Group Buying,Buyer Heterogeneity,and Sellers' Bargaining Power*

Group buying enables collective bargaining opportunity that individual buyers lack to negotiate prices with sellers. This potential negotiation capability has two opposing effects. On the one hand, the prospect of the group being able to negotiate price with its rival forces each seller to lower its price offer, as too high a price will induce the group to give its rival an opportunity to undercut its price via negotiation, likely taking away all the buyers. On the other hand, the potential negotiation opportunity may also discourage sellers from competing aggressively in their price offers, as the benefit of charging a low price could be offset by competitors in negotiation, thus yielding overall higher prices for the buyers. In this study, we find that compared to individual purchase, buyers benefit from collective bargaining opportunity by group buying only if sellers’ bargaining power relative to the buyer group is low and/or buyers’ preferences toward the sellers are sufficiently differentiated. Given buyers’ strategic choice of group purchase, sellers may be worse off with a further increase in bargaining power, and so may social welfare.     

基于信号博弈的卖方欺诈行为分析

本文主要基于信号博弈的卖方欺诈行为进行研究，假设拍卖中可能存在欺诈型和诚实型两种卖家，其中欺诈行为有概率发生在第二价格拍卖中：欺诈型卖方冒充竞拍者递交仅次于最高价的报价从而获得额外收益。两种卖家根据各自效用选择拍卖形式：第一价格或者第二价格。而竞买者将卖者的选择作为信号，更新对卖方类型的判断，然后制定报价策略。这是一个买卖方信号交叉影响的过程。考虑到拍卖过程中买方价值相关性，本文在建立模型中参考了关联价值原理。针对该模型进行分析，得出了不同情况下的买卖方策略，并且研究了买方报价、买方判断、卖方收益三者之间的关系。文中利用贝叶斯公式对双方的策略选择问题进行预测，与单纯的概率分布方法相比，更具实践价值。     

TRADE QUOTAS AND BUYER POWER,WITH AN APPLICATION TO THE E.U. NATURAL GAS MARKET

We consider a market in which domestic buyers negotiate contracts with foreign sellers, and explore how trade quotas can help to increase the buyers' countervailing power. We use the Shapley value to describe bargaining power and the distribution of the trade surplus in such a bilateral oligopoly. By exploiting strategic externalities among the buyers, bilateral trade quotas can improve the buyers' bargaining positions. In contrast, aggregate trade restrictions on all buyers' trade never improve buyer surplus. Minimum quotas on imports from fringe suppliers can benefit nonaffected buyers, as these enjoy positive externalities. We apply these insights to the E.U. market for natural gas and show that the effects of trade quotas on E.U. gas importers' power can be significant.     

The Market Provision of Management Services, Information Asymmetries and Service Quality—Some Market Solutions: an Empirical Example

This article examines the problems of information asymmetry associated with the market provision of managerial services. Such problems are heightened by those characteristics which differentiate services from goods. Two unique, and central, characteristics of services, are intangibility and perishability. These create special problems for the market provision of services. In particular they make for difficulties in assessing quality; whereas the producer may know product quality, the buyer often does not. The asymmetry between sellers and buyers is of two types: Adverse selection and moral hazard. Adverse selection occurs when the buyer cannot observe the relevant characteristics of the seller or the conditions under which they work. The problem of moral hazard is the buyer's inability to observe the action taken by the sellers. If these difficulties are not overcome, the market could collapse as companies withdraw and internalize service provision. However, each market has a number of in-built mechanisms which remedy the harmful effects associated with information-related problems. The institutional arrangements which predominate in particular markets are dependent upon the trust-producing mechanisms within those markets. Consequently, market responses to information asymmetries are far from uniform. The argument is illustrated using the example of the executive recruitment industry. In this respect the paper is a highly focused study of those mechanisms which overcome information asymmetries in one service market.     

Modeling Reputation as a Time‐Series: Evaluating the Risk of Purchase Decisions on eBay*

Reputation systems based on buyer feedback play an important role in today's online markets. In this article, we provide a rigorous methodology to establish a relationship between a seller's feedback history and risk of default. We validate this method against eBay's reputation system, using a dataset of terminated users (Not‐A‐Registered‐User or NARU) and the feedback left for them by buyers. By treating feedback rating data as a function of time, we characterize the tendency of change in seller feedback ratings in order to predict the behavior of a seller. We find that NARU sellers have significantly more negative feedback in their final weeks. Applying functional principal component analysis and classification tree methods, we find that when projecting the feedback data to an appropriate space, NARU and non‐NARU sellers can be distinguished at better than 92% accuracy. We use this to provide a quantitative mechanism for evaluating the risk of trading with a seller who has less than perfect feedback, and offer advice on how much a buyer should offer to pay, given an asking price on a commodity item and a seller's feedback history.     

Dynamic Monetary Equilibrium in a Random Matching Economy

This article concerns an infinite horizon economy where trade must occur pairwise, using a double auction mechanism, and where fiat money overcomes lack of double coincidence of wants. Traders are anonymous and lack market power. Goods are divisible and perishable, and are consumed at every date. Preferences are defined by utility‐stream overtaking. Money is divisible and not subject to inventory constraints. The evolution of individual and economywide money holdings distributions is characterized. There is a welfare‐ordered continuum of single price equilibria, reflecting indeterminacy of the price level rather than of relative prices.     

Inter-firm co-ordination: international versus domestic buyer–seller relationships

The use of transaction cost analysis (TCA) to study the choice of governance mode in foreign countries has been a source of considerable research. Empirical tests of the TCA predictions within a single governance mode are, however, limited. Building on transaction costs arguments, and related work in international marketing literature, we examine the association between asset specificity and inter-firm co-ordination in domestic and international buyer–seller relationships. The extant literature is extended by also comparing the impact of environmental uncertainty on inter-firm co-ordination across domestic and international relationships. Empirical findings from a survey of 164 industrial buyers demonstrate that there is a positive association between asset specificity and inter-firm co-ordination, and further that this association is stronger in international relationships than in domestic business-to-business trade. Furthermore, the results indicate that environmental uncertainty is stronger related to inter-firm co-ordination in international buyer–seller relationships compared to domestic buyer–seller relationships.     

一类供应链的Stackelberg主从对策问题研究

本文研究了供应链中的一般订货模式和协调模式,提出了一类供应链Stackelberg主从对策问题,卖方作为主方给出最小补充期策略,买方作为从方以最优库存策略响应。考虑一致价格折扣弥补买方的库存成本增加,以及买方的库存成本合理化,建立买方需求确定下的卖方成本优化模型。最后,应用遗传算法对石油分销系统Stackelberg主从对策问题离线仿真计算,得出Stackelberg主从对策均衡解。     

基于可变供给量的可分离物品拍卖及其应用

本文对统一价格下可分离物品的拍卖问题进行了研究。首先,在买者报价连续、买者和卖者风险中立、卖者采取可变供给量(将供给量看成价格的函数)的策略下,设计了一个新的基于可变供给量的可分离物品统一价格拍卖机制,研究了其信息激励性和分配的有效性,给出了卖者的最佳供给策略和买者的均衡报价策略。然后,将拍卖机制推广到风险中立、风险爱好和风险厌恶三类风险买者共存的情形,并给出了相应的均衡结论,该结论与现有的一些成果相比更具一般性。最后,给出了拍卖机制在环境规划中应用。具体地,结合"十一五"期间获得的"1+8武汉城市圈"环境规划中有关污染物允许排放总量分配数据和统计申报资料,利用拍卖模型来分析和评价了免费分配方案的有效性程度,并据此给出了关于目前排污申报制度和免费分配方法的若干结论和建议。     

跟单服务与溢短交易驱动下产能分享供应链均衡策略选择

考虑由于信息不对称等原因导致的产能分享双方订单与实际交付不一致的情形，本文构建了由产能买方，产能卖方和第三方跟单服务商组成的产能分享供应链系统，并研究“溢短交易”和“跟单服务”对产能交付率提升发挥的作用。考虑产能卖方决策是否选择溢短交易模式，产能买方决策是否接受跟单服务，本文采用博弈论分析了产能买卖双方的占优策略以及双方的均衡策略组合。研究发现，溢短交易和跟单服务都可以降低产能分享的加入门槛，使得更多企业加入到产能分享中。当次品率相对较高，或跟单服务效果相对较好时，买卖双方倾向于接受跟单服务，采取普通交易模式；相反，当次品率相对较低，或跟单服务效果相对较差时，买卖双方倾向于采取溢短交易模式，不接受跟单服务。本文进一步给出了溢短交易和跟单服务的均衡策略及其条件，为产能买卖双方对合作对象的选择及相关决策提供了依据。     

PRICE DISPERSION WITH DIRECTED SEARCH

We present a model that generates empirically plausible price distributions in directed search equilibrium. There are many identical buyers and many identical capacity‐constrained sellers who post prices. These prices can be renegotiated to some degree and the outcome depends on the number of buyers who want to purchase the good. In equilibrium all sellers post the same price, demand is randomly distributed, and there is sale price dispersion. Prices and distributions depend on market tightness and on the properties of renegotiation outcomes. In a labor market context, the model generates a strong empirical prediction. If workers can renegotiate the posted wage, then the model predicts a positively skewed and realistic‐looking density function of realized wages when the mean number of job‐seekers per vacancy is large. (JEL: C780, D390, D490, E390)     

电子商务环境下合作采购效益分析

合作采购是一种重要的企业间电子商务应用模式,成功实施合作采购需要供应链成员的积极参与。本文针对供应商采取的两种批发价定价策略,比较分析了协调成本对买主间合作采购动力及其总体采购成本的影响。其结果表明,只要协调成本较小,买主便具有合作采购动力,且无论供应商采取固定价格策略还是采取数量折扣策略,都存在一个协调成本临界值,当协调成本小于该临界值时,合作采购将同时减少买主与供应商的总体成本;当协调成本大于该临界值时,则总有一方的总体成本在合作采购中增加。     

Managing the Revenue of Sales Platforms: Insights into Service Fees

Online sales platforms have grown substantially in recent years. These platforms assist sellers to conduct sales, and in return, collect service fees from sellers. We study the fee policies by considering a fee‐setting platform, on which a seller may conduct a sale with a reserve price to a group of potential buyers: the seller retains the object for sale if the final trading price is below the reserve price. The platform may charge two types of fees as in current practice: a reserve fee as a function of the seller's reserve price and a final value fee as a function of the sale's final trading price. We derive the optimality condition for fee policies, and show that the platform can use either just a final value fee or just a reserve fee to achieve optimality. In the former case, the optimal final value fee charged by the platform is independent of the number of buyers. In the latter case, the optimal reserve fee is often a decreasing, instead of increasing, function of the seller's reserve price. An increasing reserve fee may make the seller reluctant to use a positive reserve price and hurt the platform's revenue. In general, the optimal fees are nonlinear functions, but in reality, linear fees are commonly used because of their simplicity for implementation. We show that a linear fee policy is indeed optimal in the case that the seller's valuation follows a power distribution. In other cases, our numerical analysis suggests close‐to‐optimal performance of the linear policy.     

Reputation and Mechanism Choice in Procurement Auctions: An Experiment

We experimentally study the role of reputation in procurement using two common mechanisms: price‐based and buyer‐determined auctions. While buyers are bound to buy from the lowest bidder in price‐based auctions, they can choose between bidders in buyer‐determined auctions. Only the latter buyers can consider the reputation of bidders. We find that bidders supply higher quality in buyer‐determined auctions leading to higher market efficiencies in these auctions. Accordingly, buyers prefer the buyer‐determined auction over the price‐based auction, while only half of the bidders do so. A more detailed analysis of buyers' and bidders' behavior and profits provides insights into their mechanism choice.     

Optimal procurement of long-term contracts in the presence of imperfect spot market

B2B spot market has grown rapidly and become an effective trading channel for commodity products. Besides long-term contract procurement from conventional suppliers (forward and option), a buyer can procure or sell commodities at any time in B2B spot market to adjust her inventory level. However, spot prices are generally volatile and the market is imperfect in the sense that spot trading may be realized with uncertainty in a given period of time and often comes with extra transaction cost. This paper considers a commodity buyer who can order forward and option contracts in advance and trade in a B2B spot market when spot price and demand are observed stochastically. Based on a single-period newsvendor model, we discuss three optimal order strategies and derive respective expected profits when the buyer is risk-neutral. The sensitivity of purchase costs, market liquidity and transaction cost is investigated. We also compare the optimal expected profits for different strategies to illustrate the effects of the two long-term contracts in the presence of the B2B spot market. We then extend our model to a multi-period setting and derive the optimal strategy. Finally, we numerically compute the optimal order strategy for a risk-averse buyer and analyze the impact of spot market, risk aversion, as well as the correlation between customer demand and spot price.     

MARKET POWER AND INFORMATION REVELATION IN DYNAMIC TRADING

We study a strategic model of dynamic trading where agents are asymmetrically informed over common value sources of uncertainty. There is a continuum of buyers and a finite number n of sellers. All buyers are uninformed, while at least one seller is privately informed about the true state of the world. When n = 1, full information revelation never occurs in equilibrium and the only information transmission happens in the first period. With n > 1 the outcome depends both on the structure of the sellers' information and, even more importantly, on the intensity of competition allowed by the existing trading rules. When there is intense competition (absence of clienteles), information is fully and immediately revealed to the buyers in every equilibrium for n large enough, regardless of the number of informed sellers. On the other hand, for trading arrangements characterized by less intense forms of competition (presence of clienteles), for any n we always have equilibria where information is never fully revealed. Moreover, in that case, when only one seller is informed, for many parameter configurations there are no equilibria with full information revelation, even for large n. (JEL: C72, C78, D82, D83)     

Robust trading mechanisms over 0/1 polytopes

The problem of designing a trade mechanism (for an indivisible good) between a seller and a buyer is studied in the setting of discrete valuations of both parties using tools of finite-dimensional optimization. A robust trade design is defined as one which allows both traders a dominant strategy implementation independent of other traders’ valuations with participation incentive and no intermediary (i.e., under budget balance). The design problem which is initially formulated as a mixed-integer non-linear non-convex feasibility problem is transformed into a linear integer feasibility problem by duality arguments, and its explicit solution corresponding to posted price optimal mechanisms is derived along with full characterization of the convex hull of integer solutions. A further robustness concept is then introduced for a central planner unsure about the buyer or seller valuation distribution, a corresponding worst-case design problem over a set of possible distributions is formulated as an integer linear programming problem, and a polynomial solution procedure is given. When budget balance requirement is relaxed to feasibility only, i.e., when one allows an intermediary maximizing the expected surplus from trade, a characterization of the optimal robust trade as the solution of a simple linear program is given. A modified VCG mechanism turns out to be optimal.     

基于好评返现和差评偏好的体验型产品两阶段定价决策研究

假定产品存在发布试销期与正式销售期,在销售商不采取好评返现与采取好评返现两种情形下分别建立考虑消费者差评偏好的两阶段定价决策模型,用KT方法得到相应的最优决策和利润,给出了销售商实施好评返现的条件。基于导函数分析方法与数值仿真技术,分析了好评返现与差评偏好对产品定价、销售商利润和消费者效用的影响,证实了好评返现下消费者重视差评信息的合理性,并针对消费者、平台和销售商提出了对策。研究表明:只有产品质量中等的销售商才会采取好评返现策略,其利润随产品质量的提升而先递增后递减;好评返现提高了销售商第二阶段的市场份额和售价,导致消费者效用损失;消费者越重视差评信息,实施好评返现的高(低)质量产品销售商越多(少),且销售商利润将下降;好评返现扭曲了评价信息的真实性,降低了消费者对在线评价系统的信任度。     

Nonexclusive Competition in the Market for Lemons

A seller can trade an endowment of a perfectly divisible good, the quality of which she privately knows. Buyers compete by offering menus of nonexclusive contracts, so that the seller can privately trade with several buyers. In this setting, we show that an equilibrium exists under mild conditions and that aggregate equilibrium allocations are generically unique. Although the good for sale is divisible, in equilibrium the seller ends up trading her whole endowment or not trading at all. Trades take place at a price equal to the expected quality of the good, conditional on the seller being ready to trade at that price. Our model thus provides a novel strategic foundation for Akerlof's (1970) results. It also contrasts with competitive screening models in which contracts are assumed to be exclusive, as in Rothschild and Stiglitz (1976). Latent contracts that are issued but not traded in equilibrium play an important role in our analysis.     

Competition and Coordination in Online Marketplaces

Online marketplaces, such as those operated by Amazon, have seen rapid growth in recent years. These marketplaces serve as an intermediary, matching buyers with sellers, whereas control of the good is left to the seller. In some cases, e.g., the Amazon marketplace system, the firm that owns and manages the marketplace system will also sell competing products through the marketplace system. This creates a new form of channel conflict, which is a focus of this article. We consider a setting in which a marketplace firm operates an online marketplace through which retailers can sell their products directly to consumers. We consider a single retailer, who currently sells its product only through its own website, but who may choose to contract with Amazon to sell its product through the marketplace system. Selling the product through the marketplace expands the available market for the retailer, but comes at some expense, e.g., a fixed participation fee or a revenue sharing requirement. Thus, a key question for the retailer is whether she should choose to sell through the marketplace system, and if so, at what price. We analyze the optimal decisions for both the retailer and the marketplace firm and characterize the system equilibrium.