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本文研究了供应链管理与产品生命周期的战略匹配模型,提出供应链管理过程中必须要考虑到产品生命周期的因素,实现供应链管理与产品生命周期的战略匹配,围绕产品生命周期的不同阶段,采取相应的供应链战略。 相似文献
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基于知识生命周期的企业知识流模型 总被引:5,自引:1,他引:5
在知识经济时代,知识管理已被公认是提高企业竞争力的重要手段。本文通过对企业知识生命周期各阶段的各种知识运动形式进行分析,建立了贯穿企业知识生命周期全程的由10种知识流组成的企业知识流模型,提出了基于知识流的企业知识管理目标是采取适当措施促进增值知识流、抑制减值知识流,使企业从知识资源中获取最大价值的观点。然后利用该模型对一著名公司的知识管理案例进行了分析。 相似文献
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企业不同生命周期阶段智力资本价值贡献分析 总被引:4,自引:0,他引:4
通过采用VAIC和相关性分析及面板回归分析法,利用上市公司2002-2007年的面板数据,对企业不同生命周期阶段智力资本与企业绩效的关系进行实证分析.分析结果发现,在企业生命周期的任何阶段,智力资本对企业绩效都有显著促进作用;而在不同生命周期阶段智力资本不同组成部分对企业绩效的影响存在差异,其中物质资本和人力资本在各阶段与企业绩效显著正相关;结构资本只在成长阶段对企业绩效有显著的积极作用,而在成熟和衰退阶段对企业绩效存在影响不显著,甚至出现负面影响.结果也表明当前我国上市公司在资源利用上主要依赖于物质资本,而对人力资本的利用不够充分. 相似文献
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基于生命周期的动态创业学习模型研究 总被引:1,自引:0,他引:1
创业企业在生命周期的各阶段面临不同的问题,因而所适合的创业学习内容、学习来源和学习层面不同。本文根据相关理论和研究推演了生命周期各阶段创业学习要素的内涵,并由此提出基于生命周期的创业学习动态模型。 相似文献
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生命周期不同阶段客户重复购买意向决定因素的实证研究 总被引:15,自引:0,他引:15
现有研究利用社会交易理论和投资模型理论识别出了决定RI(重复购买意向 )的3个因素 ,即客户认知价值、客户满意和转移成本。为了考察这些因素在客户关系生命周期不同阶段对RI影响的不同 ,本文应用中国IT分销行业367个企业客户的样本数据 ,实证性地探讨了两个问题:同一因素在不同阶段对RI影响的不同;不同因素在不同阶段对RI影响权重顺序的不同。研究结果表明:第一 ,在整个客户关系生命周期内 ,客户认知价值都是RI最重要的决定因素;第二 ,随着生命周期阶段的提升 ,客户满意对RI的影响减弱 ,转移成本对RI的影响增强;… 相似文献
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品牌意味着竞争力,成为企业赢得市场的关键。本文在对品牌危机原因进行探究的基础上,从产品生命周期各阶段和企业可持续发展两个层面上提出相应的品牌营销战略。 相似文献
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Faheem Gul Gilal Jian Zhang Justin Paul Naeem Gul Gilal 《European Management Journal》2019,37(1):29-44
The marketing literature is replete with the repeated use of traditional theories of behaviour, such as ‘the consumer decision model,’ the ‘theory of buyer behaviour,’ the ‘theory of reasoned action,’ the ‘theory of planned behaviour,’ and ‘the model of goal-directed behaviour.’ The conclusions and criticisms that are drawn from these theories stem from the many ways in which these theories are applied, which reduces the efficiency of these approaches in the sense of predictability and generalizability across different cultures. Moreover, these theories have minimal influence on autonomously motivated behaviours. Despite these limitations, marketing scientists have overwhelmingly applied these theories to predict consumer intention and behaviour. However, theories that are actually capable of explaining consumers' motivations have been surprisingly ignored in the marketing literature; for instance, ‘self-determination theory’ (SDT) is a leading theory of human motivation that has been proven effective at identifying the contingencies that affect motivation and behaviour. Therefore, the goal is to review the marketing research in which SDT is used. To this end, we review all empirical studies published on the subject over a 20-year period. Several clusters of research are identified in which SDT appears to be more promising in addressing marketing problems. Finally, we provide directions for future research in greater detail. 相似文献
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Vanesa Barrales‐Molina Francisco J. Martínez‐López Juan Carlos Gázquez‐Abad 《国际管理评论杂志》2014,16(4):397-416
In recent years, the dynamic capabilities view has attracted attention in the management literature, and theoretical papers note many research challenges. Currently, one of the most significant issues is the role of the marketing function in the development of dynamic capabilities, and some recent discussions have even introduced the new term ‘dynamic marketing capabilities’. The main area of interest is how to achieve a well‐integrated framework to serve as the starting point for empirical papers. Although the most recent research proposes a wide range of processes as possible dynamic marketing capabilities, it is difficult to find consensus among these proposals. To resolve this difficulty, this paper seeks to define the dynamic marketing capabilities construct based on accepted components in the generic dynamic capabilities view. More specifically, it defines the role of dynamic marketing capabilities through absorptive capacity and knowledge management. By identifying these components and relating them in an integrative model, the authors propose to explain how dynamic marketing capabilities work and precisely which marketing processes promote both components. 相似文献
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基于营销道德理论和计划行为理论,以中国企业间购销关系为研究平台,以卖方为视角,检验了销售人员的道德判断、企业默许和销售人员的选择自由度对销售人员灰色营销行为倾向的影响,选择自由度对销售人员道德判断和灰色营销行为倾向之间,以及对企业默许和销售人员灰色营销行为倾向之间相关关系的调节作用。结果表明:①销售人员的不道德性评价会降低销售人员的灰色营销行为倾向;②企业默许会提高销售人员的灰色营销行为倾向;③销售人员感知的选择自由度不但会直接降低其灰色营销行为倾向,还会调节或强化销售人员对灰色营销的不道德性评价与灰色营销行为倾向之间以及企业默许与灰色营销行为倾向之间的相关关系。最后,讨论了研究结果的应用。 相似文献
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营销渠道成员行为的整合模型 总被引:17,自引:2,他引:15
合作、权力和冲突以及它们之间的关系历来为国外营销学者所关注。本文将着重介绍几个行为模型来加深对营销渠道系统管理的认识。合作、权力和冲突都是有助于加深理解营销渠道管理的概念,这三个概念和它们之间的关系为制定渠道管理策略和解决渠道中的问题提供了理论框架。本文首先通过对渠道中的合作、权力和冲突进行详细的阐述,进而推导出渠道成员整合的行为模型,在此基础上着手规划垂直渠道系统的营销策略。 相似文献
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《European Management Journal》2017,35(5):606-616
Social networking sites (SNS) play an increasingly important role in the mix of brands’ marketing communication. A key question for marketing departments, therefore, is how brand posts can be best framed to provoke positive user reactions and interactions. In order to better understand the determinants of communication success on SNS, we propose a theoretical framework of how users process posts on SNS. Its logic suggests that the overall theme of a post (“post appeal”) is a main antecedent of communication success. Thus, we empirically examine the effects of post appeals on user interaction by profoundly analysing a sample of 1948 Facebook posts. Results show that some post appeals have positive and others have negative impact on user interaction. Interestingly, some of the appeals with positive impact are rarely used by brands, while some of the appeals with negative impact are used quite frequently, indicating that brands currently do not grasp the full potential of post appeal strategy. This article concludes by discussing theoretical and managerial implications. 相似文献
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考虑零售商和技术提供商的二元结构,本文构建理论模型分析零售商嵌入专业技术的营销策略选择问题,并探讨技术嵌入以及技术营销策略对决策结果的影响。研究发现,技术提供商作为博弈的领导者在获取边际利润方面具有优势且相对稳定;并且对技术提供商而言,让零售商进行技术营销的策略是最优的。然而,对于零售商而言,不同技术营销渠道下的利润大小会受到技术产出、技术营销、以及营销努力博弈的影响,因此零售商的策略选择较为复杂。在一定的条件下,零售商可以嵌入产出贡献度较大的专业技术,并优先选择自己进行技术营销以增加技术营销贡献度。这一策略有利于零售商快速实现利润最大化,并与技术提供商实现双赢。 相似文献
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From Customer‐Oriented Strategy to Organizational Financial Performance: The Role of Human Resource Management and Customer‐Linking Capability 下载免费PDF全文
Drawing on the organizational capabilities literature, the authors developed and tested a model of how supportive human resource management (HRM) improved firms’ financial performance perceived by marketing managers through fostering the implementation of a customer‐oriented strategy. Customer‐linking capability, which is the capability in managing close customer relationships, indicated the implementation of the customer‐oriented strategy. Data collected from two emerging economies – China and Hungary – established that supportive HRM partially mediated the relationship between customer‐oriented strategy and customer‐linking capability. Customer‐linking capability further explained how supportive HRM contributed to perceived financial performance. This study explicates the implication of customer‐oriented strategy for HRM and reveals the importance of HRM in strategy implementation. It also sheds some light on the ‘black box’ between HRM and performance. While making important contributions to the field of strategy, HRM and marketing, this study also offers useful practical implications. 相似文献
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基于SaaS模式的服务供应链协调研究 总被引:2,自引:0,他引:2
免费试用是SaaS(软件即服务)模式市场推广的主要方式,本文研究了服务需求由服务的免费试用决定的SaaS服务供应链中AIP(应用基础设施提供商)与ASP(应用服务提供商)间的协调问题。在信息对称下,以成本共担契约激励ASP提高免费试用的努力水平;在信息不对称的情况下,AIP采用服务能力预定策略避免低技术能力ASP的机会主义行为,通过成本与风险共担的组合契约激励ASP提高免费试用的努力水平和提高服务能力订购量。研究结果表明:提出的协调契约能够使免费试用的效果达到整体最优,实现SaaS服务供应链的最优绩效并使各参与方利润帕累托改进;提高ASP的技术能力可使免费试用取得更好的效果。通过数值模拟验证了模型的有效性并得出了其管理学意义。 相似文献