Consumers’ responses to CSR activities: The linkage between increased awareness and purchase intention

The body of research showing the positive effects of corporate social responsibility (CSR) on consumer behavior has been growing steadily. However, previous studies have not characterized corporate behaviors in terms of their perception by consumers as significant CSR and researchers have paid little attention to consumers’ understanding of this notion of CSR. The present study explores the relationship between consumer awareness of CSR activities and their purchase intentions. This study employs a questionnaire survey involving Korean consumers. For the analysis, measurement scales for CSR activities and consumers’ purchase intention scales are respectively developed. From the results it is found that there is a significant positive relationship between these two parameters. This study finds out as CSR activities corporate social contribution and local community contribution affect consumers’ purchase intention while corporate environmental protection and contribution have no effects on consumers’ purchase intention.     

Self-concept clarity: Exploring its role in consumer behavior

Even two decades later since Self-Concept Clarity (SCC) first emerged in the psychology literature, this important concept has escaped the attention of consumer psychologists. Distinguished in the psychology literature from the concept of self-esteem, our study examines the role of SCC in selected consumer behaviors. A survey of 301 consumers established that SCC contributes to consumers’ general satisfaction with life and its absence leads to such consumer behaviors as susceptibility to interpersonal influence, materialism, post purchase doubt, shopping as escape, and use of products as identity bolsters. This last set of results shows that low SCC consumers, who by definition are inflicted with self-confusion and concomitant anxiety, use the marketplace as a coping resource. These results suggest the concept’s utility in extending our understanding of certain important consumer behaviors.     

Reframing the benefits and beneficiaries of public benefits programs

This article uses current research to demonstrate that in addition to the direct benefits received by recipients of four main types of public benefit programs—cash assistance, public health insurance, food assistance, and public housing—non-recipients receive a variety of indirect economic and noneconomic benefits. Non-recipients include individuals, families, organizations, businesses, neighborhoods, and the general public. The review indicates that public benefits programs can indirectly benefit non-recipients economically by increasing economic security; stimulating local, state, and national economies; increasing employment and other measures of economic well-being; generating tax revenues; and providing cost savings. In addition, we determined two main types of indirect noneconomic benefits: enhancing neighborhood quality and the intrinsic rewards gained from fulfilling humanitarian and related values. We then summarize the results of these studies and make suggestions for future research. Finally, based on the reviewed research, we identify methods to reframe negative perceptions of government spending on public benefits programs. By reframing the benefits and beneficiaries of these programs, social workers, professional organizations, lobbyists, politicians, and elected officials can increase societal and political support for public benefits programs.     

The compelling urge to misbehave: Do impulse purchases instigate unethical consumer behavior?

The present research explores the relationship between impulse buying and unethical consumer behavior. This work is based on the surprising results of an unrelated study, during which we observed that participants shopping for impulse products were more likely to cheat to obtain a more expensive product than participants shopping for regular products. Based on these findings and building on previous research on the relationship between impulsiveness and delinquency, three studies were set up to test the impact of impulse buying on different forms of unethical consumer behavior. The results confirmed that consumers making an impulse purchase were more likely to behave unethically than consumers making a regular purchase. These findings illustrate there is a dark side to impulse buying for retailers.     

The role of usability in the evaluation of accidents: human error or design flaw?

This article aims to highlight the role of consumer products companies in the heart and the extent of accidents involving these types of products, and as such undesired events take part as an agent in influencing decision making for the purchase of a product that nature on the part of consumers and users. The article demonstrates, by reference, interviews and case studies such as the development of poorly designed products and design errors of design can influence the usage behavior of users, thus leading to accidents, and also negatively affect the next image of a company. The full explanation of these types of questions aims to raise awareness, plan on a reliable usability, users and consumers in general about the safe use of consumer products, and also safeguard their rights before a legal system of consumer protection, even far away by the CDC--Code of Consumer Protection.     

Mentoring Policy Research Organizations: Project Evaluation Results

The international community has identified a positive link between good governance and economic development. There is an increasing appreciation of the effective role that local policy research organizations (PROs) in transition and developing countries can play in providing evidence-based policy recommendations as the basis for sound legislation and in assessing the efficacy of existing programs. Capacity building programs for PROs are seen as a key component of growth strategies. The donor community has responded with support for such efforts, which take many forms. On the other hand, the evaluation of the effectiveness of these capacity building and mentoring programs has been inadequate. This article presents the evaluation of one program, focusing on two important capacity building program outcomes: improved research capacity and greater effectiveness in the policy arena. A reflexive design is used. The results suggest the program??s approach is promising.     

Beyond Organic and Fair Trade? An Analysis of Ecolabel Preferences in the United States

The success of alternative food initiatives indicates increasing interest in changing the way food is produced, processed, and sold. Ecolabels such as organic and Fair Trade have entered the mainstream marketplace, and other voluntary identifiers on products are emerging to address criteria not included in these successful initiatives. Little is known about consumer interests in these criteria, however. To anticipate the direction of food‐system changes, as well as assist food producers to meet consumer demands, we conducted a national mail survey to assess preferences for criteria that go “beyond” (or could complement) organic and Fair Trade. We utilized a forced‐choice paired‐comparisons question format to rank five possibilities (humane, local, living wage, small‐scale, U.S. grown) that might feasibly be implemented by food producers. Local was the most popular choice, although humane also received a high level of support. Multilevel logistic regression indicated that local was preferred by rural residents, and that humane was preferred by frequent organic consumers and high‐income households. Survey respondents also chose product labels more frequently than other potential sources of information about their food. Preferences for local and humane ecolabel criteria should be placed in perspective, as consumers expressed much higher levels of interest in the more individualized concerns of safety and nutrition. The results suggest, however, that consumers are interested in a food system that addresses broader political and ethical values, which has implications for production, marketing, and movement building for sustainable food systems.     

When symbolism overtakes quality: Materialists consumers disregard product quality when faced with luxury brands

Consumers use extrinsic and intrinsic cues to set preferences and make purchase decisions. However, the extent to which luxury-related extrinsic cues determine consumer preferences and whether the relative weighting of extrinsic vs. intrinsic cues depends on consumers’ values is still unclear. We investigated how luxury vs. non-luxury brands affect consumer preferences, and how this impact is moderated by consumers’ materialistic values. Results from Experiment 1 showed that materialistic and non-materialistic participants similarly appreciated products with luxurious brands. However, compared with non-materialistic participants, materialistic participants devaluated products that were tagged as non-luxurious brands. In Experiment 2, we investigated how product quality interacts with brands and whether materialistic values moderated this interaction. Materialistic participants paid more attention to brand-related cues than to quality-related cues, whereas non-materialistic participants considered these cues similarly. Taken together, the results of these two studies suggest that materialism influences the way extrinsic (i.e., brand) and intrinsic (i.e., quality) information is combined during product evaluation. These results highlight the importance of materialism in consumer decision-making, especially in the context of luxury consumption.     

Researching the food processing-farming chain: the case of Nova Scotia

Cette communication se propose d'examiner le débat sur le destin des petits producteurs agricoles dans les sociétés capitalistes avancées. On examine ce problème avec une étude empirique du complexe agro-alimentaire de la Nouvelle Écosse. L'étude a démontré une concentration rapide des industries agro-industrielles dans la province, et le rôle important du secteur de vente en détail dans ce domaine. Nos recherches montrent aussi que les industries agro-alimentaires préferent avoir des contrats direct avec les fermiers pour les produits périssables, et que ces industries jouent un rôle important dans la concentration d'exploitations agricoles. Une comparaison avec la situation en Ontario indique que les conseils de la mise en marché peuvent améliorer la situation économique des agriculteurs en négotiations avec les industries agro-alimentaires. This paper attempts to shed further light on the debate over the fate of petty commodity producers in advanced capitalism. Arguing for a more comprehensive analytical framework, this problem is examined through an empirical study of the food processing-farming complex in Nova Scotia, Canada. The study found evidence of rapid corporate concentration in food processing in recent years and support for the thesis that food retailer concentration is at least partly responsible for this. Preference for contract farming arrangements was apparent, but only in the case of especially perishable agricultural commodities. The impact of contract farming on producer independence is assessed. Some evidence of food processors fostering the concentration of farm operations also came to light. A comparison of process crop prices and contract conditions in Nova Scotia and Ontario suggest that producer controlled marketing boards can significantly enhance the economic position of farmers vis-a-vis corporate processors.     

Accounting for data inconsistencies in a longitudinal mail survey

The research demonstrates the usefulness of detecting and correcting response errors in ownership and purchase data regarding consumer durables. The use of a longitudinal measurement design is shown to be highly effective for improving data quality in a mail panel survey.     

The Power of Social Workers in the Creation and Application of Elder Protection Statutory Norms in New Brunswick and Nova Scotia

This research stems from a legal pluralism approach to law which postulates that different levels of law can operate simultaneously in a given situation. In the field of child or adult protection, professionals, legislative, and bureaucratic norms may interact. The objective of this research was to study the interaction between these three levels of norms at two distinct times: at the creation of legislation norms and their application. A history of the prevailing conditions at the time of the New Brunswick Family Services Act was enacted is presented, and a comparison of the application of the Act in New Brunswick and Nova Scotia is made. Although the legislation of both provinces is similar, its application in New Brunswick was found to be influenced by social workers' professional norms, with the result that fewer intrusive intervention methods were employed and only a few cases were channelled through courts each year, while the number of court cases was on the increase in Nova Scotia.     

The Impact of Automation on Attitudes and Productivity in a Human Services Agency

Summary

This paper presents the results of a research project designed to assess the impact of an automated case management system on the time utilization and attitudes of human services employees. Based on this 10 week evaluation study, the desired benefits in efficiency, effectiveness and quality of work life were not achieved. Limitations of this study were the constraints in the length of time the evaluation could be conducted and the small sample size available. The findings of this research highlight the need for employee assistance program managers to be sensitive to and knowledgeable about the potential sources of stress as well as the potential benefits in introducing computer technology into the human services delivery system.     

CONSUMER DEMAND FOR VEHICLE SAFETY: AN EMPIRICAL STUDY

Although numerous studies on the effects of vehicle safety regulation exist, few are devoted to consumer demands for vehicle safety. This study uses an extensive data set combining vehicle specific information with responses from a national household survey of new car buyers to estimate individual demand for safety. It finds, ceteris paribus, purchase probability rises with an increase in safety features. In particular, an index of vehicle crashworthiness is a strong determinant of purchase decisions. The results favor a policy of posting crash test results and suggest that passive restraint systems enhance the likelihood of purchasing a given model.     

Emergency purchasing situations: Implications for consumer decision-making

This article introduces the emergency purchasing situation (EPS) as a distinct buying context. EPSs stem from an unexpected event (unanticipated need or timing of a need), as well as high product importance, which are associated with a short time frame for consumer decision-making. Our conceptual review integrates largely disconnected strands of research and theories relevant to EPSs and offers a series of independent propositions to understand how these situations might affect consumer decision-making, specifically heuristic versus reflective information processing in product evaluation. We discuss changes induced by the buying context in terms of regulatory focus, perceived time pressure, and stress. Our propositions further account for purchase involvement in the form of product importance, purchase risk, and product substitutability. Finally, we consider how individual differences (expertise and trust) may affect evaluation processes. Our discussion reflects on the implications of our model, avenues for future research, and how an understanding of EPSs can be used to improve managerial practice.     

Not Just the Price of Food: Challenges of an Urban Agriculture Organization in Engaging Local Residents

This case study of a community‐supported agriculture (CSA) organization in New Orleans focuses on the lack of participation in the CSA market by the local residents despite its intentions, and how various constituencies diagnose the causes of the disengagement. Interview and ethnographic observation data indicate a general consensus on the economic constraints, but some non‐resident supporters of the organization attributed the issue to lack of knowledge about the food system or the benefits of local food consumption. The residents, on the other hand, pointed to spatial and sociocultural barriers that made the market and its location less accessible to them, including the produce selection and purchase options, convenience of access to the market, and the race‐related historical and spatial context of the market's location. These findings suggest that the food access concerns of the food justice movement may be more easily addressed than the food sovereignty concerns. Food as a unique resource poses an additional challenge for the movement to construct an effective food justice frame.     

Enhancing program review for evaluation and management

Program review has not received the attention it warrants as a program evaluation tool despite its wide use for evaluation and management purposes. The use of the program review will probably endure on the strength of its face validity and irrespective of other developments in the field of program evaluation. Evaluators should realize this and, accordingly, attempt to improve its effectiveness. This paper presents one organization's approach to achieving this objective through the explication of development principles, implementation guidelines and review items. This paper also discusses benefits that can be expected from a systematic development of this tool and presents various research directions and potentials in this area.     

Are cost-inclusive evaluations worth the effort?

Relative costs are as important as relative effectiveness when choosing between program alternatives or among a set of programs competing for scarce funds. Nevertheless, the number of cost-inclusive evaluations remains comparatively small. This article presents the results of three first-time cost-inclusive evaluations each performed by an experienced evaluator. Each evaluator performed a different type of cost-inclusive evaluation using different tobacco control programs as examples: "standard" cost-effectiveness analysis, threshold or break-even analysis, and a simulation model. Results are presented in terms of the challenges faced, and informational and insight benefits gained, as well as in terms of program cost-effectiveness. All three evaluators agreed that the benefits from performing cost-inclusive evaluations are well worth time and effort involved. They also found that this type of evaluation provides abundant information that can be used to improve program effectiveness and cost-effectiveness.     

Barriers to Implementing a Mentoring Program for Youth in Foster Care: Implications for Practice and Policy Innovation

The aim of this article is to report on the findings of an evaluation of a youth in foster care mentoring pilot program and the difficulty that arises when a program is not well implemented. The pilot program and evaluation of its effectiveness were mandated by the Texas 80th Legislature through the passing of HB 3008. Big Brothers Big Sisters of North Texas implemented the pilot to match youth in foster care age 14 years and older, who participate on a voluntary basis and who have been screened for participation by the Texas Department of Family and Protective Services (DFPS) with an adult mentor. As part of the pilot, youth were to receive 8 h of face-to-face time, and at least 1 h of phone, email, or text contact with their mentor. Though there were problems with implementation of the mentoring pilot, responses on the confidential youth survey suggest that those who did participate had positive experiences. Based on responses on the survey from the youth and based on the existing empirical literature on the benefits of mentoring programs for trouble youth and following the recommendations presented in this article the mentoring programs should be encouraged for youth aging out of foster care.     

The importance of matching the evaluation population to the intervention population: Using Medicaid data to reach hard-to-reach intervention populations

Subject recruitment is a challenge for researchers and evaluators, particularly with populations that are traditionally hard to reach and involve in research, such as low-income and minority groups. However, when the evaluation sample does not reflect a program's intended audience, the discrepancy may lead to evaluation results that are not valid for that audience. We conducted evaluation activities for a state Supplemental Nutrition Assistance Program-Education (SNAP-Ed) intervention that promotes consumption of fruits and vegetables (F&V) in low-income areas. Previous program evaluations efforts had failed to obtain a sufficient proportion of individuals identified as low-income based on their participation in SNAP. We used state Medicaid data as a means of identifying low-income families to recruit for a telephone survey (n = 311) and an in-depth qualitative interview (n = 30) that we designed for the program being evaluated. We chose to focus on the dynamics of parent-child communication around F&V because we considered this previously unevaluated component of the intervention vital to understanding program effectiveness. Our results indicated that the Medicaid database provided an appropriate sample and that parents reported frequent F&V requests from their children. Parents also reported that they would positively respond to requests in many different settings, such as grocery stores (92.6%), restaurants (88.1%), and fast food restaurants (80.4%).     

A formative evaluation of the recovery public works programme in Blantyre City,Malawi

Public works programmes (PWPs) are popular social protection instruments in the context of chronic poverty but very little has been published in the way of implementation and outcomes of these programmes. This paper presents a formative process and outcome evaluation of the recovery PWP in Blantyre City, Malawi. The evaluation used longitudinal household survey data of PWP beneficiaries, programme records and interview responses from programme staff and community leaders. Largely, the process evaluation findings showed an agreement between actual and planned activities. The outcome evaluation found indications that the PWP community assets offered some potential benefits to the communities, and that PWP wages allowed the beneficiaries to purchase some food. This however, did not translate into more meals per day, nor did the earnings prevent the decline in household assets as expected. Given a plausible PWP theory and high implementation fidelity, the PWP wage rate or number of days was either just enough to smooth participant income, or insufficient altogether, to enable achievement of more distal outcomes.