‘I Hate It,But It Still Sounds Good’: Collective Identity and the Evaluation of Oppositional Frame Resonance

While activists often respond to claims advanced by their opposition, little is known about how oppositional rhetoric is evaluated. This study focuses on the evaluation process, examining how movement actors assess the resonant appeal of oppositional frames. I analyze how activists in the American pro-choice movement respond to a faction of the pro-life movement that primarily frames abortion as harmful to women. Drawing on focus group conversations with pro-choice activists, I find feminist collective identity and their own experience advancing gendered frames influence which oppositional frames pro-choice actors consider most likely to resonate with a non-activist audience. These judgments subsequently guide decisions about how to respond to oppositional frames and construct of counterframes. I find activists to use collective identity to rule out potential strategies and tactics they feel are in conflict with what the group represents. I argue that in cases where similarities exist between frames and counterframes, experience advancing rhetoric superficially similar to that of the opposing movement provides strategic insight. Movement actors draw on lessons learned from their own collective framing experiences to evaluate how audiences will respond to oppositional frames with comparable cultural themes. These experiences serve as a guide, informing activists' perceptions of the frames a non-activist audience will be most likely to embrace, which frames must be addressed, and which can be safely ignored. This study emphasizes movement actors' agency and strategic decision-making processes, demonstrates how collective identity influences the framing process, and contributes to knowledge of how group experiences and identity affect perception and strategy.     

Collective Identity in Social Movements: Central Concepts and Debates

The concept of collective identity has been used extensively by social movement scholars seeking to explain how social movements generate and sustain commitment and cohesion between actors over time. Despite its wide application, collective identity is a notoriously abstract concept. This article focuses on the use of the concept in the literature on contemporary social movements and offers a comprehensive theoretical overview. The central elements of collective identity in the social movement literature are developed, and some key differences in interpretations are highlighted. Finally, some contemporary debates around the continuing usefulness and limitations of the concept of collective identity are explored, with a special emphasis on the challenges of applying the concept to movements that define themselves in terms of heterogeneity, diversity and inclusiveness.     

THE ROLE OF COLLECTIVE IDENTITY IN INHIBITING MOBILIZATION: SOLIDARITY AND SUPPRESSION IN OAK RIDGE

On the basis of documents and in-depth interviews with 80 residents of Oak Ridge, Tennessee, we analyzed the lack of collective mobilization against documented environmental problems. Collective identity is a central concept in new social movement theory and is seen as a major determinant of collective action. We borrowed the concept but examined the converse. Individual activism has consistently emerged in Oak Ridge without the development of the collective processes that mark mobilization. We examined the establishment of a special collective identity for the community in Oak Ridge, then analyzed the role of collective identity in the suppression of health grievances through heightened saliency, consciousness, and opposition to activism.     

Theorizing Meaning Construction in Social Movements: Symbolic Structures and Interpretation during the Irish Land War, 1879–1882

Though the process of meaning construction is widely recognized to be a crucial factor in the mobilization, unfolding, and outcomes of social movements, the conditions and mechanisms that allow meaning construction and cultural transformation are often misconceptualized and/or underanalyzed. Following a "tool kit" perspective on culture, dominant social movement theory locates meaning only as it is embodied in concrete social practices. Meaning construction from this perspective is a matter of manipulating static symbols and meaning to achieve goals. I argue instead that meaning is located in the structure of culture, and that the condition and mechanism of meaning construction and transformation are, respectively, the metaphoric nature of symbolic systems, and individual and collective interpretation of those systems in the face of concrete events. This theory is demonstrated by analyzing, through textual anlaysis, meaning construction during the Irish Land War, 1879–1882, showing how diverse social groups constructed new and emergent symbolic meanings and how transformed collective understandings contributed to specific, yet unpredictable, political action and movement outcomes. The theoretical model and empirical case demonstrates that social movement analysis must examine the metaphoric logic of symbolic systems and the interpretive process by which people construct meaning in order to fully explain the role of culture in social movements, the agency of movement participants, and the contingency of the course and outcomes of social movements.     

SOCIAL MOVEMENT NETWORKS VIRTUAL AND REAL

This paper discusses the impact of 'computer mediated communication' (or CMC) on political activism and social movements. CMC may be expected to affect collective action by improving the effectiveness of communication and facilitating collective identity and solidarity. However, the heterogeneity of social movements undermines generic arguments and their relationship to CMC. Accordingly, the potential consequences of CMC on three different types of political organizations are discussed: organizations mobilizing mainly participatory resources, organizations focusing on professional resources, and transnational networks. The potential to build 'virtual [social movement] communities' seems highest among sympathizers of movement organizations who act professionally on behalf of causes with vast resonance among the public opinion and low radical potential. All in all, the most distinctive contribution of CMC to social movements still seems to be instrumental rather than symbolic. Existing bonds and solidarities are likely to generate more effective mobilization attempts than was the case before the diffusion of CMC; it is more disputable though as to whether CMC may create brand new social ties where there were none.     

Charisma,collectives, and commitment: hybrid authority in radical feminist social movement organizations

The primary goal of this article is to add to the literature on the role of social movement organizations in facilitating movement involvement and activism. Using Weber’s definition of domination and delineation of ideal types of social action as starting points, my specific focus is on those SMOs that exhibit authority that is situated in the whole (collective) and manifests an extra-ordinary (charismatic) hold on the members/followers. I suggest the term ‘collective charisma’ for this hybrid form of organizational authority exhibited in a subgroup of SMOs. Examples from the radical U.S. feminist movement are used to illustrate how this particular organizational form shapes movement commitment, specifically the creation of collective identity, oppositional consciousness, and culture.     

Ideological Language and Social Movement Mobilization: A Sociolinguistic Analysis of Segregationists' Ideologies

The current "cultural turn" in the study of social movements has produced a number of concepts formulating the cultural–symbolic dimension of collective actions. This proliferation, however, has resulted in some confusion about which cultural–symbolic concept is best applied to understanding cultural processes involved in social movements. We articulate a new definition of ideology that makes it an empirically useful concept to the study of social–movement mobilization. It is also formulated as autonomous of concepts such as culture and hegemony and of other cultural–symbolic concepts presently used in the movement literature to explain participant mobilization. We demonstrate the usefulness of our ideology concept by analyzing letters written to Martin Luther King, Jr. from segregationists opposed to the integration of American society. The analysis indicates that the letter writers particularized segregationist culture, creating ideologies that fit their structural, cultural, and immediate circumstances, and that the ideologies they constructed thereby acted to mobilize their countermovement participation. The particularizing resulted in four differentiated ideological versions of segregationist culture. The empirically acquired variety of ideological versions is inconsistent with the role attributed to cultural–symbolic concepts in the social–movement literature and requires theoretical clarification. We conclude with a discussion of the theoretical implications for social–movement theory of the variety of segregationist ideologies.     

Parenting as Activism: Identity Alignment and Activist Persistence in the White Power Movement

This article addresses the relationship between identity and activism and discusses implications for social movement persistence. We explain how individuals negotiate opportunities as parents to align and extend an activist identity with a movement's collective expectations. Specifically, we focus on how participants in the U.S. white power movement use parenting as a key role to express commitment to the movement, develop correspondence among competing and potentially conflicting identities, and ultimately sustain their activism. We suggest that parenting may provide unique opportunities for activists in many movements to align personal, social, and collective movement identities and simultaneously affirm their identities as parents and persist as social movement activists.     

Institutionalizing Counter‐Memories of the U.S. Civil Rights Movement: The National Civil Rights Museum and an Application of the Interest‐Convergence Principle

During the post–Reconstruction era in the United States, white southerners marked the cultural landscape with monuments and memorials honoring the Confederate cause and its heroes. These racialized symbols enjoyed an undisputed claim to public squares and parks throughout the South. It was not until the late twentieth century that commemorations to the black freedom struggle were publicly supported. This analysis examines the institutionalization of counter‐memories of the civil rights movement in Memphis, Tennessee at the Lorraine Motel, the site of the assassination of Reverend Dr. Martin Luther King, Jr. The author draws on collective memory, cultural trauma, and social movements research as well as critical race theory to explain the creation of the National Civil Rights Museum. Using primary and secondary data sources the author examines how social memory agents, a changing political culture, and the passage of time mediated the cultural trauma of King's assassination and influenced the institutionalization of oppositional collective memories. Relying on Derrick Bell's interest‐convergence principle, the author concludes that the creation of this major memorial museum was a result of the convergence of white and black interests, specifically the economic and political interests of white elites and the cultural and political interests of black symbolic entrepreneurs.     

Contesting middle-class civility: place-based collective identity in Hong Kong’s Occupy Mongkok

The global wave of popular protests since 2011 has highlighted the importance of place to contentious politics. Focusing on Hong Kong’s Umbrella Movement, this article analyzes how place, when dramatized by the practice of protest camping, shapes collective identity formation and contestation. By examining the Mongkok protest camp, I argue that the symbolic meanings being attributed to the place have shaped a collective identity distinctive from other local protests. This place-based collective identity was constituted by two dimensions: a tactical dimension that advocated militant actions against the police and counter-protesters; and an associational dimension that sought to identify with the grassroots in political activism. While its formation helped to galvanize protesters’ solidarity at the early stage of the movement, the two dimensions gradually generated intensive conflicts, which eventually weakened solidarity and the movement claims.     

‘Not that kind of atheist’: scepticism as a lifestyle movement

This article examines atheist activists from a lifestyle movement perspective. I focus on how atheist activists adopt the term ‘sceptic’ as a distinct identity marker to represent their growing interest in other types of activism beyond atheist community building and criticism of religious beliefs. My data come from thirty-five interviews with Canadian atheist activists and participant observation in the province of Alberta. In contrast to previous social movement approaches to atheist activism, I deemphasize the importance of collective identity and instead attend to personal identity as the site of social change. My findings show that being a sceptic is a personally meaningful identity in the context of a relatively weak secularist collective identity. Moreover, atheist activists who also identify as sceptics wish to expand the boundaries of the atheist movement to include individualistic projects of personal affirmation based on science and critical thinking. This work contributes to our understanding of the everyday activities of activists who engage in individual action in the absence of a strong collective identity. In particular, this article expands our understanding of lifestyle movements beyond the current focus on socially conscious consumption. Instead, I return to the roots of lifestyle movement theory, that is, how one’s everyday choices serve as a form of protest. Finally, this work contributes to atheism scholarship, which has neglected the diversity of individual identities within atheist organisations and among atheist activists.     

Clothing and social movements: Tibet and the politics of dress

The ‘cultural turn’ in social movement studies has brought a renewed outlook on new social movements and lifestyle movements. In this development on the symbolic challenge of contemporary movements, research has expanded to both music and art. However, little is known about the role of clothing in movements and how activists use it for social change. In making the case for a greater consideration of clothing’s tactical use in identity work, this paper explores the case of the Tibetan Lhakar movement. I argue that for Lhakar activists, clothing is the materialization of the political consciousness of the movement and symbolically acts as a mechanism of communication in shaping its political goals. By using social media to observe individualized collective actions of wearing Tibetan clothing, the paper demonstrates how activists frame and create new political opportunity structures for civic participation in a one party state that controls all speech and movement.     

Conflicted Membership: Women in Fathers' Rights Groups

Women who participate in mixed-gender, antifeminist movements are not a homogeneous group of actors who face no identity-based conflicts when they mobilize for these causes. Using 23 in-depth interviews with women involved in the American fathers' rights movement—which has as its goal the reformation of child support and child custody laws in ways that are more favorable to men and less favorable to women—I argue that mixed-gender, antifeminist activism has the potential to produce high levels of tension for female participants between their various social identities and their collective movement identity. Indeed, almost half of these women elaborate on how two particular manifestations of their social identities—as simultaneous members of other feminist groups and simply as women—clash with the collective identity generated by the fathers' rights movement. Ultimately, these women coped with these competing allegiances in a variety of proactive ways. In contrast, the other half of the sample experienced no such tensions. These differential patterns of identity-based conflicts are suggestive of the hazards associated with a social movement's efforts to attract a wider membership base over time.     

Social Structural Location and Vocabularies of Participation: Fostering a Collective Identity in Urban Agriculture Activism

Contextualized within the visible inequality that permeates its local food landscape and the broader elitist food culture of California's San Francisco Bay Area, Oakland's urban agriculture movement comprises actors with rich vocabularies of motive for participation. Drawing from 25 in‐depth interviews with movement activists, I uncover a racial and social class homogeneity among participants that contributes to the formation of a collective identity but also limits the movement's outcomes in important ways. This research draws from Bourdieu's theory of class distinction and social movement theories of collective identity formation to contribute to literature on the reproduction of class and racial privilege in alternative food activism. I find that narratives for movement involvement converge on three discourses: possession of education‐derived knowledge to contend with the agroindustrial complex, the conflation of the creation of community through urban food growing with inclusivity, and a missionary‐like desire to educate others as to the benefits of growing their own food. I argue that the movement could benefit from a more diverse repertoire of action generated from a greater integration of racially and economically diverse actors working together to reorient the food system toward local food production alternatives.     

All in the family: The role of family networks,collective action frames,and identity in Latino movement participation

The family is often described as the foundation of Latino immigrant communities. Scholars interested in the political activism of Latino immigrants in the United States have consequently sought to examine the relationship between the family and recruitment to social movement participation. Overall, this research focuses on how the family can promote Latinos' political activism. However, less is known about the conditions under which the family may hinder activism. Family dynamics may be particularly demobilizing for certain segments of the Latino population with liminal or undocumented status. This article reviews two groups of the recent literature on Latino political mobilization: (a) social networks; and (b) collective action frames. By drawing on insights from social movement theory, the article concludes by arguing for more research that theorizes on the family as a group identity, powerfully enabling, and constraining Latino movement participation.     

Social Movements and Collective Memory

This article summarizes key findings and provides suggestions for further research in the literature that combines social movements and collective memory. Existing reviews of the collective memory literature highlight the macro and micro levels of analysis; studying movements and memory adds a meso level of analysis. This review covers all three levels and for each level discusses research methods, the social consequences of memory activism, recurring patterns, and explanations. Suggestions for future research emphasize the concept of repertoire and its relation to memory. Tactical repertoires and cultural repertoires provide the resources needed to construct collective memories, and repertoires empower memory activists to engage the political sphere, create change, and nurture solidarity within movement organizations. Because the idea of a repertoire uncovers a process of remembering and is already a widely used term in social movement studies, it provides a resonant tool for future movement and memory research.     

“That's not Grassfed!” Identity Formation,Maintenance, and Co‐Optation in Oklahoma's Grassfed Livestock Movement

Using interview data from thirty‐one grassfed ranchers across Oklahoma, we adapt a culturally focused social movement framework to explore a regional grassfed livestock movement. Drawing on social movement and agrifood literature, we examine how grassfed actors forge a cohesive grassfed collective identity and how collective identity processes inspire engagement in forms of individualized, cultural protest. We address how collective identity politicizes movement actors, moving them to prioritize cultural issues of the grassfed movement and development of a grassfed activist identity, sometimes above other tangible, economic rewards. We also consider how grassfed ranchers are restricting the boundaries of movement membership in response to increased interest in alternative agricultural practices by new producers and by agrifood elites, and how they use market‐oriented tactics to enforce those boundaries. In doing so we draw parallels to conventionalization processes in the organic sector. By emphasizing the identity work of grassfed producer‐activists, we provide new perspectives on an emerging agricultural movement gaining traction in the US and abroad.     

Reclaiming,proclaiming, and maintaining collective identity in the #YoSoy132 movement in Mexico: an examination of digital frontstage and backstage activism through social media and instant messaging platforms

This article starts from the recognition that digital social movements studies have progressively disregarded collective identity and the importance of internal communicative dynamics in contemporary social movements, in favour of the study of the technological affordances and the organizational capabilities of social media. Based on a two-year multimodal ethnography of the Mexican #YoSoy132 movement, the article demonstrates that the concept of collective identity is still able to yield relevant insights into the study of current movements, especially in connection with the use of social media platforms. Through the appropriations of social media, Mexican students were able to oppose the negative identification fabricated by the PRI party, reclaim their agency and their role as heirs of a long tradition of rebellion, generate collective identification processes, and find ‘comfort zones’ to lower the costs of activism, reinforcing their internal cohesion and solidarity. The article stresses the importance of the internal communicative dynamics that develop in the backstage of social media (Facebook chats and groups) and through instant messaging services (WhatsApp), thus rediscovering the pivotal linkage between collective identity and internal communication that characterized the first wave of research on digital social movements. The findings point out how that internal cohesion and collective identity are fundamentally shaped and reinforced in the social media backstage by practices of ‘ludic activism’, which indicates that social media represent not only the organizational backbone of contemporary social movements, but also multifaceted ecologies where a new, expressive and humorous ‘communicative resistance grammar’ emerges.     

Organizations,coalitions, and movements

This article uses empirical evidence on networks of voluntary organizations mobilizing on ethnic minority, environmental, and social exclusion issues in two British cities, to differentiate between social movement processes and other, cognate collective action dynamics. Social movement processes are identified as the building and reproducing of dense informal networks between a multiplicity of actors, sharing a collective identity, and engaged in social and/or political conflict. They are contrasted to coalitional processes, where alliances to achieve specific goals are not backed by significant identity links, and organizational processes, where collective action takes place mostly in reference to specific organizations rather than broader, looser networks.     

Constructing “Social Change” through Philanthropy: Boundary Framing and the Articulation of Vocabularies of Motives for Social Movement Participation*

I embrace Mills's (1940) conception of motives to offer new insight into an old question: why do people join social movements? I draw upon ethnographic research at the Crossroads Fund, a “social change” foundation, to illustrate that actors simultaneously articulate two vocabularies of motives for movement participation: an instrumental vocabulary about dire, yet solvable, problems and an expressive vocabulary about collective identity. This interpretive work is done during boundary framing, which refers to efforts by movements to create in-group/out-group distinctions. I argue that the goal-directed actions movements take to advance social change are shaped by participants' identity claims. Moreover, it is significant that Crossroads constructs its actions and identity as social movement activism, rather than philanthropy. This definitional work suggests that analyzing the category social movements is problematic unless researchers study how activists attempt to situate themselves within this category. Hence, methodologically attending to organizations' constructions of movement status can theoretically inform research which essentially takes social movements as a given, in exploring their structural components.