Sample Size Allocation for Food Item Radiation Monitoring and Safety Inspection

The objective of this study is to identify a procedure for determining sample size allocation for food radiation inspections of more than one food item to minimize the potential risk to consumers of internal radiation exposure. We consider a simplified case of food radiation monitoring and safety inspection in which a risk manager is required to monitor two food items, milk and spinach, in a contaminated area. Three protocols for food radiation monitoring with different sample size allocations were assessed by simulating random sampling and inspections of milk and spinach in a conceptual monitoring site. Distributions of ¹³¹I and radiocesium concentrations were determined in reference to ¹³¹I and radiocesium concentrations detected in Fukushima prefecture, Japan, for March and April 2011. The results of the simulations suggested that a protocol that allocates sample size to milk and spinach based on the estimation of ¹³¹I and radiocesium concentrations using the apparent decay rate constants sequentially calculated from past monitoring data can most effectively minimize the potential risks of internal radiation exposure.     

Strategic responses to imposed innovation projects: The case of carbon capture and storage in the Alberta oil sands industry

Today's ‘activist’ attitudes and strong power of non-market stakeholders (such as government agencies, non-governmental organizations, labor unions) have triggered the phenomenon of imposed innovation projects. These are investment projects carried out by profit-seeking firms primarily in response to the demands of influential non-market stakeholders. Such projects are supposedly instrumental to the emergence of new, socially beneficial products and production processes. We use a stakeholder management perspective to analyze the case study of a set of salient imposed innovation projects in the realm of carbon capture and storage (CCS) technology, pursued in the 2011–2014 period by a number of energy companies in Western Canada. We describe the peculiarities of these projects and reveal the scope and drivers of firm-level actions in response to the pressure to pursue imposed innovations. The findings reveal a spectrum of strategic responses to imposed innovation pressures, with varying degrees of cooperation with other economic actors, and varying levels of engagement to tailor the imposed innovation to the firm's technological profile. We develop a set of propositions on the performance implications for firms implementing imposed innovation projects. The paper concludes with recommendations for policy makers concerned with the improved diffusion and effectiveness of such projects.     

A Probabilistic Approach to Assess External Doses to the Public Considering Spatial Variability of Radioactive Contamination and Interpopulation Differences in Behavior Pattern

Dose assessment is an important issue from the viewpoints of protecting people from radiation exposure and managing postaccident situations adequately. However, the radiation doses received by people cannot be determined with complete accuracy because of the uncertainties and the variability associated with any process of defining individual characteristics and in the dose assessment process itself. In this study, a dose assessment model was developed based on measurements and surveys of individual doses and relevant contributors (i.e., ambient dose rates and behavior patterns) in Fukushima City for four population groups: Fukushima City Office staff, Senior Citizens’ Club, Contractors’ Association, and Agricultural Cooperative. In addition, probabilistic assessments were performed for these population groups by considering the spatial variability of contamination and interpopulation differences resulting from behavior patterns. As a result of comparison with the actual measurements, the assessment results for participants from the Fukushima City Office agreed with the measured values, thereby validating the model and the approach. Although the assessment results obtained for the Senior Citizens’ Club and the Agricultural Cooperative differ partly from the measured values, by addressing further considerations in terms of dose reduction effects due to decontamination and the impact of additional exposure sources in agricultural fields, these results can be improved. By contrast, the measurements obtained for the participants from the Contractors’ Association were not reproduced well in the present study. To assess the doses to this group, further investigations of association members’ work activities and the related dose reduction effects are needed.     

考虑策略型消费者的在线零售商库存信息披露及联合定价、库存决策模型

在两期销售环境下,研究了面向策略型消费者的在线零售商库存信息披露及联合定价、库存决策问题。考虑在线零售商库存信息共享和隐藏两种库存披露策略,构建了在线零售商两期销售利润模型。通过分析消费者的购买行为,讨论了在具有策略型消费者的市场中,在线零售商应如何选择库存信息披露策略,以及如何制定最优定价和库存决策。在此基础上,分析了相关参数对在线零售商决策及利润的影响。研究结果表明,在线零售商的最优定价及库存决策受消费者估值折扣系数和第二期定价策略的影响。特别地,当在线零售商选择第一期缺货时,更倾向于共享其库存水平信息;当在线零售商选择第二期缺货或者两期均不缺货时,消费者估值折扣系数存在一个阈值,当低于该阈值时,在线零售商会选择隐藏库存水平信息,当高于该阈值时,在线零售商会选择共享库存水平信息。     

“The Dose Makes the Poison”: Informing Consumers About the Scientific Risk Assessment of Food Additives

Intensive risk assessment is required before the approval of food additives. During this process, based on the toxicological principle of “the dose makes the poison,? maximum usage doses are assessed. However, most consumers are not aware of these efforts to ensure the safety of food additives and are therefore sceptical, even though food additives bring certain benefits to consumers. This study investigated the effect of a short video, which explains the scientific risk assessment and regulation of food additives, on consumers’ perceptions and acceptance of food additives. The primary goal of this study was to inform consumers and enable them to construct their own risk‐benefit assessment and make informed decisions about food additives. The secondary goal was to investigate whether people have different perceptions of food additives of artificial (i.e., aspartame) or natural origin (i.e., steviolglycoside). To attain these research goals, an online experiment was conducted on 185 Swiss consumers. Participants were randomly assigned to either the experimental group, which was shown a video about the scientific risk assessment of food additives, or the control group, which was shown a video about a topic irrelevant to the study. After watching the video, the respondents knew significantly more, expressed more positive thoughts and feelings, had less risk perception, and more acceptance than prior to watching the video. Thus, it appears that informing consumers about complex food safety topics, such as the scientific risk assessment of food additives, is possible, and using a carefully developed information video is a successful strategy for informing consumers.     

Return Migration and Decontamination After the 2011 Fukushima Nuclear Power Plant Disaster

Return migration is key to community recovery from many disasters. Japanese governments have conducted radiation decontamination efforts in the Exclusion Zone designated after the 2011 Fukushima nuclear disaster in order to encourage this outcome. Little is known, however, about the factors that influence post-disaster migrants to return, and, if people are relatively unresponsive to decontamination, then the costs of promoting recovery may exceed the benefits. We exploit a unique survey of Fukushima evacuees to determine the factors that influence their decision to return after a disaster. Location-specific capital characteristics, such as housing tenure and the extent of property damage, are estimated to be strong factors. The radiation dose rate of the home location is found to be a statistically significant factor for intent to return, but its effect is small. We also found that households with various other characteristics were noncommittal about the return option and likely to defer their decisions, which implies that “return” and “not-return” are asymmetric. Our simulation analysis found that the number of returnees encouraged by this decontamination was 12,882, less than 8% of the total evacuees, while the decontamination cost per returnee was 3.36 million USD. This result implies that the government could have improved the well-being of evacuees at a lower cost by policies other than decontamination.     

To sell or not to sell to an off-price retailer in the presence of strategic consumers

In the newsvendor model, strategic consumers choose between buying the product at the regular price or waiting to try to buy the product at the discount price. Retailers can benefit from the ability to decrease strategic consumers’ perceived probability of finding a unit available at the discount price. Selling some inventory to an off-price retailer, who has a large number of thrift consumers, enables retailers to change consumers’ perceived probability of product availability at a reduced price, but at a cost of losing some strategic consumers to the off-price retailer. We show that without the off-price retailer’s exclusive consumers and even if the off-price retailer buys the product for a price below the retailer’s cost, the retailer can still be better-off with the off-price retailer. We also find that the retailer benefits more when the off-price retailer charges higher price for the product and has a large consumer segment of its own.     

Exposure Factors for Wastewater‐Irrigated Asian Vegetables and a Probabilistic Rotavirus Disease Burden Model for Their Consumption

Many farmers in water‐scarce regions of developing countries use wastewater to irrigate vegetables and other agricultural crops, a practice that may expand with climate change. There are a number of health risks associated with wastewater irrigation for human food crops, particularly with surface irrigation techniques common in the developing world. The World Health Organization (WHO) recommends using quantitative microbial risk assessment (QMRA) to determine if the irrigation scheme meets health standards. However, only a few vegetables have been studied for wastewater risk and little information is known about the disease burden of wastewater‐irrigated vegetable consumption in China. To bridge this knowledge gap, an experiment was conducted to determine volume of water left on Asian vegetables and lettuce after irrigation. One hundred samples each of Chinese chard (Brassica rapa var. chinensis), Chinese broccoli (Brassica oleracea var. alboglabra), Chinese flowering cabbage (Brassica rapa var. parachinensis), and lettuce (Lactuca sativa) were harvested after overhead sprinkler irrigation. Chinese broccoli and flowering cabbage were found to capture the most water and lettuce the least. QMRAs were then constructed to estimate rotavirus disease burden from consumption of wastewater‐irrigated Asian vegetables in Beijing. Results indicate that estimated risks from these reuse scenarios exceed WHO guideline thresholds for acceptable disease burden for wastewater use, signifying that reduction of pathogen concentration or stricter risk management is necessary for safe reuse. Considering the widespread practice of wastewater irrigation for food production, particularly in developing countries, incorporation of water retention factors in QMRAs can reduce uncertainty regarding health risks for consumers worldwide.     

货币政策对M2的动态效应时滞分析及危机效应测算

科学测算金融危机期间已出台货币政策对货币供应量M2的效应时滞和贡献程度具有一定的现实价值。文章利用Markov状态转换及HP滤波模型识别不同货币政策状态的时间区间;利用多项式滞后分布模型分析政策工具变量对货币供应量影响的滞后效应,并以此为先验信息,建立了货币政策的Bayesian-PDLS动态效应分布模型,对金融危机期间已出台的货币政策效果进行了实际测算。主要结果表明:(1)外汇储备为M2的决定性因素,存款准备金率为M2主要的限制性因素;(2)货币政策变量M2总体对利率的弹性变化呈"U"型分布;在紧缩型情况下M2对利率的弹性变化呈"W"型分布;在扩张情形下M2对利率的弹性变化呈"v"型分布。     

The Immediate Impact of the Fukushima Daiichi Accident on Local Property Values

The Fukushima Daiichi accident released huge amounts of radioactive material over a wide area. We can appreciate the geographical extent of radioactive contamination from the information published online by the Japanese government. Historically, this is an unprecedented situation, which allows “natural experimentation” to estimate the causal effects of radioactive contamination on our society. This study focused on property value losses caused by the accident and analyzed changes in land appraisals around the Fukushima Daiichi plant from July 2010 to July 2011 within the framework of hedonic approach. Thus, we estimated the short‐run impact of the contamination or the change in marginal value of proximity to the plant. The results suggest that the appraisals significantly and monotonically depreciated with increasing contamination levels. However, there was no evidence to suggest changes in the marginal value of proximity to the plant. A comparison between the appraisals and transaction prices indicates that this result could be interpreted as an underestimate of actual property value losses.     

Toward Improving Food Safety in the Domestic Environment: A Multi-Item Rasch Scale for the Measurement of the Safety Efficacy of Domestic Food-Handling Practices

To reduce consumer health risks from foodborne diseases that result from improper domestic food handling, consumers need to know how to safely handle food. To realize improvements in public health, it is necessary to develop interventions that match the needs of individual consumers. Successful intervention strategies are therefore contingent on identifying not only the practices that are important for consumer protection, but also barriers that prevent consumers from responding to these interventions. A measure of food safety behavior is needed to assess the effectiveness of different intervention strategies across different groups of consumers. A nationally representative survey was conducted in the Netherlands to determine which practices are likely conducted by which consumers. Participants reported their behaviors with respect to 55 different food-handling practices. The Rasch modeling technique was used to determine a general measure for the likelihood of an average consumer performing each food-handling behavior. Simultaneously, an average performance measure was estimated for each consumer. These two measures can be combined to predict the likelihood that an individual consumer engages in a specific food-handling behavior. A single "food safety" dimension was shown to underlie all items. Some potentially safe practices (e.g., use of meat thermometers) were reported as very difficult, while other safe practices were conducted by respondents more frequently (e.g., washing of fresh fruit and vegetables). A cluster analysis was applied to the resulting data set, and five segments of consumers were identified. Different behaviors may have different effects on microbial growth in food, and thus have different consequences for human health. Once the microbial relevance of the different consumer behaviors has been confirmed by experiments and modeling, the scale developed in the research reported here can be used to develop risk communication targeted to the needs of different consumer groups, as well as to measure the efficacy of different interventions.     

基于消费者评论的网络预售定价策略研究

在线消费者评论成为影响消费者购买行为的重要因素。本文构建两阶段销售模型（预售期、正常销售期），通过刻画预售期消费者评论对正常销售期需求的影响，探究消费者评论如何影响商家定价策略以及商家如何利用消费者评论调节竞争。结果表明，无论在垄断或竞争市场情形下，若忠实消费者选择等待至正常销售期购买产品，商家均会采取折价预售策略，即通过降低预售期价格提升消费者评论，刺激正常销售期的产品需求。在竞争市场情形下，若普通消费者的产品偏好成本非常低且预售期购买量较小，商家的折价预售策略能通过提升消费者评论以阻止竞争者进入市场；随着普通消费者产品偏好成本增大，商家会将重心转向忠实消费者，进而缓解商家之间的竞争。     

厂商动态竞争性差别定价和竞争优势实现——基于消费者寻求多样化购买行为的分析

随着信息技术的发展,厂商可以根据消费者的历史购买信息实施差别定价.该文主要研究相互竞争的厂商基于消费者的购买历史实行差别定价的本质特征和形成机制,以及实施这种定价策略能否在竞争中获取竞争优势.分析结果显示,在竞争性差别定价均衡中,消费者寻求多样化购买是厂商实施差别定价的内在原因,厂商在第2期通过给予价格优惠吸引消费者重复购买,对忠诚的消费者给予奖励,并在第1期弱化竞争,导致两期竞争存在"默契合谋",消费者寻求多样化购买成为竞争厂商利润的源泉;如果厂商能够比竞争对手率先实施差别定价的营销策略,那么就能在竞争中获取优势.另外,清晰地刻画了竞争性差别定价均衡存在且唯一的充分条件.该文的研究结果可以很好地解释现实经济中许多厂商的定价竞争策略行为,对于厂商的产品营销战略具有重要的指导意义.     

移动增值服务消费者感知风险前因的实证研究

对移动网络环境下消费者对增值服务的感知风险的前因进行了实证研究,采用问卷法对移动增值服务的主要用户群进行了抽样调查,使用结构方程模型检验了消费者感知信息不对称,感知移动商务技术不确定性、移动增值服务的无形性等三个前因变量分别对消费者感知风险各维度的作用。结果表明消费者感知信息不对称对消费者感知隐私风险、财务风险、功能风险、心理风险和时间风险均有显著的正相关作用;消费者感知技术不确定性仅对感知功能风险、感知财务风险和感知时间风险有显著的正相关作用;而增值服务的无形性则对除感知财务风险之外的其他风险维度均有显著的正相关作用。研究表明增值服务的信息不透明是消费者感知风险的主要来源,另外消费者对移动技术缺乏了解和技术本身的不确定性也会增加消费者感知风险。研究结论为相关企业采取措施降低消费者感知风险,促进移动增值服务的接受提供理论依据。     

Changes in the Factors Influencing Public Acceptance of Nuclear Power Generation in Japan Since the 2011 Fukushima Daiichi Nuclear Disaster

Public support for nuclear power generation has decreased in Japan since the Fukushima Daiichi nuclear accident in March 2011. This study examines how the factors influencing public acceptance of nuclear power changed after this event. The influence factors examined are perceived benefit, perceived risk, trust in the managing bodies, and pro‐environmental orientation (i.e., new ecological paradigm). This study is based on cross‐sectional data collected from two online nationwide surveys: one conducted in November 2009, before the nuclear accident, and the other in October 2011, after the accident. This study's target respondents were residents of Aomori, Miyagi, and Fukushima prefectures in the Tohoku region of Japan, as these areas were the epicenters of the Great East Japan Earthquake and the locations of nuclear power stations. After the accident, trust in the managing bodies was found to have a stronger influence on perceived risk, and pro‐environmental orientation was found to have a stronger influence on trust in the managing bodies; however, perceived benefit had a weaker positive influence on public acceptance. We also discuss the theoretical and practical implications of these findings.     

Food Safety in the Domestic Environment: An Interdisciplinary Investigation of Microbial Hazards During Food Preparation

It has been established that, to a considerable extent, the domestic hygiene practices adopted by consumers can result in a greater or lesser microbial load in prepared meals. In the research presented here, an interdisciplinary study is reported in which interviews, observations of consumers preparing a recipe, and microbial contamination of the finished meals were compared. The results suggest that, while most consumers are knowledgeable about the importance of cross-contamination and heating in preventing the occurrence of foodborne illness, this knowledge is not necessarily translated into behavior. The adoption of habitual cooking practices may also be important. Potentially risky behaviors were, indeed, observed in the domestic food preparation environment. Eighteen of the participants made errors in food preparation that could potentially result in cross-contamination, and seven participants allowed raw meat juices to come in contact with the final meal. Using a tracer microorganism the log reduction as a result of consumer preparation was estimated at an average of log 4.1 cfu/salad. When combining these findings, it was found that cross-contamination errors were a good predictor for log reduction. Procedural food safety knowledge (i.e., knowledge proffered after general open questions) was a better predictor of efficacious bacterial reduction than declarative food safety knowledge (i.e., knowledge proffered after formal questioning). This suggests that motivation to prepare safe food was a better indicator of actual behavior than knowledge about food safety per se.     

Strategic implications of consumer food safety preferences

This study examines the tradeoffs consumers are willing to make relative to food safety attributes and other product attributes, such as quality and price, and develops implications for both the government and private sector firms. Conjoint analysis was used to elicit consumers’ preferences for fresh Red Delicious apples. The attributes studied include price, product quality as depicted by the level of defects, a variable representing the level of pesticide usage and the associated cancer risk, and a variable representing different levels of government inspection.The results indicated that most consumers have a strong preference for increased food safety. Government policy options that are explored include stricter production standards, improved regulatory monitoring, and government-defined labels. Private industry options that are examined include grower labels, retailer labels, and third party labels.     

A Multifactorial Risk Prioritization Framework for Foodborne Pathogens

We develop a prioritization framework for foodborne risks that considers public health impact as well as three other factors (market impact, consumer risk acceptance and perception, and social sensitivity). Canadian case studies are presented for six pathogen‐food combinations: Campylobacter spp. in chicken; Salmonella spp. in chicken and spinach; Escherichia coli O157 in spinach and beef; and Listeria monocytogenes in ready‐to‐eat meats. Public health impact is measured by disability‐adjusted life years and the cost of illness. Market impact is quantified by the economic importance of the domestic market. Likert‐type scales are used to capture consumer perception and acceptance of risk and social sensitivity to impacts on vulnerable consumer groups and industries. Risk ranking is facilitated through the development of a knowledge database presented in the format of info cards and the use of multicriteria decision analysis (MCDA) to aggregate the four factors. Three scenarios representing different stakeholders illustrate the use of MCDA to arrive at rankings of pathogen‐food combinations that reflect different criteria weights. The framework provides a flexible instrument to support policymakers in complex risk prioritization decision making when different stakeholder groups are involved and when multiple pathogen‐food combinations are compared.     

考虑消费者策略行为的供应商产品升级策略

随着科技的发展和市场竞争的加剧，企业不断频繁地进行产品升级更新以应对消费者快速变化的需求；同时，消费者也越来越具有策略性行为，主要表现为跨期选择购买产品的类型和时机。本文考虑消费者策略行为研究供应链上游供应商的最优产品升级策略，分析捆绑、模块化和整合三种产品升级策略中消费者的购买决策和供应链企业的均衡定价决策。研究表明：当消费者耐心程度和升级模块的价值升级系数满足一定条件时，供应商将选择模块化升级策略，相对于捆绑升级策略，将获得更高的利润；而只有当消费者耐心程度较小时，采用整合升级策略相对于其他两种升级策略更有利于提高利润。     

Drivers of private-label purchase behavior across quality tiers and product categories

Private labels hold a substantial share of consumers’ wallets and their popularity is still growing as they spread into various product categories and quality tiers. To determine the right branding strategy, in terms of offering uniform or different private-label brands across product categories, retailers have to know whether consumers use their private-label experience across product categories and private-label tiers. Therefore, we examine different determinants of consumers’ consideration sets. We apply proneness for certain private-label tiers, product categories purchased, purchase frequency, and variety seeking as internal determinants, which contribute to consumers’ knowledge and experience with private labels. Further, we use consumers’ price consciousness and promotion sensitivity as external determinants, which the retailer can use to influence consumers’ consideration sets in the short run. Our analyses are based on large-scale loyalty program data for a period of 24 months. In particular, we use the first 12 months to derive the determinants of consumers’ share of wallets regarding different private-label quality tiers in the second half of the sample. We conduct our analyses for 12 different product categories and aggregate the results by using meta-analytic techniques. Notably, some determinants show dissimilar effects across product categories (e.g., price consciousness and promotion sensitivity), while others (e.g., private-label proneness) are rather similar. We find that consumers’ general proneness for certain private-labels tiers leads to a propensity to purchase them in a specific category and in adjacent quality tiers. Further, we reveal that product category characteristics moderate the determinants of private-label share.