数字货币时代的商业模式讨论--基于双案例的比较研究

本文运用对比案例分析法,选取Steemit论坛和知乎论坛作为分析对象,探究了使用数字货币与否对同一行业组织的商业模式及其创新有什么影响。本文以商业模式画布为蓝本,通过对比数字货币背景下商业模式在价值主张、价值创造、价值传递、价值网络和价值实现五个方面的差异,探究数字货币时代下商业模式的创新影响,以及商业模式不同价值元素间新的构成秩序。本研究分析了选取案例商业模式中的不同对应元素,并给出了以下三个针对数字货币和商业模式的新命题:第一,数字货币在价值创造过程中联结利益主体;第二,数字货币起到了模糊价值网络边界的作用,从而促进构成新的治理模式;第三,使用数字货币可以在价值实现过程中完成利润重新分配。最后,文章认为数字货币情景下商业模式中不同价值元素的交互关系,呈现出以客户关系为核心的共同价值创造和共同价值实现的新秩序。     

Outsourcing to emerging markets: Theoretical perspectives and policy implications

Creating value through outsourcing has emerged as a popular competitive strategy for firms in various industries. In order to survive in the domestic and international marketplaces, firms, especially in developed countries, are seeking opportunities offshore, which is one focus of globalization. Offshore outsourcing has emerged as a popular competitive strategy and emerging markets have become increasingly attractive locations. As firms in developed countries (e.g., the US) continue to face enormous challenges to sustain competitive advantage, outsourcing to emerging markets is becoming an increasingly important source of business renewal and corporate transformation.In spite of the growing strategic significance of sourcing, we have limited knowledge of offshoring and outsourcing to emerging markets. The objectives of this review are fourfold: (1) to provide a better understanding of the concepts of offshoring and outsourcing business models, (2) to discuss relevant theoretical perspectives related to outsourcing, (3) to present a taxonomy of outsourcing strategies drawing on the extant literature, and (4) to discuss public policy implications. Conclusions and direction for future research are provided.     

The globalization of smaller agri-food firms: a decision-making framework tested through case research

Anecdotal evidence suggests that smaller firms are responding in various ways to market trends towards globalization. A fundamental question arises as to why some smaller firms are including global markets in their strategies and business operations while other firms with similar size and product mix are not. This paper hypothesizes necessary and sufficient conditions for a smaller agri-food firm to become actively global in perspective and practice. An hypothesized decision framework is articulated and results are reported from eight cases used to test this framework. The paper concludes that perceptions about competitive advantages and effective demand, and operative decision rules employed by the firm will determine if and when a firm can globalize its scope of operations.     

The relationship between training outsourcing and employee commitment to organization

In many countries, the human resource practice of training outsourcing has emerged as one of the fastest growing segments of the broader business process outsourcing industry. In spite of the growing popularity in professional practice, training outsourcing continues to be subjected to critical review and ongoing debate with most attention focused on the decision to ‘outsource’ or ‘not to outsource’. However, there exists a shortage of research on training outsourcing as a human resource development (HRD) practice and the potential relationships with desired organizational outcomes including employee commitment. This exploratory international study extends previous research that has examined the relationship between training and organizational commitment by focusing exclusively on outsourced training. Data were collected from information technology firms in two countries: India and the United States. Results showed positive relationships between specific measures of employee perceptions of quality, usefulness and supervisor support for outsourced training with organizational commitment. Recommendations are made for future research as well as for professional practice to guide HRD practitioners involved in the rapidly growing global practice of training outsourcing.     

Does Outsourcing Really Improve Firm Performance? Empirical Evidence and Research Agenda

The phenomenon of outsourcing has spawned a rich body of scholarly work in the last two decades. Yet, the answer to one important question has remained elusive: Does outsourcing really improve firm performance? Addressing this question is important as firms across nations continue to embark on the practice of outsourcing to save operating costs and remain competitive. Scholars, practitioners and policy‐makers need to understand whether and how outsourcing benefits the firm. However, no comprehensive review of empirical evidence has been published so far that can address this question. This study reviews 57 empirical research articles that investigated the outsourcing–firm performance relationship in 47 peer‐reviewed scholarly journals over a 20‐year time‐span (1996–2015). The articles differ widely in research scope, context, level of analysis, data source, time‐span, industry sector, extent of outsourcing and measure of performance. The findings suggest that outsourcing can produce positive, negative, mixed, moderated or no significant impact on the firm. This study also provides useful directions for future research on outsourcing and firm performance.     

开放型商业模式NICE属性与价值创造关系的实证研究

企业竞争优势或价值创造的源泉在哪里,或者企业绩效异质性的成因是什么?这一问题一直是战略管理领域的研究焦点。移动互联网时代,企业纷纷通过重塑商业模式来实现转型升级或跨界发展,并将其作为价值创造和竞争优势的一种重要来源。因此,本文旨在以开放型商业模式为研究对象,探讨其内在属性与价值创造之间的关系。首先,本文阐述开放型商业模式的内涵及构成;接着,识别出其内在属性特征,即新颖性(N)、锁定性(I)、互补性(C)、效率性(E);同时,重点借助战略网络理论、新木桶理论、平台经济学等理论基础论证NICE与价值创造间的关系及背后的作用机理,提出理论假设;最后,运用调查问卷和结构方程模型的方法实证检验,且演绎结论的管理含义。本文所使用的数据来源于中国最大的服务交易平台:猪八戒网和EMBA、MBA、EDP等项目课堂。研究表明,开放型商业模式新颖性与企业价值正相关、互补性与顾客价值正相关、效率性与企业价值和伙伴价值均呈正相关关系;而新颖性与顾客价值及伙伴价值正相关;互补性与企业价值及伙伴价值呈正相关关系等结论未得到印证。本文的研究回答了"企业竞争优势或价值创造源泉在哪里?"这一问题,并且本文的理论机理分析和实证结论有利于指导企业创新商业模式并获取竞争优势的战略决策。     

R&D (Re)location and Offshore Outsourcing: A Management Perspective

The paper reviews and systematizes the management literature directly and indirectly related to (re)location of research and development (R&D), in the form of both insourcing and outsourcing. The focus in particular is on R&D offshore outsourcing and its main drivers, including locational constraints and opportunities, motives, strategic decisions and managerial challenges. The analysis synthesizes and links the main propositions and findings of the theoretical and empirical work to build an original management and strategy centred framework which looks at R&D (re)location from a client–vendor perspective. In this case, the client is the offshoring company, and the vendors are the firms located in the host country. The characteristics of the firms and locations considered vis‐à‐vis the offshoring firm's goals are examined, the strategies implemented, the management and organizational challenges that R&D offshore outsourcing entails, and the ways in which offshoring impacts on both home and host locations are investigated.     

The outsourcing of IT-enabled business processes: A conceptual model of the location decision

As business process outsourcing (BPO) becomes more widespread, customers, the general public and politicians have increasingly questioned and criticized firms' outsourcing decisions to foreign locations. In this paper, we develop and apply theory to improve understanding of the outsourcing location decision for IT-enabled business processes. We do this by adding a human capital dimension and moderating factors to the Dunning [Dunning, J.H., 1988. Explaining International Production. Unwin Hyman, London.] framework of infrastructure, country risk and government policy. The inclusion of a human capital dimension is justified due to the nature of IT-enabled business processes, with their inherent tradeoffs between high tech and high touch. The model also incorporates firm-specific moderating factors, such as the firm's outsourcing objectives and experience, and situation-specific moderators including the nature of the business process and customer expectations. The model provides a way for firms and researchers to take a more systematic and comprehensive approach to outsourcing location decisions. We conclude with a discussion of the managerial and research implications.     

How Opportunistic Culture Affects Financial Performance in Outsourcing Relationships: A Meta-Analysis

Although a substantial body of research has analyzed the overall impact of outsourcing on firm performance measured in shareholder value, a major portion of the between-study variance remains unexplained. Asset specificity related to the outsourcing category (e.g., a business process versus information technology) alone can explain only some of the observed differences in stock market reactions. By integrating insights from transaction cost economics and outsourcing research, we first explain how expected buyer opportunism negatively affects the overall performance of the outsourcing relationship and ultimately, the buyer's own shareholder value. We further argue that this opportunism can be predicted by national culture. We test this hypothesis by applying meta-analytic techniques to compare 4216 outsourcing announcements of firms from 19 cultural backgrounds. The results reveal that an opportunistic culture, represented by a high level of assertiveness combined with a low level of institutional collectivism, is a highly statistically significant predictor of stock market reactions to outsourcing announcements. When further integrating the outsourcing category, the meta-analytic weighted least squares regression becomes a strong predictor of stock market reactions to an outsourcing announcement.     

Global Multisourcing Strategy: The Emergence of a Supplier Portfolio in Services Offshoring

In today's global services outsourcing arena, increasing numbers of companies adopt “multisourcing,” that is, they select and combine information technology (IT) and business services from multiple providers. The literature on IT outsourcing and supply chain management has identified critical tradeoffs involved in increasing the number of suppliers and has strongly recommended focusing on a handful of strategic partners to balance these tradeoffs. Committing to a few strategic partners, however, may prevent a firm from discovering new suppliers, or even supply regions. Such missed opportunities may be particularly limiting in the context of offshoring professional services, which has exhibited rapid changes in supplier markets in the last decade. Thus, firms may want to engage in a more intensive multisourcing in services. If they do so, their success will depend on a global sourcing process that effectively addresses the critical tradeoffs involved. To explore how a global sourcing process can support multisourcing, we conducted a qualitative longitudinal case study of a large financial services institution that developed a varied global supply base to obtain offshore professional services. Our analysis results in a theory that emphasizes (i) advantages of a multiple provider strategy in rapidly changing global supply markets; (ii) the critical role of middle managers in enabling continuous innovation in the supplier structure; and (iii) the importance of the global sourcing process combining top–down and bottom–up decision making in multisourcing.     

Integrative leadership and the creation and maintenance of cross-sector collaborations

This article presents a theoretical framework for understanding integrative leadership and the creation and maintenance of cross-sector collaborations that create public value. We define integrative leadership as bringing diverse groups and organizations together in semi-permanent ways — and typically across sector boundaries — to remedy complex public problems and achieve the common good. Our framework highlights in particular the leadership roles and activities of collaboration sponsors and champions. The framework is illustrated with examples from the development of MetroGIS, a geographic information system that promotes better public problem-solving in the Minneapolis–St. Paul region of the US. A set of propositions is offered to guide further research and to prompt reflective practice.     

When outsourcing is not an option: International relocation of investment bank research — Or isn't it?

Outsourcing is high on the agenda of firms seeking to cut costs. Based on an enhanced value-chain concept we develop a model that determines the conditions under which outsourcing and offshoring are not expedient. The model allows for an integrated analysis of horizontal and vertical links to actors within and outside the firm. Equity and country research in investment banks and their outsourcing potential are used as case studies. We draw mainly on qualitative evidence from interviews with investment bank analysts, as well as data on locations of research units of foreign investment banks in India. The option of outsourcing certain stages of business processes and offshoring parts of the value chain within firms to low-wage locations depends crucially on how processes are ‘embedded’ in relation to other departments within and to corresponding actors outside the firm. Our analysis shows that there is little, if any, scope for outsourcing but some potential for low-level research activities to be offshored to low-cost regions.     

Crafting business models for conflicting goals: Lessons from creative service firms

The business model construct has become attractive to both managers and academics. It reflects how the most important organization's strategic and tactical choices regarding the allocation of resources interact in order to create and capture value. Yet with the growing entrepreneurial complexity, managers often end up pursuing conflicting and even paradoxical strategic goals, thus rendering the business modelling processes more complex, too. Well-known examples are profit versus social value, stakeholder versus company interests, exploration versus exploitation and environmental sustainability versus economic returns. The academic business model literature so far has provided limited insights on how to implement business models beyond a single goal and focused mainly on the initial strategic choice of a business model, ignoring that such salient tensions are often persistent and resurface within the business practice. In this study we leverage paradox theory to investigate how managers of creative firms make tactical choices to accommodate (not solve) salient tensions within their business models, focusing on the domains like services provided, choice of clients, networking and resourcing practices, revenue models and new venture creation. Based on qualitative case study research, we found four integrating and three differentiating decision-making tactics that managers deploy to create both economic and creative value through their business models. Adding to the business model theory, we show how business models are crafted in managerial practices by making tactical decisions to solve conflicts and paradoxes. The results equally enrich the paradox literature by providing for tactical-level approaches toward working through the paradox.     

Shared Services Transformation: Conceptualization and Valuation from the Perspective of Real Options

In today's volatile global economy, where many organizations face severe pressure to downsize, the “shared services” model, in which a firm merges common functions performed by multiple units into a single service delivery organization, provides an innovative approach to make business more efficient and effective. To successfully implement shared services, firms need to strategically decide whether and how to pursue various service transformation alternatives such as simplification, standardization, consolidation, insourcing, or outsourcing. In this study, we develop the notion of real options into a unique theoretical lens for conceptualizing service organizations and their transformation in an uncertain business environment. Specifically, we view service organization as a set of strategic options that give the firm preferential access to future transformation opportunities. We create a taxonomy of these options, and introduce a decision methodology for valuing alternative shared services transformation approaches. We illustrate this methodology by applying it in a real business case to justify a global firm's decision regarding the transformation of its finance organization.     

Institutional factors affecting offshore business process and information technology outsourcing

Micro and macro level impacts of offshore outsourcing are far from clear. Thus there are some well-founded rationales for and against offshore outsourcing as well as a number of misinformed and ill guided viewpoints. Using institutional theory as a lens, this paper analyzes the drivers of offshore business process and information technology outsourcing. We examine the mechanisms by which regulative rules, social rules, culturally supported habits and subconsciously accepted rules and customs influence assessment, selection as well as continuation of outsourcing projects. Managerial and policy implications are discussed and directions for future research have been suggested.     

Examining the Firm's Value Creation Process: A Managerial Perspective of the Firm's Value Offering Strategy and Performance

The primary pursuit of any business is to understand what customers value and to create that value for them. While customers are the final arbiter of value, it is the firm's role to explore, interpret and deliver value based on what they believe customers are seeking. Based on this premise we adopt the firm's perspective on value creation to extend both Bowman and Ambrosini's theoretical framework and the work of DeSarbo, Jedidi and Sinha and focus on two issues. The first is the strategic emphasis firms place on the design and delivery of their value offering. The second is the extent the firm's value offering explains performance differentials at the customer‐centric performance level. We present a conceptual model of how firms gain positional advantage via their value offering and the realized outcomes they achieve. We present two approaches to modelling the firm's value offering (type II and type IV models) and articulate the theoretical underpinnings and results for these models. Our results validate the conceptualization of the firm's value offering and suggest that creating superior value offerings enables firms to achieve superiority in customer‐centric performance.     

Leveraging global sources of knowledge for business model innovation

This article explores the concept of leveraging global knowledge for business model innovation, whereby knowledge is transferred across space and firm boundaries for the reconfiguration of an incumbent firm's business model. Considering the implications of an ever-increasing fragmentation of global value chains and the associated dispersion of global knowledge sources, we propose that supply chain partners at foreign locations can provide valuable knowledge that incumbents can leverage to change their business model. Integrating insights from global supply chain, business model, and organizational learning literature, we theorize and empirically test how different organizational capabilities enable firms to acquire knowledge from foreign partners, integrate external with internal knowledge, transform knowledge through experimentation, and finally apply global knowledge in the form of business model innovation. We conclude with suggestions for future research.     

How to govern business services exchanges: Contractual and relational issues

With firms concentrating on core competencies, more emphasis has been placed on outsourcing and dealing with external sourcing agents. This has led to a stronger academic focus on buyer–seller exchanges and the corresponding mechanisms for governing these exchanges. This paper gives an overview of previous research investigating the exchange governance phenomenon based on transaction cost theory or co‐operative interorganizational relationships. The results reveal that few research studies have investigated the overall picture of exchange governance, including both contractual and relational governance and taking into account antecedents as well as performance outcomes of the governance mechanisms involved. Moreover, despite the service‐dominant logic shift, limited attention is given to specific service characteristics and their impact on exchange governance. This paper attempts to meld economic and social related antecedents into a model with regard to exchange governance in business services settings. Contractual and relational governance issues and their impact on performance outcomes are also considered. The resulting model indicates that to govern business services exchanges efficiently, more emphasis should be placed on behavioral uncertainty, human and process asset specificity and contractual governance. The paper concludes by discussing several directions for future research.     

How Governance Misalignment and Outsourcing Capability Impact Performance

Notwithstanding the popularity of outsourcing as a business strategy, the performance benefits realized through outsourcing efforts are observed to be mixed in practice. This leads to important unresolved questions regarding why some firms are able to derive substantial value from their outsourcing initiatives while other firms are left disappointed. This study joins an emerging literature integrating transaction cost economics and capabilities‐based perspectives to develop a deeper understanding of the drivers of outsourcing performance. I develop a theoretical model that examines the independent and joint influence of governance misalignment (i.e., deviation from transaction cost's predicted mode of governance) and a firm's outsourcing capability on the performance of outsourced processes. I test the theoretical model using a dataset of 172 outsourced and 156 in‐house processes. The finding that governance misalignment corresponds to inferior process performance supports transaction cost's discriminating alignment hypothesis. Interestingly, I also find that a retained technical expertise (TE) and outsourcing knowledge management routines (OKMR; both contributors to a firm's outsourcing capability) positively influence outsourcing performance both directly and via their relationship with governance misalignment. While a retained technical expertise and outsourcing knowledge management routines each positively influence outsourcing performance, they do so in distinctive ways. These findings have important managerial implications and make a significant theoretical contribution. Specifically, this study demonstrates that the notion of a governance misalignment is firm‐specific, conditional on the governance capabilities of the organization. This insight underscores the value of integrating transaction cost logic with capabilities‐based perspectives.     

The Sharing Economy Globalization Phenomenon: A Research Agenda

Sharing economy firms have been able to achieve global levels of success at an unprecedented pace. In this study, we focus specifically on internet-based firms that allow rent appropriation from temporary utilization of underutilized assets. By looking at these firms' main characteristics and the current dynamics revolving around their internationalization process, we develop a framework to guide future research drawing from a business ecosystems perspective. The business ecosystem approach is a promising theoretical lens to assess this phenomenon due to its more holistic view of multisided network effects and multiple stakeholders' participation that can vary across nations. We note that the sharing economy phenomenon has spurred worldwide adoption of platform businesses which, in turn, creates a great opportunity for future research to extend current theories by exploring why, when, and how these firms expand into new countries. We argue that further research on sharing economy firms and its interactions with different national ecosystem configurations can provide important insights to theory as well as relevant information to managers and policymakers.