Partners in new product development: SC Johnson and the alliance for environmental innovation

In the previous issue of CES (Winter 1999), SC Johnson's early efforts at integrating core business decisions with environmental concerns were explored by researchers at INFORM, Inc. By gaining upper management attention, explicitly aligning environmental concerns with key business goals, and designing consistency into the overall company management system, SC Johnson was able to “break down the green wall” in the organization.In this follow-up article, CES explores a recent effort between the Alliance for Environmental Innovation and SC Johnson to further integrate environmental decision making throughout the organization. The project focused on: (1) creating practical tools to identify environmental considerations at the earliest stages of new product development, and, (2) addressing consumers' environmental needs in the conception and marketing of “greener” products. The Alliance and SC Johnson formed a task force that included both staff members from the Alliance, as well as members of the environmental, product development, product safety and marketing staffs at SC Johnson. This unique partnership has aided SC Johnson by more directly linking consumer and company environmental objectives to the new product development process.     

一体化下游企业的零部件自制与外包决策的供应链短期均衡研究

企业常常面临选择:零部件生产是自己制造还是外包给零部件供应商,在产业组织理论中是一个企业纵向一体化的选择问题。在分析指出下游企业零部件生产的外包和自制的市场行为改变了该产业组织的结构的基础上,本文分别以上游供应商利润、下游企业利润和消费者剩余为优化目标,研究上游供应商的产品定价、下游企业零部件生产的外包和自制决策,将cournot博弈嵌套到Stackelberg博弈中,建立该产业组织的复合博弈模型,得到了该产业组织在不同结构下的不同均衡,即相关企业的最优生产经营决策。对于上游供应商,下游企业零部件生产的外包比自制总是可以获得较高的利润,并且两者的差距随着市场容量的增加而增大,对于下游企业,其零部件自制获得的利润总是高于外包获得的利润,其竞争的下游企业的利润则也是与之同方向变化。这些结果可供供应链的企业在竞争环境下制定最优市场策略时参考,尤其是可供企业在零部件外包或自制决策时参考。     

Real option games with R&D and learning spillovers

We demonstrate to decision makers how to optimally make costly strategic pre-investment R&D decisions in the presence of spillover effects in an option pricing framework with analytic tractability. Decisions are modeled as impulse-type controls with random outcome. Two firms face two decisions that are solved interdependently in a two-stage game. The first-stage decision is: What is the optimal level of coordination (optimal policy/technology choice)? The second-stage decision is: What is the optimal effort for a given level of the spillover effects and the cost of information acquisition? The framework is extended to a two-period closed-loop stochastic game with (path-dependency inducing) switching costs that make strategy revisions harder. When conditions of learning-by-doing exist, we find that strategy shifts are easier to observe in market environments of high growth and high volatility.     

Joint product assortment,inventory and price optimization to attract loyal and non-loyal customers

In this paper, we analyze the emerging retail practice of carrying a combined product assortment consisting of both regular “standard” products and more fashionable and short-lived “special” products. The purpose of this practice is to increase store traffic by attracting heterogeneous classes of customers, which drives up sales of standard products due to the potential cross-selling effect. Customers who are primarily attracted by special products will also buy some standard products. In this context, we analyze three decisions that are crucial for a retailer׳s commercial success: the product assortment, the inventory levels and the pricing. We propose an optimization model and an iterative heuristic to analyze the trade-offs between the combined product assortment, the inventory level and the price per product when there is limited shelf space. Using numerical experiments, we show that our heuristic can be trusted and that its accuracy improves when the number of products increases. Our findings indicate that to attract more customers for standard products, a retailer may benefit from carrying low priced special products which, if considered in isolation, would be non-profitable. As the cross-selling effect decreases, a retailer should focus more on the standard assortment by increasing its size and decreasing the prices. However, introducing special products and ignoring the cross-selling effect may decrease a retailer׳s profitability. We show that the introduction of special products involves more than just choosing the right specials for non-loyal customers but impacts the global assortment planning, the standard products and the products pricing.     

History in Organization and Management Theory: More Than Meets the Eye

Abstract

There has been a growing debate about the role of history in management research with several authors making suggestions on how to bring the two (back) together and others even highlighting the need for a “historic turn”. What we argue in this paper is that, while history was indeed sidelined by the scientization of management since the late 1950s, it started to make a comeback from the 1980s onwards and is increasingly employed in a number of research programs. We stress that the crucial question for management scholars engaging with history (or wanting to do so) is how it relates to theory. First of all, we present a systematic overview of the way history has been used—both at the micro (organizational) and macro-levels of analysis—distinguishing between what we refer to as “history to theory” and “history in theory”. In the former, we consider those research programs, such as (neo-)institutionalism, where history serves as evidence to develop, modify or test theories. In the case of “history in theory” we identify research programs where history or the past are part of the theoretical model itself as a driver or moderator, with “imprinting” as a prime example. Second, we also identify a growing number of studies that go further by displaying what we call “historical cognizance” in the sense of incorporating period effects or historical contingencies into their theorizing efforts. Finally, drawing on our broad overview, we make more specific suggestions for increasing the visibility and influence of history in organization and management theory.     

SIDE EFFECTS OF CAMPAIGN FINANCE REFORM

Because campaign finance reform is usually motivated by the concern that existing legislation cannot effectively prevent campaign contributions to “buy favors,” this article assumes that contributions influence political decisions. But, given that it is also widely recognized that interest groups achieve influence by providing political decision makers with policy relevant information, we also assume that lobbies engage in non‐negligible informational lobbying. We focus on a single political decision to be taken and offer a simple model in which the optimal influence strategy is a mixture of both lobbying instruments. Our main result is to show that campaign finance reform may have important side effects: It may deter informational lobbying so that less policy relevant information is available and as a result political decisions become less efficient. (JEL: C72, D72)     

The Visual Dimension in Organizing,Organization, and Organization Research: Core Ideas,Current Developments,and Promising Avenues

With the unprecedented rise in the use of visuals, and its undeniable omnipresence in organizational contexts, as well as in the individual's everyday life, organization and management science has recently started to pay closer attention to the to date under-theorized “visual mode” of discourse and meaning construction. Building primarily on insights from the phenomenological tradition in organization theory and from social semiotics, this article sets out to consolidate previous scholarly efforts and to sketch a fertile future research agenda. After briefly exploring the workings of visuals, we introduce the methodological and theoretical “roots” of visual studies in a number of disciplines that have a long-standing tradition of incorporating the visual. We then continue by extensively reviewing work in the field of organization and management studies: More specifically, we present five distinct approaches to feature visuals in research designs and to include the visual dimension in scholarly inquiry. Subsequently, we outline, in some detail, promising avenues for future research, and close with a reflection on the impact of visualization on scientific practice itself.     

Managing value appropriation in buyer–supplier relationships: The role of commercial decision resources

The resource-based view explains firms’ value appropriation in buyer–supplier relationships by pointing to sustained differences in economic efficiency across firms. Firms with more efficient resources create more value than competitors, which in turn provides a “protective cushion” against competition. However, just as firms may differ in the economic efficiency of their resources and in the value they create, they may also differ in their information processing and how successful they are at value appropriation. Building on the literature on decision-making under uncertainty in psychology, I argue that firms may increase their value appropriation in exchange relationships by investing in commercial decision resources that allow for more effective information processing in commercial decisions. Examples of commercial decision resources include IT-based systems for product costing and tracking customers/competitors, the design of commercial organization, control systems, and commercial experience and skill.     

Supply Chain Sourcing in Remanufacturing Operations: An Empirical Investigation of Remake Versus Buy

Despite recent attention to closed‐loop supply chains and remanufacturing, there is scant information about what drives the re‐make versus buy decision for original equipment manufacturers (OEMs) engaging in remanufacturing. Based on the extant remanufacturing literature and transaction cost economics, we formulated hypotheses related to the drivers of in‐house versus contracted remanufacturing operations. The hypotheses were investigated via quantitative and qualitative data, thus offering a rich test of the formulated relationships. Consistent with the theory, the quantitative results showed that intellectual property, operational assets, and remanufacturing frequency are significant drivers of the re‐make versus buy decision. However, counter to the theory, the quantitative results did not support the significance of brand reputation, technological uncertainty, condition uncertainty, product complexity, and volume uncertainty. The qualitative results were used to enrich these findings by providing theoretical extensions and pragmatic insights of the remake versus buy decision in remanufacturing.     

Behavior in a Dynamic Decision Problem: An Analysis of Experimental Evidence Using a Bayesian Type Classification Algorithm

Different people may use different strategies, or decision rules, when solving complex decision problems. We provide a new Bayesian procedure for drawing inferences about the nature and number of decision rules present in a population, and use it to analyze the behaviors of laboratory subjects confronted with a difficult dynamic stochastic decision problem. Subjects practiced before playing for money. Based on money round decisions, our procedure classifies subjects into three types, which we label “Near Rational,”“Fatalist,” and “Confused.” There is clear evidence of continuity in subjects' behaviors between the practice and money rounds: types who performed best in practice also tended to perform best when playing for money. However, the agreement between practice and money play is far from perfect. The divergences appear to be well explained by a combination of type switching (due to learning and/or increased effort in money play) and errors in our probabilistic type assignments.     

效率与公平视角下企业及政府的资源配置决策

考虑企业及政府资源配置中效率与公平目标的不同内涵,采用"客户嫉妒"和"个体变权"刻画不同主体的决策行为,分别引入公平参数建立多目标决策模型,并提出基于客户和决策者偏好的公平参数选择方法,实现效率与公平的权衡。将模型转化为变分不等式,设计修正投影算法求解。通过算例进一步分析了不同主体的决策行为差异、公平参数的选择及影响。研究表明：企业与政府的效率最优决策相近,但公平最优决策差异明显;客户公平偏好越高,企业资源配置的分化特征反而越显著;政府决策者公平偏好越高,所有个体间资源配置趋于均等。     

Shared Services Transformation: Conceptualization and Valuation from the Perspective of Real Options

In today's volatile global economy, where many organizations face severe pressure to downsize, the “shared services” model, in which a firm merges common functions performed by multiple units into a single service delivery organization, provides an innovative approach to make business more efficient and effective. To successfully implement shared services, firms need to strategically decide whether and how to pursue various service transformation alternatives such as simplification, standardization, consolidation, insourcing, or outsourcing. In this study, we develop the notion of real options into a unique theoretical lens for conceptualizing service organizations and their transformation in an uncertain business environment. Specifically, we view service organization as a set of strategic options that give the firm preferential access to future transformation opportunities. We create a taxonomy of these options, and introduce a decision methodology for valuing alternative shared services transformation approaches. We illustrate this methodology by applying it in a real business case to justify a global firm's decision regarding the transformation of its finance organization.     

The product cycle model of foreign direct investment and developing country welfare

Raymond Vernon's product-cycle model predicts two distinctive kinds of foreign direct investment in developing countries: fist, subsidiaries whose operations are tightly integrated into the parent's strategy to advance its competitive position in international markets; second, subsidiaries toward the host market whose profits help fund the needs of the parent but whose output is not an integral part of the parent's global sourcing network. In practice, the latter are frequently subject to domestic content, joint venture, and technology-sharing requirements; the former almost never are. How do the two kinds of foreign direct investment differ in their impact on host country development? Somewhat surprisingly, to those who may be wary of what Vernon himself reffered to as “captive” plants, foreign investor operations intimately linked into the parent's global sourcing network make a systematically larger and more dynamic contribution to the host economy via the activities of the affiliates themselves, via backward linkages to local suppliers, and via spillovers and externalities. Foreign investor operations impeded from close integration via domestic content, joint venture, and technology-sharing requirement provide a much less positive and sometimes genuinely negative impact, especially if they are protected by trade barriers or other forms of market exclusivity.     

Branch‐and‐Price Methods for Prescribing Profitable Upgrades of High‐Technology Products with Stochastic Demands*

This paper develops a model that can be used as a decision support aid, helping manufacturers make profitable decisions in upgrading the features of a family of high‐technology products over its life cycle. The model integrates various organizations in the enterprise: product design, marketing, manufacturing, production planning, and supply chain management. Customer demand is assumed random and this uncertainty is addressed using scenario analysis. A branch‐and‐price (B&P) solution approach is devised to optimize the stochastic problem effectively. Sets of random instances are generated to evaluate the effectiveness of our solution approach in comparison with that of commercial software on the basis of run time. Computational results indicate that our approach outperforms commercial software on all of our test problems and is capable of solving practical problems in reasonable run time. We present several examples to demonstrate how managers can use our models to answer “what if” questions.     

MANAGING PRODUCT VARIETY: AN INTEGRATIVE REVIEW AND RESEARCH DIRECTIONS

Variety management has emerged as a crucial dimension of successful business practice. In this paper, I first provide a framework for managerial decisions about variety. Variety‐creation decisions determine the amount, type, and timing of end‐product variety, while variety‐implementation decisions focus on the design and operation of internal processes and a supply chain to support a firm's variety‐creation strategy. I organize variety‐related decisions into four key decision themes in variety creation: 1) dimensions of variety, 2) product architecture, 3) degree of customization, and 4) timing; and three key decision themes in variety implementation: 1) process capabilities, 2) points of variegation, and 3) day‐to‐day decisions. I describe each theme and review the relevant literature on each theme, with a focus on research that provides insight to problems faced in practice. Finally, I identify untapped avenues for future research that would be of value to the practicing manager, paying special attention to interdependencies among decision themes.     

The meaning of bad news management for managers: an explorative research through metaphors

It is a known reality that managers often encounter bad news, and this study explores the question “What is the perspective of managers on bad news management?” in the context of a developing country with rapidly changing conditions. To answer this question, in-depth interviews were conducted with 32 top and middle managers. The results reveal two root metaphors about bad news management in managers’ minds. Managers focus on the past with the “lesson” metaphor and focus on the future with the “opportunity” metaphor. While managing bad news, they draw meaningful inferences from prior experiences and thus become careful and ready. After managing bad news, they have new opportunities to make their organization more mature, developed, and recovered.     

On the Use of Buy Up as a Model of Customer Choice in Revenue Management

We consider settings in which a revenue manager controls bookings over a sequence of flights. The revenue manager uses a buy‐up model to select booking limits and updates estimates of the model parameters as data are accumulated. The buy‐up model we consider is based upon a simple model of customer choice, wherein each low‐fare customer who is not able to purchase a low‐fare ticket will, with a fixed probability, “buy up” to the high fare, independent of everything else. We analyze the evolution of the parameter estimates (e.g., the buy‐up probability) and chosen booking limits in situations where the buy‐up model is misspecified, that is, in situations where there is no setting of its parameters for which its objective function gives an accurate representation of expected revenue as a function of the booking limit. The analysis is motivated by the common situation in which a revenue manager does not know precisely how customers behave but nevertheless uses a parametric model to make decisions. Under some assumptions, we prove that the booking limits and parameter estimates converge and we compare the actual expected revenue at the limiting values with that associated with the booking limits that would be chosen if the revenue manager knew the actual behavior of customers. The analysis shows that the buy‐up model often works reasonably well even when it is misspecified, and also reveals the importance of understanding how parameter estimates of misspecified models vary as functions of decisions.     

Pricing and ordering decisions in a supply chain with downward substitution and imperfect process yield

We consider a manufacturer sourcing from two suppliers of asymmetric component quality and producing a quality-differentiated product, namely a low- and high-quality version, with each having deterministic demand. The manufacturer adopts the existing process to produce low-quality products with components from the supplier with low component quality, and develops a new process to produce high-quality products with components from the supplier with high component quality. The new process has imperfect yield, and products that do not meet the specifications for high-quality products can substitute for low-quality products produced with the existing process. We investigate the suppliers’ price decisions and the manufacturer’s ordering and production decisions in a game-theoretical model under dual sourcing. Our analyses reveal that increasing product differentiation or higher yield of high-quality products do not necessarily translate to a higher profit for the manufacturer. In light of the manufacturer’s sourcing strategies, we show that sourcing from a single supplier with high- and low-quality components yields a lower profit than sourcing from one supplier with high component quality and the other with low component quality. Finally, we investigate the manufacturer’s decision-making with endogenous yield rate of high-quality products. Our analyses demonstrate that the manufacturer benefits from setting the yield rate of high-quality products ahead of the suppliers’ price decisions.     

Invisible Whispering: Restructuring Collaborative Decision Making with Instant Messaging

Organizational decision making is dominated by teams. When an important decision is required, a team is often formed to make it or to advise the individual decision maker, because a team has more resources, knowledge, and political insight than any one individual working alone. As teams have become geographically distributed, collaboration technology has come to play an important role in such collective decision making efforts. Instant messaging (IM) is an increasingly prevalent workplace collaboration technology that enables near‐synchronous text exchanges on a variety of devices. We examined the use of IM during face‐to‐face, telephone, and computer‐mediated team meetings, a practice we call “invisible whispering.” We introduce Goffman's characterization of social interaction as dramatic performance, differentiable into “front stage” and “backstage” exchanges, to analyze how invisible whispering alters the socio‐spatial and temporal boundaries of team decision making. Using IM, workers were able to influence front stage decision making through backstage conversations, often participating in multiple backstage conversations simultaneously. This type of interaction would be either physically impossible or socially constrained without the use of IM. We examine how invisible whispering changes the processes of collaborative decision making and how these new processes may affect the efficiency and effectiveness of collaborative decision making, as well as participation, satisfaction, relationships among team members, and individual attention.     

The Decision of the Supply Chain Executive to Support or Impede Supply Chain Integration: A Multidisciplinary Behavioral Agency Perspective*

Applying the behavioral agency model developed by Wiseman and Gomez‐Mejia (1998) , this article analyzes human resource factors that induce supply chain executives (SCEs) to make decisions that foster or hinder supply chain integration. We examine two internal sources (compensation and employment risk) and one external source (environmental volatility) of risk bearing that can make SCEs more reluctant to make the decision to promote supply chain integration. We argue and empirically confirm the notion that an employment and compensation system that increases SCE risk bearing reduces the SCE's willingness to make risky decisions and thus discourages supply chain integration. We also reveal that this negative relationship becomes stronger under conditions of high environmental volatility. In addressing the “so what?” question, we found empirical support for the hypothesis that supply chain integration positively influences operational performance. Even though this decision has a positive value for the firm, we showed that SCEs discourage supply chain integration when they face higher risk bearing. Hypotheses are tested using a combination of primary survey data and archival measures in a sample of 133 Spanish firms.