Transforming habit: revolution,routine and social change

Compelling recent scholarly work has explored the crucial role affect, emotion and feeling might play in activating radical social and political change. I argue, however, that some narratives of ‘affective revolution’ may actually do more to obscure than to enrich our understanding of the material relations and routines though which ‘progressive’ change might occur and endure in a given context – while side-stepping the challenge of how to evaluate progress itself in the current socio-political and economic landscape. Drawing on the work of Eve Sedgwick, John Dewey, Felix Ravaisson and others, this article asks whether critical work on habit can provide different, and potentially generative, analytical tools for understanding the contemporary ethical and material complexities of social transformation. I suggest that it habit’s double nature – its enabling of both compulsive repetition and creative becoming – that makes it a rich concept for addressing the propensity of harmful socio-political patterns to persist in the face of efforts to generate greater awareness of their damaging effects, as well as the material forms of automation and coordination on which meaningful societal transformation may depend. I also explore how bringing affect and habit together might productively refigure our understandings of ‘the present’ and ‘social progress’, as well as the available modes of sensing, instigating and responding to change. In turning to habit, then, the primary aim of this article is to examine how social and cultural theory might critically re-approach social change and progressive politics today.     

A painful labour: responsibility and photography

This paper considers the tension between photography and responsibility despite the avalanche of objections regarding documentary's false promise to awaken social conscience. By examining the encounter with images of suffering through a psychoanalytic register, the paper tries to articulate what Barthes describes as the ‘painful labour’ of responding to the photographic other – an encounter that illuminates the limit of the spectator's ability to respond. Photographs provide an occasion to register this limit, which, I argue, opens up the spectator's traditional notions of responsibility from a set of moral duties towards a questioning of the ethical relation.     

Coffee by women: the ‘duty of ethical enjoyment’

This article explores the contemporary trend of deploying feminist values in the case of ethical branding. Using the psychoanalytical concepts logics of fantasy and enjoyment, we analyse the campaign by Swedish coffee brand Zoégas, Coffee by Women, to understand how a combination of development discourse, ‘women’s empowerment’ and the opportunity to ‘do good’ is employed to sell coffee. The analysis shows that the campaign depicts the threat of a future lack of coffee, creating anxiety in the consumer, supposedly motivating her to purchase Zoégas, as Coffee by Women is claimed to secure and educate new generations of coffee farmers. Simultaneously, this is presented as ‘empowering women’ in the global South. We argue that this narrative builds on a colonial fantasy of global sisterhood and shared interests that works to conceal the political conflicts connected to global trade and climate change. Through a commodification of feminist values and aesthetics, this fantasy works to redirect the desire for social change towards consumption, offering an enjoyable solution that disregards any wider responsibility. It has been argued that the structure of the social bond before the era of mass consumption was characterized by a prohibition on individual enjoyment for the benefit of the common good. After the arrival of mass consumption, the social bond instead became marked by a duty to enjoy. In the contemporary context of ethical capitalism, we suggest that the social bond is rather structured by a ‘duty of ethical enjoyment’, containing elements of both prohibition and pleasure.     

From state-bound subjects to global subjects: notes toward an Althusserian theory of globalized subjectivity

ABSTRACT

This article puts Louis Althusser's conception of subjective production via ideological interpellation in dialogue with contemporary Global theories – especially those of Saskia Sassen and Manfred Steger. It does this to offer a more robust framework for understanding subjective production that captures subjective transformations in the age of globalization. The article looks at how Sassen's work captures transformations of social and institutional structures in globalization and then looks at Steger's account of subjective transformations. It then turns to the ways in which Althusser's understanding of the intertwining of subjectivity with institutions and social practices can help bridge the gap between Sassen and Steger and can also help us understand the rise of what I call ‘global subjects’ and a ‘global subjectivity’ that can be in conflict with more traditional ‘state-bound’ subjects. I use the example of globalized regimes of care work in order to help make sense of these distinctions.     

BRANDING,CELEBRITIZATION AND THE LIFESTYLE EXPERT

The lifestyle expert – a figure whose knowledge is tied to the ordinary and the everyday – has emerged as a major cultural authority in recent times. This article examines the role and status of ‘ordinary experts’, such as Martha Stewart and Jamie Oliver, in relation to processes of ‘celebritization’ and branding. Linking these processes to broader shifts around the domestication and privatization of public culture and citizenship, I discuss the branding of lifestyle advice in the context of the emergence of informational capitalism and the growing role of the consumer in providing branded lifestyles with value and meaning. Arguing that the privatized modes of lifestyle consumption modelled by figures like Stewart and Oliver have emerged as a pre-eminent site of social relations, communality and lifestyle ‘activism’, the essay concludes with a discussion of what kind of civic politics might emerge out of this context.     

The subject of objects: Marx,new materialism, & queer forms of life

Abstract

This article examines two interrelated themes in the scholarship categorized as ‘new materialism’: first, the aim to undermine the subject/object distinction; second, the proposition that agency exists across the material world. While new materialists, such as Jane Bennett, conceive of their approach as an intervention against the injurious effects of capitalism, I argue that destabilizing the object/subject binary and endowing inanimate objects with vitality and agency is actually a constitutive feature of capitalism itself. To illustrate this point, I turn to Marx’s analysis, providing a queer reading of his theorization of commodities. Revisting Marx’s account of commodity fetishism in tandem with new materialism yields fresh insights into the logics of capitalism, specifically, the manner in which it thrives on concurrently producing and erasing subjectivities, thereby distorting social materiality and material sociality.     

Marx,labour and emancipation in South African sociology: a preliminary rethinking

In a university and disciplinary environment where knowledge is increasingly commodified, this paper sketches a reconstruction of the mature Marx’s analysis of capitalism. I argue that his understanding remains methodologically powerful and helps to ground sociological analyses of the present. While accepting that there are good grounds for questioning the relevance of Marx in the wake of the South African political transition and the Post‐Fordist transformation of labour, this interpretation departs significantly from how Marx has generally been interpreted by sociologists and other social scientists in the country by foregrounding the commodity as the starting point of his social critique. Indeed, I argue that ‘class’ and ‘workplaces’, long a focus of radical sociologists, are on their own inadequate to grasp Marx’s concept of capitalism. Finally, drawing on the Frankfurt School, I suggest the importance of a critique of labour and the recognition of contradiction as the starting point of an emancipatory project.     

All that is solid melts into work: self‐work,the ‘learning ethic’ and the work ethic

In this paper I examine the intersections between a general commitment to education and learning and the moral and ethical dimensions of the work ethic under contemporary capitalism. Drawing on Kathi Weeks' (2011) recent exploration of the work ethic in The Problem with Work, I suggest there is a relationship between the form and function of the work ethic‐ and what I term the ‘learning ethic’. I suggest that commitment to a learning ethic, to the unreserved power of learning and education‐ may reiterate a moral commitment to the personal characteristics that define the work ethic under capitalism. As a consequence, consideration of the form and function of these moral character ideals in the continuation of unequal social relations across educational and workspaces, become obfuscated by a generalized celebration of learning, education and self‐work.     

For the greater good? Ethical reflections on interviewing the ‘rich’ and ‘poor’ in qualitative research

ABSTRACT

There is increasing emphasis on understanding economic advantage alongside disadvantage – on studying both ‘poverty’ and ‘riches’. This trend prompts and requires new ethical reflection. I argue that in qualitative interview research, a clearer distinction needs to be drawn between ethical commitments to individual research participants, and the group(s) to which they belong. This distinction is often elided in ethics guidelines and when researchers discuss their own work. Attending to the distinction highlights a symmetrical ethical dilemma: researchers studying disadvantage are often motivated to further the interests of the wider group to which their participants belong, yet the study itself risks eliciting or exacerbating negative experiences or identities amongst participants themselves. Conversely, the process of studying advantage frequently bolsters the positive identities or experiences of individual study participants, even as the research findings challenge or subvert the interests of their group.     

The citizen-consumer hybrid: ideological tensions and the case of Whole Foods Market

Ethical consumer discourse is organized around the idea that shopping, and particularly food shopping, is a way to create progressive social change. A key component of this discourse is the “citizen-consumer” hybrid, found in both activist and academic writing on ethical consumption. The hybrid concept implies a social practice – “voting with your dollar” – that can satisfy competing ideologies of consumerism (an idea rooted in individual self-interest) and citizenship (an ideal rooted in collective responsibility to a social and ecological commons). While a hopeful sign, this hybrid concept needs to be theoretically unpacked, and empirically explored. This article has two purposes. First, it is a theory-building project that unpacks the citizen-consumer concept, and investigates underlying ideological tensions and contradictions. The second purpose of the paper is to relate theory to an empirical case-study of the citizen-consumer in practice. Using the case-study of Whole Foods Market (WFM), a corporation frequently touted as an ethical market actor, I ask: (1) how does WFM frame the citizen-consumer hybrid, and (2) what ideological tensions between consumer and citizen ideals are present in the framing? Are both ideals coexisting and balanced in the citizen-consumer hybrid, or is this construct used to disguise underlying ideological inconsistencies? Rather than meeting the requirements of consumerism and citizenship equally, the case of WFM suggests that the citizen-consumer hybrid provides superficial attention to citizenship goals in order to serve three consumerist interests better: consumer choice, status distinction, and ecological cornucopianism. I argue that a true “citizen-consumer” hybrid is not only difficult to achieve, but may be internally inconsistent in a growth-oriented corporate setting.     

The time and space of everyday life

This article argues that everyday life is related to all social relations and activities, including both the ‘official’ practices that are codified and normalized and the ‘unofficial’ practices and articulations of experience. Indeed, everyday day life is seen as the single plane of immanence in which these two forms of practice and articulation interrelate and affect one another. The lived experience of everyday life is multidimensional, composed of various social fields of practice that are articulated, codified and normalized to different degrees and in different ways (either officially or unofficially). Moving through these fields in daily life, we are aware of passing through different zones of time and space. There are aspects of everyday relations and practices more open to government, institutionalization, and official codification, while others are more resistant and provide the basis for opposition and social movements. Everyday life is a mixture of diverse and differentially produced and articulated forms, each combining time and space in a unique way. What we refer to as ‘institutions’ associated with the state or the economy are attempts to fix social practice in time and space – to contain it in specific geographical sites and codify it in official discourses. The relations and practices more often associated with everyday life – such as friendship, love, comradeship and relations of communication – are more fluid, open and dispersed across time and space. However, the two should not be uncoupled in social analysis, as they are necessarily interrelated in processes of social and political change. This is especially so in contemporary capitalism or, as Lefebvre called it, the ‘bureaucratic society of controlled consumption’.     

In the sovereign machine: sovereignty,governmentality, automaticity

Abstract

This essay explores a series of sovereign ‘machines’ – slaves, puppets, automata – in political theory from Benjamin to Agamben. It is now well-documented that the philosophical question of ‘the machine’ – of whether a complex system requires a human operator or whether it can function autonomously – is also a crucial political question that haunts every discussion of sovereignty from Hobbes onwards. However, my wager in what follows is that this machine is not just a metaphor for a metaphysical situation – whether it be rationality (Hobbes), bureaucratization (Weber), neutralization (Schmitt), historicism (Benjamin) or governmentality (Foucault) – but a material phenomenon that carries transformative political promise and threat. To summarize the argument of this essay, I contend that ‘sovereign machines’ like slavery (Aristotle, Hegel, Kojève, Agamben), puppets, automata or clockwork (Descartes, Hobbes, Schmitt, Benjamin, Derrida), lens, optics and mirrors (Hobbes, Kantorowicz, Benjamin, Lacan, Foucault) and so on do not merely reflect but change our understanding of the causal relationship between sovereignty and governmentality, decision and norm, exception and rule. If the self-appointed task of the modern political theorist has so often been to obtain or regain sovereignty of, or over, the machine – to jam its gears – I seek to expose what the later Derrida calls the ‘machine’ of sovereignty itself. In conclusion, I argue that political theory’s attempt to reveal or retroactively invent the sovereign person at the heart of the machine only ends up revealing the sovereign machine at the heart of the person. What – if anything – is really inside the machine of sovereignty?     

Ethical injunctions: the University of the Western Cape in the face of the ‘here and now’

This essay poses the question of the ethical in relation to the work of memorialising the University of the Western Cape (UWC) after apartheid. Drawing on Gilles Deleuze’s statement on the ethical in The Logic of Sense and reading its implications through Walter Benjamin’s ‘Theses on the Philosophy of History’ and Jeremy Cronin’s ‘Even the Dead’, I argue that the ethical entails becoming adequate to the fracturing of event, leading to an understanding of the subject effect prior to its stamping by race, gender and identity. The ethical, in this formulation, reckons with the materiality of the past as its weight orders the present. It is this possibility of becoming adequate, of ‘not being unworthy of what happens to us’, which is offered in Ingrid Masondo’s photo-essay on UWC. I read Masondo as offering an encounter with images of the Leibnizian world as they appear at UWC, an encounter that registers alternate trajectories as they are expressed in ‘point of view’. Becoming adequate, here, involves registering the role of UWC (both conscious and unconscious) in the subjectification of persons during and after apartheid. This essay punctuates the rhythm of the memorialisation of UWC, by asking that this weight of the past be reckoned with while articulating alternate trajectories for both the university (and particularly the disciplines of the humanities) and for the understandings of subjectivity that attend to it, a demand that cannot be settled cheaply.     

Oscar Pistorius: disability discourses in homosexual forums

This article performs textual analysis of discourse on Oscar Pistorius that appears on the homosexual discussion forums DataLounge and JustUsBoys. ‘Before’ and ‘after’ discourses – divided by Pistorius’s 2013 fatal shooting of his girlfriend – read Pistorius and his crime along sexuality and disability lines. I argue that it is worthwhile analysing how disability is constructed from different positions of marginalisation, especially when this at times yields discriminatory narratives. Pistorius, his disability, and his infamy are read by a community that itself exists outside the realm of mainstream debate, offering insight into disability and (homo)sexuality, adding greater dimension to ‘intersectional’ approaches to both.     

Making a difference: ethical consumption and the everyday

Our everyday shopping practices are increasingly marketed as opportunities to ‘make a difference’ via our ethical consumption choices. In response to a growing body of work detailing the ways in which specific alignments of ‘ethics’ and ‘consumption’ are mediated, we explore how ‘ethical’ opportunities such as the consumption of Fairtrade products are recognized, experienced and taken‐up in the everyday. The ‘everyday’ is approached here via a specially commissioned Mass Observation directive, a volunteer panel of correspondents in the UK. Our on‐going thematic analysis of their autobiographical accounts aims to explore a complex unevenness in the ways ‘ordinary’ people experience and negotiate calls to enact their ethical agency through consumption. Situating ethical consumption, moral obligation and choice in the everyday is, we argue, important if we are to avoid both over‐exaggerating the reflexive and self‐conscious sensibilities involved in ethical consumption, and, adhering to a reductive understanding of ethical self‐expression.     

Socially Responsible Roles of Professional Ethics: Inclusivity,Psychotherapy and ‘the Protection of the Public’

The remit of the apparatus of professional ethics in the field of psychotherapy can be appropriately expanded so as to make the profession more socially responsible and thereby contribute to the ‘protection of the public’ that is said to be the main purpose of statutory regulation. Using ideas culled from the sociology of the professions, political theory and ethical discourse, it is proposed that ethical psychotherapy cannot take place if its overall social framework is itself profoundly unethical. Inclusivity and diversity are reframed as ethical professional practices. Questions of wealth, gender, sexuality and ethnicity are not only ‘social’ or ‘political’—they are also part of a morally imaginative expansion of what we mean by professional ethics. Attention is paid to the dangers of self-righteousness and moral tyranny.     

Girls being Rey: ethical cultural consumption,families and popular feminism

ABSTRACT

This paper argues that consumers of popular culture engage in practices of ‘ethical cultural consumption’, whereby the consumption of cultural texts is imagined as having the potential to ‘do good’ both individually and socio-politically. The paper explores data from an online questionnaire and drawing activity with girls aged 5–10 and their parents on the experience of costume playing as Rey from the contemporary Star Wars trilogy. Imagined as a ‘girl who can do anything’, Rey represents a new kind of popular feminist hero and role model for girls, enabling a degree of critique of normative gendered role models for children. ‘Being Rey’ also represents a deterministic project through which parents aim to cultivate the ‘right’ kind of girls, seeking to instil the resilience to ‘cope’ with unknown futures. More than a purely individual project, we argue that parents invest in an individualized idea of doing ‘good’ through consumption, drawing on a notion of the consumer as a political actor with the power to affect social change. Investigating the project of participating in and consuming culture ‘ethically’ allows for an exploration of what it means to ‘be political’ and ‘do good’ as a consumer in neoliberalism.     

Art,climate change and (other) eco materials: rethinking the cosmopolitanization of aesthetics and the aesthetics of cosmopolitanization with Ulrich Beck

Based on fieldwork in Japan and Hong Kong, I ask how methodological cosmopolitanism, as formulated by Ulrich Beck, may afford new and highly needed modes for grappling with climatically concerned art and aesthetic practices across geographical regions. I will argue that methodological cosmopolitanism serves as an important framework for approaching such art practices, and suggest that two overall intertwined strands concerning aesthetic practices engaged in global issues of climate change, emerge from this – the cosmopolitanization of aesthetics and, reversely, the aesthetics of cosmopolitanization. Departing from my fieldwork among farming artists in the Hong Kong countryside and in the Japanese satoyama – rural mountain – areas, I will, on the one hand, argue that art practices are ‘cosmopolitanized’ by the awareness of global risks, manifested in anticipation of the comprehensive climatic changes (in)discriminately affecting across nations and regions. At the same time, and importantly, art practices are actively attending to this ‘risky’ cosmopolitanization, giving aesthetic voice, form and ‘visuality’ to unfolding climatic issues and concerns and hereby practising what I will call an ‘aesthetics of cosmopolitanization’.     

Decentering Power in Research with Criminalized Women: A Case for Photo-Elicitation Interviewing

ABSTRACT

This article contributes to the project of developing a visual criminology that reclaims social relationships and the humanity and visibility of criminalized people and strives to disrupt the ideological and political underpinnings of mass incarceration and the state’s reliance on punitive responses to social inequality. Using photo-elicitation interviewing (PEI), I draw on qualitative research with 36 formerly incarcerated women living in Chicago. I review PEI’s potential to disrupt the power differential between researchers and participants and to include research participants as collaborators in knowledge production. I examine how limitations imposed by an Institutional Review Board created ethical concerns about representing women’s images and constrained women’s role in the coproduction of knowledge. I argue that PEI based on participant-generated images can help to overcome some of the ethical and methodological tensions encountered in visual criminology.