The role of usability in the evaluation of accidents: human error or design flaw?

This article aims to highlight the role of consumer products companies in the heart and the extent of accidents involving these types of products, and as such undesired events take part as an agent in influencing decision making for the purchase of a product that nature on the part of consumers and users. The article demonstrates, by reference, interviews and case studies such as the development of poorly designed products and design errors of design can influence the usage behavior of users, thus leading to accidents, and also negatively affect the next image of a company. The full explanation of these types of questions aims to raise awareness, plan on a reliable usability, users and consumers in general about the safe use of consumer products, and also safeguard their rights before a legal system of consumer protection, even far away by the CDC--Code of Consumer Protection.     

Image Repair Tactics and Information Subsidies During Fraud Crises

This study proposes a synergistic model of corporate communication strategy (corporate ability strategy, corporate social responsibility strategy, and hybrid strategy) on consumer responses and tests the model using 2 Fortune 500 companies (Kellogg and Motorola). The study found that when a company is well-known to consumers as Motorola and Kellogg used in this study, a CSR strategy is more effective in influencing both consumer corporate ability (CAb) and CSR associations and in turn, company/product evaluations. Additionally, consumers tend to automatically assume a company is good at making reliable products when they associate the company with strong CSR, indicating transferring effects of CSR associations onto CAb associations, and onto company/product evaluations. The study results also suggest that the direct influences of CSR associations differ based on industry type. A company that produces high risk involved products such as Motorola, might not experience as strong CSR associations' effects on consumer responses as a company in other industry type like Kellogg.     

Design for Usability; practice-oriented research for user-centered product design

The Design for Usability project aims at improving the usability of electronic professional and consumer products by creating new methodology and methods for user-centred product development, which are feasible to apply in practice. The project was focused on 5 key areas: (i) design methodology, expanding the existing approach of scenario-based design to incorporate the interaction between product design, user characteristics, and user behaviour; (ii) company processes, barriers and enablers for usability in practice; (iii) user characteristics in relation to types of products and use-situations; (iv) usability decision-making; and (v) product impact on user behaviour. The project team developed methods and techniques in each of these areas to support the design of products with a high level of usability. This paper brings together and summarizes the findings.     

Usability in product design--the importance and need for systematic assessment models in product development--Usa-Design Model (U-D) ©

In product design, human factors are considered as an element of differentiation given that today's consumer demands are increasing. Safety, wellbeing, satisfaction, health, effectiveness, efficiency, and other aspects must be effectively incorporated into the product development process. This work proposes a usability assessment model that can be incorporated as an assessment tool. The methodological approach is settled in two stages. First a literature review focus specifically on usability and developing user-centred products. After this, a model of usability named Usa-Design (U-D?) is presented. Consisted of four phases: understanding the use context, pre-preliminary usability assessment (efficiency/effectiveness/satisfaction); assessment of usability principles and results, U-D? features are modular and flexible, allowing principles used in Phase 3 to be changed according to the needs and scenario of each situation. With qualitative/quantitative measurement scales of easy understanding and application, the model results are viable and applicable throughout all the product development process.     

Measuring a product's usefulness

This paper explains how a product's usefulness may be defined and measured. Many aspects of consumer product assessments are conducted sub-consciously and this process is closely examined. A product's usefulness can be evaluated by measuring its advantages over alternative solutions based on specific criteria associated with fundamentals needs. When multiple criteria are involved, different weights are assigned to each. It should take into account the context in which the product is used. For the purpose of this paper, we use a formula to determine the relative usefulness of a variety of products in different contexts. We conclude that aspects of product's usefulness, connected with sub-conscious human decision making processes, can be a major factor in predicting acceptance and rejection rates.     

Organizational Development and Information Systems

Summary

The experience of a human service organization which made the commitment to computerizing their client records early in the 1980s is described. The development of this system was plagued by several difficulties due, in part, to the fact that personal computer LAN technology was fairly new and few consulting companies had direct experience with these types of applications. As well, for certain human service organizations the 1980s was a time for reconceptualizing how services were provided based on the ideologies of consumer empowerment, community integration and normalization. This shift translated into new ways of making service decisions, hence new needs for information and strategies for its use.     

The inclusion of ergonomic tools in the informational, conceptual and preliminary phases of the product design methodology

The process of product development has received special attention as it is being recognized as a source of competitive gain. Through its systematic use companies reduce costs, increase quality and decrease development time. However, one can find products being launched on the market that cause dissatisfaction to its users, and in consequence if the customer feels harmed or injured he will no longer purchase a product from the same brand. This in regard only to the commercial aspect; usually the danger of an accident or injury is not even thought about. This paper is the basis of the dissertation master's degree and used a literature research to build the repertoire, analyzing the methodologies applied by product design engineers, designers and ergonomists. The analysis results demonstrate the inefficiency of the design methodologies ergonomic issues. The contribution of this work lies in the suggestion to include ergonomic tools in all phases of product development and the presentation of a table with the tools that points out its most suitable time of application and results.     

When symbolism overtakes quality: Materialists consumers disregard product quality when faced with luxury brands

Consumers use extrinsic and intrinsic cues to set preferences and make purchase decisions. However, the extent to which luxury-related extrinsic cues determine consumer preferences and whether the relative weighting of extrinsic vs. intrinsic cues depends on consumers’ values is still unclear. We investigated how luxury vs. non-luxury brands affect consumer preferences, and how this impact is moderated by consumers’ materialistic values. Results from Experiment 1 showed that materialistic and non-materialistic participants similarly appreciated products with luxurious brands. However, compared with non-materialistic participants, materialistic participants devaluated products that were tagged as non-luxurious brands. In Experiment 2, we investigated how product quality interacts with brands and whether materialistic values moderated this interaction. Materialistic participants paid more attention to brand-related cues than to quality-related cues, whereas non-materialistic participants considered these cues similarly. Taken together, the results of these two studies suggest that materialism influences the way extrinsic (i.e., brand) and intrinsic (i.e., quality) information is combined during product evaluation. These results highlight the importance of materialism in consumer decision-making, especially in the context of luxury consumption.     

JAPAN'S SHIFT FROM PROCESS TO PRODUCT PATENTS IN THE PHARMACEUTICAL INDUSTRY AN EVENT STUDY OF THE IMPACT ON JAPANESE FIRMS

In 1975 Japan expanded the scope of its patent law by introducing product patents for newly developed chemical and pharmaceutical products. We use rate-of-return data from the Tokyo Stock Exchange for Japanese pharmaceutical companies to examine the impact of the change in the patent law. Our empirical findings indicate that the passage of the new patent law induced an excess return of approximately 26 percent to a portfolio of large pharmaceutical companies. Companies with R&D programs specializing in new product development experienced large gains, while companies with R&D programs specializing in imitative process patents experienced no gains.     

Enabling informed consumer choice in the long-term care insurance market.

Provisions in the Health Insurance Portability and Accountability Act of 1996 (HIPAA) may increase private long-term care insurance sales without imposing substantially more stringent consumer-protection features. The ability of consumers to make informed choices when purchasing this complex product is examined in light of these changes. Data were collected through detailed examinations of policies and interviews with industry experts, insurance companies, agents, consumer groups, and regulators. Because of the complexity of this product, the goals of expanding, consumer choice and ensuring that consumers are able to make informed decisions often work against each other. Mechanisms are discussed through which the government can facilitate informed choice and improve consumer protection. The authors contend that, because the government is providing tax incentives that encourage consumers to purchase the product, it has the responsibility to ensure that consumers understand the long-term care insurance they purchase.     

The compelling urge to misbehave: Do impulse purchases instigate unethical consumer behavior?

The present research explores the relationship between impulse buying and unethical consumer behavior. This work is based on the surprising results of an unrelated study, during which we observed that participants shopping for impulse products were more likely to cheat to obtain a more expensive product than participants shopping for regular products. Based on these findings and building on previous research on the relationship between impulsiveness and delinquency, three studies were set up to test the impact of impulse buying on different forms of unethical consumer behavior. The results confirmed that consumers making an impulse purchase were more likely to behave unethically than consumers making a regular purchase. These findings illustrate there is a dark side to impulse buying for retailers.     

Enabling Informed Consumer Choice in the Long-Term Care Insurance Market

ABSTRACT

Provisions in the Health Insurance Portability and Accountability Act of 1996 (HIPAA) may increase private long-term care insurance sales without imposing substantially more stringent consumer-protection features. The ability of consumers to make informed choices when purchasing this complex product is examined in light of these changes. Data were collected through detailed examinations of policies and interviews with industry experts, insurance companies, agents, consumer groups, and regulators. Because of the complexity of this product, the goals of expanding consumer choice and ensuring that consumers are able to make informed decisions often work against each other. Mechanisms are discussed through which the government can facilitate informed choice and improve consumer protection. The authors contend that, because the government is providing tax incentives that encourage consumers to purchase the product, it has the responsibility to ensure that consumers understand the long-term care insurance they purchase.     

Measuring the innovation ability of Taiwan's food industry using DEA

The ability of companies to meet consumer expectations depends greatly on their ability to innovate and deliver new products at competitive prices. This research study is designed to determine the key innovation factors of Taiwan's food industry and draws on a questionnaire to collect data about its innovativeness. Data Envelopment Analysis (DEA) revealed the most and the least innovative products among our sample group. Strategies of how to improve the products’ innovativeness are proposed. Our study contributes to the food industry in Taiwan by determining a set of factors for innovativeness, presenting outstanding examples from the researched industry that can be used as a benchmark by other food companies or as a reference for other industries in other countries. Finally, innovativeness improvement strategies for Taiwan's food industry are proposed, taking company size into consideration.     

Ergonomics and education as a strategy for sustainable development in business

It is part of the vocabulary of organizations, and the agendas discussed the subject of "Sustainability", but there are few companies that implement practices or even know the means of implementing sustainable practices. The objective of this paper is to discuss an approach to education for sustainable development (ESD) based on the concepts and practice of ergonomics, as a consequence of this approach allows the implementation of integration initiatives focused on sustainability, such as eg. energy efficiency and consumer awareness thus allowing a means of reducing costs and operating expenses, increased competitiveness and significant contributions to corporate sustainability. There is also the inclusion of sustainability in corporate strategic planning, and their implications in the different spheres of the market.     

Under the Kitchen Surface: Domestic Products and Conflicting Constructions of Home

This paper examines how the product world around domestic cleanliness plays with the dual construction of the home as safe and dangerous. By participating in this construction, cleaning products engage with a salient concern in domestic life—how to achieve and maintain a safe domestic environment. We have investigated the discursive commentary on domestic cleanliness and safety in one domestic advice manual: Good Housekeeping magazine, over the period 1951–2001. This investigation has also provided insights into the discursive character of cleaning products. We have been interested in how product discourse moves the home discursively from exhibiting dangerous tendencies towards the attainment of safety through the utilization of products. However, reading product narratives over the late modern period makes it apparent that competition and the need for product innovation in an otherwise difficult market has created complexities that confront the domestic sphere with more dangers. We draw out the consequences of our findings and reflect on how this informs the assertion made by Ger and Yenicioglu (2004) about the connections between contemporary consumer culture, cleanliness and the domestic safe haven.     

Consumer Preferences and Demand for Annuities: Evidence From Hong Kong

Retirees without annuities in Hong Kong confront longevity and investment risks. Despite these risks, there is very limited uptake of annuities. This study identifies product and consumer characteristics that are associated with the demand for annuities in Hong Kong. We conduct a discrete choice experiment and distribute a consumer survey among two independent representative samples of workers aged between 40 and 64. Results suggest that a fixed monthly income and a 10-year guarantee period are two significant product characteristics, while a bequest motive, being married, and an understanding of the annuity are consumer characteristics that are associated with the demand for annuities. Being presented the optimal hypothetical annuity product, approximately one-third of middle-aged workers choose to annuitize their retirement savings. The findings and methods of this study can be applied for designing annuity products in other contexts.     

Medicalizing reproduction: the pill and home pregnancy tests

This article explores one chapter in the history of medicalization through a focused study of oral contraceptives and home pregnancy tests. Each commercially successful in developed nations and both decades old (the Food and Drug Administration approved oral contraceptives in 1960 and home pregnancy tests in 1977), these reproductive technologies created the first pharmaceutical mega-market comprised of young, healthy, sexually active, heterosexual women. Examining the discrete, but interconnected, histories of both products, this article explores how the Pill's popularity and profitability medicalized and feminized contraception, encouraging pharmaceutical companies to invest in the development of patented variants of hormonal contraception and creating a means by which the under-used Pap smear could be introduced to a population that had previously resisted it. Home pregnancy tests, too, had unintended consequences. Designed to shield the detection of a pregnancy from a "medical gaze," the test's widespread use encouraged women to become medical patients at an earlier stage of their pregnancy.     

Symbolic Interaction with Consumer Products: An Affect Control Theory Approach

Symbolic interactionism is one of the few social psychology perspectives that recognizes the important role of physical artifacts, including consumer products, in social life. Consumer products are artifacts people can use to maintain the expressive order within social life – the order that is embedded within the shared meanings of a culture. As a formal theory of symbolic interactionism, affect control theory emphasizes culturally shared affective meaning, the impressions produced within social events, and identity processes that rely on those cultural meanings and social events. We contend that affect control theory provides a framework for understanding and researching how consumer products influence people's social experience and interaction. First, we specifically explore how affect control theory's concepts of affective meaning, identity modification, and impression management can be applied to understanding consumer products. Building on this foundation, we then consider how affect control theory might also contribute to three new research directions: social interaction with consumer products, affective design of consumer products, and the prosumer identity created from consumer products. Our conclusion is that affect control theory provides sociologists with a means of exploring the important and fascinating questions that emerge when we consider people's symbolic interaction with consumer products.     

The Disneyfication of Dr Seuss: faithful to profit,one hundred percent?

This essay takes a critical look at the Disneyfication of Dr Seuss (Theodor Seuss Geisel, 1904–1991), examining how a man whose books encourage critical thinking became a brand name, and is increasingly becoming an affirmation of consumer culture. Since his death, Dr Seuss’s name and characters have been used to promote cereal, credit cards, and action figures (among other things); this strategy has led many to cite Suess’s indifference to money and his reluctance to exploit his characters for commercial gain. And, as this article points out, posthumously licensed products are more likely to encourage consumption for its own sake, whereas ones licensed during his lifetime tend to encourage creative or imaginative play. However, the Disneyfication of Dr Seuss is not strictly a posthumous phenomenon. After losing a 1968 case against companies that marketed ‘Dr Seuss’ products based on his 1932 Liberty Magazine cartoons, Dr Seuss accepted his lawyers’ (and the court’s) conclusion that trademark is more powerful than copyright, and approved the production of a vast array of Seussiana. Drawing on legal research, analysis of the products themselves, conversations with Dr Seuss Enterprises and with his biographers, the article concludes that Seuss’s Disneyfication is a symptom of a legal system designed to benefit capitalism more than moral or artistic values.