Struggles for value: value practices, injustice, judgment, affect and the idea of class

This paper is about the struggle for value by those who live intensified devaluation in the new conditions of legitimation and self-formation, by which the self is required to repeatedly reveal its value through its accrual and investment in economic, symbolic, social and cultural capitals. It explores how this value struggle is experienced: felt affectively, known and spoken through discourses of injustice. Drawing on a small research project, which uses the British New Labour government's Respect Agenda as an evocative device to provoke discussion, the paper details how those positioned as already marginal to the dominant symbolic, presented as 'useless' subjects rather than 'subjects of value' of the nation, generate alternative ways for making value. It examines how the experience of injustice generates affective responses expressed as 'ugly-feelings'. The conversion of these 'ugly feelings' into articulations of 'just-talk' reveals how different understandings of value, of what matters and what counts, come into effect and circulate alongside the dominant symbolic. The issue that most angered working-class respondents is how they are positioned, judged, blamed and held responsible for an inheritance over which they have no control, 'an accident of birth'. They were acutely aware of how they were constantly judged and de-legitimated and how practices such as selfishness and greed were legitimate for others. Showing how they refuse to authorize those they consider lacking in value but with authority and in a position to judge, the paper demonstrates how class relations are lived through a struggle, not only against economic limitation but a struggle against unjustifiable judgment and authority and for dignified relationality. The paper reveals a struggle at the very core of ontology, demonstrating how the denigrated defend and make their lives liveable; an issue at the heart of current austerity politics which may have increased significance for the future.     

Laughing it off? Humour,affect and emotion work in communities living with nuclear risk1

Over the past two decades, an increasing number of risk researchers have recognized that risks are not simply objective hazards but that the meanings of risk are discursively negotiated, dynamic and embedded within the wider social relations that constitute everyday life. A growing interest in the complexity and nuances of risk subjectivities has alerted sociocultural researchers not only to what is said in a risk situation, but also to how it is said and to what is unsaid and even, in a particular context, unsayable; to the intangible qualities of discourse that communicate additional meanings. Humour is both an intangible and marks such intangible meanings, yet it has largely been ignored and insufficiently theorized by risk researchers. In this paper, we draw upon insights from the humour literature - suspending the belief that humour is inherently good - to analyse and theorize humour as a way of examining the meanings and functions of risk. We show how humour can both mask and carefully reveal affectively charged states about living with nuclear risk. As such, it helps risk subjects to live with risk by suppressing vulnerabilities, enabling the negotiation of what constitutes a threat, and engendering a sense of empowerment. We conclude that humorous talk can be serious talk which can enrich our understandings of the lived experience of risk and of risk subjectivities.     

Intertextuality at Work: Prince Andrei Kurbskii in Contemporary Russian Literature

This paper notes how each character in Olesha’s novel Envy is tied to certain colours and how these associations mirror the oppositions between colours laid out in Vasilii Kandinskii’s theory of colour. First the paper outlines the genesis of Kandinskii’s ideas on colour and describes his theory as spelled out in On the Spiritual in Art and Point and Line to Plane. This is followed by a discussion of how Olesha could have come into contact with Kandinskii’s works. Finally, I turn to the use of colour in Envy.     

The collective/affective practice of cancer survivorship

Whether within an atmosphere of hope, or amidst relations of fear, the emotions of cancer are unavoidably collectively produced. Yet persistent individualistic paradigms continue to obscure how the emotions of cancer operate relationally – between bodies, subjects, discourses, and practices – and are intertwined with circulating beliefs, cultural desires, and various forms of normativity. Drawing on interviews with 80 people living with cancer in Australia, this paper illustrates why recognition of the collective enterprise of survivorship – and the collective production of emotion, more generally – is important in light of persistent, culturally dominant conceptions of the individual patient as the primary ‘afflicted’, ‘feeling’, and ‘treated’ subject. Building on previous work on affective relations and moral framings, we posit that the collective affects of survivorship inflect what people living with cancer can, and should, feel. We highlight how such things as hope, resignation, optimism, and dread are ‘products’ of the collective affects of cancer, with implications for how survivorship is lived, felt, and done.     

Representations of the Chinese in Anglophone Caribbean fiction

In West Indian societies, the Chinese, as relative latecomers, provide an example of a minority group coping with a foreign culture and subject to assessment by earlier arrivants. They often appear only briefly in novels, but their presence contributes to pictures of ‘authentic’ village communities and to impressions of culturally and economically diverse urban centres. Despite their economic links with the communities in which they live, novelists depict them as existing outside the power relations of Creole societies which are determined largely by class and colour oppositions stemming from the experiences of slavery and colonialism.     

Place,people and processes in waste theory: a global South critique

Scholars across the humanities and social sciences have long sought to theorize waste, and more particularly the relationship between humans – their history, society, culture, art and thought – and their discards. My contention, though, is that these theories, since Mary Douglas’s Purity and Danger (1966) and Thompson’s Rubbish Theory (1979), have been predominantly based in and on global North contexts and, concomitantly, have taken as their axiom the distance between our cultures, lives, experiences and our material rejects. By intersecting existing cultural theories of waste with two important emerging schools of thought – environmental justice and new materialism – I argue that the exclusion or side-lining of places, notably in the global South where countless people live on a day-to-day basis with, on, and off waste, leads to certain imbalances, biases and gaps. Most notably, the livingness and agency of material rejects is often overlooked in theories that oppose humans and other-than-human waste. By way of conclusion, I propose the notion of ‘living waste’ – a more literal and material take on Bauman’s well-known concept ‘wasted lives’ – as a new point of departure for a reconceptualization of waste that might escape the prevailing dualisms and account simultaneously for ‘full-belly’ and ‘empty-belly’ contexts, human (wasted) lives and other-than-human waste materials, and understandings of lived experiences of waste.     

From a culture of homeownership to generation rent: housing discourses of young adults in Spain

Across many advanced economies, changing housing dynamics have destabilized traditional adulthood transitions. This article examines how such transformations, especially in the aftermath of the economic crisis, affect fundamental societal expectations and aspirations surrounding tenure choices and home leaving. Through a series of discussion groups and interviews among young adults in Spain – a salient context of embedded homeownership culture – the study reveals how the crisis has undermined life-course transitions and upended discourses surrounding tenure norms. Homeownership has transformed from a dominant symbol of stability and security to one of dispossession and financial risk. Conversely, where pre-crisis discourses dismissed rental, the tenure is portrayed as providing more security in the face of necessary flexibility. Our research reveals that, although traditional ‘homeownership culture’ has not disappeared from the collective imaginary and appears nuanced by social class, it has become increasingly detached from leaving the parental home. The paper exposes the extent to which dominant housing discourses may be upended even within the context of a particularly embedded Southern European homeowner society. We contend that when housing dynamics are coupled with underlying transformations in aspirations and norms, there may be significant societal outcomes.     

Institutional Fads and the Medicalization of Drug Addiction

The purpose of this article is to historically review biologically based explanations of drug addiction to demonstrate the increased utility of the institutional fads approach in understanding modern medicalization. Our examination reveals that the medicalization of drug addiction has been long in the making, traveling through numerous fads that have attributed drug addiction to various biological matter, including body type or constitution, genetics, psychopathology, and neuroscience or brain imaging. These explanations follow a common trajectory (emerging, surging, and purging) in institutional fad research. Moreover, our analysis indicates that while scientific and technological developments have shaped these approaches’ influence and pathways, so too have political actors and institutional agendas. We begin by discussing how an institutional fads approach enables an improved understanding of the medicalization of drug addiction – a form of deviance – followed by a critique of four main biological explanations: body constitution, genetics, psychopathology, and brain chemistry/imaging. Our review pinpoints the specific narratives advanced and the academic and political interests at work. In doing so, it exposes the limitations of medicalizing one of the nation’s oldest social problems.     

The game of Loyalt(o)y: diversions and divisions in network society

This paper maps the biography of a new media product as a way of exploring how a network society is emerging. While Castells identifies the importance of the spirit of informationalism, he leaves the ethics of this culture relatively under‐developed. Focusing on the development of a computer game for employee training purposes, the paper argues that some of the characteristics of play – its holding or hooking power, its ability to break down the distinction between pretence and belief, and its role in the development of gaming skills – may be relevant here. It further suggests that play has the potential to contribute to divisions as well as to diversions, and in this way contribute to the dis‐embedding and re‐embedding of individuals, and to changes in relations of power and inequality.     

Towards a theory of organizational storytelling for public relations: An engagement perspective

In this paper, organizational storytelling is defined as planned communication by. organizations that deliberately uses specific forms of content and delivery behavior to. engage audiences (both internal to the organization and outside it) cognitively and. affectively primarily for the achievement of organizational goals and objectives. But. there is little in the literature to show how organizational storytelling fits into the. theoretical lexicon of public relations; or to guide practitioners in how to adapt. storytelling to suit organizational purposes. There is even less discussion from either. perspective on how public relations can contribute to organizational storytelling. Stories are often described as being engaging, but little has been written to explain. why this is. Extant research tends to focus on the significance of engaging of. audiences with stories, rather than understanding how stories engage. This paper. adopts an engagement perspective on storytelling in general to identify the cognitive,. affective, and behavioral aspects of its elements (characters, plots etc.). The same lens. is then applied to organizational stories and shows how they use the elements of. engagement to convey organizational key messages. The paper also highlights. differences between storytelling and organizational storytelling. These findings are. incorporated into a checklist for practitioners to help them identify, create, critique, and. improve organizational storytelling in their work. In addition, the paper suggests ways. in which public relations can bring its uniquely relational perspective to contribute to. organizational storytelling by empowering stakeholder storytelling to organizations and. listening by organizations.     

The time and space of everyday life

This article argues that everyday life is related to all social relations and activities, including both the ‘official’ practices that are codified and normalized and the ‘unofficial’ practices and articulations of experience. Indeed, everyday day life is seen as the single plane of immanence in which these two forms of practice and articulation interrelate and affect one another. The lived experience of everyday life is multidimensional, composed of various social fields of practice that are articulated, codified and normalized to different degrees and in different ways (either officially or unofficially). Moving through these fields in daily life, we are aware of passing through different zones of time and space. There are aspects of everyday relations and practices more open to government, institutionalization, and official codification, while others are more resistant and provide the basis for opposition and social movements. Everyday life is a mixture of diverse and differentially produced and articulated forms, each combining time and space in a unique way. What we refer to as ‘institutions’ associated with the state or the economy are attempts to fix social practice in time and space – to contain it in specific geographical sites and codify it in official discourses. The relations and practices more often associated with everyday life – such as friendship, love, comradeship and relations of communication – are more fluid, open and dispersed across time and space. However, the two should not be uncoupled in social analysis, as they are necessarily interrelated in processes of social and political change. This is especially so in contemporary capitalism or, as Lefebvre called it, the ‘bureaucratic society of controlled consumption’.     

The romantic self and the politics of internet commercialization

This essay looks at some examples of ways that certain pre-existing imaginary forms of ‘selfhood’ have been culturally mapped onto historically pivotal moments in the Internet’s development. It focuses less on how technologies have shaped culture than on the reverse: on certain ways that culture has shaped society’s embrace of the Internet. What the Internet is and will come to be, the essay suggests, is partly a matter of who we expect to be when we sit down to use it. Specifically, it looks at two key examples of ways that certain pre-existing imaginary forms of selfhood – ways of understanding oneself as a self – have been culturally mapped onto historically pivotal moments in the Internet’s development: the initial explosion of the Internet in the early 1990s and its supporting ethos exemplified by Wired magazine, and the Open Source Movement in the late 1990s. The essay suggests that significant parts of the culture of computing have been not only individualist, but also composed of two distinct if intertwined strands of individualism, romantic and utilitarian, and that their difference has political significance. Like its ancestor, the 1960s counterculture, the case of the computer culture suggests that romantic individualism stands in a tangential relation to capitalist property relations (and the utilitarian ‘I’ they imply), sometimes working in concert with markets and privatization, as was the case in the early 1990s, and sometimes working to call them into question, as was the case towards the end of the 1990s.     

Public relations and zones of engagement: Employees’ lived experiences and the fundamental nature of employee engagement

While employee engagement has been primarily explored within the business, human resources and management disciplines, public relations research has more recently taken an interest in furthering its understanding and acknowledging how public relations can serve an organization’s internal communication as a foundational component of the field. The purpose of this study is to demonstrate how public relations can serve an organization’s internal communication by better understanding how employees perceive and experience engagement. Following a phenomenological methodology (n?=?32), this study utilized zones of meaning as a conceptual foundation (not a literal interpretation) to examine the process related to the complex, shifting and shared meaning of zones of engagement and how zones of meaning are products as well as drivers of engagement, which offer a new way to conceptualize employee engagement in public relations, shifting to a deeper comprehension and understanding. The findings show that employee experiences align more to Kahn’s (1990) initial personal engagement model than other public relations models. The psychological conditions of meaningfulness and safety from the original employee engagement model emerged as important factors in defining the employees’ shared-meaning lived experiences. In addition, this study offers a new definition of disengagement, which is similar but unique to the scholarship on negative engagement. The findings provide a framework for public relations scholars who work to further refine the understanding of employee engagement and for practitioners who develop public relations strategies for internal audiences, and advances the conceptual foundation of zones of meaning in public relations scholarship.     

Advertising images as social indicators: depictions of blacks in LIFE magazine, 1936–2000

One of the most important prerequisites for building a more visual social science is demonstrating that visual data provide answers to research questions, which are not addressed satisfactorily by the use of more conventional, non‐visual, methods. In this article the author argues that a systematic analysis of the images in print advertisements not only accounts for patterns in contemporary American race relations as reliably as findings derived from national surveys like the General Social Survey (GSS) and the US Census, but also illuminates questions that are often raised by, but seldom resolved with, quantitative data. These questions include, for example, consideration of what factors might encourage respondents to espouse some attitudes – or to make certain choices – but not others. More specifically, a close examination of trends in advertisements published in Life magazine between 1936 and 2000 reveals that, while the white commitment to racial integration appears to have taken longer to develop than survey data suggests, this commitment seems to be much firmer than findings based on census data imply. Nevertheless, the trend in advertising images also shows that, even with a steadily growing white commitment to racial integration, there are still areas of social life where whites are wary of blacks and find it hard to imagine scenarios that exemplify relations of moral equality.     

Public relations as “dirty work”: Disconfirmation,cognitive dissonance,and emotional labor among public relations professors

Public relations is among the least-respected professions in the world. Despite this uncomfortable fact, little research has seriously considered that public relations is perceived as a “dirty” profession, and how that perception translates into difficulties for public relations academics. Scholarship has not examined the lived experiences of public relations professors and how we reconcile our sense of self and self-respect in the mixed academic and professional environments that are often (un)intentionally disconfirming to our chosen area of study. Thus, this critical and self-reflexive essay takes up the challenge of dealing with the issues of disconfirmation, cognitive dissonance, and emotional labor that may be experienced by public relations professors in their interactions with colleagues, students, and even family members or friends.     

Geopolitical-economic conflict and network infrastructures

This article explicates three basic aspects of the conflicted history of transnational communications networks: How extraterritorial communications have functioned since the nineteenth century as a primary axis of expansion for a transnationalizing capitalism; how geopolitical pressures and rivalries have helped break down and reconstitute network infrastructures; and how contemporary US–China relations in respect to the Internet may be set within this historical framework. The longstanding dominance of the United States over extraterritorial networks was itself a historical outcome, and today it faces escalating – but still far from successful – challenges.     

Now and again: Eventful experience as a resource in senior activism

ABSTRACT

Shared memories shape relations among social movement participants and their organizations. However, scholars often ignore how experience operates as a means of solidifying attachment in group contexts. In contrast, I argue that activism depends on how participants publicly recall events. In this, I integrate a social memory perspective with the examination of activist movements. Through narrative, participants build engagement by presenting the self-in-history as a model for collective action. I refer to this as eventful experience, utilizing memorable moments as a resource for generating commitment. Movements depend upon members communicating the critical moments of their lives, embedding personal timelines in group culture. The linkage of personal experience and public events is a strategy by which individuals motivate collective action. Drawing on a thirty-month ethnography of a progressive senior citizen activist group in Chicago, I examine how members use an awareness of temporality to build a culture of action. Each movement group uses the past experiences of participants to build their culture – what Jasper refers to as taste in tactics, incorporating past successes, present plans, and imagined futures into a call for direct action.     

Challenges of multimodality: Language and the body in social interaction

This article reflects on recent challenges emerging from the study of language and the body in social interaction. There is a general interest in language and the body across disciplines that has invited a reconceptualization of the broader issues relative to action, cognition, culture, knowledge, social relations and identities, spatiality and temporality. The study of social interaction focuses on how multimodal resources – including language and bodily movements – are holistically and situatedly used in building human action. This article discusses some consequences and challenges of putting the body at the center of attention: it repositions language as one among other modalities, and invites us to consider the involvement of entire bodies in social interaction, overcoming a logo‐centric vision of communication, as well as a visuo‐centric vision of embodiment. These issues are developed through a series of conversation analytic studies, firstly of classic topics in linguistics like deixis, then of more recent topics, such as mobility and sensoriality.     

Collaboration and conflict between agencies and clients

Public relations agencies are an important part of the public relations industry, but their relations with client organizations are rarely studied. There is more literature and studies in agency-client relations in advertising than in public relations. This paper reviews literature and reports results of an empirical study into perceptions of public relations agencies and their clients on the reasons for their cooperation and sources of conflict between them. Results show that agencies misperceive reasons for which they are hired and the sources of conflict in the relationship. The paper offers several suggestions about how to tackle the problem: notwithstanding rebranding into consultancies and firms, public relations agencies-client relations should be studied as a particular example of a broader family of agency-client relations. Also agencies should study and strategically manage relations with their clients, while being realistic about client organization’s needs – sometimes they just need additional arms and legs.     

‘Going viral’ and ‘Going country’: the expressive and instrumental activities of street gangs on social media

Based on social media content analysis and focus groups with young people, the current study explores expressive and instrumental uses of the internet among street gangs. ‘Trap rap’ videos posted on YouTube and orientated around life as a drug dealer are identified as the ultimate cultural artefact for denoting London, UK, gang culture. These videos serve an expressive purpose in terms of reputation building, but also shed light on the instrumental business of gangs – specifically, illicit drugs sales via ‘country lines’. Looking beyond the artefact toward how these videos are created, disseminated, and consumed, reveals the instrumental organisation of gangs and how social rules and behaviours within them are monitored and enforced. The current study thus contributes to gang research from the UK, and the growing body of literature on gang and gang member use of the Internet, with implications for research and practice.