Social media,temporality, and the legitimacy of protest

ABSTRACT

This article examines how the rise of social media affects the temporal relations of protest communication. Following a relational approach, it traces how regimes of temporality are constructed and transformed through the entanglement between media infrastructures, institutions, and practices. These regimes involve particular ‘speeds’ -the rate at which media content is renewed – as well as ‘temporal orientations’ towards present, past, and future. The article questions how specific temporal regimes enable or complicate protestors’ efforts to gain public legitimacy. A large body of research suggests that it is difficult to gain such legitimacy in the mainstream news cycle, in which protest is primarily covered from an ‘episodic’ perspective, ignoring larger protest issues. The present analysis suggests that despite the participatory affordances of social media, it has not become any easier to generate sustained public attention for structural protest issues. Drawing examples from three case studies, it demonstrates that the dominant mode of social media protest communication reproduces and reinforces the episodic focus of the mainstream news. While other temporal perspectives on protest are certainly developed in the alternative and mainstream news, as well as in activist social media communication, these do not fundamentally challenge the prevailing temporal orientation towards the present, towards the event.     

The saga of the Crown Pilot: framing,reframing, and reconsideration

In 1996, Nabisco discontinued production of its longest running product, the Crown Pilot cracker. This move prompted public protest and subsequently garnered widespread media attention. Based on the sustained news coverage and a barrage of telephone calls, e-mails, and letters, Nabisco eventually relented and resumed production of the Crown Pilot.This case study focuses upon the “frames” used in the media coverage to help audiences interpret news stories about the Crown Pilot situation. The research attempts to explain how the public relations efforts of both the protesters and Nabisco influenced the framing. Because framing choices are among the most critical strategic decisions in the public relations process, the study has ramifications for public relations researchers interested in the concept and practitioners concerned with publicizing a variety of issues.     

Marching Against the Dictator: Chernobyl Path in Belarus

The protest campaign Chernobyl Path is held annually in Belarus to commemorate victims of the 1986 accident at the Chernobyl nuclear power plant, raise public awareness of environmental issues, and call for democratization in the post-communist state. The size of this protest event, however, has declined since the mid-1990s. This Profile argues that protest tactics and state countermoves account for a low level of citizen participation in the protest event. The empirical analysis focuses on the protest campaign held in the capital city of Minsk in spring 2013. The present analysis examines tactics deployed by regime opponents and state authorities during this protest campaign. The study illustrates how civic activists in an authoritarian regime seek to put environmental issues on the public agenda.     

Agenda-Building role of state-owned media around the world: 2014 Hong Kong protest case

ABSTRACT

This study aimed to advance theoretical and practical knowledge of political public relations and mediated public diplomacy through analyzing the agenda-building relationships between state-owned media and foreign news coverage in 16 countries during the 2014 Hong Kong protest. The results indicated significant correlations of issues and stakeholders between the Chinese state-owned media and the English language media outlets of 16 foreign countries, thereby supporting the international agenda-building role of Chinese state-owned media. An exploratory analysis was conducted to test the role of intercultural or international relations variables in the agenda-building process.     

Gender and the Civil Rights Movement

This study outlines how gender relations and gender differences come into play in the civil rights movement – the national movement to transform American race relations in the 1950s and 1960s. Social movement scholarship on the civil rights movement emphasizes dramatic mass mobilizations and charismatic leadership, both distinctively masculine enterprises. This emphasis overlooks the subtle and underappreciated dynamics of gender in shaping cultures of protest and resistance. Consideration of gender and gender roles in the private and public spheres provides a more nuanced understanding of protest strategies and the formulation of resistance in direct action. Gendered patterns related to movement participation, mobilization, leadership, strategies and ideologies also bring into focus how local issues shaped regional variations in civil rights initiatives. Finally, gender symbolism and culture deepen our understanding of non‐violent direct action as a moral, emancipatory performance, serving to blur the physical boundaries enacted by civil restraint.     

Acts of resistance: the performance of women's grassroots protest in Peru

Creative approaches such as theatre are rarely addressed in analytic terms in the arena of grassroots political protest. In this article, is is argued that theatre can be an effective medium through which to engage with social change, and that theatrical protest articulates in a variety of intricate ways to achieve this. Two cases of political protest events which use theatre are examined, both performed by Peruvian grassroots women's organisations and set against a backdrop of the volatile period leading up to President Fujimori's dismissal in 2000. In a context of state authoritarianism, poverty and gendered inequality, four key aspects of the practice of performance contribute to political resistance. Firstly, the symbolic potency of making one's voice heard in public as an actively participating citizen promotes a process of ‘democratic discourse.’ Secondly, the reversals and inversions of public space and authority figures challenge established discourses of power relations. Thirdly, theatre as a ‘positive’ form of dissent provides a celebratory contrast to the ‘violence’ of traditional forms of protest. Finally, theatre contributes a space for ‘bearing witness’ to state oppression or corruption. This article demonstrates that in these crucial ways, theatrical grassroots protest is a potent tool through which marginalized sectors of civil society can engage in creative political dissent.     

Environmental protest in New Zealand (1997–2010)

Protest actions are an important indicator of public concern, raising awareness and highlighting perceived failings in administrative practices. With increasing prominence of environmental challenges there has been a move for states to incorporate stakeholders, potentially reducing the need for such confrontational actions. This article uses protest event analysis and case comparison to examine the scale and character of environmental protest actions in New Zealand from 1997–2010. This period was one of relative socio‐economic stability, coupled with growing awareness of environmental challenges. The article considers the relative level of action of grassroots groups and more formalized NGOs, asking which issues generated protest actions and which factors contributed to environmental campaign outcomes. The findings suggest that, although protest actions can strengthen campaigns, the outcomes ultimately remain heavily dependent on the priorities of the state.     

French Yellow Vests (Gilets Jaunes): Similarities and Differences With Occupy Movements

The Yellow Vests movement in France was the most widespread and violent protest movement France has seen since 1968. This research highlights the resemblances and dissimilarities between the Yellow Vests and other Occupy movements. We find similarities in movement origins around suddenly revealed economic issues and relative deprivation. We also find that the Yellow Vests resemble other Occupy movements in terms of a combined strategy of a diffused and countrywide occupation of public spaces alongside weekly mass protest, and a lack of central organization and rejection of leadership. The Yellow Vests, however, differ from other Occupy movements in the extreme violence of the weekly demonstrations. Despite its rejection by the media, violence did not affect widespread public approval. In addition, the Yellow Vests achieved most movement objectives in spite of the lack of effective leadership with whom politicians could negotiate.     

2010 Practice Analysis: Professional competencies and work categories in public relations today

Without question, the profession of public relations has changed greatly over the years, but the practice of that profession has remained unchanged in the last half century. The 2010 Practice Analysis conducted by the Universal Accreditation Board as a follow-up to its 2000 study examines professional competencies and work categories in current public relations practice. Results indicate that knowledge, skills, and abilities (i.e., professional competencies) for public relations practice in 2010 centered on general business skills, media relations, and theoretical knowledge. The strategic planning process of research, planning, implementation, and evaluation, as well as public relations ethics and legal issues, were connected to both general business skills and media relations. Four groupings of work categories in 2010 were public relations management, issues management, corporate communications, and media relations; each of these work category groupings reflected clear areas of extant public relations scholarship, suggesting that the theory and practice of public relations may be closer to each other than is commonly decried.     

A theoretical perspective on “fear” as an organizational motivator for initiating public relations activities

This exploratory study identifies the correlation between perceived fear and the public relations activities of an organization. A survey of forty public relations professionals in Florida confirms that fear is a critical causal factor that motivates an organization to initiate or undertake public relations activities. The effect of fear on the public relations activities of an organization differed by public relations area. In addition, there was a gap between perception and actual public relations activities. Crisis and issues management were the areas most affected by perception, but in application media relations was the most practiced.     

Public intellectuals,political satire and the birth of activist public relations: The case of Attic Comedy

The purpose of this article is to explore the origins of dissent public relations and to establish its emergence in the context of the ancient Greek comedy represented by Aristophanes. Indeed, Attic Comedy (also known as Old Comedy) was the first great example of today’s mass communication, in which political satire was used to dissent and protest against political and social circumstances in fifth-century BC Athens. This situation was conditioned by the Peloponnesian War and its political, economic and social consequences. From this perspective, this article also constitutes an investigation into the intellectual history of public relations, of which Aristophanes can be considered to be one of the first practitioners.     

Key issue operatives in an issue-driven network: Public relations as a “pocket of strength” in campus sexual assault awareness and prevention

Within public relations, little research has been conducted on the relationship between networks and social issues management, particularly issues that are gendered and emotional. Through a social network analysis and in-depth interviews with individuals involved in a public university’s sexual assault prevention and awareness work, this study demonstrates a missed opportunity for public relations experts to serve as key issue operatives in an issue-driven network. Specifically, public relations issue operatives can bridge network structural holes in the development and dissemination of comprehensive sexual assault awareness and prevention communication at universities.     

The nature of conflict in firm-client relations: A content analysis of public relations journal 1980–89

Determing the sources of conflict in public relations firm-client relations is the first step toward managing such conflict productively. A content analysis of firm-related articles in Public Relations Journal from 1980–1989 yielded a total of 45 conflict issues. The key issues recurring whether the conflict was attributed to the firm or the client were concerns over knowing each other's businesses, contributing to a consistent communication flow, finances, and “chemistry.”For the most part, conflict issues for public relations firms paralleled those for advertising firms as reported in the advertising agency literature. Exceptions were top ranking public relations firm issues related to research and billing and for clients, prompt payment. Advertising issues not directly found in the public relations literature included defensiveness, blame placing and the number of approval levels.     

Becoming a Movement Society? Patterns in the Public Acceptance of Protest, 1985–2006

ABSTRACT

A social movement society refers to a society in which protest is a standard, institutionalized feature of the political landscape. Is the United States steadily becoming such a society? Whereas other empirical tests of the movement society thesis have focused on political tactics and individual participation in protest, we point to the public’s attitudes as another indicator of the movement society. Using the General Social Survey (GSS) data, we find that the public has grown more accepting of protest with time. In addition, using indicators of social location, social engagement, and political engagement as predictors, we find that while these factors help explain support for the protest, their effects vary depending on the type of protest in question. Age, education, gender, income, employment status, and political interest all affect the acceptance of public meetings and demonstrations; however, the effect of income is reversed when it comes to the acceptance of a nationwide strike. Lastly, an age-period-cohort analysis finds evidence that a period effect is greater than a cohort effect in changing attitudes over time. Taken together, these findings support the claim that broad, societal-level influences have contributed to the public acceptance of protest, which is suggestive of a social movement society. Yet while the United States may constitute a social movement society, it is one with clear boundaries: Individuals do support protest but only to the extent that it does not disrupt the material advantages associated with their social location.     

Moving forward the dialogic theory of public relations: Concepts,methods and applications of organization-public dialogue

Advanced information and communication technologies and social media (Web 2.0) have significantly shaped every aspect of contemporary society since Kent and Taylor’s (1998) proposal of dialogic principles, which later evolved into dialogic theory of public relations. It is now time to move the theory forward. The special section aims to advance the dialogic theory of public relations by reviewing the scholarship in organization-public dialogue to pinpoint critical issues for its development and introducing studies that take the dialogue approach to examine a range of public relations practices in China. In this introduction, we first identify critical issues to be addressed for the development of the dialogic theory of public relations and then introduce the articles included in the section. We conclude by proposing research directions for the theoretical and practical development of the dialogic approach to public relations.     

Re-examining the economic roots of public relations

The present global financial/economic crisis affects virtually the whole world and has brought to light a neglected economic context in public relations. To anyone familiar with the field's early history, it is obvious that a large part of that history intertwines with the long struggle between corporate, purely economic, interests and the need to apply public relations to combat public hostility and to gain public favour. This article works with both functional and critical approaches to engage with the particular relevance that the economic context of public relations holds in times of economic downturn. In referring to economic context, it includes the following issues: the economic roots of public relations practice in the historical context, the interactions between public relations theory and theories of economics and political economy, and the importance of economics to public relations practitioners.     

Explicating the public memory dialectic in public relations: The case of Donald Trump,The Oath Keepers,and January 6, 2021

The public relations practice participates in making, shaping, telling, and interpreting societal memory to influence issue positions and related actions. That claim implies several themes. One, societal memory is a useful concept for understanding the strategic processes of meaning and meaning making, narratives which constitute society. Two, the content of their prevailing memories shapes the choices individuals make separately and collectively. Public relations’ centrality to societal memory remains an underappreciated and underexplored research area. Scholars have explored the role public relations plays in societal memory by examining, for instance, the textuality of art as well as memorials and statues, their erection and erasure. To better understand this process, scholarship needs to examine strategic public relations efforts to “blur” societal memory as a means of creating alternative versions (revisionist history) of lived truth, values, norms, and policies. After examining memory, including blurring, we use the January 6, 2021 United States presidential election (Congressional Certification) Capitol “protest event” to demonstrate how blurring occurs and its potential adverse implications. We suggest and conceptualize in a model that societal memory occurs as a dialectic; some etched version of history (i.e., thesis) comes under question (i.e., antithesis), and through either a process of blurring, erasure, or retention, that etched history is then muddied, expunged, or lives on (i.e., synthesis). Meaning matters in the enactment and critical assessment of public relations’ role in societal agency.     

Models for instruction and curriculum

As a means of making recommendations on public relations curricula, a task team of 24 educators reviewed research on public relations education including preliminary results from a study conducted for the 1998 NCA summer conference. After brain storming sessions, the task team developed three models of course-specific curricula and a content curriculum model for undergraduate public relations education. The task team also proposed core and elective areas for a master's of public relations curriculum. Team members agreed that public relations curricula should have a broad liberal arts and science basis. They recommended advancing public relations education with more attention to studies of ethics, multiculturalism, international issues and to the use of technology.     

Kunuk took it to the streets of Greenland: single-issue protests in a young online democracy

Single-issue protests and online mobilization have proliferated in the wake of social media. While significant ground has been covered regarding the changing possibilities for mobilization, the question of how specific circumstances condition the political impact of online mobilization and public protests has received much less attention. During the last couple of years, Greenlanders have increasingly employed Facebook to mobilize the populace and arrange public demonstrations with noteworthy results. Arguing that single-issue protests cannot be separated from the issues they are concerned with, the paper explores how a single and potential trivial political issue – a new parliament building – developed from a prestige project supported by a nearly unanimous Parliament into a public-contested issue and a failed political project. The paper invokes Actor-Network Theory to account for the trajectory of the issue and how it was translated along the way as actors built and broke alliances. The concepts of mobilizing structures, opportunity structures and framing processes are employed to shed light on the conditions of possibilities for the emergence, development and impact of the protest against the parliament building. Finally, the paper discusses social media’s impact on the image of politically engaged Inuit and on the power relations between citizens and parliament in Greenland. This discussion is of paramount importance as Greenlanders are struggling with their colonial heritage while they are constructing Greenlandic democracy.     

Public participation and the politics of humiliation

ABSTRACT

The article contends that the most popular form of Public Participation (PP) in SA is public protest, which, as a result of historical continuity, represents a direct response to the humiliations experienced by the poor, unemployed and socially excluded. Despite an enlightened human rights Constitution, if citizens are treated as consumers and left to the vagaries of the market PP mechanisms are likely to fail as they do not address the real social issues at the root of the discontent.