Exploring linkages between organisational culture and gender equality work—An ethnography of a multinational engineering company

This article explores linkages between organisation-specific cultural narratives and gender-equality programme planning through the lens of the ‘historicity’ concept. The article argues that to fully understand problem definitions, programme design and organisational change processes related to gender equality, scholars and practitioners cannot focus one-sidedly on expected outcomes and effects; we must also factor in cultural narratives, because gender equality actors never arrive at their work as ‘tabulae rasae’. A community of actors always draws on shared dispositions that give sense, direction and shape to their anticipations of the future hereby guiding their actions in the present. Based on an ethnography of a multinational engineering company, the article shows how cultural narratives may serve in different ways as support factors for gender equality programme planning and implementation, if they are actively but mindfully engaged. This mindfulness is important as positive cultural narratives may entail problematic gender dimensions. On the other hand, negative cultural narratives may entail important learning outcomes that may benefit future gender equality initiatives. The analysis further points to the centrality of strategic communication, leadership commitment and comprehensive evaluation in order to mobilise the potential of cultural narratives as support factors to gender equality work. Finally, this article offers a rich example to scholars and practitioners of how to employ cultural analysis in relation to gender equality activities, and demonstrates the value of the insights produced by this analysis for the case company and its gender equality programme.     

Living Maoist gender ideology: experiences of women ex-combatants in Nepal

Studies of women’s participation in civil conflict as armed combatants have attributed diverse motivations to such participation and examined the implications of participation for women’s empowerment in the aftermath. The authors contribute to these studies through an in-depth analysis of female combatants’ struggles for equality and empowerment during and after Nepal’s decade-long Maoist conflict. Scholars have argued that the emphasis of Maoist ideology in Nepal on the emancipation of women and on ending gender discrimination attracted a large number of women to the cause. Based on narratives of Maoist female ex-combatants, the authors investigate women’s engagement with Maoist ideology during and after the conflict. These narratives reveal that despite discourses of gender equality in Nepal’s Maoist struggle, promises around gender equality remain unkept in the period after the war. A reintegration program has offered women ex-combatants few options and has pushed women back into traditional gender roles. Struggles continue in this terrain. Incorporating intersectionality, the paper highlights how women ex-combatants’ gender identities intersect with caste and other social locations to produce diverse challenges for their lives.     

Facebook Bras and #digitalharems: Fantasies of Mimesis and the Transgressions of Aliaa Elmahdy and Amina Sboui

Abstract

This article presents a horizontal reading of Aliaa Elmahdy's and Amina Sboui's corporeal interventions alongside the efficacy of digital platforms in order to consider how algorithmic and normative protocols related to content filtering on social media amplify certain forms of political communication while prohibiting others. I argue that readings of Elmahdy's and Sboui's bodily politics through the lens of liberal feminism rely on what I call discourses of mimetic networking, where particular mediated events become reterritorialized as part of an archival knowledge of ‘Arabness’. This is done through the organization of data via hashtagging and content moderation, and through rhetorics of techno-optimism that mirror ‘first contact’ narratives which gender, racialize, and flatten complex and fluid engagements with new media in non-US/European contexts. The article concludes with a consideration of how the persistence of their corporeality relays with both normative and programmatic parameters online to make alternative visions of communication possible.     

Emerging adult identity following adolescent experiences with psychotropic medications: A retrospective study

This study examines the perceptions of mental illness identity among a group of emerging adults based on their retrospective experiences with diagnoses and psychotropic medication use during their earlier formative adolescent years. A short questionnaire was administered via online social media platforms to volunteers between the ages of 19 and 30 and who self-identified as having taken psychotropic medication between the ages of 12 and 18 (N = 46). Correlation analysis revealed that several variables were associated with a stronger illness identity, including participant’s happiness with their medication experiences, the belief that medication made them more like their “true” selves, and the belief that their diagnosis was accurate. Content analysis of participant narratives suggested themes related to discontinuation and barriers to adherence. These results contribute to the growing knowledge base around lived experiences of psychiatric medication use and suggest further study on how to advance more informed and compassionate mental health care.     

'She Wasn't Tall Enough and Breasts Get in the Way': Why Would a Woman Bullfighter Retire?

In 1999, the first Spanish woman bullfighter, Cristina Sanchez, retired after performing as a full-fledged torero for only three years. In this article, I examine the circumstances of her success and of the curtailment of her short career as a case study in how an emergent feminine identity can be created and established through the conscious actions of a woman in the public sphere. Through an analysis of ethnographic and media materials, I will demonstrate how in this context of changing Spanish gender Cristina Sanchez's career and retirement made the Spanish gender debate public and explicit through a performative and media manifestation of women's agency. This work is based on ethnographic fieldwork in Spain from 1992-1994, media analysis, and a series of return visits since that time.     

The ‘proper’ way to spread ideas through social media: exploring the affordances and constraints of different social media platforms as perceived by Italian activists

Social media have become a relevant arena for different forms of civic engagement and activism. This article focuses on the affordances and constraints of different social media platforms as they are perceived by Italian activists. Instead of focusing on single protest movements, or on single platforms, we adopt a media ecological approach and consider a variety of environments where people can choose to express protest‐related content. Our main goal is to explore whether, and how, the affordances and constraints of different social media platforms are perceived by users, and how such perceived differences are integrated in everyday social media activities. To this end, we combined in‐depth interviews with an adapted version of the cognitive walkthrough and thinking aloud techniques. Respondents reported that they act on social media platforms according to specific representations of what each platform ‘is’, and how it works. Such perceptions affect users’ protest‐related social media practices. Although they perceive major social media platforms filtering strategies and are aware, to different extents, of their commodified nature, they report continuing to use them for activism‐related communication, often adopting an instrumental approach.     

Film as a political and educational device: talk about men,male sexuality and gender among Swedish youth

This article explores how upper secondary school pupils (16–18 years of age) talk about sex trafficking in mixed‐gender groups after having seen the Swedish film Lilya 4‐ever directed by Lukas Moodysson. An initiative to show the film during school hours was taken by the Swedish government in July 2003. The aim was to promote gender equality and decrease the sex trade. A video ethnographic study was undertaken in three media classes during film viewing and teacher‐led follow‐up discussions. The present article, drawing on critical discourse analysis, visual culture and positioning theory, demonstrates how pupils approach close‐up scenes of sexual abuse primarily by talking about men and male sexuality. Female and male pupils collaborate with teachers to construct men and male sexuality as an extensive structural problem in society with no hope for change. The analyses also show how gender differences are constructed in classroom interactions around the film.     

Economies of visibility as a moderator of feminism: ‘Never mind Brexit. Who won Legs‐it!’

This article utilizes economies of visibility to interpret how two UK women political leaders’ bodies are constructed in the press, online and by audience responses across several media platforms via a multimodal analysis. We contribute politicizing economies of visibility, lying at the intersection of politics of visibility and economies of visibility, as a possible new modality of feminist politics. We suggest this offers a space where feminism can be progressed. Analysis illustrates how economies of visibility moderate feminism and tie women leaders in various ways to their bodies; commodities constantly scrutinized. The study surfaces how media insist upon femininity through appearance from women leaders, serving to moderate power and feminist potential. We consider complexities attached to public consumption of powerful women's constructions, set up in opposition, where sexism is visible and visceral. This simultaneously fortifies moderate feminism and provokes feminism. The insistence on femininity nevertheless disrupts, through an arousal of audible and commanding feminist voices, to reconnect with the political project of women's equality.     

The Business Case of Gender Equality in Swedish Forestry and Mining ‐ Restricting or Enabling Organizational Change

Forestry and mining constitutes an important part of Swedish basic industry. These industries are heavily male‐dominated and are expressing an ambition to become more gender equal and less gender‐segregated, arguing that this could strengthen their competitiveness in a number of areas. In this article we explore how company representatives construct gender equality as a business case and discuss how these constructions restrict and/or enable gender equality in these organizations. Departing from a social constructivist understanding of how language (re)produces gendered power relations in the workplace, the empirical basis of this paper consists of eight interviews with respondents who possess special insights into, and being of strategic importance to, gender equality issues in forestry and mining companies. In our analysis we found three dominant dimensions of the business case of gender equality Marketing (as) gender equality, Uncovering the male norm and Gender equality as a depoliticized value. We conclude that the business case framing facilitates for the companies to engage in issues of gender equality. However, issues concerning conflicting interests and power relations seem to be difficult to address within the business case discourse. This we argue affects and shapes the terms for gender equality in these organizations.     

Generalizing from social media data: a formal theory approach

ABSTRACT

Researchers increasingly draw on social media data to answer big questions about social patterns and dynamics. However, as with any data source, social media data present both opportunities and significant challenges. One major critique of social media data is that the data are not generalizable outside of the platforms from which the data originate. Problems of generalizability stem from non-universal participation rates on various platforms, demographically biased samples, as well as limited access to data based on infrastructural constraints and/or user privacy practices. We suggest that instead of empirical generalizability, social media data are theoretically generalizable in the formal theory tradition. Through a case example in which we use YouTube comments to test and extend a key tenet of identity theory, we show how social media data can instantiate theoretical variables and thus generalize to theoretical propositions. Mediated through formal theory, social media data maintain the capacity to address broad social questions while upholding methodological integrity.     

Myriad potential for mentoring: Understanding the process of transformational change through a gender equality intervention

This article contributes to understanding transformational change towards gender equality by examining the transformational change potential of a mentoring programme for women, a type of gender equality intervention both criticized and praised for its ability to bring about change. Drawing upon an empirical case study of a mentoring programme for women academics in a Dutch university, we explore three dimensions of transformational change: organizational members (i) discussing and reflecting upon gendered organizational norms and work practices; (ii) creating new narratives; and (iii) experimenting with new work practices. Our findings indicate five specific conditions that enable transformational change: cross‐mentoring, questioning what is taken for granted, repeating participation and individual stories, facilitating peer support networks and addressing and equipping all participants as change agents. We suggest that these conditions should be taken into account when (re)designing effective organizational gender equality interventions.     

Social Media Newsrooms in public relations: A conceptual framework and corporate practices in three countries

The rise of social media in organizational settings has opened up new horizons for strategic communication. However, there are also drawbacks. Arguably the most important one is increased complexity. Many communication departments use a multitude of platforms ranging from corporate websites, campaign microsites and blogs to services like Facebook and Twitter to communicate with stakeholders. Social Media Newsrooms (SMNRs) have been introduced as instruments to reduce this complexity. The basic idea is straightforward: SMNRs aggregate social media content provided by the organization and/or thematic content about the organization and its key issues from several platforms in one place. Although SMNRs have been used in public relations practice around the world since the concept was first introduced in 2007, empirical evidence is still missing. This paper closes the research gap by (a) introducing SMNRs from a conceptual perspective based on a literature review, (b) exploring opportunities and challenges for strategic communication, (c) researching empirical manifestations and modes of usage by corporations in three major international markets (United States, United Kingdom, and Germany) based on a comprehensive content analysis of the 600 largest companies and 2045 affiliated brands and subsidiaries, and (d) explaining implications for the practice of public relations.     

A Push Toward Equality: Processes Among Dual‐Career Newlywed Couples in Collectivist Culture

This study examines gender construction among dual‐career newlywed couples in a collectivist culture. A qualitative analysis of in‐depth interviews with 20 heterosexual Singaporean couples reveals aspects of the collectivist norms (e.g., doing family, we‐consciousness, marrying one's equal) that are favorable toward the development of gender equality. Additionally, as couples respond to the political and social pulls of economic development, they begin to organize their relationship around both careers. Incorporating egalitarian values becomes a pragmatic move carried out through five direct processes: (a) career as central to the relationship, (b) flexible allocation of household duties, (c) open dialogue regarding conflict, (d) equal say in decision making, and (e) internal self‐reflection. Implications for future research are addressed.     

What Can Interactionism Contribute to the Study of Inequality? The Case of Marriage and Beyond

The equality/inequality dichotomy is a central concept in sociology and in the study of marriage. Almost all researchers, though, use their own preconceived definitions and measurement strategies to identify equal and unequal states of affairs. An alternative approach, one that better accords with interactionist principles, is to privilege people's interpretations of equality over analysts' Drawing on interviews with individuals who define their own marriages as equal or unequal, I compare people's stories about marital equality with scholars' depictions. While some narratives resonate (in part) with the themes propounded by scholars, others do not. If people's experiences of equality and inequality are to be taken seriously, then it is important to listen to what they have to say on the subject, as well as to how they say it. This is the distinctive contribution symbolic interactionists can make to the study of inequality.     

ORIENTALISM RECONSIDERED: ISRAELI MEDIA AND THE ARTICULATION OF RESISTANCE

Questions of the relation between race and nationality are at the centre of Israel' defence narrative and its violence, its deployment of blood and domination of land and bodies. Usually, the discourse of violence in a nation' logic involves images of penetration to borders and land. However, this essay is about internal violence, about the reproduction of the state not through land, but through bodies, and babies, narratives and memory, knowledge and censorship. To understand this case is to reconsider questions of how Orientalism, as a practice of knowledge and of violence works. The author revisits the concept of Orientalism thereby relocating the different ways in which it internally works within the Israeli nation state. To illustrate her claim, she finds it useful to locate parallel features in the discourse of the Gulf War and the image of Saddam Hussein, created by Western media, and the discourse of the kidnapped Yemenite babies scandal and the image of Rabbi Uzi Meshulam, created by Israeli media. Both cases involve questions of violence, resistance and Western domination. In the author' analysis, she focuses on the complexity in which Orientalism functions when the state demarcates people and identities rather then land and borders. It will be shown how concepts of violence, race and nationalism are reproduced through the media discourse of the kidnapped Yemenite babies at the junction of social conflict and resistance. A sample of newspaper reports on the Yemenite babies affair during the resistance of Rabbi Meshulam are examined, known in Israel as the ‘The Fortification in Yahud’. The author' analysis is also based on her experience as an investigative reporter covering the Yemenite babies affair, and first hand observation of the resistance of Rabbi Meshulam.¹     

THE NEW MEDIA AND OUR POLITICAL COMMUNICATION DISCONTENTS: DEMOCRATIZING CYBERSPACE

This article argues that the new interactive media have a 'vulnerable potential' to enhance public communications and enrich democracy, which can be realized only through appropriate policy support and imaginative institution building. After outlining the main shortcomings of the prevailing political communication system, certain elements of redemptive potential, inherent in distinctive features of the Internet, are identified. The policy implications of this analysis are then drawn for the public-service obligations of mainstream media, to ensure open access to new media platforms, and to create a 'civic commons' in cyberspace.     

Young and Restless: Representing Male Adolescents with the Spirit of Reform in Hai Magazine

This article is about Hai, a magazine for boys in Indonesia. It looks into representations of male adolescents against the backdrop of post-Suharto (New Order) Indonesia. Political reform and media deregulation in 1998 transformed the Indonesian mediascape into a freer space for social and political expression. This article suggests that Hai's content represents male adolescents who adopt the spirit of Reform, which is associated with openness towards and engagement with issues that were seen as politically and socially taboo under the New Order. This magazine has become a site for male adolescents to exercise their freedom of speech, performing their role as young citizens by identifying and discussing problems that were previously silenced. Overall, the narratives of challenge and resistance create a microcosm of the nation-state within the magazine and project male adolescents as future leaders of the nation.     

The Arab Spring for Women? Representations of Women in Middle East Politics in 2011

This article explores the complex, liminal, and difficult space in which stories of women in “the Arab Spring” were wielded as parts of political narratives of gender, race, class, religion, democracy, and Westernization in Western media as the Arab Spring unfolded. It examines those stories by using the tools of postcolonial feminism. After briefly describing what is meant by (gender and) the Arab Spring, the article outlines a method for evaluating the significations of the media narratives surrounding it. We find two dissonant narratives (of gender as emancipatory and of gender as problematic) and ask what assumptions about gender (and sex and race and culture) have to be made to produce these particular representations. We argue that the dissonant narratives have in common using the situation of women as a barometer for the success of Westernization, liberalization, and democratization. The article concludes by exploring the implications of these findings.     

Sexual and gender identity work on social media

How do sexual and gender minorities use social media to express themselves and construct their identities? We discuss findings drawn from focus groups conducted with 17 sexual and gender minority social media users who shared their experiences of online harms. They include people with gay, lesbian, bisexual, trans, queer, asexual, non-binary, pansexual, poly, and kink (LGBTQ+) identities. We find that sexual and gender minorities face several challenges online, but that social media platforms provide important spaces for them to feel understood and accepted. We use Goffman's work to explore how sexual and gender minorities engage in ‘front region’ performances online as part of their identity work. We then turn to Hochschild's concepts of ‘feeling rules’ and ‘framing rules’ to argue that presentations of self, or front region performances, must include the role of feelings and how they are socially influenced to be understood.