Strategic public diplomacy and local press: how a high-profile “head-of-state” visit was covered in America’s heartland

Drawing upon the lines of research on public diplomacy and media communication, this study aims to use Chinese President Jiang Zemin’s state visit to the US in 1997 as a case in point to examine the news values and judgment of the US local press in covering a major public diplomacy event and to discuss the effectiveness of the use of head-of-state visits as instruments of public diplomacy. The study focuses on two aspects of media image: visibility and valence. Its main findings indicate that, despite the PR efforts, the image of China, as reflected in the local press coverage, was not improved. This study highlights the critical role of the local press in managing the perception and reputation of a country in the eyes of a foreign public, and argues that the local aspect is not only significant in studying public diplomacy and the US media, but also relevant to US public diplomacy strategies and tactics overseas.     

Country Reputation in Multidimensions: Predictors,Effects, and Communication Channels

A country's reputation is a subject of increasing interest for the practice and research of public relations and public diplomacy. South Korea's reputation as viewed by Americans, the country's most strategic foreign public, is the topic of this study. It aims to (a) demonstrate a reliable, valid measurement model of country reputation in multidimensions for the research context; (b) examine effects of individual experience with and awareness of the country on country reputation; (c) assess the effects of country reputation on foreign publics' supportive intentions toward the country; and (d) explore strategic communication channels that can be effectively used for country reputation management. Key findings of this study include a valid, reliable measurement instrument of country reputation, strongly mediating effects of public awareness between individual experience and country reputation, and the encouraging effect of country reputation on nation branding.     

An Integrated Model for Organization—Public Relational Outcomes,Organizational Reputation,and Their Antecedents

This study is to test a theoretical model regarding the effect of organization—public relationships on organizational reputation. Grounded in multidisciplinary literature, this study proposed that organization—public relational outcomes are hypothesized to influence organizational reputation, considering the exogenous influences of communication behaviors, experience, and familiarity that the research participants hold of the organizations studied. The proposed model illustrated tenable data-model fits, and most of the hypotheses were statistically supported. The key finding of the research includes that, across all organizations studied, organization—public relational outcomes were associated positively with favorable reputation of the organizations studied. Limitations and suggestions for the future research were discussed.     

CEO credibility,perceived organizational reputation,and employee engagement

The current study explores how corporate leadership influences the effectiveness of internal public relations by linking CEO credibility, employee evaluation of the organizational reputation, and employee engagement. An online survey of 157 employees from a Fortune 500 company shows that CEO credibility is positively associated with perceived organizational reputation and employee engagement. Perceived organizational reputation significantly and positively affects employee engagement. Employee perception of organizational reputation fully mediates CEO credibility impact on employee engagement.     

Understanding the reputation and image of the Philippine public relations industry

This paper attempts to understand the current state of the Philippine public relations industry by investigating how it obtained its current reputation and image. It traces the evolution of public relations’ image and identifies factors and entities which may have contributed to the further development of Philippine public relations’ current reputation. The study begins with the popular assumption among Philippine pubic relations industry practitioners that the nature, function, and role of public relations in corporations and business in the Philippines has often been questioned.     

The press,the market and democracy

The newspaper press in the countries of Central and Eastern Europe is currently being re‐organized on market lines. This will produce a much greater reliance upon advertising revenues. The evidence from developed market economies demonstrates that such a press is sharply stratified with regard to the provision of public information. The resulting imbalance produces severe problems for theories of democracy. In order to lessen the impact of these problems, some countries in Europe, for example Sweden, have managed to adopt a policy subsidy without endangering the freedom of the press.     

Reputation management: the new face of corporate public relations?

An empirical study of Fortune 500 companies suggests that “reputation management” is gaining ground as a driving philosophy behind corporate public relations. Whether the phenomenon is a trend or a fad is not clear, given the lack of consensus in defining reputation, the instability and questionable validity of reputation measures, and unanswered questions about when and how (or even whether) reputation can be “managed.” Besides reputation management, corporate public relations departments in the study embraced a wide variety of other definitions of their function, suggesting that public relations continues to have great difficulty in defining itself. While the study did not find a strong correlation between reputation and overall spending on corporate communication activities, as had a similar study the prior year, it did find some interesting correlations between reputation and specific categories of spending.     

Conditioning effect of prior reputation on perception of corporate giving

Prior corporate reputation, one responsibility of a public relations department, affects public perceptions toward corporate philanthropic messages and ultimately affects public attitudes toward the company. Using an experiment that emulates the sort of news consumption individuals normally undertake, participants inferred corporate charitable giving as a mutually beneficial activity when a company had a good reputation (H1a). Participants inferred corporate charitable giving as a self-interested activity when the company had a bad reputation (H1b). Also, public inference (suspicion) successfully mediated corporate prior reputation on public attitude toward the company (H2). Participants showed positive attitude toward the company when they inferred the company had an altruistic motive for charitable giving (H3a). However, participants showed negative attitude toward the company when they inferred the company had a self-interested motive for charitable giving (H3b).     

Understanding Influence on Corporate Reputation: An Examination of Public Relations Efforts,Media Coverage,Public Opinion,and Financial Performance From an Agenda-Building and Agenda-Setting Perspective

Seeking to extend research on public relations evaluation, this study investigates the influence of public relations efforts and media coverage on corporate reputation and financial performance through the theoretical grounding of first- and second-level agenda-building and agenda-setting. A triangulation of research methods compared public relations content, news media coverage, public opinion, and corporate financial performance for 28 U.S. companies from the annual Harris Interactive (2005) Reputation Quotient. Evidence for agenda-building and agenda-setting propositions was found, which work to inform strategies of public relations practitioners. The implications of the findings are discussed.     

Constructing Immigrants: Portrayals of Migrant Groups in British National Newspapers, 2010–2012

Public opposition to immigration in Britain reflects perceptions of immigrants that focus disproportionately on “illegal” immigration and asylum seekers, rather than more numerous workers, students, and family members. This study examines coverage of immigration in the British national press, to see whether press portrayals of migrants provide a basis for these images of immigration underlying public attitudes. We use corpus linguistic methods to analyze 43 million words of news from 2010 to 2012. Among other findings, we show that press portrayals match public perceptions of migrants, with “illegal immigrants” and “failed asylum seekers” as predominant depictions in broadsheet and tabloid newspapers.     

Imperializing spin cycles: A postcolonial look at public relations,greenwashing, and the separation of publics

This article draws on postcolonial theory to critique ongoing neocolonial aspects of public relations theory and practice and especially the field's recent appropriation of terms such as “corporate social responsibility” and “sustainable development.” It positions such appropriation as a continuation of the old colonial strategy of reputation management among elite publics at the expense of marginalized publics. The article makes the case that public relations can only begin to be ethical and socially responsible if it acknowledges the diversity of publics, breaks down the hierarchy of publics, and takes into account the resistance of peripheral publics.     

Does familiarity breed contempt?: Analyses of the relationship among company familiarity,company reputation,company citizenship,and company personality on corporate equity

The effects of familiarity have received little attention in the areas of public relations. This study used structural equation modeling (SEM) to predict the influence of familiarity on corporate equity, which is measured by willingness to invest in a corporation or purchase its products or services using several mediating variables such as citizenship, reputation, and personality. The Roper Corporate Reputation Scorecard was used to study these variables using an online panel survey from NOP World of 1500 participants. Results found familiarity does have a positive relationship in each industry regarding citizenship, reputation, and personality. In addition, the latter three variables had a significant positive effect on corporate equity.     

Sociologists in the Press

Stimulated by debates on public sociology in the recent years I studied contributions of sociologists in daily newspapers in Austria. Although sociologists are rather present in the Austrian press, I argue this remains without noticeable effects on public opinion formation; the topics sociologists write and talk about are rather arbitrary and they lack factual content. Although my data refers to sociologists in the Austrian press, the study’s conclusions might be true to the wider sociological community: Through such exposure, a public profile of sociology cannot evolve. Furthermore, the article discusses criteria that prevent and complicate the relationship between sociologists and the press: avoidance of publicity, the problem of values and ideology, incompatibilities of language-games, divergence of relevance criteria, and deficient cultural empathy.     

Congenial public, contrary press, and biased estimates of the climate of opinion

This field experiment focused on perceived public opinion about the use of primates in laboratory research. We used this contentious issue to examine the simultaneous effects of three hypothetical ideas-the hostile media perception, the persuasive press inference, and the projection bias-on partisan perceptions of public opinion. Our data supported the projection hypothesis but also confirmed that partisans on each side of the issue judged news articles to be biased in a disagreeable direction relative to judgments of those on the other side. The perception of relatively disagreeable media bias, in turn, influenced perceptions of public opinion. Results supported the hypothesis that people make inferences about the climate of opinion based on their reading of the news, especially the perceived slant of that news.     

Understanding Ivy Lee's declaration of principles: U.S. newspaper and magazine coverage of publicity and press agentry, 1865–1904

Ivy Lee's 1905 “Declaration of Principles” has been called the “starting point of modern public relations,” but what did it mean in the context of his time? Analysis of press discussion finds that, while press agentry was connected to the circus and theater, “corporate publicity” was linked to Theodore Roosevelt's call for the release of financial information in the public interest. The paper confirms that scholars do not have a clear understanding of public relations history and identifies areas for further research.     

Meshworked reputation: Publicists’ views on the reputational impacts of online communication

This paper discusses the conceptual and empirical connections between an organization's reputation management and online communication. The paper develops a theory driven model of the structural dimensions of reputation and analyzes organizational communication professionals’ views on the potential that online communication has for reputation management. The survey data showed that online communication was perceived to have positive impacts on the structure and advantages of reputation, and that these two aspects would seem to be strongly dependent on each other. Thus, online communication can be used to influence the assessments made by stakeholders about an organization's products and services, corporate responsibility, success, its ability to change and develop, and its public image. In addition, online communication can generate reputational advantages by strengthening stakeholder relationships and building social capital for the organization.     

Implicit frames of CSR: The interplay between the news media,organizational PR,and the public

This study focuses on the implicit framing of Corporate Social Responsibility (CSR) in the interplay between the news media, organizational public relations (PR), and the public. The aim of the study is to investigate the multidirectional causal relationships between these three domains in terms of the use of implicit frames. An automated content analysis of Dutch newspaper articles and organizational press releases is employed. In addition, Google Trends data is examined in order to determine implicit frames of CSR among the public. Monthly level Vector Autoregression (VAR) analyses show different effects across frames. Overall, in line with our expectations, results show positive effects of the news media on the public and of organizational PR on the news media. Moreover, contrary to expectations, we found a negative effect of the public on the news media and mixed results with regard to the effect of the public on organizational PR. Investigating the multidirectional relationships between the news media, organizational PR, and the public provides insights into how they – as a domain – affect and get affected by each other in their communications.     

Beyond attribution: Building new measures to explain the reputation threat posed by crisis

Situational Crisis Communication Theory (SCCT) suggests attributed responsibility is the key factor explaining the reputation threat posed by crisis situations. However, studies on SCCT have found using its prescribed responses has a small effect. This research uses image repair theory’s conception of crisis to suggest that offensiveness is another factor that should be measured in order to explain the reputation threat posed by crisis. Using the literature of moral foundations theory, interviews with 20 people with expertise in public relations, and 338 participants from mTurk in a 2 (attributed responsibility)?×?10 (crisis offensiveness) experiment, this research develops valid, reliable measures of attributed responsibility for crisis offensiveness, and mitigating virtuousness, that explain 73.7% of the reputation threat posed by crisis in the sample, as opposed to 24.8% explained by attributed responsibility alone in the same sample. Implications for public relations scholars and practitioners are discussed.     

The Work of the Russian Liberation Committee in London, 1919–1924

Abstract

The Russian Liberation Committee was one of the most active of the Russian émigré organizations operating in London in the period following the Russian Revolution. It acted as a clearing house for news on the Russian civil war, receiving telegrams from each of the fronts and distributing them to the British press. It also produced a variety of publications of its own, for distribution to the public, government officials and to soldiers in Russia. In this article, the Committee's work and publications are examined for the light they shed on anti-Bolshevik propaganda in Britain, and on the sources of information on the civil war available to the British press. While the Committee's efforts could not alter the pragmatic policy of the British government or the already anti-Bolshevik attitude of the British press, their presence made an important difference to the amount and kind of information that was available in Britain during the course of the Russian civil war.