Media,Politics and Climate Change: Towards a New Research Agenda

Climate change is one of the most pressing issues of our time, and the media have been demonstrated to play a key role in shaping public perceptions and policy agendas. Journalists are faced with multiple challenges in covering this complex field. This article provides an overview of existing research on the media framing of climate change, highlighting major research themes and assessing future potential research developments. It argues that analysis of the reporting of climate science must be placed in the wider context of the growing concentration and globalization of news media ownership, and an increasingly ‘promotional culture’, highlighted by the rapid rise of the public relations industry in recent years and claims‐makers who employ increasingly sophisticated media strategies. Future research will need to examine in‐depth the targeting of media by a range of actors, as well as unravel complex information flows across countries as media increasingly converge.     

Who Wants a Deliberative Public Sphere?1

Democratic theorists and social scientists suggest that a deliberative public sphere would be good for democracy by maximizing emancipatory possibilities and providing broad legitimacy to political decision making. But do ordinary Americans actually want a deliberative public sphere? I examine this question in the context of four contentious “religion and science” debates. Through a multidimensional evaluation exercise with 62 ordinary respondents, I find that evaluation of public representatives in these debates tends to favor open‐mindedness and ongoing debate. Further, respondents explicitly discount elected representatives who participate in public debate precisely because they are seen as violating deliberative norms through their affiliation with electoral politics. Respondents want a deliberative public sphere. However, this desire reflects an understanding of the public sphere and institutional politics as disconnected arenas with incompatible rules and objectives, raising multiple questions for democratic theory and for political sociology.     

Heretical Social Movement Organizations and Their Framing Strategies*

This article is an exploratory study of heretical social movement organizations (HSMOs) and the challenges that they face in framing their issue positions. It examines how identity communities’ core issue positions serve to demarcate the boundaries of authentic group membership, making “heretics” out of community organizations that have contrary positions. It also analyzes how these organizations finesse their heretical status by utilizing specific framing strategies. It illustrates these processes using data on two social movement organizations involved in the American abortion controversy, Catholics for a Free Choice, a Catholic pro‐choice organization, and Feminists for Life of America, a feminist pro‐life organization, during the period between 1972 and 2000. I begin by demonstrating the Catholic and feminist communities’ use of an abortion litmus test to maintain community boundaries. I, then, describe the two organizations’ use of value amplification and boundary framing to frame their “heretical” issue positions both within and against their identity communities, respectively. I conclude by discussing the trend toward orthodoxy in many identity communities and the role of heretical social movement organizations in challenging this trend.     

Negotiating Sustainability: Climate Change Framing in the Communications,Energy and Paperworkers Union

Environmental problems are often reduced to a catch‐22 that portrays sustainability‐oriented policies as disastrous for resource sector workers. Despite efforts by many industry leaders to frame climate change in “jobs versus environment” terms, the Communications, Energy and Paperworkers Union of Canada (CEP) has supported ambitious greenhouse gas reduction policies. Using interviews with union members and staff, this study examines CEP's climate change framing. It finds that CEP extended the environmental justice master frame to define its response to climate change, neutralize anti‐Kyoto rhetoric, and work with the environmental movement. CEP's framing was accomplished through negotiation processes that continue to unfold as members work out the union's positions relative to their own values, experiences, and interpretations of what is possible. These findings suggest sustainability can be understood as an emergent, localized, and contested social order, and point to “self‐negotiation” in longer‐term social change struggles as a potential area of further study.     

Class, Culture, and Participation in the Collegiate Extra-Curriculum

With larger percentages of high school students entering higher education, it becomes increasingly important to look at how processes occurring on college campuses contribute to social stratification. Using in‐depth interviews with 61 students, I ask: How does social class structure students’ participation in the collegiate extra‐curriculum? I argue that the collegiate extra‐curriculum is an important site for stratification because it is there that students gain access to social and cultural resources valued by the privileged classes. I find that upper‐middle‐class students arrive on campus with cultural resources that motivate their participation and social resources that facilitate their involvement. Among working‐class students, limited financial factors constrain their involvement, while social and cultural resources further curtail their interest in such activities. These findings contribute to theories of social and cultural reproduction by showing that those who have more valued social and cultural resources at the outset are in a better position to gain additional such resources throughout their college careers. Moreover, these analyses show that symbolic and cultural hierarchies are sustained by the interdependent relationship between social and cultural capital.     

Framing the Fat Body: Contested Meanings between Government,Activists, and Industry*

Sociologists have long recognized that social problems do not derive solely from objective conditions but from a process of collective definition. At the core of some social issues are framing competitions, struggles over the production of ideas and meanings. This article examines competing cultural meanings about the fat body. Through frame analysis of organizational materials, I map the contested field of obesity and document three cultural frames—medical frame, social justice frame, and market choice frame—as represented by the Centers for Disease Control and Prevention (CDC), the National Association to Advance Fat Acceptance (NAAFA), and the food industry group the Center for Consumer Freedom (CCF), respectively. Using the “framing matrix,” I explore each frame's key signature elements and discuss its social and cultural significance. Notably, each frame leads to different outcomes for social equality and how society thinks about fat bodies, health, and public policy.     

Twitter and climate change

Twitter provides a useful tool for studying public conversations about climate change, an issue that crosses international boundaries and stirs political and scientific debate. This review presents what is currently known about the way climate change is discussed on Twitter, acknowledging advantages and limitations and suggesting future areas for study. As an accessible platform, Twitter allows public expression of opinions on climate change and provides data on how these fluctuate over different times and places. Moving forward, studies assessing climate views can be improved by better linking them to demographic and other data indicating the population that Twitter users represent. The open‐ended content of tweets provides additional information, such as which topics are associated with climate change and which terms are used to discuss it. Future studies can build on these results to capture a wider range of climate‐related discussion. Finally, researchers are using Twitter to understand who initiates and participates in climate change dialog and how, by categorizing users as different actors—such as politicians, celebrities, NGOs, or the general public. Future research could consider how effective these efforts are, and how Twitter activity translates to offline outcomes.     

FRAMING THE ABORTION DEBARTE: Organizational Resources, Media Strategies, and Movement-Countermovement Dynamics

This study examines how ideologically opposed social movement organizations, the National Organization for Women (NOW) and Concerned Women for America (CWA), get media coverage during critical moments of the abortion debate. I analyze how organizational structure and identitate or constrain a social movement organization's ability to get mainstream media coverage. Specifically, I use the social movement framing literature to analyze how the organizations strategically construct media frames and packages in response to opposition, the tactics they use to get media coverage, and the relative success of each organization's efforts in mass media outlets. The analysis suggests that an organization's media strategy matters, but that organizational structure and organizational identity color these strategies.
One of the best ways to develop press relations is to know how a particular newspaper or broadcast station operates. Make friends with reporters or newscasters who are sympathetic to the issues. They can be strong allies. Remember, publicity means "information with news value" issued as a means of gaining public attention. recognition, understanding or support for a person, an organization, an institution or a cause.
National Organization for Women Records (Schlesinger Library, Radcliffe Institute at Harvard University)
Conservative groups did not understand media or its importance then [ten years ago] as much as they do now. [Now they understand that] media is the name of the game and whoever frames the issue wins the argument. Communications Director for Concerned Women for America     

Explanations of How Love Crosses Class Lines: Cultural Complements and the Case of Cross‐Class Marriages

Sociologists know little about how actors explain their attraction to a partner who grew up in a different social class or why their accounts are likely. This is problematic as one form of social class heterophily is relatively common—heterophily by class origin. Drawing upon data from interviews with college‐educated respondents in heterophilous marriages by class origin (n = 60) as well as interviews with college‐educated respondents in homophilous marriages by class origin (n = 20), this article shows that respondents in heterophilous and homophilous marriages say that they appreciate their spouse for different reasons. Whereas actors in homophilous relationships by class origin explain their appreciation for their spouse in terms of cultural similarities, respondents in heterophilous marriages by class origin explain their appreciation of their spouse in terms of “cultural complements”—the obverse of the dispositions they dislike in themselves and attribute to their own upbringing. The article theorizes that accounts of cultural complements are enabled by the social organization of culture by class.     

Accounting for the Performance of Environmentally Significant Behavior: The Symbolic Significance of Recycling

The scientific community has pronounced climate change unequivocal and its consequences disastrous. Yet Americans' behavioral response to the global social problem of environmental degradation has been largely confined to the individual act of recycling. This article examines why Americans are not doing more to address climate change and other environmental issues. Taking a cognitive sociological perspective, I describe how Americans think about environmental issues and pro‐environmental behavior. I draw on Swidler's concept of a “cultural tool kit,” to examine the cultural narratives Americans use to account for the small amount of pro‐environmental behavior they perform. The act of recycling functions as a synecdoche for pro‐environmental behavior in general, allowing individuals to over‐claim the significance of a modest amount of pro‐environmental behavior. I argue that Americans' failure to engage with environmental issues at a collective level is rooted in the individualized culture of American environmentalism.     

Krafting the obesity message: A case study in framing and issues management

This study examined the application of framing theory in issues management. Using case study methodology, the researchers analyzed message frames used by Kraft Foods in its public response to the obesity crisis, how the Kraft frames were reported by the media and whether Kraft's approach might help define effective framing and issues management practices in public relations. The study suggested that framing was indeed useful in Kraft's attempt to manage the issue of obesity.     

The Mobilization Against the 2005 Treaty Establishing a Constitution for Europe: A French Mobilization for Another Europe

ABSTRACT

Offering a contribution to cultural approaches to studying social movements, this paper explores how people incorporate social change efforts into broader self-projects. I use the contemporary abstinence pledge movement as an archetypal example of a lifestyle movement, a movement that advocates for lifestyle change as its primary challenge to perceived cultural problems. To capture the public face crafted by this movement, I coded complete website content for ten pledge organizations, as well as their print and social media presence. The data demonstrate: how pledge organizations explicitly target culture, rather than pressuring the state to enact policy change; how participants employ individualized tactics while still believing in their collective power to engender change; and that pledgers craft a moral self, engaging in ‘personal’ identity work. Expanding the lifestyle movement literature to think about outcomes and influence, I then show how pledgers contest perceptions of movement success, redefining effectiveness towards abstract, long-term, and subjective measures. I conclude by locating lifestyle movements in the context of late modernity and suggesting how theorists might use and further develop the concept in the future.     

Kunuk took it to the streets of Greenland: single-issue protests in a young online democracy

Single-issue protests and online mobilization have proliferated in the wake of social media. While significant ground has been covered regarding the changing possibilities for mobilization, the question of how specific circumstances condition the political impact of online mobilization and public protests has received much less attention. During the last couple of years, Greenlanders have increasingly employed Facebook to mobilize the populace and arrange public demonstrations with noteworthy results. Arguing that single-issue protests cannot be separated from the issues they are concerned with, the paper explores how a single and potential trivial political issue – a new parliament building – developed from a prestige project supported by a nearly unanimous Parliament into a public-contested issue and a failed political project. The paper invokes Actor-Network Theory to account for the trajectory of the issue and how it was translated along the way as actors built and broke alliances. The concepts of mobilizing structures, opportunity structures and framing processes are employed to shed light on the conditions of possibilities for the emergence, development and impact of the protest against the parliament building. Finally, the paper discusses social media’s impact on the image of politically engaged Inuit and on the power relations between citizens and parliament in Greenland. This discussion is of paramount importance as Greenlanders are struggling with their colonial heritage while they are constructing Greenlandic democracy.     

Social media advocacy and gun violence: Applying the engagement model to nonprofit organizations’ communication efforts

Applying the model of engagement, this study tests the effectiveness of social media advocacy strategies, framing, and mobilizing information related to nonprofit organizations’ communication about the issue of gun violence. An online experiment revealed successful social media advocacy strategies within the engagement model. Two key components of social media advocacy were identified: (1) public relations practitioners’ roles in shaping messages and mobilizing publics; (2) the important role of marginalized groups and individuals in issue amplification.     

Scientists,the Media,and the Public Communication of Science

The relationship between scientists and journalists has evolved in recent years with the advent of numerous sociocultural changes and drastic shifts within the media ecosystem. Media professionals have traditionally been the gatekeepers of scientific information, but new media technologies grant scientists more power than ever before to be proactive about their public communication. In this article, I provide an overview of the science–media relationship and scientists as public communicators. Specifically, I recount the relationship that has traditionally existed between scientists and media professionals, explain how this relationship has evolved over recent years, and highlight what I believe are some of the most salient and exciting areas for future research examining scientists' efforts to engage with the public.     

What's in a Name? Causes and Consequences of Labelling Minorities as “National” or “Migrant”: Roma in Italy and Spain

This article analyses how Roma are represented in official policy narratives in Italy and Spain by comparing the four cycles of the Framework Convention for the Protection of National Minorities in the two countries. By tracing the representations that the Italian and Spanish governments hold (and make) about the Roma, I sketch out the different categories that EU‐ropean countries recur to as organizing principles to “other” underprivileged minorities. Based on the tailored‐approaches in which both Italy and Spain engage in framing Roma as either a “national” minority or not, I suggest that constructing or “producing” a minority in our imagined communities as characterized by national, cultural, social or migrant characteristics relies more on political expediency than on objective analytical categories.     

Bringing Sociology into the Public Policy Process: a Relational Network Approach

How does evidence-based sociological research influence public policymaking either directly or indirectly? Based on an analysis of a 2014 NSF-funded public policy research workshop and written case studies by workshop participants, this article provides a conceptual roadmap and varied examples of the pathways through which social science research and social scientists can inform public policy decision-making. Pathways include networks and relationships among academics, social scientists employed in government, special interest groups and non-profits, and members of the media. Many sociologists are committed to using their evidence-based findings to inform solutions to societal problems, yet are often too narrowly trained to write only for scholarly communities and are often unaware of the relations, connections, and networks that can increase the use of sociological and other social science research in public discourse and in the public policy arena. The paper highlights lessons learned about effective networks, communication channels and dissemination strategies from the workshop and case studies in order to better equip those social scientists interested to bring their research into a public policy realm with the tools to do so. Given the current political climate, this resolve seems all the more important.     

“Black Children Are an Endangered Species”: Examining Racial Framing in Social Movements

The “Endangered Species” anti-abortion billboard controversy in Atlanta in 2010 gained international attention and sparked lengthy discussion about the causes and consequences of black women’s abortion rates and abortion in general. While abortion is typically presented as gendered phenomenon, race and class dimensions influence the contours of support and opposition to the issue. This case provides a unique opportunity to consider black social movements as black people led both sides of the billboard controversy and engaged particular authentic discourses. This article builds on the research on race frames to illuminate the (micro) processes of racial framing, the social movement organizations’ implicit and explicit deployments of race in claims making. By examining how both sides engaged participants, opponents, and media, this article demonstrates how racial framing is an important tool for minority social movements with implications for other social movements and policy.     

Shifting frames: Collective action framing from a dialogic and relational perspective

This article discusses (a) sustained critiques of framing theory and of collective action frames, (b) the development and implications of a dialogic and relational alternative, and (c) suggestions for how to pursue this alternative approach using mental models. Proponents of framing theory have advocated that a dialogic and relational alternative could prove fruitful in advancing sociological understanding of the variety of contexts in which social movement discourse takes place. Drawing insights from the work of several scholars, I propose what this alternative entails in terms of both theory and research. Parallel to the development of relational sociology, academics have developed discourse mapping techniques that blend network analysis with cultural analysis. I suggest that one way researchers can integrate a dialogic and relational approach into their analyses of framing is through the use of mental models.     

Environmental Justice and Social Power Rhetoric in the Moral Battle over Whaling*

This study examines the ideological battle between the Makah Indian Tribe and anti‐whaling activists over the Tribe's quest to resume its 2000‐year‐old tradition of hunting gray whales for traditional and ceremonial purposes. Through qualitative discourse analysis of 268 newspaper articles, this study analyzes the competing rhetoric surrounding the indigenous whaling issue and exposes fundamental differences in how the opposing campaigns frame their arguments. This study contributes to the literature on social movements and environmental justice in two primary ways. First, this article exposes the social power dynamics and experientially based assumptions inherent in the “framing contests” of competing social movements that comprised those from diverse racial, cultural, and socioeconomic backgrounds. Second, this article expands existing work in the field of environmental justice to include American Indian issues and concerns.