firms' innovative processes. However, firms with higher levels of human capital and/or internal R&D investments obtain higher returns coming from the OE. Overall, it seems that a strategy (R&D offshoring) that is highly beneficial for enterprises individually, might be also optimal for the Spanish economy.     

Intermediaries in the relevance-gap debate: A systematic review of consulting roles

A highly contested issue in management science is its relevance to practice. Despite third parties’ potentially significant role in changing the interaction between divided parties, the long-standing literature on the relevance gap has paid third parties little systematic attention. Drawing on a boundary-spanning perspective, and the concept of brokerage in particular, we review how the consultant role is discussed as an intermediary third party between management science and management practice. Based on a systematic literature review of 133 articles, we identify different intermediary consultant roles linking management science to management practice. Our findings detail how the practices associated with intermediary consultant roles performed by academics or practitioners relate to several key relevance criteria, how management knowledge flows when including intermediaries and how intermediaries in different roles relate to different audiences. Based on the findings, we develop a third-party model of intermediary consultant roles and knowledge flows. The model indicates the theoretical significance of third parties in shaping the interaction and knowledge flows between management science and management practice and has theoretical implications for understanding the persistence of the relevance gap. Regarding practical implications, we suggest how management scientists could target third parties as new key practitioner audiences. Considering third parties, and thus moving away from a two-party view, opens up promising directions for further research on the roles and role shifts of various intermediary actors and on how different intermediary audiences may appreciate different types of academic knowledge.     

Towards a Methodology for Developing Evidence-Informed Management Knowledge by Means of Systematic Review

Undertaking a review of the literature is an important part of any research project. The researcher both maps and assesses the relevant intellectual territory in order to specify a research question which will further develop the knowledge base. However, traditional 'narrative' reviews frequently lack thoroughness, and in many cases are not undertaken as genuine pieces of investigatory science. Consequently they can lack a means for making sense of what the collection of studies is saying. These reviews can be biased by the researcher and often lack rigour. Furthermore, the use of reviews of the available evidence to provide insights and guidance for intervention into operational needs of practitioners and policymakers has largely been of secondary importance. For practitioners, making sense of a mass of often-contradictory evidence has become progressively harder. The quality of evidence underpinning decision-making and action has been questioned, for inadequate or incomplete evidence seriously impedes policy formulation and implementation. In exploring ways in which evidence-informed management reviews might be achieved, the authors evaluate the process of systematic review used in the medical sciences. Over the last fifteen years, medical science has attempted to improve the review process by synthesizing research in a systematic, transparent, and reproducible manner with the twin aims of enhancing the knowledge base and informing policymaking and practice. This paper evaluates the extent to which the process of systematic review can be applied to the management field in order to produce a reliable knowledge stock and enhanced practice by developing context-sensitive research. The paper highlights the challenges in developing an appropriate methodology.     

Exploring the factors of achieving supply chain excellence: a New Zealand perspective

The objective of the paper is to analyse supply chain (SC) excellence from the practitioners’ perspective in the New Zealand (NZ) context. The extant literature does not focus on achieving this excellence with the contemporary factors of this dynamic field. The study is an exploratory one using the structured Delphi technique to understand the ground level experience of the practitioners on the constructs of supply chain excellence. In this paper, we have administered three poll rounds to gather insights from the SC practitioners on the various enablers and barriers that impact supply chain excellence in the NZ environment. Seven supply chain management constructs are explored for their relationships with barriers and enablers in achieving the excellence in supply chains. The outcomes reveal that the people relevant issues (i.e. SCM knowledge education and supply chain culture) are more significant than other technical and operational factors. However, the influences from specific NZ business environment issues become far less important than a few years ago. This paper seeks the integration of practice-based views with the academic supply chain literature and original contributions from the NZ context.     

A systematic literature review of mining weak signals and trends for corporate foresight

Due to the ever-growing amount of data, computer-aided methods and systems to detect weak signals and trends for corporate foresight are in increasing demand. To this day, many papers on this topic have been published. However, research so far has only dealt with specific aspects, but it has failed to provide a comprehensive overview of the research domain. In this paper, we conduct a systematic literature review to organize existing insights and knowledge. The 91 relevant papers, published between 1997 and 2017, are analyzed for their distribution over time and research outlets. Classifying them by their distinct properties, we study the data sources exploited and the data mining techniques applied. We also consider eight different purposes of analysis, namely weak signals and trends concerning political, economic, social and technological factors. The results of our systematic review show that the research domain has indeed been attracting growing attention over time. Furthermore, we observe a great variety of data mining and visualization techniques, and present insights on the efficacy and effectiveness of the data mining techniques applied. Our results reveal that a stronger emphasis on search strategies, data quality and automation is required to greatly reduce the human actor bias in the early stages of the corporate foresight process, thus supporting human experts more effectively in later stages such as strategic decision making and implementation. Moreover, systems for detecting weak signals and trends need to be able to learn and accumulate knowledge over time, attaining a holistic view on weak signals and trends, and incorporating multiple source types to provide a solid foundation for strategic decision making. The findings presented in this paper point to future research opportunities, and they can help practitioners decide which sources to exploit and which data mining techniques to apply when trying to detect weak signals and trends.     

Employer Branding: A Brand Equity‐based Literature Review and Research Agenda

Over the past two decades, scholarly interest in employer branding has strongly increased. Simultaneously, however, employer branding research has developed into a fragmented field with heterogeneous interpretations of the employer branding concept and its scope, which has impeded further theoretical and empirical advancement. To strengthen the foundation for future work, this paper takes a brand equity perspective to review the extant literature and create an integrative model of employer branding. Using an analytical approach, the authors identify 187 articles, which they integrate along different employer brand dimensions and branding strategies: (i) conceptual; (ii) employer knowledge dimensions; (iii) employer branding activities and strategies. On the basis of this review, the authors develop an employer branding value chain model and derive future research avenues as well as practical implications.     

Is offshoring dead? A multidisciplinary review and future directions

Offshoring has represented a dominant business practice in the past three decades, prompting considerable research across multiple business domains to understand its various facets. By applying bibliometric techniques (Donthu et al., 2021), the authors of the current article aim to take stock of this rich, multidisciplinary literature. With performance analysis, author network analysis, bibliographic coupling, and topic trend analysis, they identify its underlying intellectual structure and map its temporal, spatial, and thematic evolution. The analysis of 111 key journals and 668 articles, spanning more than three decades (1989–2022) comprises four distinct time periods and longitudinal trends that support meaningful visual representations of the bibliographic data. The findings reveal six foundational themes for offshoring research: (1) offshoring and global supply chains, (2) offshoring of IT/business processes, (3) outcomes of offshoring, (4) governance mechanisms in offshoring and success strategies, (5) drivers of offshoring, and (6) backshoring of manufacturing. Based on the temporal and topic trend analysis, this article concludes with recommendations for broad further research avenues that can shed light on the future of offshoring in the post-pandemic world.     

The role of networks in early internationalizing firms: A systematic review and future research agenda

Despite considerable research, the international entrepreneurship (IE) literature lacks systematic knowledge of how early internationalizers use networks to overcome their resource deficits in different phases of internationalization. Further, a systematic guide for future research to expand the current knowledge of early internationalizers' network dynamics throughout their internationalization process is missing to date. To fill these voids, the present paper conducts a systematic review of sixty-one journal articles on the role of networks in the cross-border expansion of early internationalizing companies. We contribute to existing research by taking stock of the current state of knowledge regarding the role of networks in early internationalizing firms in different faces of internationalization. We also use the findings obtained from our review as a platform to systematically identify opportunities for future research regarding early internationalizers’ network dynamics throughout the internationalization process.