Envisioning agricultural sustainability from field to plate: Comparing producer and consumer attitudes and practices toward ‘environmentally friendly’ food and farming in Washington State, USA

A substantial body of sociological research has examined the relationship between farmers’ environmental attitudes and their conservation behaviors, but little research has compared the attitudes of producers and consumers toward the environment with their behaviors or practices in support of sustainable agri-food systems. This paper addresses these shortcomings by analyzing the intersection between producer and consumer attitudes toward environmental sustainability with their actual practices, drawing data from focus group interviews and surveys with producers and consumers in Washington State, USA. We compare farmers’ attitudes toward several agricultural and environmental policies with their self-reported practices to examine whether support for environmental policies aligns with sustainable farming practices. For consumers, we investigate the relationship between their attitudes toward the same agricultural and environmental policy issues with their interest in purchasing food produced in an environmentally sustainable manner. Through our analyses, we find that consumers’ and producers’ practices are not always consistently correlated with their environmental attitudes, but that support for agricultural land preservation is one policy area in which the interests of producers and consumers intersect with their interest in sustainable farming and food. Findings from our individual and focus group interviews assist us in understanding the multiple, sometimes competing, factors that consumers and producers must weigh in making decisions about environmentally sustainable food and farming.     

Standards for Development: Food Safety and Sustainability in Wal‐Mart's Honduran Produce Supply Chains

Public‐private partnerships between supermarket retailers and development agencies help small‐scale producers reach growing domestic markets in developing countries. Drawing on qualitative data that focuses on relationships between producers, development agencies, and Wal‐Mart‐owned supermarkets in Honduras, the research presented here demonstrates how, by introducing food safety standards to development agencies' outreach efforts, but without necessarily certifying producers or offering a price premium, Wal‐Mart uses these standards to simultaneously differentiate production practices by promoting quality, while maintaining a standardized market. As a result, the responsibility and costs for incentivizing growers to change their practices is shifted to nongovernmental organizations. Therefore, although an extensive body of literature describes standards and third‐party certification systems as the means for corporations to control production practices, this research indicates that public‐private partnerships are a new vehicle by which corporations can influence agricultural production practices. In addition, this article argues that the inclusion of food safety standards in development projects leads to the conflation of food safety and sustainability, without adequately interrogating which agroecological processes food safety standards include and exclude. Therefore, retailers' private food safety standards dominate how sustainability is perceived and practiced in the development context.     

The influence of perceptions of practice characteristics: An examination of agricultural best management practice adoption in two Indiana watersheds

Agricultural best management practices (BMPs), or conservation practices, can help reduce nonpoint source pollution from agricultural lands, as well as provide valuable wildlife habitat. There is a large literature exploring factors that lead to a producer’s voluntary adoption of BMPs, but there have been inconsistent findings. Generally, this literature has not examined specific attributes of BMPs that may affect acceptability to farmers and ultimately adoption. To address these limitations, a qualitative analysis of in-depth interviews with farmers was conducted to determine which characteristics make four common BMPs more or less acceptable to agricultural producers. Interviews were conducted with forty-five producers in two watersheds in Indiana, USA. The producers were asked about their use of these conservation practices and the reasons behind their decisions. This study outlines the perceived characteristics of each conservation practice that are most important in either facilitating or impeding adoption of those practices. Results indicate that perceived high levels of relative advantage (e.g., reduced inputs, time-savings, and on-farm and environmental benefits), compatibility (with farm system and needs of producer), and observability (observing practice’s advantages) are most important in increasing adoption of conservation practices. Low levels of perceived relative advantage and incompatibility of practices were found to be most important in non-adoption of conservation practices. Perceived risk and complexity associated with specific practices were only found to limit adoption for a few practices, though it was an important barrier for conservation tillage. In order to increase adoption, conservation promoters should focus on raising awareness of the on-farm and financial benefits, the environmental benefits, and compatibility of conservation practices with current farm operations.     

Typology of causes of poverty: The perception of Iranian farmers

Causal attributions are important mediators of future behaviour because once a cause is assigned; a commensurate action can be taken. The aims of this research were to find how Iranian farmers attribute the causes of poverty, to provide a typology of attribution of causes of poverty as perceived by Iranian farmers and to compare socio-economic characteristics and contextual conditions of farmers based on their causal attribution of poverty type. Findings revealed that 50% of respondents had structuralistic, almost 30% had individualistic, and about 20% hold fatalistic attitudes towards the causes of poverty. Farmers with individualistic attitudes towards the causes of poverty had higher quality of life, well-being, level of agricultural technology, agricultural production, used insurance more often, they had more land, income, access to agricultural extension services and practiced sustainable agriculture more often. Farmers with fatalistic attitudes towards the causes of poverty had the worst condition with regard to the above variables. However, those who had structuralistic attitudes, stood somewhere between the two previous groups. Based on findings, a number of poverty alleviation recommendations are made.     

Certified organic agriculture in Mexico: Market connections and certification practices in large and small producers

Certification within organic agriculture exhibits flexibility with respect to practices used to demonstrate that a product meets published quality standards. This case study of Mexican certified-organic agriculture finds two forms. Indigenous smallholders of southern Mexico undertake a low-input, process-oriented organic farming in which certification is based upon extensive document review, group inspections, and assessment of on-farm capacity to produce organic inputs. More recently, northern Mexican large agribusiness producers have implemented certifications based upon laboratory testing and assessment of purchased inputs. To specify these differences, this article examines large and small producers in Mexico's organic agriculture sector based on a diagnostic census of Mexican organic agriculture in 668 production zones and field surveys in 256 production zones in which 28 indicators were analyzed. After comparing the organic cultivation and certification practices of large, agro-industrial, input-oriented private firms versus small, cooperatively organized, indigenous and peasant groups, we analyze the implications of this duality for certification frameworks. We argue (with Raynolds, L., 2004. The globalization of organic agro-food networks. World Development 32(5), 725–743; Gonzalez A.A., and Nigh, R., 2005. Smallholder participation and certification of organic farm products in Mexico. Journal of Rural Studies; DeLind, L., 2000. Transforming organic agriculture into industrial organic products: reconsidering national organic standards. Human Organization 59(2), 198–208) that the increasing bureaucratic requirements of international organic certification privilege large farmers and agribusiness-style organic cultivation and present the possibility of a new entrenchment of socio-spatial inequality in Mexico. While organic and fair trade agriculture has been touted as an income-generating production strategy for small producers of the Global South, our study suggests that Mexican organic agriculture reproduces existing social inequalities between large and small producers in conventional Mexican agriculture.     

THE POLITICAL ECONOMY OF U.S. WHEAT LEGISLATION

Both taxpayer subsidies to U.S. wheat producers and domestic deadweight losses increased as a result of the U.S. wheat program adopted in 1985. A calculation of the costs and benefits of alternative wheat policies shows that mandatory production controls with no taxpayer expense could have made wheat producers as well off as the adopted policy. Becker's theory of competition among interest groups and Peltzman's theory of the equilibrium amount of regulation are shown to be consistent with the observed policy choice if the list of fnfected interest groups includes agricultural input suppliers and grain marketing firms.     

An Inclusive Treadmill? Expansion of Industrial Maize Farming and Simple‐Commodity Producers in Turkey

The growth of industrial maize farming in Turkey during the first decade of this century points to the primacy of economic development over ecological concerns at a time when global nitrogen and phosphorus flows already exceeded safe limits. In this article we focus on the relations of production as the driver of an economic sector that not only has ecological but also social costs. Through a trend analysis of maize yields as our ecological indicator, we explain how relations of production influence industrial maize farming in this period and how different modes of production (e.g., simple‐commodity producers) participate in a corporate market. A “treadmill of production” perspective argues that simple commodity producers are excluded from industrial treadmills. Our findings indicate that provinces with predominantly simple commodity production experienced significant increases in maize yields and adapted to the industrial maize treadmill. However, there is a significant difference between simple‐commodity producers and large farms that widens over the decade. Our results suggest that simple‐commodity producers are included in ecologically harmful economic practices with significant obstacles. We call for a revision of the assumed relationship between the size of economic operations and their ecological impacts in the critical sociology literature and policy approaches.     

Capitalist Coordination of Agriculture: Food Processing Firms and Farming in Central Canada1

Abstract This paper is concerned with the restructuring of petty commodity producers in agriculture and, more specifically, the role of food processing firms in this process. Two mechanisms by which processors secure their agricultural supplies—corporate farming and contract farming—are examined in central Canada. Although fairly widespread, corporate farming by processors is slowly declining and is unlikely to have a major impact on petty producers. By comparison, this study indicates that, in the context of corporate consolidation, the behavior of food processors in granting production contracts to formally independent farm operators is furthering the social differentiation of the latter.     

Collaborative evaluation and market research converge: an innovative model agricultural development program evaluation in Southern Sudan

In June and July 2006 a team of outside experts arrived in Yei, Southern Sudan through an AID project to provide support to a local agricultural development project. The team brought evaluation, agricultural marketing and financial management expertise to the in-country partners looking at steps to rebuild the economy of the war ravaged region. A partnership of local officials, agricultural development staff, and students worked with the outside team to craft a survey of agricultural traders working between northern Uganda and Southern Sudan the steps approach of a collaborative model. The goal was to create a market directory of use to producers, government officials and others interested in stimulating agricultural trade. The directory of agricultural producers and distributors served as an agricultural development and promotion tool as did the collaborative process itself.     

Alternative and Conventional Agricultural Paradigms: Evidence From Farming in Southwest Saskatchewan*

Abstract Agricultural analysts have suggested that the emergence of an alternative agriculture system represents more than changes in practices; it is also thought to represent a shift in environmental beliefs, values, attitudes, and norms. This means that conventional and alternative systems of agriculture represent distinct paradigms which are informed by two contradictory worldviews. Insofar as this claim is correct, it is possible to delineate, target, and promote one paradigm, depending on the system of agriculture that policy makers wish to encourage. In this paper we seek to clarify the practical application of the two agricultural paradigms by examining the practices, beliefs, values, norms, and attitudes of farmers in southwest Saskatchewan, part of the semi‐arid section of the North American Great Plains. Findings support the view that different farming systems correspond to different worldviews. Strong confidence in the market, however, is not limited to conventional farmers, as suggested by the literature.     

Repossession through sharing of and access to seeds: different cases and practices

Seeds are both the means and product of agricultural production. The corporate appropriation of seeds affects farmers’ autonomy and has been contested and resisted by farmers worldwide through practices of repossession. This article investigates different practices of the repossession of seeds emphasising the micro-structure and recent developments in agricultural practices that lead to a commonisation of seeds. Various practices of seed repossession present in India are analysed and compared with open-source initiatives to present examples of the diversity of singular initiatives aimed at the commonisation of seeds in the Global South. The article shows that each initiative applies a multitude of concrete practices to counter what we will refer to as metabolic rift, but without a single generic strategy, each seeking in its own way to repossess seeds and (re)locate them in a social space of commons.     

Attitudes to agricultural policy and farming futures in the context of the 2003 CAP reform: A comparison of farmers in selected established and new Member States

Farmers’ attitudes, to agricultural production, diversification and policy support, and behavioural intentions in five Member States of the EU (France, Lithuania, Slovakia, Sweden, England) are analysed comparatively. Groups of farmers with similarly held attitudes are identified using cluster analysis to investigate whether differences in attitudes are defined predominately according to national, east–west, size or other criteria. The results highlight that the vast majority of farmers in the enlarged EU retain a productivist mindset, wish to maintain an agricultural focus and strongly reject notions of policy liberalisation. However, while the overwhelming majority advocate protection they are more receptive to greater flexibility in terms of the instruments through which policy support may be delivered. Overall, the strongest opposition to policy liberalisation comes from farmers in the New Member States of the EU.     

The quality of sustainability: Agroecological partnerships and the geographic branding of California winegrapes

Quality and sustainability are both socially constructed, ambiguous terms, but they have not been heretofore linked in the rural studies literature. The “quality turn” has received particular attention from researchers for its potential to organize linkages among various forces in agrofood systems, providing more income to producers by appealing to affluent, reflexive consumers. A distinct line of rural research has attended to the challenge of agro-environmental pollution and regulation, but this research trajectory has been subsumed under the broader paradigm of sustainability. This article seeks to contribute to discussions about quality in the agrofood sector by analyzing the potential of fusing rural resource protection practices with place-based marketing of enhanced quality, drawing from an empirical study of the California winegrape industry. In several California commodities, agroecological partnerships are becoming the chief vehicle for extending sustainable agricultural practices. California's winegrape farmers have undertaken more partnerships to greater effect than those of any other US crop, and they are now discursively linking their sustainable farming practices, environmental quality, and wine quality. This marks a new linkage of two heretofore discrete social imaginaries. This article argues that “quality” is a term that can conceptually link increasing consumer demand for differentiated product taste with increasing regulatory pressure for environmental protection. Synergistic benefits from such a linkage have the potential to strengthen rural development initiatives. Making progress toward sustainability requires collective action on the part of producers, and in some commodities, may mesh well with efforts to enhance foodstuff quality.     

THE COMMON POOL, BARGAINING, AND THE RULE OF CAPTURE

Firms producing from a single oilfield face the common-pool problem: how to divide production and profits among themselves. The rule of capture creates competition among them to produce the oil before anyone else does, and a tendency for overproduction. Private bargaining among the firms can avoid the wasteful production practices associated with the rule of capture and increase joint profits. This paper explores the structure and expected outcome of the common-pool problem, and demonstrates that smaller producers hold a bargaining advantage that is not easily overcome by larger producers or neutral arbitrators.     

Return of the gentleman farmer?: Conceptualising gentrification in UK agriculture

In this paper, processes of gentrification are assessed in relation to non-commercial farming: the production of agricultural commodities without the intent of earning a living. The author argues that due to the connection between residence and productive assets (particularly land) inherent in farming, agricultural gentrification represents a special case, distinct from rural and urban gentrification, where gentrification is possible from within the existing farm household. Pluriactivity of the farm household enables both economic capital accumulation and alterations in the cultural capital held. Similar to rural and urban gentrification processes, agricultural gentrification leads to landscape change. Both non-commercial farming and gentrification processes are found to have been encouraged by the state, through post-productivist polices and laws aimed at commercial agricultural producers. The author argues for further research on farmers as consumers of rural amenities, and raises questions about the environmental impacts of ‘non-commercial farming’ and the acquisition of farm land by the wealthy elite.     

A movement of ‘subsidized capitalists’? The multi-level influence of the Bharatiya Kisan Union in India

This paper investigates the relationship between the state and India's rural informal sector by focusing on the collective mobilizations of middle-sized agricultural producers in Western Uttar Pradesh. These cultivators are involved in an economic sector which is at the same time capitalist, largely informal but also, to some extent, state-regulated. Through their mobilizations organized by the Bharatiya Kisan Union (BKU), they have attempted to influence state regulation of agricultural markets, obtaining increased input subsidies and better procurement prices for their produce, and thus an increase in the rates of return and profitability of their farming activity. The paper conceptualizes the modality of production of these farmers as ‘subsidized capitalism’, alluding to the self-employed and self-funded producers with holdings large enough to support a pair of bullocks defined as ‘bullock capitalists’ by Lloyd and Susanne Rudolph (1987), while denoting the crucial role of public subsidies in preserving this faction of informal agrarian capitalism. The paper also points to the ambivalent relationship between the ‘subsidized capitalists’ of Western Uttar Pradesh and the state: although they seek protection from the central government in the context of globalization, they confront and contest local state institutions by deploying collective strategies to distort local regulations of agricultural markets.     

“That's not Grassfed!” Identity Formation,Maintenance, and Co‐Optation in Oklahoma's Grassfed Livestock Movement

Using interview data from thirty‐one grassfed ranchers across Oklahoma, we adapt a culturally focused social movement framework to explore a regional grassfed livestock movement. Drawing on social movement and agrifood literature, we examine how grassfed actors forge a cohesive grassfed collective identity and how collective identity processes inspire engagement in forms of individualized, cultural protest. We address how collective identity politicizes movement actors, moving them to prioritize cultural issues of the grassfed movement and development of a grassfed activist identity, sometimes above other tangible, economic rewards. We also consider how grassfed ranchers are restricting the boundaries of movement membership in response to increased interest in alternative agricultural practices by new producers and by agrifood elites, and how they use market‐oriented tactics to enforce those boundaries. In doing so we draw parallels to conventionalization processes in the organic sector. By emphasizing the identity work of grassfed producer‐activists, we provide new perspectives on an emerging agricultural movement gaining traction in the US and abroad.     

Income Diversity,Technology Choice and Agricultural Research Policy in Sub‐Saharan Africa

This article makes an initial analysis of the implications of income diversification for technical change and agricultural research policy in Africa, leading to two insights. First, that the dilution effect of income diversification means that, as the proportion of non‐farm income increases, so must the expected gains from adopting a new agricultural technology. Second, that diversified producers will face disproportionately large transactions costs associated with information acquisition to inform technology choice decisions. Two hypotheses about how diversified producers are likely to react are then explored. Both point to the conclusion that income diversification among the poor is likely to constrain significantly the direct poverty impacts of agricultural research. The policy implications of these findings are then considered.     

It Is Not Old‐Fashioned,It Is Vintage,Vintage Fashion and The Complexities of 21st Century Consumption Practices

This article reviews consumption practices concerning vintage, a fashion style based on used or retro‐style garments. Existing studies connect vintage with authenticity, nostalgia and identity. We explore how the vintage style deploys and comments on consumer culture, bypassing producers by wearing old garments to communicate ‘authentic’ identities. We argue that existing theories on consumption, fashion and subculture cannot fully explain vintage practices. Bypassing the dichotomies and one‐dimensional explanations of these theories, we show that vintage, with its ambivalent relation to both subcultural distinction practices and mainstream consumer culture, serves as a prism through which to examine and understand the complexities and subtleties of 21st century consumption practices.