‘Social media logic’ meets professional norms: Twitter hashtags usage by journalists and politicians

Social media is characterized by a set of principles defined as ‘social media logic’ [van Dijck, J., & Poell, T. (2013). Understanding social media logic. Media and Communication, 1, 2–14. doi:10.12924/mac2013.01010002], derived from the theory of ‘media logic’ developed in the era of mass media [Altheide, D. L., & Snow, R. P. (1979). Media logic. London: Sage.]. This article explores how ‘social media logic’ impacts on two interconnected but yet distinct professions, journalism and politics, by analysing one of the key principles of social media logics, namely ‘connectivity’, an advanced strategy of algorithmically connecting users to content and other users in social media [van Dijck, J., & Poell, T. (2013). Understanding social media logic. Media and Communication, 1, 2–14. doi:10.12924/mac2013.01010002]. The operationalization of connectedness in this study is the Twitter hashtag, as it is the most common feature for users to connect and relate to within a larger networked discourse [Bruns, A., & Burgess, J. (2015). Twitter hashtags from ad hoc to calculated publics. In N. Rambukkana (Ed.), Hashtag publics: The power and politics of discursive networks (pp. 13–27). New York, NY: Peter Lang.]. The empirical material consists of tweets posted by 10 Norwegian politicians and 10 journalists, selected on their level of activity on Twitter. The tweets are analysed with the emphasis on the frequency and content of the hashtags, and the methodological design is comparative between the journalists and the politicians. A key finding is that there are significant differences between how journalists and politicians use hashtags, but that they both use mass media hashtags to reach outside their follower networks. Consequently, this demonstrates that journalists’ and politicians’ use of social media is closely connected to their professional norms, and that the ‘social media logic’ is still related to the ‘media logic’ of mainstream and broadcast media.     

Can World System Theory predict news flow on twitter? The case of government-sponsored broadcasting

Social media platforms provide world governments with the opportunity to distribute news content from their broadcast channels directly to foreign publics [Wallerstein, I. (1974). The modern world system. New York: Academic Press] World System Theory, which has successfully explained and predicted the structure of international news flow, is now being challenged. Specifically, these social platforms undermined assumptions regarding the one-way flow of information toward audiences and the exclusive institutional nature of the players in the international system. This study examines the unique case of government-sponsored news media and its international news flow. It finds that while the structure of the international news flow on Twitter exhibits a hierarchical core–periphery structure, non-institutional actors (e.g. bloggers) conformed less than institutional players (e.g. governments and news media) to that structure. This study also found that non-institutional actors assumed the role of bridging news sources and audiences, a role traditionally reserved for a small minority of elite news media. The growing and diversified pool of information mediators resulted in a more fragmented network of news flow, siloed, rather than interconnected. Research findings are synthesized and analyzed in the context of international broadcasting and social media scholarship.     

How states tighten control: a field theory perspective on journalism in contemporary Crimea

This article contributes to denationalizing Bourdieu’s field theory by analysing the relationship between a regional news media field, the state and transnational influences. The article seeks to answer the question of how a state can impose limits on the autonomy of the news media field during political transition. Field theory is applied to changes that have taken place in Crimean news media since Russia’s annexation of the peninsula in 2014. Drawing on narrative interviews with journalists who worked in Crimea in 2012–17, expert interviews, and secondary sources, I demonstrate how Crimea’s news media field went from being dominated by varied Ukrainian private news media owners to becoming dominated by the Russian state. I show that states can employ direct measures such as anti‐press violence and ownership appropriation of news media outlets in order to increase concentration of state media ownership. In addition, states can reallocate capital in the news media field, disenfranchising some journalists and outlets while favouring others. The adaptive strategies of individual journalists, who, upon losing capital, can sometimes relocate or leave their jobs, also changes the composition of news media fields. Departing from a common view of social spaces as bounded within nation‐states, I examine how the news media field of Crimea has been shaped by both transnational influences, and by the direct imposition of Russian state power through a reconstitution of national borders.     

Hybridizing journalism: clash of two “journalisms” in Africa

This article examines the influence of Chinese media on the journalistic orientation of African journalists who have been socialized in Chinese media organizations based in Africa. It employs the ideological level of Shoemaker and Reese’s hierarchy of influences model, and is based on interviews with African journalists working in CCTV (later rebranded China Global Television Network [CGTN]), Xinhua News Agency, and China Daily newspaper. The article contributes to the ideologization debate on Chinese media expansion into Africa. While this debate has been predominantly framed through the Manichean prism of positive or negative, this article proposes a hybridization between a Chinese and Western journalism orientation on the African continent. This will result in a hybrid form of journalism professionalization in which Western and Chinese journalistic traditions coexist.     

Formation of a region: Source strategies and media images of the Sweden–Danish Öresund Region

The research applies media discourse analysis and late modernity theory to the social construction of the trans-national Öresund Region between the South of Sweden and East of Denmark. Based on interviews with PR sources and journalists, analysis of newspaper texts and opinion polls, the study found that despite trans-national aims the region is mainly constructed through Swedish or Danish national perspectives. It was also found that as a news management strategy, the factual strategy, emphasizing logical arguments and the production of reports, surveys, analysis, books and seminars aimed towards opinion elites, has been most successful. The communicated region is dominated by a national growth discourse where regional political-economical elites support local and national growth prior to other values. The media formation of the Öresund Region is dominated by elite actors and has an auto-communicative character.     

Networking for women’s rights: academic centers,regional information networks,and feminist advocacy in southern Africa

Women’s rights advocates, in southern Africa as elsewhere, have challenged gender inequality to advance the status of women in society and as a means to also address related, cumulative issues of disadvantage. As communication technologies and neoliberal globalization alter forms of communication, the potential for organizing, coalitions, and advocacy work across time and space, such as through transnational feminist networks (TFNs), has grown. Understanding the rise of TFNs has largely relied on historical narratives and case studies, and the literature has tended to emphasize transnational over regional dimensions. Our approach, however, finds that regional connections not only play an important role in linking TFNs to local women’s rights initiatives in southern Africa, but that information-rich academic institutes focusing on gender studies bring structure to local and regional information networks in the region and act as bridges between the local, regional and global. Methodologically, we employ an innovative approach to visibly capture the work of regional and local activists by taking a meso-level snapshot of website links among 70 women’s rights organizations operating in southern Africa. We pair the network visualization with a case study of our central academic center, the African Gender Institute, to demonstrate the work of this critical hub in the local and regional communication network.     

Widening access while tightening control: Office-holding,marriages, and elite consolidation in early modern Poland

Elites are dynamically emergent and evolving groups, yet their organization at any given time has tremendous implications for the tenor of social life and the probability of historical change. Using data on more than 3,000 Senatorial office-holders and over 3,100 elite marriages in early modern Poland, this article systematically documents changes over time in the structure of the Polish elite between 1500 and 1795 from a “multiple-networks” perspective. It measures timing of entry into senatorial ranks, regional integration of the elite, degree of elite dominance, and patterns of overlap between office-holding and marriage networks across four distinct eras in Polish history. Aggregate network patterns reveal a system in the eighteenth century characterized simultaneously by widening political access and increasing super-elite political control. Highlighting these patterns makes better sense of the Polish nobility's distinct cultural practices than do other historical sociological accounts and illuminates the structural basis for Poland's remarkable constitutional moment in the late eighteenth century.     

Identifying the best practices of media catching: A national survey of media relations practitioners

Web-based services, like Help-A-Reporter-Out (HARO), that allow journalists to send content requests to a multitude of public relations agents are becoming more popular among media relations practitioners. The purpose of this study is to examine how practitioners are using HARO and to measure success rates of media placements against the proposed best practices of “media catching”. An online survey (n = 110) was conducted of members of Public Relations Society of America who identified themselves as working in media relations. Analysis revealed five best practices that had a positive significant correlation to journalist response rates and placement success rates. The results also indicated what media outlets practitioners preferred to reply to using the HARO service. As more practitioners are integrating media catching services in their daily routine, it is important to ensure they are employing best practices in order to develop and maintain positive working relationships with journalists.     

A transnational networked public sphere of air pollution: analysis of a Twitter network of PM2.5 from the risk society perspective

ABSTRACT

Drawing on digitaltrace data, publicly accessible government documents, and journalistic reports, this research integrates Beck’s risk society theory with digital media theories to examine the mediated process of risk definition and assessment of PM2.5 (particulate matters with a diameter less than 2.5 micrometers) in a networked public sphere. Network and content analysis of a PM2.5 Twitter network shows that political and professional elite remained the most powerful producers of risk definition. Established media played a key role, yet faced challenges from a variety of actors who disseminated and filtered information. Laypersons, while peripheral, actively interacted with elite and established media. The blurring geographic boundary in the PM2.5 Twitter network revealed an emerging transnational public sphere, which, however, was segregated by language. This research advances a layered understanding of the contingent, paradoxical media impact for social changes in a risk society.     

NATIONAL POLITICS ON TWITTER

The increasing use of Twitter by politicians, journalists, political strategists and citizens has made it an important part of the networked sphere in which political issues are publicly negotiated. The growing number of studies investigating the relationship between Twitter and politics supports this claim. To the knowledge of the authors, this is the first study that examines the interrelation of individuals on the basis of their professions, their topics and their connection to mass media. Taking the example of Austria, they developed a user-centred method that overcomes the limitations inherent to other approaches in this field. The different types of data they gathered – Twitter user data, 1,375 newspaper articles and manually coded 145,356 tweets – allowed them to perform several analyses which provided insights into the structure and topics of a national public Twittersphere. Their results show that the network formed by Austria's most relevant political Twitter users is dominated by an elite of political professionals but open to outside participation. The topic analysis reveals the emergence of niche authorities and the periodic divergence of the political discourse on Twitter with that of mass media. The article concludes with a summary of how these phenomena relate to political participation.     

New forms of cultural identity in an African society: Comment to the paper by Ullamaija Kivikuru

The article argues that it is hard to see that media development so far has contributed neither to economic development or to political liberation in African states. The media situation and the literacy problems is connected to social differences and tensions between elite vs. local populations and the urban culture vs. the village. Media transmits stereotypes of modernity and urban life that are conflicting with rural and traditional cultural identities. It is being argued that media changes in the future will make things even worse. African countries are confronted with globalized media trespassing into rural culture and establishing themselves in local consumption patterns, before local media structures have had the possibility to develop. This means a severe threat to local culture and to the possibility of developing civil society at the local level.     

Networked discontent: The anatomy of protest campaigns in social media

We analyze the communication network that emerged in social media around an international protest campaign launched in May 2012. Applying insights from network science and the theory of brokerage, we examine the cohesion of the network with community detection methods, and identify the users that spanned structural holes, creating bridges for potential information diffusion. We also analyze actual message exchange to assess how the network was used to facilitate the transmission of information. Our findings provide evidence of fragmentation in online communication dynamics, and of a distribution of brokerage opportunities that was both uneven and underexploited. We use these findings to assess recent theoretical claims about political protests in the digital age.     

Are older adults networked individuals? Insights from East Yorkers’ network structure,relational autonomy,and digital media use

ABSTRACT

Networked individualism is a critical concept about the transition of the societal shift from geographically bounded local groups to the contemporary network society comprised of sparse, permeable, and dynamic communication networks. An underlying assumption about networked individuals thus far in the literature is that they are at a younger age. There are fears that older adults have been left behind in this transition to networked individualism. In this study, we are the first to inquire to what extent ? and in what ways ? are older adults networked individuals. Using in-depth interviews with 41 older adults living in the East York area of Toronto, we used a combination of quantitative coding, thematic analysis, and individual profiling to analyze their social network structure, relational autonomy, and digital media use. Our findings render a rather complex and nuanced picture, showing three types of older adults along the spectrum of networked individualism: networked individuals, socially connected but not networked individuals, and socially constrained individuals. Although most participants are socially connected, those who are networked individuals actively manage and navigate multiple, diverse, and non-redundant social networks. Digital media use is neither necessary nor sufficient in qualifying a person as a networked individual as the great majority of East Yorkers ? even if not networked individuals ? integrate digital media into their everyday lives.     

How journalists engage in branding on Twitter: individual,organizational, and institutional levels

In a social media age, branding is an increasingly visible aspect of identity construction online. For media professionals generally and journalists especially, branding on spaces such as Twitter reveals the complicated set of forces confronting such public-facing actors as they navigate tensions between personal disclosure for authenticity and professional decorum for credibility, and between establishing one’s own distinctiveness and promoting one’s employer or other stakeholders. While studies have begun to reveal what journalists say about branding, they have yet to provide a broad profile of what they do. This study takes up that challenge through a content analysis of the Twitter profiles and tweets of a representative sample of 384 U.S. journalists. We focus on the extent of branding practices; the levels at which such branding occurs, whether to promote one’s self (individual), one’s news organization (organizational), or the journalism profession at large (institutional); and how other social media practices may be related to forms of journalistic branding. Results suggest that branding is now widely common among journalists on Twitter; that branding occurs at all three levels but primarily at the individual and organizational levels, with organizational branding taking priority; and that time on Twitter is connected with more personal information being shared.     

Identifying power elites—k-cores in heterogeneous affiliation networks

Specifying network boundaries is fundamental in the study of social structures of elite networks. However, traditional methods do not offer clear criteria on either size or composition of the elite, and rely on numerous ad hoc decisions. A methodological framework that is inductive, reproducible and suitable for comparative research is proposed. First, a comprehensive dataset of the 5079 affiliation networks of all potentially powerful sectors in Denmark was assembled. Second, these heterogeneous affiliation networks were weighted to account for potential level of social integration. Third, a weighted modification of k-cores is used to identify a power elite of 423 individuals.     

An examination of the role of online social media in journalists’ source mix

Using telephone surveys of business/financial journalists in the United States (n = 200), this research investigates the agenda-building role of social media content in journalists’ work. Understanding that more non-public relations content from user-generated and social network sites, like YouTube and Twitter, are fast becoming resources for journalists to get story ideas, break scandals, and find sources, we began this scholarly work to determine the frequency of such uses of social media. Overall, findings indicate very little use of social media by these business journalists. Results and implications for public relations practitioners are discussed in detail.     

Frankenstein journalism

Confronted with circumstances altered by the Internet, professional working practices have the option to change or to stay the same. This paper looks at how newsworkers in the new form of digital newsrooms have adapted the old location- or topic-based ‘beat’ system; now that they are called upon to curate or aggregate news stories which arrive fully formed from legacy news websites or emerge from social media. Stories like these are often valued for their virality – that is, how far and fast they have already spread – and their power to attract clicks from readers. Today, a growing number of news websites aggregate or curate such stories as part of their own news offerings. Yet curating these stories bring challenges to journalists’ identities and work practices, which demands a response. Based on an ethnographic study of eight digital newsrooms, we report how newsworkers use journalistic rituals to legitimise these second-hand stories flowing into the newsroom. We observed the use of rituals of objectivity, multiple sourcing and comparison with other news outlets as mechanisms that newsworkers used to validate and justify their use of second-hand content.     

Social Movements and New Media

This article explores the contention that social movements are a significant social force transforming societies through their engagement with new media, such as the Internet, Web 2.0, and digital communications, which are seen as capable of facilitating new power structures. Utilizing della Porta and Diani's framework, it considers how new media technologies may be shaping the structure, identity, opportunity, and protest dimensions of social movements. It concludes by suggesting that new media does offer important opportunities for cost‐effective networking, interpretive framing, mobilization, and repertoires of protest action. However, their adoption does not represent the creation of entirely new virtual social movements but rather a new means of providing existing social movement organisations, local activist networks, and street‐level protest with a trans‐national capacity to collaborate, share information, and communicate with a wider audience. Such new media‐enabled social action is both more congruent with a politics of identity but may also increasingly be competing within a media environment saturated by user‐generated content.     

Communicating Global Activism

Many observers doubt the capacity of digital media to change the political game. The rise of a transnational activism that is aimed beyond states and directly at corporations, trade and development regimes offers a fruitful area for understanding how communication practices can help create a new politics. The Internet is implicated in the new global activism far beyond merely reducing the costs of communication, or transcending the geographical and temporal barriers associated with other communication media. Various uses of the Internet and digital media facilitate the loosely structured networks, the weak identity ties, and the patterns of issue and demonstration organizing that define a new global protest politics. Analysis of various cases shows how digital network configurations can facilitate: permanent campaigns; the growth of broad networks despite relatively weak social identity and ideology ties; transformation of individual member organizations and whole networks; and the capacity to communicate messages from desktops to television screens. The same qualities that make these communication-based politics durable also make them vulnerable to problems of control, decision-making and collective identity.     

Social networks and Internet connectivity effects

This paper explores the impact of communication media and the Internet on connectivity between people. Results from a series of social network studies of media use are used as background for exploration of these impacts. These studies explored the use of all available media among members of an academic research group and among distance learners. Asking about media use as well as about the strength of the tie between communicating pairs revealed that those more strongly tied used more media to communicate than weak ties, and that media use within groups conformed to a unidimensional scale, showing a configuration of different tiers of media use supporting social networks of different ties strengths. These results lead to a number of implications regarding media and Internet connectivity, including: how media use can be added to characteristics of social network ties; how introducing a medium can create latent tie connectivity among group members that provides the technical means for activating weak ties, and also how a change in a medium can disrupt existing weak tie networks; how the tiers of media use also suggest that certain media support different kinds of information flow; and the importance of organization-level decisions about what media to provide and promote. The paper concludes with a discussion of implications for Internet effects.