Making a difference: ethical consumption and the everyday

Our everyday shopping practices are increasingly marketed as opportunities to ‘make a difference’ via our ethical consumption choices. In response to a growing body of work detailing the ways in which specific alignments of ‘ethics’ and ‘consumption’ are mediated, we explore how ‘ethical’ opportunities such as the consumption of Fairtrade products are recognized, experienced and taken‐up in the everyday. The ‘everyday’ is approached here via a specially commissioned Mass Observation directive, a volunteer panel of correspondents in the UK. Our on‐going thematic analysis of their autobiographical accounts aims to explore a complex unevenness in the ways ‘ordinary’ people experience and negotiate calls to enact their ethical agency through consumption. Situating ethical consumption, moral obligation and choice in the everyday is, we argue, important if we are to avoid both over‐exaggerating the reflexive and self‐conscious sensibilities involved in ethical consumption, and, adhering to a reductive understanding of ethical self‐expression.     

How to make good choices? Ethical perspectives guiding social workers moral reasoning

Framing and distinguishing mainstream social work ethical perspectives could be useful for social work students and practitioners facing moral choices in daily practice. The article presents a summary and classification of a range of ethical theories and provides some insights into the relationship between ethical thinking and practice issues. It distinguishes between classical approaches and ‘situated’ positions. The former – which includes teleological, deontological, and rights-based approaches – refer to universal and general principles. ‘Situated’ ethics are linked to specific and unique situations of professional practice. Finally, the article suggests some useful questions derived from each approach in order to help students to reflect on complex ethical choices occurring in daily practice.     

Socially Responsible Roles of Professional Ethics: Inclusivity,Psychotherapy and ‘the Protection of the Public’

The remit of the apparatus of professional ethics in the field of psychotherapy can be appropriately expanded so as to make the profession more socially responsible and thereby contribute to the ‘protection of the public’ that is said to be the main purpose of statutory regulation. Using ideas culled from the sociology of the professions, political theory and ethical discourse, it is proposed that ethical psychotherapy cannot take place if its overall social framework is itself profoundly unethical. Inclusivity and diversity are reframed as ethical professional practices. Questions of wealth, gender, sexuality and ethnicity are not only ‘social’ or ‘political’—they are also part of a morally imaginative expansion of what we mean by professional ethics. Attention is paid to the dangers of self-righteousness and moral tyranny.     

A Glimpse of the Truth: Evaluating ‘Debate’ and ‘Role Play’ as Pedagogical Tools for Learning about Sexuality Issues on a Law and Ethics Module

Social work education is familiar with concepts such as social exclusion, marginalisation, anti-discriminatory and anti-oppressive practice. This familiarisation implies that students are adequately prepared to embrace equality and diversity, become ‘culturally competent’ and subscribe to moral and ethical standards including the rights of service users to respect and support regardless of sexual orientation. The ability of social work students to articulate and develop their own theories for practice and to handle personal issues when these conflict with ‘theories’ on equality and diversity are important aspects of learning. Educators teaching about sexual orientation issues however currently have fewer texts or support networks to draw on when addressing these. This paper looks at the effectiveness of ‘debate’ and ‘role play’ as pedagogical strategies and tools when teaching complex ethical issues on a law and ethics module. Dramatic and creative participative methods were used through the tools of debate and role play. These were used with students to explore a specific topic around gay adoption in the context of learning about anti-discriminatory law. The paper seeks to evaluate the outcomes of this approach by drawing on the students' post learning reflection.     

There are no Answers,Only Choices: Teaching Ethical Decision Making in Social Work

Abstract

In teaching students about ethical decision making in social work, it is essential that the students are able to recognise the moral implications of their work and develop a deep understanding about ethical issues and their personal responsibility for making ethical choices. Thus, more than a “how to do it” approach is needed and teaching students about values and ethics is an essential thread that runs through our experience-based social work education program. The present paper describes a learning unit that sought to teach students about ethical decision making as a critical thinking process and, in so doing, to integrate students’ knowledge and experience of values, ethics, policy, and research in the final year of study. The relationship between values, ethics, policy, research, and social work practice provided an ideal context within which students could learn to integrate their knowledge and experience and apply it directly to their fieldwork practice. The paper ends with our critical reflection on this teaching experience and a critique of decisionist ethical frameworks.     

Ethical uneasiness and the need for open-ended reflexivity: the case of research into older people with a wish to die

This article focuses on research ethics in highly intimate research with possible impact on life and death. In order to stimulate an open-ended dialogue about research ethics, we reflect on four ethical challenges that came up during our research into older people with a wish to die. Drawing on our experiences, we discuss (1) the possibly confirming influence of our research on the death wish (moral experience of whether or not to disregard responsibility); (2) the suggested duty to intervene (moral experience of whether or not to compromise the person’s autonomy); (3) the researcher’s authority and power over the data (moral experience of threatening a person’s self-narrative) and (4) the dilemma of intimacy (moral experience of encountering the tragic). For guidance in addressing these challenges, we draw upon work on research ethics from phenomenological and care ethics scholars, as well as from those writing about relational ethics in health research. We suggest that being open about ethical uneasiness is important, because in most cases of a grey area, there are only open-ended answers needing an enquiring mind, rather than clear and fixed guidelines. Acknowledgement of ethical uneasiness and open-ended reflexivity are indispensable to constitute a morally good research practice.     

The moral basis of sustainable society: the Gandhian concept of ecological citizenship

Dominant approaches to sustainability have focused on environmental governance with efficient mechanisms and technical quick-fixes for regulatory changes and policy reforms within the growth-centred economic model. However, they fail to develop an authentic ‘ecological citizenship’ for a more fundamental change in the framework of moral values guiding individuals' behaviour and attitude towards the environment and their choices to live lightly on earth. This article argues that the transformation to a sustainable society necessitates deeper moral changes and the development of an ecological morality at the individual level as the core of sustainability. The article examines the distinctiveness of the Gandhian approach to ‘ecological citizenship’ within his paradigm of non-violence and ethical holism as an alternative to the dominant thinking. Within his broader moral-philosophical framework, the paper focuses on Gandhi's theories of eco-localism, unity of life, economics of well-being, and the moral praxis of subordinating the material to moral development realized by the human self through an ‘inner revolution’ with a goal to improve the ‘quality of man’, moving beyond the conventional ‘fear–greed’ dichotomy as motivators of behaviour to bring about a societal transformation towards a sustainable society based on freedom, equity, justice, and peace.     

Transactions with God: Market,Moralities and Agency in the Worship of the Goddess of the Treasury in Northern Vietnam

This article explores the complex moral choices of those who have negotiated the encounter between marketisation and distinctive religious traditions within and beyond Asia. I focus on the dramatic rise in the worship of the Goddess of the Treasury in northern Vietnam since the onset of marketisation. She is believed to possess a special power: to grant those who borrow a sum from her symbolic treasury the same amount as real profit and actual wealth through earthly business activities. I show that the Goddess's rise does not reflect the universalising effects of marketisation, but instead how Vietnamese religious ideas of faithfulness and sincerity continue to inform worshippers’ choices as active moral agents. Rather than robotic doers of market principles or passive followers of ‘superstitious’ beliefs in rejection of market changes, worshippers are creative actors who innovatively employ traditional moralities in novel ways to meet their present-day quest for economic prosperity.     

Organizational ethics, decision making, undecidability

In this paper we develop a conceptualisation of organizational decision‐making as a practice that is, necessarily, ethical. The paper starts with a discussion of the notion of decision‐making as it relates to organizational rationality and the relationship between management and control. Drawing on Derrida's discussions of undecidability and responsibility, we suggest that as well as being able to consider organizational decision‐making as an instance of (albeit bounded) rationality or calculability, it can also be regarded as a process of choice amongst heterogenous possibilities. On that basis, we follow Derrida in arguing that for a decision to be considered an instance of responsible action it must be made with neither recourse to knowledge of its outcome nor to the application of pre‐ordained rules. Illustrating our argument with a discussion of Eichmann's ‘I was just following orders’ defence, we suggest that rules for ethical decision making, rather than ensuring ethical outcomes, can work to insulate organizations from moral responsibility. We conclude with a discussion of ethics and democracy in relation to responsible decision making in organizations.     

Respect for persons

Abstract

The notion of ‘respect for persons’ is a key notion in moral philosophy as well as in social work ethics. The Kantian notion of a person has, together with individualism, liberalism and positivism, given rise to a strange ideological mixture which ‘guided’ social work theory and practice for some time. Gaita's concept of respect for human beings, examined in this paper, contrasts with the poverty of this ideological mixture. Concepts such as ‘goodness’, ‘remorse' and 'sensibility’ explain why Gaita sees the ethical as something that is both sui generis and of the utmost practical importance. They clarify the irreplaceability of human beings, emphasise the need for moral agents to have ‘historical integrity’, and in general show that a moral agent is much more substantial than a res cogitans. This paper attempts to indicate the relevance of these considerations for social work.     

State of the Arts: Using Literary Works to Explore and Learn about Theories and Models of Leadership

Skills and knowledge in leadership are frequently cited as being key to delivering a vision of quality services and this supposes a relationship between ‘effective leadership’ and transforming services. How students engage with learning about their own leadership potential, however, is a challenge to educators. Leaders are constantly presented with moral and ethical choices within a rapidly changing and challenging environment and are expected to promote distributory and participatory leadership models. This paper shares our experiences of arts-based leadership pedagogy where students were encouraged to confront fundamental moral challenges in their everyday work and to develop leadership skills in moral analysis and judgement through the examination of case studies embodied within well-known literary works. A structured evaluation demonstrated that this method facilitated deeper learning in relation to the students' interrogation of key leadership concepts, and promoted a safe learning environment for engaging in the experience of taking up a leadership and respective followership roles.     

Ethics in context: essential flexibility in an international photo-elicitation project with children and young people

ABSTRACT

Existing literatures have discussed both ethical issues in visual research with young people, and the problems associated with applying ‘universal’ ethical guidelines across varied cultural contexts. There has been little consideration, however, of specific issues raised in projects where visual research is being conducted with young people simultaneously in multiple national contexts. This paper contributes to knowledge in this area. We reflect on our experiences of planning and conducting the International CYCLES project involving photo elicitation with young people in Bangladesh, Brazil, India, Japan, New Zealand, South Africa and the UK. While some issues such as varying access to technology for taking and sharing photos and diverse cultural sensitivities around the use of photography were anticipated in advance, others were more unexpected. Balancing the need for methods to be appropriate, ethical and feasible within each setting with the desire for sufficient consistency across the project is challenging. We argue that an ‘ethics in context’ approach and an attitude of ‘methodological immaturity’ is critical in international visual research projects with young people.     

Special Children,Integration and Moral Education

SUMMARY: This paper explores issues concerning the integration of children with disabilities into mainstream schools and draws out the implications of the discussions for moral education. Social and personal theories of disability are reconciled to provide a basis for a moral education which bridges ‘alternative’ moral traditions. I argue that successful integration requires a moral education for teachers and pupils which encourages the development of both a ‘caring justice’ and a ‘judicious care’.     

Observing abuse: Professional ethics and personal morality in field research

Based on the author's participant observation research in a state institution for the mentally retarded, this article deals with moral and ethical dilemmas that occur in research at settings characterized by routine human abuse. After a discussion of the choices posed by these dilemmas, the author presents preferred solutions. The importance of anticipating potential moral and ethical dilemmas prior to entering the field and delineating the relation between professional ethics and personal morality are discussed as implications of this problem.The author would like to thank Robert Bogdan and Shulamit Reinharz for their extensive comments on previous drafts of this article.Partial support for this article was provided through cooperative agreement No. G0085C03503 with the National Institute on Disability and Rehabilitation Research. The opinions expressed herein are solely those of the author.     

Taking Tough Choices Seriously: Public Administration and Individual Moral Agency

Using the concepts of thick and thin relationships as the basisfor ethical behavior, this paper critiques the emphasis on discretionin the mainstream administrative ethics literature and arguesthat moral and other dilemmas facing public administrators providea more useful frame. Two examples drawn from the UK Hutton Investigationinto the death of David Kelly are used to demonstrate the relevanceand usefulness of this approach.     

Animating community supported agriculture in North East England: Striving for a ‘caring practice’

This paper draws on a case study of a new Community Supported Agriculture (CSA) scheme in the north of England to draw attention to some of the ethical issues encountered when using a participatory action research approach to animating CSA. Both CSA and participatory action research have been associated with the concept of ‘caring practice’ and an ‘ethic of care’. CSAs can be conceptualised as attempts to engage with ethical issues in the food system. Action research is also a value laden approach. The case study illustrates how the complexities of conducting this type of research leads to many instances of having to make ethical choices and claims that these decisions are helpfully framed by Warren’s (1999) claim that these choices should aim to result in ‘care practices’. Similar dilemmas and choices will arise in other contexts and require situated negotiation and decision making. Focussing on caring practice may help to construct a rationale for consistent choices.     

The long-term protection of biological diversity—lessons from market ethics

Economic markets are not morally free zones. Contrary to popular misconceptions, market functioning rests on the ethical principles of fairness and voluntariness. This ethical foundation can be traced back at least to moral philosopher Adam Smith, one of the founders of modern economics. In the inconspicuous form of microeconomic axioms, these moral foundations are preserved. Thus, virtually all “neo-classic” economic concepts presuppose a market ethics of fairness and voluntariness. In a world of pervasive uncertainty on the long-term development of the human-environment interaction, the protection of the global life-support systems is an important test case for the scope of the ethical content of market ethics. We review risk protection strategies in the face of this uncertainty that are (i) based on the insurance effect of biological diversity, and (ii) that employ a safe minimum standard (SMS). Because the fairness principle of market ethics requires that economic agents who cause “external” costs must, at least, compensate those who are burdened with these costs, the interests of future generations have to be included in responsible economic decision-making. The market and market ethics approach is applied to the analysis of a SMS for biological diversity, and to the inherent problems of such an approach. At the microeconomic level of individual decision-making, an unconditional protection is supported by market ethics neither for the putative interests of future generations nor for biological diversity: Poor people who struggle to cover their basic needs cannot not be required to care for biological diversity. In all other cases, the protection of biological diversity in favour of future generations is supported—if costs are not “unacceptably high”. At which cost level this point is approached, market ethics is not designed to decide.     

THE MICRO-ETHICS OF EVERYDAY LIFE

In this article I offer an unfashionably ideological critique. I argue that, in the USA, ideology now appears in the form of the narratives that capitalism tells itself about itself, in particular at sites of commodity consumption. I examine three everyday sites in which capitalism constructs an Imaginary version of itself as it exhorts contemporary consumers to consume ethically: during a visit to a Target Superstore; on an overnight stay in a hotel room; and while purchasing a bag of fair trade coffee. In these moments and at these sites, corporations instruct us in the ‘ethical’ use of their commodities, and obeying those instructions promotes us to the rank of ‘consumer activist’. This article attempts to explain how this ‘ethical consumption’ – a form of what I call ‘micro-ethics’ – has displaced more social, or ‘macro’, forms of ethical action. To make my case, I argue that globalized capitalism denies many of us the social coordinates, or handholds, that are necessary if we are to feel that we can act meaningfully within the Symbolic Order, or social reality itself. This ‘deworlding’ effect, as Alain Badiou calls it, encourages us to reject social forms of ethical and political life and to retreat to a careful policing of the Imaginary boundaries of our ‘inner selves’ instead. In other words, global capitalism logically produces, as its own ideological support and supplement, a micro-ethics that attends only to what the single person can do, and only within the realm of consumption. We participate in this fantasy version of ‘eco-capitalism’ that advertising, publicity and other discourses establish to the extent that we accept consumption as the ultimate horizon of our ability to intervene in problems of ecological depredation and the exploitation of labour in the First and Third Worlds.     

Durkheim and individualism

Durkheim endorses moral and rejects methodological individualism. But he arrives at this ‘general position’via a particular development of it that runs into serious sociological, apart from any philosophical, trouble. It depends on an ethical relativism that in turn depends on an idea of society qua harmonious system, generating more or less practical aspirations, and a single appropriate, ‘normal’ morality. Yet modern society generates ideals quite unrealisable in it, and continuing, fundamental conflicts between moral doctrines and beliefs. To uphold central humanist, individualist ideals, we cannot rely on Durkheim's particular sociology or on his ethical relativism, and to defend his general position must unhook it from both.