In Search of Sensitive Ethnography of Change: Tracing the Invisible Handoffs From Technology Developers to Users

It is suggested that the prevailing form of technology adoption and stabilization through the "handing-off" of technologies across multiple, discontinuous worlds relies on articulation work that is largely invisible. In this article, I discuss the possibilities of opening the black box, that is, finding out how the "invisible" in technology production and use can be traced. I suggest a research methodology that is sensitive not only to the processes of exclusion, but also to the emerging interactions and expansive efforts among technology developers and users. The challenge of such dynamic methodology is to trace online the emerging new pattern of activity when it does not have any center or clear material entity. The context of my doctoral research, the early implementation of an innovation, is a clear example of such an activity. It is a collaborative and potentially expansive endeavor in which both the innovation and the user activity are transformed as the innovation is adopted into use. I call this research practice, which follows activity theory, the ethnography of change. I elaborate on part of my doctoral research in which the ethnographer's sensitiveness to the participants' marginality enriched the activity-theoretical analysis and demonstrated a need for reflecting on the methodological strategies used in activity-theoretical research on work and organizations. I suggest that if the activity-theoretical analysis of work practices is further developed as an ethnography of change, able to reveal the multivoicedness that exceeds the expected or hypothetical categories, more attention needs to be paid to the sensitivity of ethnography and the interactive processes of the data collection.     

The Ethnos in the Polis: Political Ethnography as a Mode of Inquiry

In the social sciences, there is renewed attention to political ethnography, a research method that is based on close-up and real-time observation of actors involved in political processes, at times even extending the definition of these processes to move beyond categories of state, civil society, and social movements. This article examines the emergence of political ethnography from a number of disciplinary locations, such as political science, the cultural turn in sociology, and anthropology, and shows the value of this new approach for understanding how politics work in everyday life.     

Relational ethnography

All matters related to ethnography flow from a decision that originates at the very beginning of the research process—the selection of the basic object of analysis—and yet fieldworkers pay scant attention to this crucial task. As a result, most take as their starting point bounded entities delimited by location or social classification and in so doing restrict the kinds of arguments available to them. This article presents the alternative of relational ethnography. Relational ethnography involves studying fields rather than places, boundaries rather than bounded groups, processes rather than processed people, and cultural conflict rather than group culture. While this approach comes with its own set of challenges, it offers an ethnographic method that works with the relational and processual nature of social reality.     

Sources and Configurations of Institutional Denial

In institutional settings, a variety of cultural, organizational, and personal factors influence processing of information so as to deny the existence or severity of chemical abuse, and responsibilities for implementing a response. Models from cognitive social psychology and ethnography and the organizational culture perspective are synthesized in an explication of "institutional denial." The varieties and ambiguities of "maps" of chemical use allow personnel to construct self-justifying accounts. The configuration of institutional subcultures includes inter-related pockets of denial with halo effects on others.     

Public Ethnography; Ethnography as Public Sociology

Since ethnography is arguably the kind of sociology of most appeal to the lay public, public ethnography, particularly participant observation research, should be a major form of public sociology. Public ethnography differs from academic ethnography when its sites and subjects are relevant to what the lay public wants and needs to know, and when it is written in non technical English. This article spells out the requirements, conditions and processes involved in making relevant ethnography acceptable to the lay public and thus turning it into public ethnography.     

Exploring linkages between organisational culture and gender equality work—An ethnography of a multinational engineering company

This article explores linkages between organisation-specific cultural narratives and gender-equality programme planning through the lens of the ‘historicity’ concept. The article argues that to fully understand problem definitions, programme design and organisational change processes related to gender equality, scholars and practitioners cannot focus one-sidedly on expected outcomes and effects; we must also factor in cultural narratives, because gender equality actors never arrive at their work as ‘tabulae rasae’. A community of actors always draws on shared dispositions that give sense, direction and shape to their anticipations of the future hereby guiding their actions in the present. Based on an ethnography of a multinational engineering company, the article shows how cultural narratives may serve in different ways as support factors for gender equality programme planning and implementation, if they are actively but mindfully engaged. This mindfulness is important as positive cultural narratives may entail problematic gender dimensions. On the other hand, negative cultural narratives may entail important learning outcomes that may benefit future gender equality initiatives. The analysis further points to the centrality of strategic communication, leadership commitment and comprehensive evaluation in order to mobilise the potential of cultural narratives as support factors to gender equality work. Finally, this article offers a rich example to scholars and practitioners of how to employ cultural analysis in relation to gender equality activities, and demonstrates the value of the insights produced by this analysis for the case company and its gender equality programme.     

Transformative Complicity and Cultural Humility: De- and Re-Constructing Higher Education Mentorship for Under-represented Groups

The American Sociological Association, academic administrators, and underrepresented faculty have voiced serious concerns about higher education exclusionary practices for more than a decade. A perspective called “home ethnography” is introduced as a methodological tool for understanding the situation of under-represented faculty. This home ethnographic study discusses doctoral trajectories in elite American university social science and social service programs. Varied mentorship sources and reactive/pro-active strategies of under-represented academics are analyzed through the lens of the social work codes of ethics and the alignment between the explicit and the implicit curriculum. The counterpoints and contradictions arising in mentor/mentee relationships, even within presumed similarities of ethnic identity, are addressed from critical feminist, race, and postcolonial theories. Emancipatory confluences that create potential advancement, despite almost insurmountable odds, are revealed through the paradigms of “transformative complicity,” “cultural humility,” and “empowerment.” In order to generate systemic change, managed risk-sharing and multi-sector inter-institutional mentorship are strongly recommended. These actions are more likely to trigger humanizing generative processes that lead to true inclusive diversity in higher education.     

Cultural processes and physical change in Sisli—Istanbul

The cultural change model introduced in this paper covers the cultural change processes and their impacts on housing systems. Cultural processes cause changes in life style learned by the agreed enculturation, acting on the formation of the opinions of the society. Culturation, acculturation, cultural shock, cultural diffusion, transculturation, cultural assimilation are other cultural processes constituting cultural change. The cultural change model for housing proposes that “housing and its close environment physically change in accordance with the cultural processes that are taking place in the related society.” Functions of cultural processes include types of formal or informal housing, urbanization, migration, stratification, life styles, selection of housing equipment, and behavior. Cultural processes have been used as tools to explain the interaction between the above socio-cultural, economic factors and housing patterns of a definite people and place in the cultural change model. A case study was applied in the Sisli–Bomonti region to obtain cultural changes. Cultural processes according to cultural change model were examined in this case study by using the existing results.     

Seeing culture through the eye of the beholder: four methods in pursuit of taste

When it comes to making aesthetic decisions, people commonly account for their taste with intuition. A cultural good, symbol, or object is simply right and respondents “know it when they see it.” This article investigates the cultural meanings professional tastemakers see as they make such deliberations, while also illustrating the problems sociologists have in seeing culture. Using the case of fashion model casting and scouting, I present four methods to trace how cultural producers recognize and value models’ looks in the global fashion market, demonstrating how each method results in a different emphasis on how culture is used to acquire and deploy aesthetic sense. First, interviews capture justifications of aesthetic decisions, as well as general processes about day-to-day work routines, which are next tested with network analysis, the second method, which emphasizes structural arrangements in taste decisions. The third method, ethnography, discovers taste as a situated form of knowledge production and emphasizes culture in interaction. The fourth and related method, observant participation, sees taste as phenomenological as culture becomes embodied and tacit consciousness. Each of these methods is an optical device that renders a particular and complimentary account of taste and affords researchers a certain way to see how culture works.     

Transformative Homes

ABSTRACT

In the era of global workflows and massive migrations, it has been suggested that the notion of home is breaking free from its material aspects to become a set of exportable routines and practices. On the other hand, it is argued that the materiality of spaces and objects can support migrants' well-being in the new destination. Drawing on the ethnography of a Moroccan household in Rome, Italy, we illustrate how actions pertinent to the material home can favor identity development and the exercise of agency. First, we discuss squatting as a collective action of appropriation and transformation, which led to the identification with a transnational, intercultural category of migrant. Second, we illustrate the activities of furnishing as the locus of syncretic and reflexive processes, in which elements of the host country and themes from the migratory experience are mixed and reinterpreted in novel ways. Our analysis supports the view that the materiality of the home and the actions it affords play a major role in the socio-psychological adjustment of migrants and—on a wider scale—in processes of cultural dynamism and renovation.     

Cultural diversity, democracy and the prospects of cosmopolitanism: a theory of cultural encounters

The most appropriate way of theorizing cultural diversity is to situate it in the context of a broader relational theory of culture in which the key dynamic is cultural encounters. The relational conception of culture places the emphasis on the relations between social actors and the processes by which some of these relations generate enduring cultural regularities and forms. This has important implications for political community and in particular for cosmopolitanism. It is in relationships that cultural phenomena are generated and become the basis of different kinds of political community. The paper outlines a typology of six kinds of cultural encounters and discusses four major cultural trends that variously emerge from these encounters. This approach with its emphasis on cultural encounters is the broad sociological context in which questions about cultural change and the prospects of cosmopolitanism should be discussed.     

ARTICLES: Studying Cognition in Flux: A Historical Treatment of Fu in the Shifting Structure of Oksapmin Mathematics

This article extends a framework for the study of culture-cognition relations to problems of historical research and diachronic analysis. As an illustrative case, we focus on mathematics in Oksapmin communities located in a remote highland area in central New Guinea. The Oksapmin, like their neighboring Mountain-Ok groups to the West, traditionally use a 27-body-part counting system for number, and there is no evidence that Oksapmin used arithmetic in prehistory. We present a coordinated analysis of shifts in functions of a word form based on field studies completed in 1978, 1980, and 2001. These shifts are related to changing collective practices of economic exchange in which arithmetical activities are increasingly important. The word form fu has changed from its use as an intensive quantifier that means "a complete group of plenty" to one that means double a numerical value. We show how the analytic framework affords a multilevel inquiry into genetic processes of change in the Oksapmin case and argue that the approach is useful for understanding the interplay between cultural and developmental processes in cognition more generally.     

My Village Is Dying? Integrating Methods from the Inside Out

The purpose of this paper is to confront the notion of “decline” at the village level by illustrating a more immersive approach to sociological and demographic research within rural and remote communities. The research uses case studies of three villages in Australia, Canada, and Sweden, all of which have been labeled as “declining villages,” typified by population loss, an aging population, high rates of youth outmigration, and loss of businesses and services. This paper argues that focusing solely on quantitative indicators of demographic change provides a narrow view of rural village trajectories and ignores subtle processes of local adaptation that are hidden from quantitative data sets. Our research integrates quantitative data from the “outside” with qualitative data from the “inside,” including visual ethnography, to develop a more balanced perspective on how villages have been changing and what change could mean locally. These objectives are accomplished by revisiting a Dirt Research methodology applicable to a broad range of research into rural and remote villages.     

Prom Dreams and Prom Reality: Girls Negotiating “Perfection” at the High School Prom*

Adolescent girls are often assumed to be extremely vulnerable to media influences; however, this study argues that girls actually negotiate meaning from media texts. Content analysis of teen prom magazines is combined with ethnography to explore how magazine texts operate within their readers’ worlds. This article argues against two commonly accepted dictates. First, I propose that popular magazines for adolescent girls are more complicated than previously acknowledged and do not rely on a singular message of perfection derived from beauty and heterosexual romance. And second, how girls engage with the magazines is more complicated than prior research has argued; girls use “strategic selectivity” (a term proposed to explain how girls make meaning of cultural texts) to negotiate the dominant meanings found in prom magazines and other cultural texts.     

“During my life so much has changed that it looks like a new world to me” A narrative perspective on migrating in time

Older individuals have witnessed a vast amount of cultural change during their lives. They are therefore living in a culture which differs radically from the one in which they grew up. Building on basic psychological processes of acculturation in migrants, this article develops a narrative theory on the dynamics of identity development in times of cultural change. Twenty-four individuals between 64 and 75 years, belonging to the “silent” generation and currently in their third age, were interviewed about cultural change. Content analysis of the narratives showed four themes: general remarks about cultural changes, expanding material opportunities, liberation of relationships, and increasing freedom of choice. Identifications with the past and with the present were found for each of these themes. Three ways of construing retirement, as extra time, enjoyment or liberation, were related to the identifications with past and present. The findings point out fundamental processes of identity development in a changing cultural context.     

LIVING ALONE IN OLD AGE:

We examine the social organization of "living alone" using both the narratives of elderly women and the academic, professional, and popular cultural textual discourses in which ideological practices are organized about this manner of living and housing. Using institutional ethnography, we examine the organizing practices of living alone through an analysis of the gender and class relations in the institution of housing. We argue that housing regimes are the work of those involved: ordinary people, builders, developers, bankers, psychologists, gerontologists, social workers, foundations, federal employees, demographers, and magazine publishers. The work activities are ordered, successfully or not, by culturally standard idealizations of old age relevant to the ideologies of the various participants in the housing regime. Such practices make women's own knowledge invisible and authorize the housing regime to define and ameliorate the situation of living alone, especially with respect to the maintenance of "independence" under contemporary capitalism.     

THE CONCEPT OF COMPETITION IN ROBERT PARK'S SOCIOLOGY*

This article examines Robert Park's concept of competition and the way in which it appears in his analysis of civilization and social change. Conventional interpretations of his writings have tended to emphasize that he radically separated presocial, ecological processes from interaction based on communication. Although Park does attempt such a separation, I argue that his thoughts on social change reflect an ambivalence about the relative degree of autonomy of social and cultural processes. Consequently, Park's evaluation of these processes reflects the judgment that contemporary forms of competition are instrumental for societal progress.     

History of and in Sociology

Epochal synthesis, retrospective ethnography, and critical comparison identify three distinct ways of thinking about history–sociology relations. Epochal synthesis has lost the favor it enjoyed 40 years ago, but is likely to revive with the rising prevalence of evolutionary explanations for social affairs. Retrospective ethnography requires an ability to reconstruct actors’ dispositions from the historical record, never an easy task. Critical comparison opens the way to specification of causal mechanisms and processes without reconstruction of dispositions. Retrospective ethnography and critical comparison will compete for historical sociologists’ attention for some time to come.     

没有历史的民族志——从马凌诺斯基出发

马凌诺斯基被认为是现代民族志方法的奠基人。今天,严格意义上的民族志仍然遵循马氏的基本准则。后现代主义的人类学对人类学家的自我身份及其专业实践进行了深刻反思,而功能主义人类学也在后继者那里得到了修正,但是,现场的主客互动依旧是民族志研究方法的核心特征。在人类学走进文明社会后,文献成为田野作业里重要的补充。不过,笔者认为,其实只有田野研究中对于文献的利用,不存在所谓"走进历史田野"之说,历史民族志仅仅是文献而已,其现场感是"别人的",并非使用这份民族志的人的,而作为当事人的作者没有将其当成"历史民族志";真正的民族志是要有主—客面对面互动的、有切实的伦理问题的。