Desired Risk: Broadening the Social Amplification of Risk Framework1

Recently Kasperson et al.⁽⁶⁾ have proposed a conceptual framework, “The Social Amplification of Risk,” as a beginning step in developing a comprehensive theory of public experience of risk. A central goal of their effort is to systematically link technical assessments of risk with the growing findings from social scientific research. A key and growing domain of public risk experience is “desired” risk, but this is virtually neglected in the framework. This paper evaluates the scope of the “Social Amplification of Risk Framework,” asking whether it is applicable to desired risks, such as risk recreation (hang gliding, mountain climbing, and so forth). The analysis is supportive of the framework's applicability to the domain of desired risk.     

The Meaning and Meaningfulness of Corporate Social Initiatives

In response to pressures to be more “socially responsible,” corporations are becoming more active in global communities through direct involvement in social initiatives. Critics, however, question the sincerity of these activities and argue that firms are simply attempting to stave off stakeholder pressures without providing a corresponding benefit to society. By drawing on institutional theory and resource dependence theory, we consider what factors influence the adoption of a “meaningful” social initiative—an initiative that is sustainable and has the potential for a significant positive impact on society—as opposed to a symbolic initiative. In addition, we raise the question of how social initiatives—both meaningful and symbolic—participate in the “institutional war” over the meaning of corporate social responsibility.     

Business Unusual: Corporate Responsibility in a 2.0 World*

The imperatives of a growing consensus on human‐induced causes of climate change, an increasing gap between rich and poor, and the misguided incentives in the economic, business, and financial models that dominated the last quarter of the twentieth century and first decade of the twenty‐first century along with the emergence of Web 2.0's transparency have highlighted the need for a new approach to capitalism. Looking around the world, we can witness the emergence of numerous new forms of enterprise that are part of a broader movement that we are calling change to a sustainable enterprise economy (SEE Change). This article details the broad outlines of the emerging shift, highlighting the new types of enterprise that constitute the SEE. First, we set the context in which business unusual is evolving, a context of “wicked problems”uncertainty, and sustainability problems. Then we provide an overview of new types of enterprises that are already emerging to cope with these changes, enterprises of the cloud (interlinked, web‐based enterprises that rely on the “cloud” of computers that store data such as social media, eBay, and Google). Next, we outline how such enterprises are permitting processes of dematerialization and “servicization” (the shift from product to services) to create new forms of enterprise that are less dependent on physical resources. From here, we explore what we term enterprise unusual, corporations that incorporate pro‐social goals into their very essence, for example, for‐benefit corporations, the B Corporation, and conscious capitalism companies, along with a few entities that are shaping their product development along the lines of biomimicry. All of this change, we argue, has created a blurring of sector boundaries evidenced in the rapid emergence of social enterprise, of which explore a variety of types, and what is being called the fourth sector, where business purpose and pro‐social activity are combined.     

双层社交网络上的企业舆情 传播模型及控制策略研究

  随着社会化媒体时代的到来，社交网络中企业舆情的形成与传播为现代企业管理带来了深远影响。当前关于企业舆情传播的研究主要以在线社交网络为传播媒介展开，鲜有研究考虑舆情在传统线下网络与在线社交网络的同时传播。此外，通过识别社交网络中最具有影响力的权威节点以实现信息传播规模最大化是当前信息传播控制策略的主要思路，而基于价值共创理论针对最小化负面舆情传播范围的控制策略相对较少。         基于此，探索双层社交网络上的企业舆情传播规律和控制策略。考虑到线上、线下活动的相互依赖性，基于复杂网络理论和传播动力学等方法，构建双层社交网络上的舆情传播模型；对传播模型进行仿真实验，并将仿真结果与单层社交网络进行对比；基于价值共创理论提出以减缓未知者向已知者转化为目的和以加速传播者向免疫者转化为目的的两类企业舆情传播的控制策略，并利用仿真实验验证控制策略的有效性。         研究结果表明，①在双层社交网络中，舆情的传播同时具备线上网络和线下网络中的传播特征；②双层社交网络层间的耦合连接模式对舆情的传播过程具有显著影响，同配连接最利于舆情的传播，而异配连接最不利于舆情的扩散；③企业的第1类和第2类舆情控制策略对舆情传播的抑制效果具有阶段性，即两类控制策略在舆情传播初期边际效用最大，资源投入越多，舆情传播的抑制效果越明显；而在传播后期，控制策略的边际效用趋近于0，无法实现预期效果。         现代企业在网络舆情管理过程中，除利用正面舆情树立企业形象外，也应时刻关注负面舆情对企业发展带来的消极影响。为有效地规避负面舆情传播对企业带来的损失，企业可通过在社交网络中投入资源，如实施广告宣传、经济赔偿等价值共创策略来抑制舆情的传播，但需要注意控制策略及实施控制时间点的选择。研究结论为企业正确应对网络舆情、保持竞争优势等方面提供了重要依据。     

Insights from a Management Prophet: Mary Parker Follett on Social Entrepreneurship

Current‐day management leaders such as Peter Drucker and Rosabeth Moss Kanter have cited Mary Parker Follett as guru and prophet given her foreknowledge of systems theory, action research and leadership. She viewed business as a social institution and work itself as a community service, concepts particularly relevant in the context of understanding social entrepreneurship. Referencing two of her works, “The Individual in Society” and “Business in Society”, this paper introduces Follett, defines social entrepreneurship and presents her ideas as timely insights on the meaning of work, ethics and the role of business in society.     

Social Amplification of Wildfire Risk: The Role of Social Interactions and Information Sources

Wildfire is a persistent and growing threat across much of the western United States. Understanding how people living in fire‐prone areas perceive this threat is essential to the design of effective risk management policies. Drawing on the social amplification of risk framework, we develop a conceptual model of wildfire risk perceptions that incorporates the social processes that likely shape how individuals in fire‐prone areas come to understand this risk, highlighting the role of information sources and social interactions. We classify information sources as expert or nonexpert, and group social interactions according to two dimensions: formal versus informal, and generic versus fire‐specific. Using survey data from two Colorado counties, we empirically examine how information sources and social interactions relate to the perceived probability and perceived consequences of a wildfire. Our results suggest that social amplification processes play a role in shaping how individuals in this area perceive wildfire risk. A key finding is that both “vertical” (i.e., expert information sources and formal social interactions) and “horizontal” (i.e., nonexpert information and informal interactions) interactions are associated with perceived risk of experiencing a wildfire. We also find evidence of perceived “risk interdependency”—that is, homeowners’ perceptions of risk are higher when vegetation on neighboring properties is perceived to be dense. Incorporating social amplification processes into community‐based wildfire education programs and evaluating these programs’ effectiveness constitutes an area for future inquiry.     

Social Activism in and Around Organizations

Organizations are frequent targets for social activists aiming to influence society by first altering organizational policies and practices. Reflecting a steady rise in research on this topic, we review recent literature and advance an insider-outsider framework to help explicate the diverse mechanisms and pathways involved. Our framework distinguishes between different types of activists based on their relationship with targeted organizations. For example, “insider” activists who are employees of the target organization have certain advantages and disadvantages when compared with “outsider” activists who are members of independent social movement organizations. We also distinguish between the direct and indirect (or spillover) effects of social activism. Much research has focused on the direct effects of activism on targeted organizations, but often the effects on non-targeted organizations matter more for activists goals of achieving widespread change. Drawing on this framework, we identify and discuss eight specific areas that are in need of further scholarly attention.     

The Global Food Industry and “Creative Capitalism”: The Partners in Food Solutions Sustainable Business Model

Rising global food prices have driven 44 million additional people into extreme poverty—and malnutrition—in developing countries since June 2010. Partners in Food Solutions (PFS), a nonprofit social enterprise affiliated with General Mills, is proposed as the conduit for food industry managers, engineers, and scientists to initially advise small‐ and medium‐sized African mills and food processors—and later other developing countries—on improving supply chain management by addressing manufacturing problems, developing products, improving packaging, extending product shelf, and finding new product markets. In this article, the “creative capitalism” model of sustainability and social and environmental responsibility is applied to the food manufacturing industry's efforts supporting PFS. Furthermore, the evolution of the sustainable business model developed by PFS is thoroughly described, explained, and analyzed as a generic model of social enterprise to be “scaled up” by the global food manufacturing industry. A summary of salient points conclude the article.     

The Social Responsibility of Managers: Reassessing and Integrating Diverse Perspectives

The social responsibility of business has been a prominent issue in the academic and practitioner literatures, as well as in the curricula of business schools, for many years. While Friedman's iconic defense of profit maximization as the responsibility of management has been widely and extensively assailed, emerging positions on the role of business in society offer little clear and practical guidance to current managers, as well as Masters of Business Administration students. I argue in this article that the focus of the debate should shift to considering how the rules of the game surrounding business' behavior should be formulated and what the role of socially responsible managers should be in helping to establish those rules. My contention is that the goal of society should be to strengthen the linkage between the achievement of social objectives and profit maximization by business through “bright line” regulations and laws. Socially responsible managers will participate in setting the rules of the game by advising policymakers on how specific regulations and laws can be structured so that they most effectively condition the linkage between social objectives and profit maximization. If there is a unique social responsibility of managers beyond profit maximization, it is to participate in the policymaking process “honestly,” that is, without attempting to game the system through guile and opportunism.     

Perception of Hazards: The Role of Social Trust and Knowledge

Recent research indicates that social trust of those who manage a hazard is strongly correlated to judgments about the hazard's risk and benefits. The present study investigates the more specific question of “For which hazards is this?” It was postulated that when an individual lacks knowledge about a hazard, social trust of authorities managing the hazard determines perceived risks and benefits. On the other hand, when an individual has personal knowledge about a hazard and therefore does not need to rely on managing authorities, social trust is unrelated to judged risks and benefits. Participants (N = 91) assessed risks, benefits, and trust in managing authorities and personal knowledge associated with 25 hazardous technologies and activities. As expected, strong correlations between social trust and judged risks and benefits were observed for hazards about which people did not possess much knowledge. No significant correlations between social trust and judged risks and benefits were found for hazards about which people were knowledgeable. Results suggest that the lay public relies on social trust when making judgments of risks and benefits when personal knowledge about a hazard is lacking. Replicating findings of other studies, the present study also found negative correlations between perceived risks and perceived benefits. When social trust was controlled for, correlations between perceived risks and benefits diminished. Implications of the results for risk management are discussed.     

Anticipating or Accommodating to Public Concern? Risk Amplification and the Politics of Precaution Reexamined

Regulatory use of the precautionary principle (PP) tends to be broadly characterized either as a responsible approach for safeguarding against health and environmental risks in the face of scientific uncertainties, or as “state mismanagement” driven by undue political bias and public anxiety. However, the “anticipatory” basis upon which governments variably draw a political warrant for adopting precautionary measures often remains ambiguous. Particularly, questions arise concerning whether the PP is employed preemptively by political elites from the “top down,” or follows from more conventional democratic pressures exerted by citizens and other stakeholders from the “bottom up.” This article elucidates the role and impact of citizen involvement in the precautionary politics shaping policy discourse surrounding the U.K. government's “precautionary approach” to mobile telecommunications technology and health. A case study is presented that critically reexamines the basis upon which U.K. government action has been portrayed as an instance of anticipatory policy making. Findings demonstrate that the use of the PP should not be interpreted in the preemptive terms communicated by U.K. government officials alone, but also in relation to the wider social context of risk amplification and images of public concern formed adaptively in antagonistic precautionary discourse between citizens, politicians, industry, and the media, which surrounded cycles of government policy making. The article discusses the sociocultural conditions and political dynamics underpinning public influence on government anticipation and responsiveness exemplified in this case, and concludes with research and policy implications for how society subsequently comes to terms with the emergence and precautionary governance of new technologies under conflict.     

Accounting for an enterprise's wellbeing

Business enterprise today is being called upon to exercise significantly wider “social responsibility” than has traditionally been the case. As a result, individuals, communities and national governments are beginning to call for statements of “social account” which reflect a company's performance in the eyes not only of financial shareholders, but also of other stakeholders in the community at large. This paper, therefore, attempts to extend fundamental accounting principles, which have traditionally embraced only monetary stocks and flows, towards physical, social and psychological exchanges. It therefore provides a foundation both for the development of the accountant's/auditor's traditional role and for a means of communication between interest groups within and without the enter-prise. The paper does not attempt to develop thoroughgoing quantitative measures to the same degree of specificity as conventional financial accounts; rather it aims to develop a novel framework, to which both management practitioners and theorists may apply their own specific refinements.     

Risk: For Whom? Representations of Mining Activity by Different Social Actors in the Molango Manganese District of Hidalgo,Mexico

Previous studies have shown high levels of manganese exposure and neurocognitive damage in the population living in the mining zone in Molango, Mexico. One of the objectives of the Intersectoral Group on Environmental Management for the mining district has been to provide public participation in the risk management plan. To achieve this, it is important to know how the different social actors represent the mining activity. The objectives of this study were to characterize the social representations of the mining activity by different social actors. A qualitative design was used based on in‐depth interviews of residents, public officials, and a mining company representative. The analysis was conducted according to themes for each group of actors. Essentially, distinct social representations of the different mining activities were identified. Residents viewed mining activities as synonymous with contamination and, therefore, as having affected all areas of their environment, health, and daily life. These activities were seen as a collective risk. The public officials and the mining company held that there was no evidence of harm and saw mining activities as a generator of regional development. Harm to health and the environment were seen as a stance taken by the communities in order to obtain economic benefits from the company. These images of the “other” are shaped by social, political, and cultural factors. They make it difficult for the actors to reach cooperative agreements and thereby affect progress on the risk management plan. Decisionmakers need to take these differences into account when promoting social participation.     

Work and Social Reproduction: Two Concepts for Interpreting the Post-Fordist Transition

This article discusses the definitions of the term “work” which could be applied to advanced industrial societies, and which cover an increasingly complex range of activities. The authors' definition can be viewed as an attempt to forge a significant link between economic and sociological analysis, in order to understand the complex connections, typical only of industrial societies, between different forms of work and employment, and the variety of patterns of social reproduction of diverse groups in different periods and contexts.     

基于鲁棒优化的突发公共卫生事件精准筛查策略研究

“精准筛查”是落实突发公共卫生事件精准防控工作的基础保障和重要手段，但是如何科学合理地制定突发公共卫生事件精准筛查策略尚未开展深入研究。本文根据传染病传播机理，将待检测群体进行分类，引入“检测效用”刻画各类人群在不同时间检测对突发公共卫生事件传播扩散的抑制程度，建立以检测效用最大化为目标的鲁棒优化模型，并将其转化为易求解的鲁棒等价模型，确定最优的筛查方案。最后通过算例仿真验证模型及其转化方法的可行性和有效性，为突发公共卫生事件的精准筛查策略提供了理论指导和决策支持。     

Social media? It's serious! Understanding the dark side of social media

Research and practice have mostly focused on the “bright side” of social media, aiming to understand and help in leveraging the manifold opportunities afforded by this technology. However, it is increasingly observable that social media present enormous risks for individuals, communities, firms, and even for society as a whole. Examples for this “dark side” of social media include cyberbullying, addictive use, trolling, online witch hunts, fake news, and privacy abuse. In this article, we aim to illustrate the multidimensionality of the dark side of social media and describe the related various undesirable outcomes. To do this, we adapt the established social media honeycomb framework to explain the dark side implications of each of the seven functional building blocks: conversations, sharing, presence, relationships, reputation, groups, and identity. On the basis of these reflections, we present a number of avenues for future research, so as to facilitate a better understanding and use of social media.     

The Gatekeeping Function of Trust in Cross‐sector Social Partnerships

Hunger and deprivation, lack of education, sanitation, and health care are only a few pressing issues related to poverty in developing countries. Addressing such complex social issues requires pooling complementary resources of the civil, public, and private sector. Over the last decade, stakeholders tried to cocreate innovative solutions in cross‐sector social partnerships (CSSPs) at the base of the economic pyramid (BoP), but collaboration proved to be very challenging. Practitioners become increasingly frustrated with operational differences, intransparency, and mismatched goals in partnerships. This study unravels the black box of collaboration and delivers empirical insights on trust and power in CSSPs based on social exchange theory. Structural equation modeling (SEM) enables us explore relationships beyond case‐based insights. Our rigorous empirical analysis covers 207 interorganizational relationships and outlines a crucial gatekeeping function of trust in CSSPs. Findings provide strong empirical support for conceptual works calling for an “integrative orientation” in CSSPs. Furthermore, we pinpoint the role of intermediates and draw implications for future research.     

‘Physicians to a dying planet’: Helen Caldicott,Randall Forsberg,and the anti-nuclear weapons movement of the early 1980s

This article profiles two important leaders of the anti-nuclear weapons movement in the United States during the early 1980s. Helen Caldicott and Randall Forsberg were visionary, transformational leaders who crossed a variety of boundaries for the common good, and as such are prime exemplars of integrative leadership in action. Caldicott was a charismatic figure who used her status as physician and mother to rally a worldwide movement opposed to the ongoing proliferation of nuclear weapons and talk of “winnable” nuclear war. Forsberg was the main architect of the nuclear “Freeze” campaign whose humanitarian vision and common-sense approach to political action helped unite diverse segments of the American public around the Freeze proposal and push the Reagan administration towards disarmament talks with the Soviet Union. The article analyzes the leadership of both women in historical and social–scientific context, shedding light on two relatively unknown — yet important — social movement leaders whose stories have much to tell us about integrative public leadership, the challenges faced by women leaders, and the strengths and pitfalls of charismatic leadership.     

Social Influence,Risk and Benefit Perceptions,and the Acceptability of Risky Energy Technologies: An Explanatory Model of Nuclear Power Versus Shale Gas

Risky energy technologies are often controversial and debates around them are polarized; in such debates public acceptability is key. Research on public acceptability has emphasized the importance of intrapersonal factors but has largely neglected the influence of interpersonal factors. In an online survey (N = 948) with a representative sample of the United Kingdom, we therefore integrate interpersonal factors (i.e., social influence as measured by social networks) with two risky energy technologies that differ in familiarity (nuclear power vs. shale gas) to examine how these factors explain risk and benefit perceptions and public acceptability. Findings show that benefit perceptions are key in explaining acceptability judgments. However, risk perceptions are more important when people are less familiar with the energy technology. Social network factors affect perceived risks and benefits associated with risky energy technology, hereby indirectly helping to form one's acceptability judgment toward the technology. This effect seems to be present regardless of the perceived familiarity with the energy technology. By integrating interpersonal with intrapersonal factors in an explanatory model, we show how the current “risk–benefit acceptability” model used in risk research can be further developed to advance the current understanding of acceptability formation.     

Corporate Social Responsibility als Integrationsherausforderung

The increasing debate on Corporate Social Responsibility (CSR) in science as well as in practice reflects the relevance of ethical questions for management. However, it is still unclear which responsibilities can be ascribed to corporations and how they can deal with such attributions on an operational level. The blurring and ambivalence in the discussion about CSR indicate a need for a theoretical clarification which is traced back to a not yet satisfactorily resolved integration of the constructs “profits” and “ethics”. The aim of the article is to provide a theoretical structure which is tailored to offer reliable focal points for a sophisticated handling of conflicts between profits and ethics.