A taste of trade justice: marketing global social responsibility via Fair Trade coffee

The movement to certify and promote fairly traded coffee is one of many efforts aimed at linking social responsibility and free market capitalism. In the wake of a worldwide crisis in which coffee prices have fallen to levels that do not support small-scale production, non-profit Fair Trade certifying and labeling organizations are working to develop a market situation that is sustainable for workers and the environment. The Fair Trade system promotes living wages for farmers, access to affordable credit, and the adoption and maintenance of environmentally sound practices. Fair Traders' marketing efforts seek to influence cultural and political values in such a way that consumers and corporations will have to respond to them by incorporating the welfare of Southern workers into their purchasing decisions. This article discusses and evaluates current strategies for creating and expanding the market for Fair Trade-certified coffee and their outcomes in the United States and Europe. We argue that, while Fair Traders have achieved some laudable goals, they must now address the limits to supply-driven marketing efforts.     

Between technocracy and democracy: An experimental approach to certification of food products by Japanese consumer cooperative women

Voluntary food certification systems have emerged as a prominent mechanism of food governance in recent years. However, critics have exposed certifications’ inability to secure independence, quality, consumer trust, and costs. Recent criticism is even more pointed in that some theorists have critiqued “alternative” systems such as Fair Trade as neoliberal window-dressing. What is curious about this emerging literature is how little has been said about the role of citizens. Although most of the certification literature has assumed that food certification resides in the exclusive realm of “experts” and that technical sophistication is equated with improvement, I argue that democratization is possible and desirable. This paper draws on a case study of a Japanese consumer cooperative which has conducted a laywomen's food certification system for past ten years. By proposing at least two parameters of evaluation of food certification—redistributive effect and the degree of democratization, the paper expands the imaginary of “politics of the possible” in food governance while acknowledging tension of gendered participation.     

New! Improved? The Transformation of the Global Agrifood System*

Abstract The last decade has witnessed a dramatic rise in global trade in food and agricultural products. While much analysis has focused on the role of the World Trade Organization (WTO) in this process, we argue that other forms of regulation are of far greater consequence. In this paper, we examine changes in the agrifood system made possible by the WTO and we assess the rise of global private standards. We argue that the new global rules, regulations, and institutions implemented by the WTO have facilitated the ability of the private agrifood sector to consolidate and expand internationally. Of particular importance is the growing influence of food retailers as they rapidly become more global and oligopolistic. The article concludes that today it is the private sector, and retailers in particular, together with private standards that are at the center of the transformation of the global agrifood system.     

Le marché comme rencontre d’activités de régulation : initiatives et innovations dans l’approvisionnement bio et local de la restauration collective

How to apply Jean-Daniel Reynaud's theory of social regulation to market relations? When applied to the results drawn from fieldwork on the supplying of organic and local produce to catering businesses serving public institutions in France, this grid of analysis shows that organizing this supply chain involves many activities of regulation. An explanation is provided about how hard existing regulations make it to search for local produce. Two contrasting cases show the degree to which the parties involved can skirt around existing regulations and also, use certain regulations to construct new ones. The innovative regulations that enter into application are qualified as being “joint”, since they stem from the efforts of the parties in catering and in agriculture to agree about how to organize transactions, which had previously been done through the work of market middlemen. In that case, instead of reasoning in terms of a pre-existing supply and demand, we have to understand how supply and demand gradually take shape through the process of working out regulations.     

Beyond Organic and Fair Trade? An Analysis of Ecolabel Preferences in the United States

The success of alternative food initiatives indicates increasing interest in changing the way food is produced, processed, and sold. Ecolabels such as organic and Fair Trade have entered the mainstream marketplace, and other voluntary identifiers on products are emerging to address criteria not included in these successful initiatives. Little is known about consumer interests in these criteria, however. To anticipate the direction of food‐system changes, as well as assist food producers to meet consumer demands, we conducted a national mail survey to assess preferences for criteria that go “beyond” (or could complement) organic and Fair Trade. We utilized a forced‐choice paired‐comparisons question format to rank five possibilities (humane, local, living wage, small‐scale, U.S. grown) that might feasibly be implemented by food producers. Local was the most popular choice, although humane also received a high level of support. Multilevel logistic regression indicated that local was preferred by rural residents, and that humane was preferred by frequent organic consumers and high‐income households. Survey respondents also chose product labels more frequently than other potential sources of information about their food. Preferences for local and humane ecolabel criteria should be placed in perspective, as consumers expressed much higher levels of interest in the more individualized concerns of safety and nutrition. The results suggest, however, that consumers are interested in a food system that addresses broader political and ethical values, which has implications for production, marketing, and movement building for sustainable food systems.     

Do Fair Trade Pricing Policies Reduce Inequalities in Coffee Production and Trade?

This article assesses the Fair Trade pricing model for coffee, investigating the ability of minimum prices and a social premium to reduce price risk and remedy inequalities. It highlights some of the challenges involved in controlling prices. Inequalities exist among Fair Trade‐certified farmers; some are poorer than others, and the poorer ones typically produce less coffee. If Fair Trade succeeds in its aim of raising the prices received by farmers, this will benefit more those farmers producing greater volumes of coffee and who are typically less vulnerable. In addressing inequalities, the Fair Trade social premium is superior to minimum prices.     

Apps4Africa: A new State Department public diplomacy initiative

In 2010 the U.S. State Department funded an “Apps4Africa” contest to encourage development of socially conscious mobile applications for Africa. The initiative marked a significant departure from traditional public diplomacy efforts to expand diplomatic outreach beyond traditional government-to-government relationships. This case study analyses Apps4Africa to reveal its appropriateness as a model for future efforts and concludes Apps4Africa succeeded primarily because it responded to the changing dynamics of the 21st Century.     

What Is Local Food Entrepreneurship? Variations in the Commercially and Socially Oriented Features of Entrepreneurship in the Southeastern Arizona Local Food System

Entrepreneurial activities are sometimes framed as market‐based strategies that compromise the integrity of the movement against the global agrifood system. Other times, scholars have argued that entrepreneurship is a critical component of local food system viability. This study helps reconcile these conflicting views through a qualitative exploration of the variations in the commercially and socially oriented features of local food entrepreneurship in the southeastern Arizona local food system. Researchers gathered data between August 2014 and December 2016 through semistructured interviews with and direct observations of 36 southeastern Arizona local food entrepreneurs. A conceptual continuum that articulates the variations between commercial and social entrepreneurship according to market condition, mission, resource mobilization, and performance measurement guides the exploration. The findings reveal commercial and social variations in local food entrepreneurship to be assorted, yet synergistic enactments of the economic, environmental, and social conditions and principles that characterize the southeastern Arizona local food system. The findings push the local food entrepreneurship narrative beyond the limitations of a rigid activist‐market dichotomy by illuminating the synergistic complexities that influence the form and function of local food systems. The article discusses implications for both local food practitioners and scholars.     

Government regulation of gambling advertising: Replacing vice prevention with consumer protection

From 1895 to 1975, federal law forbade gambling advertising by use of the mail, interstate commerce, and the broadcast media. Congress exempted state lotteries in 1975 and charitable gambling (including casino games) in 1988. However, the Supreme Court requires a significant government interest, directly applied and narrowly tailored, in order to justify a commercial speech regulation. The exemptions for private charity casino games has arguably destroyed any constitutionally defensible government interest in restricting for-profit casinos. Casinos in new gambling jurisdictions (such as Iowa or Illinois) will probably push the hardest for an exemption for all legal gambling, as they have the most to gain from the freedom to advertise. Federal regulation of gambling advertising will fall to the Federal Trade Commission under prohibitions against unfair or deceptive trade practices. But as State regulations are not well developed even in states that permit casino gambling, there is a pressing need for new research to review state laws regulating gambling advertising and to propose a model statute.     

Negative impact induced by foreign workers: Evidence in Malaysian construction sector

Though foreign workers served to overcome the labor shortage in the Malaysian construction market, over-dependence on foreign workers and the negative impacts induced have become a serious social problem. The aims of this research are to identify those negative impacts induced by foreign workers in the Malaysian construction market and to determine strategies in minimizing these negative impacts. Data were collected through a structured interview and survey. The questionnaires were delegated to professionals in construction projects who have direct contacts with foreign workers. Only respondents from those companies registered under the CIDB grade G7 were chosen for this survey. There were 117 sets of questionnaires completed and analyzed through the structured interviews. The three principal factors attracting foreign workers to the Malaysian construction market are “Preference of the employers”, “Lifestyle and working conditions”, and “Unattractiveness of the career pathway”. The main negative impacts induced by foreign workers are “Over-dependence on foreign workers”, “Increment in criminal activities or social problems”, and “Existence of illegal workers”. This research proposes that strategies such as “Attract local workers into the construction industry”, “Industrialized Building Systems”, “Eliminate illegal migration”, and “Improve governance structure” would be successful in minimizing negative impacts induced by foreign workers.     

How limited is reformism?

Conclusion According to the reformist limitations thesis, a labor movement that organizes around a reformist program can never mount a challenge to capitalism itself. This program can be implemented without touching the sides, as it were, of the reigning system. Our own interpretation of the post-war history of the British and Swedish labor movements suggests the opposite. Unless the dominant political element in a reformist labor movement can be deflected from its program, and the internal cohesion of the movement thereby destroyed, a challenge to capitalism is inevitable.In the British case, the labor party remained the politically dominant component in the labor movement, and it turned its back on its own reformist commitments and espoused the defense of profits and managerial prerogatives. For historical reasons, the British trade-union movement never escaped from this dubious political guardianship and hence never developed the resources to continue a reformist political struggle in spite of the labor party.The Swedish social-democratic party shared throughout the post-war period the same focus on stabilization on the terms of an ongoing capitalist system as its British counterpart. But its escape from its reformist commitments was only partial, as its egalitarian traditions and ties to LO were stronger. To the extent to which it kept its political faith and went beyond mere welfarism, it saved itself from the disintegration and marginality of the British labor party and sustained the outward unity of the labor movement. To the extent to which the party fell from reformist grace, the trade-union movement displaced it as the political leading edge of the organized working class. The measure of reformism's compatibility with capitalism is thus the relationship between LO's (and increasingly also TCO's) policies and organization on the one hand, and the vital institutions of capital on the other.The dynamics of class conflict under capitalism point to two institutions the integrity of which must be defended if the system is to survive as such. The first of these is private property coupled to a market mechanism that gives private managements exclusive power over the allocation of productive resources. The social power of private property is exercised impersonally by market forces on the capital market, and personally in managerial prerogatives in the firm. The second vital institution of capitalism is its labor market under-pinned by the bourgeoisie's power to create unemployment and thus subvert opposition to its rule through deflation and failures of business confidence. Here lie the clues to what a progressive - cumulative - transition to socialism looks like. The normal mechanisms and règles du jeu of these two markets give way to political resource allocation, and corporate management yields up more and more of its prerogatives to the mobilized collective will of the workforce. Labor is de-commodified, and the investment function is enmeshed in a net of direct and indirect social controls.To project these changes in a written manifesto would presumably be revolutionary. The development of Swedish trade unionism suggests that, to go on pursuing the basic social justice and job security that reformists have always plodded after, meant implementing these changes anyway - piecemeal and as a matter of pragmatic necessity. The difference between revolution and reform thus boils down to their relative effectiveness in working-class mobilization and thus their historical potential.     

Entrepreneurs and producers: Identities of Finnish farmers in 2001 and 2006

The farmers' role within the EU has recently been under reconstruction: in addition to primary agricultural production farmers should fulfil multiple functions such as maintaining the rural landscape, conserving nature and providing services. One essential feature of this new role is the demand for entrepreneurship. Farmers should be capable of competing in the worldwide, global agricultural market. They are also encouraged to diversify into business activities beyond agriculture. How do farmers see themselves in this situation? Is their self-perception compatible with this new reconstruction of the farming economy and the farmers' role? Research, thus far, seems to indicate that traditional or production oriented identities are still dominant among farmers. But there is also some evidence that new identities, such as the entrepreneurial identity, are emerging. In our study we are especially interested in how Finnish farmers have met the demand for adapting to the role of an entrepreneur. We approach the issue of the farmers' changing role from a social psychological perspective by utilizing the concept of identity. Our empirical evidence comes from two nation-wide postal questionnaire data sets, both containing samples from three subgroups: conventional farmers focusing solely on primary agricultural production, diversified farmers who also had other business besides agricultural production, and rural non-agricultural small-scale businesses. The results show that Finnish farmers do not experience “entrepreneur” as something distant from themselves and as not fitting in with their world of ideas, as the work of some researchers would depict. Instead, the majority of Finnish farmers, especially diversified farmers, conceive of themselves both as entrepreneurs and as producers.     

Valuing unpaid labour in community Fair Trade products: a Nicaraguan case study from The Body Shop International

This article discusses insights from a research study of an innovative community Fair Trade initiative which has a pricing model that recognises the unpaid work of women. It argues that women's unpaid work represents an important input into production and should be valued and renumerated. This initiative is a joint project between The Body Shop International and its partner, Cooperativa Juan Francisco Paz Silva, a sesame-producing co-operative in Nicaragua. By recognising the unpaid work of women, which has always been taken for granted, the project highlights gender equality and calls it into question. The findings of the research study show that despite the uneven impact of Fair Trade on gender and the household, the recognition of the unpaid work of women in the price, coupled with other enabling factors, can have a positive impact. This has implications for governments, companies, and development policymakers and practitioners.     

Des carrières aux parcours… en passant par la compétence

Do the social uses of the notion of competence affect operatives’ careers? A linkage between competency-based-management and careers is not to be taken for granted when competence is seen in relation to changes in work. In France, “policies of competence” entail modifying the specifications for managing the future of wage-earners, since a rationale grounded on the idea of a career yields to one based on the notion of an itinerary. Firms have supported the latter as a way to make mobility more fluid and to ensure the recognition of qualifications. However, this rationale based on occupational itineraries runs afoul of the segmented in-house labor market, which unfailingly turns an itinerary into an obstacle course. As a result, careers are “deinstitutionalized”, a trend to be related to the gradual institutionalization of “secure itineraries” with incentives coming from public employment and training policies. Invoking competence in order to make itineraries secure is part of an argument about the “destabilization of employment” that justifies delegating to individuals the management of their future and legitimates the idea that employability is to be the major counterpart for motivating wage-earners. For lack of new regulations for work throughout the life course, the rationale of an itinerary risks making the marketplace the major source of (dis)order in personal destinies.     

Innenansichten eines Wohlfahrtsmarkts

The 2001 pension reform act (“Riester reform”) has recast old-age security in Germany by placing more emphasis on private provisions. The new policy draws on markets and competitive structures in social welfare, as done earlier in long-term care and in public utilities. In the social welfare sector in Germany, such privatisation mostly goes hand in hand with a far-reaching “social” regulation of markets. Old-age pensions are the most recent case in point. For the first time, financial markets figure as welfare markets. This is done in the politically most sensitive sector of the German welfare state, old-age security. In theoretical terms, we interpret the change as a structural transformation of German “social capitalism”. Empirically, we investigate the structure of the new welfare market and the attitudes of the providers, based on a survey of all providers of private pensions in Germany. The findings include: (1) Markets can produce the welfare good “income security in old-age” only by way of a complex arrangement of three markets – financial markets, pension markets and markets for financial consultancy services. (2) The pension reform of 2001 has given rise to a new welfare market: an old-age pension market as a distinct sub sector of the wider market for financial investment and saving. The pension market constitutes a new field of business, with new actors, new products and new arenas of competition. The new market is created and shaped by politics. (3) The new private pension market combines market principles with welfare state principles. The providers conceive of their business as contributing to social security, and they recognise that the state sustains and structures the market.     

Les réseaux de PME en Argentine : une voie alternative ?

Do small businesses in Argentina really form “local networks of production” similar to those in Italy? Institutional, regional (public or private) networks of support for small businesses are identified along with the strategies of various parties and the sorts of agreements worked out between them. A survey of small business networks in four areas chosen for the variety of their output and for their positions in the market and in the chain of production shows that regional networks lack consolidation, except in the Mendoza area, where small businesses, big firms, universities and private as well as public institutions function in an “integrated” network. — Special issue: Latin America.     

The value of complaints mechanisms in the private labour regulation of GVCs: A case study of the Fair Labor Association

Can complaints mechanisms strengthen the private labour regulation of global value chains (GVCs)? This article empirically investigates the results produced by the Fair Labor Association's (FLA) complaints mechanism, which alone allows outcomes to be verified from the complainant's perspective. Although the vast majority of complainants find this mechanism to be valuable, it also has a number of limitations that seriously affect outcomes for workers. The authors utilize the concept of “grounding” to explore how national, social and corporate dimensions affect the performance of the FLA complaints mechanism for workers. The implications of these findings are then considered for complaints mechanisms in other GVCs.     

Entre « passion » et incertitude : la socialisation au métier de footballeur professionnel

On the basis of a socioethnographic survey conducted in a professional soccer training center in France, the means of occupational socialization are analyzed in this demanding, captivating institution. Light is shed on how trainees appropriate this professional world and its requirements. As they enter this social universe, they encounter a key tension. On the one hand, training calls for a heavy investment that trainers and trainees experience as a “passion” and understand as being separate from the world of “ordinary” work. On the other hand, it is also a major source of uncertainty as to trainees’ prospects, given its intense selectivity and the few outlets in the labor market. It requires of trainees a strong commitment in time, body and spirit with prospects so uncertain that the course of training is seldom free from periods of soul-searching.     

Externaliser la défense : la politique américaine

This analysis of the thoroughgoing change effected in the US defense industry shows that the Pentagon’s traditional partners are taking a back seat behind private, for-profit service providers. These firms, which provide military services and the “information technology” necessary for modern warfare, now play a key role in the American national security system. Among the factors accounting for this unprecedented sharing of a classical government prerogative with private firms are the redefinition of the government’s role, the technological revolution and the strategic environment related to the global war against terrorism. This role-sharing brings new forces into play. The Defense Department is externalizing strategic activities without all the legislative and institutional means for regulating them, whence the risk of a crisis in the military establishment. The mixed systems coming out of this change are a driving force in altering the civilian and military capability to project power and intervene in the world.     

Translating the Politics of Food Sovereignty: Digging into Contradictions,Uncovering New Dimensions

Abstract

Food sovereignty, as a movement and a set of ideas, is coming of age. Rooted in resistance to free trade and the globalizing force of neoliberalism, the concept has inspired collective action across the world. We examine what has changed since food sovereignty first emerged on the international scene and reflect on insight from new terrain where the movement has expanded. We argue that to advance the theory and practice of food sovereignty, new frameworks and analytical methods are needed to move beyond binaries—between urban and rural, gender equality and the family farm, trade and localism, and autonomy and engagement with the state. A research agenda in food sovereignty must not shy away from the rising contradictions in and challenges to the movement. The places of seeming contradiction may in fact be where the greatest insights are to be found. We suggest that by taking a relational perspective, scholars can begin to draw insight into the challenges and sticking points of food sovereignty by training their lens on shifts in the global food regime, on the efforts to construct sovereignty at multiple scales, and on the points of translation where food sovereignty is articulated through historical memory, identity, and everyday life.