Organizational Behavior Management

ABSTRACT

Organizational behavior management (OBM) is an effective strategy for managing staff in developmental disabilities. Most studies in OBM involve individual or small groups of direct-service staff and their performance with clients in a variety of applied settings. By contrast, few studies focus on the use of OBM with professional staff. This papeT reviews investigations conducted with professional staff, reveals gaps that exist in the current research, and discusses future directions that need further study. The paper concludes with case illustrations of system-wide OBM applications that produced performance improvements by professional staff and meaningful gains for clients.     

History and Contribution of Organizational Behavior Management to Services for Persons with Developmental Disabilities

ABSTRACT

This article traces the development of the field of organizational behavior management (OBM) from its origins in early behavior modification studies, the development of a technology for modifying staff behavior, to recent developments in the evolution of cultures. An ecological model of staff behavior is outlined using Bronfenbrenner's (1979) ecological model of human development. The technology used to modify staff behavior is briefly reviewed. In the final section recommendations for managers and researchers are made. Managers should be aware that there is an effective technology for modifying a wide range of staff behaviors that can be implemented both in response to crises and during routine management. Future research on OBM should address three major concerns. First, OBM should broaden the scope of its enquiry beyond the immediate staff and consumer dyad to include analysis of and intervention upon the entire ecosystem within which the consumer's behavior occurs. Second, the issue of integrating theory with practice should be pursued more vigorously through fundamental research on supervisor behavior and through basing interventions on an analysis of the variables maintaining current supervisory behavior. Third, greater attention should be paid to developing training for middle managers as general ist users of the principles of OBM.     

On Making Mountains Out of Molehills

Abstract

Seven thoughtful and provocative commentaries were activated by one or both of two articles I authored or coauthored. One article (Geller, 2002) presented a case for broadening the content of organizational behavior management (OBM), while the other (Wiegand & Geller, 2004) discussed linkages between positive reinforcement, positive psychology, and achievement motivation. This rejoinder explains apparent misperceptions of the earlier papers, and adds to the case for expanding the language and scope of OBM, including a consideration of hypothetical constructs influenced reciprocally by environmental conditions and contingencies. A rationale for success seeking over failure avoiding is given with reference to Skinner's theorizing about freedom and dignity.     

The Marketing Firm as a Metacontingency:Revealing the Mutual Relationships between Marketing and Finance

ABSTRACT

This paper reveals the mutual relationship between a firm’s marketing behavior and its financial consequences. With panel data from publicly traded companies covering 17 years, we obtained the total expenditures in marketing of each company to represent marketing behavior and five financial outcomes, depicting the reinforcers. Each metric was composed of frequency, magnitude, and delay dimensions. The results show mutual effects between investments in marketing activities (aggregate product of interlocking behavioral contingencies of the firm) and the firm’s financial reinforcements (consequences of this product), thus corroborating the existence of metacontingencies in the marketing to finance relationship and undermatching in the finance to marketing relationship.     

The Historical Roots of Organizational Behavior Management in the Private Sector

Abstract

Applications of behavior analysis in the private sector became visible in the late 1960s and early 1970s. By the 1980s, the field of Organizational Behavior Management (OBM) was a well established discipline. This article chronicles the people, events and publications that contributed to the formation of the field, beginning with the precursors in the 1950s and ending in the early 1980s. The contributions of individuals who have been honored by the OBM Network are detailed and emphasized. Although some historical accounts attribute the development of OBM to influences from traditional management fields, the present account, through documentation of the formative events, argues that the field developed in relative isolation from such influences, emanating primarily from Skinner's development of programmed instruction and the advent of behavioral applications in other settings. While application of psychology to the work place predated behavioral involvement, the primary force for the development and growth of OBM came from within the field of behavior analysis.     

Organizational Behavior Management and Industrial/Organizational Psychology

Abstract

Six scholars in applied psychology wrote thoughtful and provocative reactions to a paper written by the author that presented a case for broadening the content and language of organizational behavior management (OBM) in order to enhance appreciation for OBM in organizational settings and among university faculty and students in mainstream psychology programs. This paper summarizes the follow-up commentaries and adds justification for key points made in the target article. Five topics are addressed: (1) critical distinctions between OBM and industrial/organizational psychology, (2) disadvantages of using negative over positive reinforcement to motivate behavior change, (3) the need to after OBM language in order to increase interest and application, (4) the use of unobservable person state vs. personality traits to explain behavior, and (5) the challenge of improving the education and training of students in OBM programs.     

Using a Consultant Workshop Model to Improve Performance Management in Chinese Autism Agencies: A Preliminary Study

ABSTRACT

This study investigated the outcomes of using a consultant workshop model to help implement performance management (PM) methods in selected Chinese autism agencies. A need for improvement of educational services in Chinese autism agencies was identified. However, the theory and methods of organizational behavior management (OBM) in general and PM in particular are still foreign in the Chinese autism community. The primary research question of the current study was whether first-line teacher performance in Chinese autism agencies could be improved by the use of a consultant workshop model to train management staff to implement a PM system. Four autism agencies in different Chinese provinces participated in this study. Results demonstrated that after the implementation of the PM system through a consultant workshop model in the participating agencies, the performance of first-line teachers in these agencies improved in several important areas. The intervention appeared modestly effective. Implications of the outcome data and future directions for practitioners and researchers are discussed.     

The Interplay of Goals and Promises of Pay-for-Performance on Individual and Group Performance: An Operant Interpretation

ABSTRACT

Building upon the work of Fellner and Sulzer-Azaroff (1984), an operant model of goal setting is presented from which the effects of goals as well as monetary reinforcers can be examined and compared. The model is premised upon the assumption that the effectiveness of individual and group goals and financial reinforcers can be predicted following a detailed examination of an individual's reinforcement history, level of deprivation and satisfaction and the prevailing behavioral contingencies. The effectiveness of the two discriminative stimuli—goals and promises of pay-for-peformance—are discussed in relationship to operant principles.     

OBM and Quality Improvement Systems

ABSTRACT

A review of the empirical OBM literature on quality improvement systems in organizations serving persons with developmental disabilities (DD) suggests the current literature offers a small but growing number of studies of large-scale, long-term, applications of behavioral supervision to improve targeted areas of staff performance. One conclusion offered is that it may be possible to expand the scope of OBM interventions in DD organizations by integrating OBM into the development of total quality management (TQM) approaches to quality improvement. To illustrate how such an integration might be accomplished, the current paper discusses OBM research in four areas that are important in implementing TQM (organizational systems analysis, team effectiveness, measuring consumer responses, and data analysis). Recommendations for practice and future research in OBM within DD organizations are discussed.     

Should Organizational Behavior Management Expand Its Content?

Abstract

The American Psychological Association (APA) has defined the years 2000 to 2010 as the “Decade of Behavior,” and has been promoting this designation in convention materials, newsletters, media briefs, and professional publications. But APA seems to be avoiding the leading discipline in analyzing and changing behaviors in industrial settings-organizational behavior management (OBM). Furthermore, with only a few exceptions, OBM does not receive the attention it deserves in university psychology departments, including graduate programs in industrial/organizational (I/O) Psychology. This paper entertains reasons for the low and decreasing academic attention to OBM, and offers some possible solutions. It is proposed that OBM is generally discussed in overly simplistic terms; and unlike I/O Psychology, OBM does not draw on the wealth of relevant concepts and principles in other areas, especially cognitive and social psychology. Specific examples are given for expanding the typical boundaries of the OBM curriculum in order to improve organization-based interventions and realize greater opportunities to demonstrate the unique qualities of a behavior analysis approach to real-world problem solving.     

Cumulatively Large Benefits of Incrementally Small Intervention Effects

Abstract

Metacontingencies are relations among practices within an organizational culture and their molar environmental consequences for the culture. They can be summarized by the ratio of all revenues from operations (or budgets received) to all expenses paid for operations. Rates of attendance/absenteeism have consequences in terms of effects on a culture's ratio of revenues received (budgets funded) to expense payments that appear as profits (losses) or budget surpluses (deficits) over some time interval. For a host of reasons OBM researchers place a premium on identifying and adopting practices that result in large immediate effects on behavior and performance in the short run. However, some practices created by OBM interventions can have small short-term effects and appreciably larger cumulative effects on revenue to expense and budget to budget expenditure ratios in the longer run. The importance of estimating cumulative benefits and/or costs of OBM interventions when intervention effects are small is demonstrated in this article using data from an operant based intervention that produced an immediate small increase in attendance.     

The Impact of Skinner's Verbal Behavior on Organizational Behavior Management

In the book Verbal Behavior, Skinner provided a comprehensive, behavioral account of language. While the impact of Skinner's analysis on empirical research has been examined broadly, this review of the literature focused on studies relevant to organizational behavior management (OBM). Both empirical and nonempirical journal articles in OBM were analyzed, along with several influential books in the field. The results of this review indicate that the conceptual framework provided in Verbal Behavior has had virtually no impact on empirical research in OBM and very limited impact on conceptual work. Potential reasons for this lack of influence are discussed, and further research on verbal behavior in organizations is encouraged.     

A Behavioral Training Program for Managers in City Government

A management training program based on Organizational Behavior Management (OBM) principles was conducted for 32 first-level and upper-level managers in city government. Managers then conducted 19 different behavior change projects with their employees. Each project is described in terms of the number of subjects, dependent and independent variables, length, research design, reliability measures, and results. The overall program was evaluated in terms of behavior change, traineelmanager satisfaction with the training, and effectiveness. Twenty-nine change ratios were calculated by comparing the intervention performance mean with the baseline mean, and in all cases, the change ratio showed that productivity improved. In fourteen case's, productivity at least doubled. The results indicate that employee performance in a governmental organization can be enhanced significantly by use of OBM principles.     

OBM Today and Tomorrow

Abstract

In this article I present the speech I gave when accepting the OBM Network's award for outstanding achievement. In that speech I characterized the field as I understood it in 1992 and directions I thought it should take in the future, including the role that JOBM should play in that future. The acceptance speech is followed by my extensive commentary and opinion concerning developments in the field of OBM up to the year 2000 and the paths along which I think it should develop and paths I think it should avoid in the future.     

Effective Leadership in Superior-Subordinate Dyads

Abstract

This paper describes and experimentally demonstrates the main tenets of an operant theory of leadership. Leadership is characterized in the current paper as involving problem solving operant behavior (Cerutti, 1989; Skinner, 1969) in a social context (Skinner, 1953). The theory was assessed under two experimental analogs modeled from generic formal organizational bureaucratic leader-follower role relations. Under a minimal leadership contingency (MLC) leaders and followers in N = 4 dyads interacted via button pressing and trigger pulling responses, respectively, and they received feedback on counters located on response panels in their separate rooms. Under the MLC every leader button press added a point worth money to one of the follower's counters but the leader received no points worth money based on follower responses. A leadership contingency (LC) was identical to the MLC except that for every 19th follower trigger pull the leader received a point worth money. As anticipated, high rates of leader-follower interaction evolved in all dyads under the LC and appreciably lower rates occurred under the MLC as leader button pressing extinguished under the MLC with repeated exposures to the two contingencies presented in ABABAB fashion. Results were discussed in terms of the theory and data as they may be related to assessment and maintenance of leader-follower interactions and performance in OBM lab and field experiments.     

A Review of Procedural Acceptability in Organizational Behavior Management

ABSTRACT

Despite the documented benefits Organizational Behavior Management (OBM) applications can have on service provision for people with developmental disabilities, OBM is not widely practiced in service systems. One variable that may impact the utilization of OBM is how acceptable the associated procedures are to staff. The research on procedural acceptability in OBM is summarized in terms of two primary methods for determining consumer satisfaction with management procedures-rating scales and discrete choices. Results of acceptability assessments utilizing ratings scales have repeatedly indicated high degrees of staff acceptance for virtually all OBM procedures. However, when staff have been asked to choose among management procedures, clear and consistent differences in acceptability have been apparent. Suggested directions for future research focus on improving acceptability assessment methodology, developing guidelines for implementing effective OBM procedures in a manner that is most acceptable to staff, and involving supervisory and professional staff in acceptability evaluations.     

On Reinventing OBM

Abstract

This article comments on an argument in favor of a change in OBM's content and focus to include certain empirical findings and theoretical constructs derived from fields like Cognitive and Social Psychology. Specifically, the argument suggests that personal beliefs such as optimism, self-efficacy, and response-efficacy are influential determinants of behavior that give rise to achievement motivation and a success-seeking typology. By incorporating such constructs into OBM, it is suggested that the field will better align itself with related disciplines sharing the goal of promoting personal success, thereby enhancing its performance-improvement toolkit and fostering greater recognition and acceptance for itself within mainstream Psychology. After summarizing key aspects of this argument, this paper identifies certain of its associated challenges and then presents some specific strategies by which the OBM community can chart a future course for the field.     

Beyond Positive Reinforcement

Abstract

This article comments on the need to recognize that OBM already is a “positive psychology” for many more reasons than just that it embraces positive reinforce as a cornerstone of workplace improvement. This paper suggests there are at least 10 ways in which OBM constitutes a distinctly “positive” and humanizing approach to management practices. These ways are enumerated and briefly reviewed.     

Goal Statements and Goal-Directed Behavior

Summary

Goal setting has consistently been shown to increase performance under specific conditions. These goal setting effects have previously been explored from both a cognitive perspective and in terms of traditional behavioral concepts. We highlight limitations of these approaches and propose a novel account based on Relational Frame Theory. This account focuses on both the content of goal statements and the contingencies that maintain goal-directed behavior. The content of goal statements is analyzed in terms of relational networks established for employees. We then detail how the current account explains the major effects noted in previous empirical studies. Two broad types of rule following contingencies that support goal-directed behavior, pliance and tracking, are then described. We then outline how these different types of contingencies results in the variety of goal-directed behavior observed in organizations. Throughout we relate this two-part approach to goal setting to specific recommendations for practice and future basic research.