Dimensions of Participation in a Professional Social-Movement Organization

Differential participation after recruitment remains a black box in the social-movement and voluntary-association literatures. This paper identifies several dimensions of membership participation in a professional social-movement organization (SMO) with a national membership and analyzes the determinants of differential involvement in these forms. In general, members' ideological beliefs, social and organizational ties, perceptions about their SMO, and communication with SMO officials all predict participation across the various forms. Our findings extend previous work on differential participation in three ways. First, we statistically isolate cultural dimensions of postrecruitment participation and, in so doing, complement recent ethnographic research. Second, our findings suggest that the distinct dimensions of external and internal participation found by Knoke (1988) in a national sample of voluntary associations may not generalize to national SMOs studied individually. Third, our results indicate that models combining ideological and microstructural factors should explain the multiple forms of participation in SMOs lacking these distinct dimensions.     

Interorganizational Conflict in the Southern Civil Rights Movement

Moderate social movement organizations (SMOs) often denounce radical SMOs for statements and actions that threaten to alienate potential sources of external support. This paper analyzes the development of such interorganizational hostility in the Southern civil rights movement over the issues of Communist participation, the Vietnam War, and black power. In demonstrating how the moderate SMOs' perceived need for external support aggravated divisions over these issues, this paper calls attention to a major source of interorganizational hostility in the movement that previous work has overlooked.     

Hashtag activism and message frames among social movement organizations: Semantic network analysis and thematic analysis of Twitter during the #MeToo movement

During the #MeToo movement, social movement organizations (SMOs) played a crucial role in the online mobilization by utilizing various message frames and appealing hashtags during the social movement. Applying a co-creational approach and using framing as a theoretical framework, the study explored how SMOs use words and hashtags to participate in the #MeToo movement through Twitter. Based on both semantic network analysis and thematic analysis methods, findings of the study enhance literature of social movement organizations and activism as well as provide practical implications for effective social movement campaigns.     

NONPROFIT INCORPORATION AMONG MOVEMENTS OF THE POOR:

Social movement scholars have begun to note the widespread use of nonprofit incorporation by social movement organizations (SMOs) in the United States. They argue that nonprofit incorporation is a voluntary act that ultimately leads to moderation in goals and tactics. I examine this argument with ethnographic data on fifteen homeless SMOs that operated in eight U.S. cities. I identify six pathways to adoption or nonadoption of nonprofit form and find that moderation, when it occurs, is not a function of nonprofit incorporation per se but of the particular pathway by which an SMO came to adopt nonprofit form. I discuss the implications of these findings for SMOs in general and for understanding the broader debates about organizational autonomy and external control of SMOs.     

Multi-Organizational Fields and Social Movement Organization Frame Content: The Religious Fro-Choice Movement*

As an explanatory method in studies of social movements, analyses of collective action frames have generally focused on the variable efficacy of the frames of social movement organizations (SMOs)in the mobilization of potential participants. However, this work has for practical reasons used the acknowledged analytic simplification that SMOs only target potential participants–and not opponents, elite decision makers, or the media–when constructing their frames. To incorporate multiple targets into future studies of SMO frame construction, this paper expands on the idea of a multi-organizational field. I propose that the characteristics of the targets in the field and the social structural and cognitive boundaries between them determine SMO frames. This perspective is demonstrated by analyzing changes in the collective action frames of SMOs in the religious pro-choice movement from 1967 to 1992. I argue that this perspective may explain findings where a frame fails to “resonate” with potential participants–the frame may not have been created with them in mind.     

How Local Social Movement Groups Handle a Presidential Election

How do local social movement groups respond to national electoral politics? Previous studies, often based on aggregated data on public protests, focus on the effects of elections on established social movement organizations (SMOs). Some find that SMOs flourish during election years, taking advantage of the political opportunities that elections pose. Others conclude that elections hurt SMOs, siphoning members and resources. Using ethnographic, in-depth interview, and document data on new and emerging social movement groups (SMGs) in Pittsburgh for 20 months before and after the 2004 U.S. presidential election, we examine how members think about elections and whether and how groups decide to respond to national electoral campaigns. We find that SMGs vary considerably in the strategies of action or inaction they adopt, depending on their changing sense of whether the election poses an opportunity or a threat to the group and that these strategies of action are patterned in path-dependent sequences. We conclude with a discussion of the possibilities for integrating concepts of path-dependency and timing into social movement research.     

RADICAL SOCIAL MOVEMENT ORGANIZATIONS: A THEORETICAL MODEL

In this article we contend that social movement theory has predominantly analyzed social movement organizations (SMOs) from a reform perspective, emphasizing movement participants' demands to be recognized by, and incorporated into, the dominant culture. While for many SMOs this has certainly been the case, we argue that it is an inadequate model for the study of radical social movement organizations (RSMOs). When we look at RSMO participants' self-defined goals and objectives, we find that they tend to focus on a radical restructuring of the system rather than incorporation into that system. We therefore propose an alternative theoretical model for understanding RSMOs, utilizing ideal type characteristics for the internal structure, ideology, tactics, methods of communication, and measures of success that differentiate such organizations from their more moderate, reformist counterparts. Through the use of primary sources, we provide evidence that RSMOs, such as the Industrial Workers of the World (IWW), the Student Nonviolent Coordinating Committee (SNCC), and various radical second-wave feminist organizations, would be better understood through such an alternative theoretical model. Other RSMOs could be similarly redefined through this model, thereby acknowledging their intentional differences from moderate SMOs and allowing them to be evaluated on their own terms.     

COALITION FORM AND MOBILIZATION EFFECTIVENESS IN LOCAL SOCIAL MOVEMENTS

Little has been written on the form that coalitions take in social movements. Three months of fieldwork by a five-person team documented the population of social movement events (SMEs) across seven movements in a Southwestern city. We investigated the process and form that led to these events at the interorganizational level. Three different coalition forms, as well as single social movement organizations (SMOs) acting alone, organized the SMEs. The network invocation form a single SMO making strategic and framing decisions while encouraging other SMOs in its network to mobilize participants was significantly more effective than other forms at mobilizing attendance at events.     

Charisma,collectives, and commitment: hybrid authority in radical feminist social movement organizations

The primary goal of this article is to add to the literature on the role of social movement organizations in facilitating movement involvement and activism. Using Weber’s definition of domination and delineation of ideal types of social action as starting points, my specific focus is on those SMOs that exhibit authority that is situated in the whole (collective) and manifests an extra-ordinary (charismatic) hold on the members/followers. I suggest the term ‘collective charisma’ for this hybrid form of organizational authority exhibited in a subgroup of SMOs. Examples from the radical U.S. feminist movement are used to illustrate how this particular organizational form shapes movement commitment, specifically the creation of collective identity, oppositional consciousness, and culture.     

The importance of group identity processes in involvement in social movement organizations: the case of Attac France and Germany

This research evaluates the relative and absolute importance of group identity processes in an individual's decision to become and remain active in a social movement organization (SMO). Mainly through interview research with the members of Attac Germany and France, I discover that the presence of a comfortable and communicative group atmosphere is a necessary, but insufficient, condition for movement activity. Individuals are primarily involved in SMOs because they want to change policy and public opinion or to give meaning to their lives. However, this does not imply that the activists devalue communal bonds and a welcoming group atmosphere. Rather, they take both as a prerequisite for engagement. Yet, rifts and atmospheric disruptions can be a sufficient cause for which people leave an organization. In particular, those members who seek policy change are quick to desert a group once it is shattered by internal disharmony.     

Organizational identity,political contexts,and SMO action: Explaining the tactical choices made by peace organizations in Israel,Northern Ireland,and South Africa

Students of social movements have long been interested in the question of why social movement organizations (SMOs) employ the tactics that they do. This paper explores this question by examining twenty-seven SMOs engaged in peace and conflict resolution in Israel, Northern Ireland, and South Africa. While the investigation reveals that SMOs across the sample employed an eclectic mix of tactics to pursue their goals, both cross-region and within-region variations in SMOs' tactical behavior are identified. The paper argues that cross-region variations in tactical behavior are best explained by the political contexts of each region and demonstrates that SMOs' organizational identities best account for within-region variations. Overall, the analysis supports scholars' claims that organizational identities ultimately drive the goals that SMOs pursue, the mix of tactics they emphasize, the degree to which they change their tactics over time, and, most importantly, the extent to which they are willing to engage in extra-institutional modes of action (protest, civil disobedience, violence).     

Frames and Narratives as Tools for Recruiting and Sustaining Group Members: The Soulforce Equality Ride as a Social Movement Organization*

Structuring collective action, given diverse human thoughts, feelings, and behavior, is an arduous task. This article examines one way collective action can be facilitated by analyzing how social movement organizations (SMOs) use narratives as a key resource for recruiting members and sustaining participation. Data for this analysis were collected through participant observation and in‐depth interviews with 34 participants of the Soulforce Equality Ride (ER), a cross‐country bus journey—modeled after the Freedom Ride of the Civil Rights Movement—that toured 18 schools that ban the enrollment of gay, lesbian, bisexual, and transgender students. Findings indicate that the ER recruited participants, maintained commitment to the group and its cause, and met organizational goals by (1) crafting a frame that successfully taps into potential members’ existing emotions, ideologies, and experiences; (2) aligning these individual experiences with group messages and meanings via narratives; and (3) creating positive feelings for members. In doing so, SMOs can construct cognitive and emotional links between the individual and the SMO, thereby promoting group goals.     

Social Networks and Individual Perceptions: Explaining Differential Participation in Social Movements

This paper seeks to explain differential participation in social movements. It does so by attempting to bridge structural-level and individual-level explanations. We test a number of hypotheses drawn from the social networks and the rationalist perspectives on individual engagement by means of survey data on members of a major organization of the Swiss solidarity movement. Both perspectives find empirical support: the intensity of participation depends both on the embeddedness in social networks and on the individual perceptions of participation, that is, the evaluation of a number of cognitive parameters related to engagement. In particular, to be recruited by an activist and the perceived effectiveness of one's own potential contribution are the best predictors of differential participation. We specify the role of networks for social movements by looking at the nature and content of networks and by distinguishing between three basic functions of networks: structurally connecting prospective participants to an opportunity to participate, socializing them to a protest issue, and shaping their decision to become involved. The latter function implies that the embeddedness in social networks significantly affects the individual perceptions of participation.     

Constructing identity and oppositional knowledge: The framing practices of peace movement organizations during the Persian gulf war

Social movement organizations (SMOs) engage in the formation of public policy and social beliefs by framing issues and events for the public. These framing activities may offer an alternative source of knowledge and challenge status quo definitions of important social issues. Analyzing the statements and press releases of four peace movement organizations during the seven months of military escalation and war in the Persian Gulf in 1990 and 1991, this article explores the structure and content of social movement framing of a specific event. Findings suggest that the shape and content of the frames used by these SMOs are rooted in a complex amalgamation of each organization's historical and public identity, intended audiences, and contemporary motivations and organizational goals. The collective identity of an organization influences the shape and content of the organization's framing activities. The organizations studied made use of their specific structural and organizational strengths as part of a credentialing process, wherein they shaped their oppositional voices so they could be heard and accepted by specific audiences. This was in turn a matter of the organization's historical practice, the ways it presented that history, and how it constructed its con temporary collective identity (e.g., as Quakers or as Catholic peacemakers). All of this is done with a view toward claiming a voice in the public debate, a voice that may help the SMO create oppositional bases of knowledge, influence public policy, sustain and embolden members, and establish a historical record of opposition.     

Local Chapter Outposts: A Dilemma for Federated Social Movement Organizations*

Although there has been a significant shift toward decentralized forms of social movement organizations (SMOs), the federated form is still quite active and deserves further study. In particular, the role of the local chapter in relation to its national office can be explored from new angles for additional insights into federated SMOs. I address the specific issue of isolation that is problematic for some chapters of federated SMOs. I consider these chapters to be “outposts”; isolated from national headquarters geographically, socially, culturally, politically or due to communication barriers. This outpost status creates specific difficulties over control, autonomy, coordination, and resources. “SMO Outposts” are often not able or willing to carry out national goals, strategy or tactics in the prescribed manner expected from headquarters. However, SMO Outposts may also experience unexpected opportunities. My typology of SMO Outposts clarifies their characteristics and presents the challenges and opportunities they encounter under various modes of isolation. This provides for a fuller assessment of the success, organizing capability and adaptation of federated SMOs.     

Decisions to Make a Difference: The Role of Efficacy in Moderate Student Activism

Radical student protest has declined in the USA since the 1960s, but less militant forms of campus activism have continued to be a substantial part of larger social movement efforts. However, little research examines participation by today's youth in these moderate campus-based social movement organizations. This study addresses our lack of knowledge about less sensational forms of student activism with fieldwork and semi-structured interviews that illuminate the reasons for undergraduate participation in a student-led environmental group. The data show how school and employment considerations, career goals and social networks influence student decisions to join the organization. Moreover, the findings demonstrate the importance of organizational outcomes to participatory decisions. Students were led to actively participate according to their determination of the social movement organization's ability to achieve tangible goals and the perceived necessity of their contribution.     

LEADERSHIP AND MEMBERSHIP IN THE NUCLEAR FREEZE MOVEMENT:

Participation in social movement activities is distinguished from occupancy of leadership positions in social movement organizations. Two alternative theoretical models derived from the resource mobilization literature, the progression and circulation models, are summarized and their implications regarding participation and leadership are specified. Hypotheses are enumerated for the explanatory factors of individual's self-interest and resources; attitudes, beliefs, and ideology; past organizational experience; background characteristics; and the nature of the association of the individual to the organization. Particular attention is paid to areas where the theoretical models indicate different relationships between the explanatory factors and the outcome variables of participation level and leadership status, and critical tests between the two models are specified. The hypotheses and critical tests are applied to data gathered from a survey of participants in the Cleveland nuclear freeze organization. Self-interest, resource and background characteristics are not found to be associated with either participation level or leadership status. Past experiences and beliefs are important in determining participation levels whereas leadership status is largely explained by the nature of organizational-individual association. The results of the critical testing indicate the circulation model fits the data better than the progression model. The theoretical implications of these findings are discussed and some additional factors helpful in explaining the results are considered.     

The Grillini in Italy: New Horizons for Internet-based Mobilization and Participation

This article looks at the case of the Grillini movement and its emergence on the Italian political scene, and discusses its contribution to the growing literature on the increasing opportunities offered by the Internet for social movement participation and mobilization. My findings are that the movement is successful in both mobilizing and promoting open debate and participation because of its policies and its use of multiple, and fairly open platforms for participation and horizontal decision-making. The Grillini have been able to conciliate the characteristics of newly emerging, Internet-based, ‘internetworked movements’ as well as the more conventional use of the Internet on behalf of well-established social and political movements. They have been able to do so by articulating issues and mobilizing on a national scale, with an increasingly large bureaucratic elite, while retaining a vibrant, partly online- and partly offline-based public sphere and decentralized organizational forms. My conclusion is that the Grillini movement, with its peculiar structure and commitment to participation and inclusion, is a crucial example of how the Internet can be used to aggregate new political issues and foster continuous debate while consolidating a growing electorally driven organization, which is still mostly held accountable by the movement's public sphere.     

Cop Rock: Protest,Identity, and Dancing Riot Police in Jordan

Social movement scholars have long studied actors' mobilization into and continued involvement in social movement organizations. A more recent trend in social movement literature concerns cultural activism that takes place primarily outside of social movement organizations. Here I use the vegan movement to explore modes of participation in such diffuse cultural movements. As with many cultural movements, there are more practicing vegans than there are members of vegan movement organizations. Using data from ethnographic interviews with vegans, this article focuses on vegans who are unaffiliated with a vegan movement organization. The sample contains two distinctive groups of vegans – those in the punk subculture and those who were not – and investigates how they defined and practiced veganism differently. Taking a relational approach to the data, I analyze the social networks of these punk and non-punk vegans. Focusing on discourse, support, and network embeddedness, I argue that maintaining participation in the vegan movement depends more upon having supportive social networks than having willpower, motivation, or a collective vegan identity. This study demonstrates how culture and social networks function to provide support for cultural movement participation.     

Which resources matter for what impacts? Resource mobilization and impacts of local SMOs in rural Lithuania, 2004–2006

Abstract

Resource Mobilization Theory (RMT) posits that the key to social movement organizations’ (SMOs’) success is their ability to mobilize resources. Yet there has been little research verifying this claim. This study uses the case of post-Soviet rural Lithuania to test the link between human, social, material, and organizational resources of SMOs and three types of organizational impacts: issue awareness, local support, and media coverage. Using original data from 165 rural advocacy organizations that spans the period of 2004 to 2006, we demonstrate that the effects of different resources vary in significance and strength for differentoutcomes. Furthermore, no single resource type consistently predicts all impacts. This research contributes to RMT by (1) identifying which resource types predict specific organizational impacts, (2) extending RMT to the unique context of post-Soviet Lithuania, and (3) illuminating the relationship between resources and impacts for an understudied unit of analysis (small, newly founded nonprofessionalized organizations).