WOMEN SOCIOLOGISTS IN THE MIDWEST: A STATUS UPDATE

In this article, an earlier study of the status of academic women sociologists in the Midwest that was extended to 1984–1985 is discussed. Type of appointment, rank, and chairpersons, as well as position in a Ph.D. rather than an M.A. program were used in the study as indicators of employment status. Midwest Sociological Society (MSS) leadership positions and participation in the annual MSS meeting served as indicators of professional participation. The results show that gains in employment status for women slowed in the 1980s. Employment of women in sociology department positions, especially in full-time positions and higher ranks, continued to lag behind the proportion of women Ph.D.s in the field. Women were overrepresented in the secondary labor market of part-time employment. However, women are now almost as likely to be employed in Ph.D. as well as M.A. programs. While gains in employment status generally slowed, professional participation has accellerated in recent years. Possible explanations for the differential penetrability of the two realms are offered. The appropriateness of statistical parity as a standard for evaluating equality in academic employment also is discussed. This article proposes that structural barriers to employment equity for women may not be more significant than direct discrimination.     

Teaching public relations in the information age: A case study at an Egyptian university

This study identifies new pedagogical techniques used in teaching public relations. A case study method was carried out among three groups of the mass communication-graduating seniors at Ain Shams University School of Women. The research findings showed that students look for more practical course work rather than theoretical knowledge. Furthermore, it was found that the most suitable technique for teaching public relations is the use of workshops and internships programs at media corporations. Evidently, public relations education is much more affected with gaining computer skills and good command of the English language.     

Does Social Work Need a “Practice Doctorate”?

In the past few years, new ??practice doctorate?? programs have been mounted by some schools of social work with traditional Ph.D. programs. This trend is explored in relation to the purposes of doctoral education, specifically preparing stewards of the discipline as compared to ??stewards of the enterprise.?? Arguments advanced for and against this development in social work education are reviewed in the context of the emergence of practice doctorates in psychology, nursing and public health. Characteristics of these new doctoral programs in social work, which all focus on clinical social work, are described. Wider discussion of the concept and purposes of the ??practice doctorate?? in social work is needed in order to safeguard the gains made in research education at the doctoral level and to advance practice-based knowledge and scholarship for the future.     

Internationalizing the public relations curriculum

This article offers public relations educators guidance on the multiple ways that they can internationalize the public relations curriculum at their schools. Public relations education currently includes classes that focus on writing and management. However, with the increasing importance of international communication, many educators now see the need to create a course dedicated to international public relations. This article provides three proven options that will allow educators to incorporate the topics of culture, international practices, and culturally sensitive theory development into their public relations programs.     

Public relations internship system evaluation: criteria and a preliminary instrument

Few aspects of contemporary public relations education are as important as internships. Unfortunately, American public relations internship systems are characterized by diversity, perhaps more so than would be desirable.This article presents an instrument for measuring, comparing, and evaluating public relations internship programs. The crux of this instrument is a series of ten value judgments as to what is optimal in public relations internships.The PRISE instrument embodies these ten criteria; (1) student autonomy, (2) public relations broadly defined, (3) student responsibility, (4) flexibility is a virtue, (5) limited faculty involvement, (6) appropriate credit, (7) internship contracts, *8) appropriate assessment, (9) allow prestige firms, and (10) voluntary, not mandatory.     

Housing tenure,structure, and crowding among Latino households

This article examines the effect of federal housing and public assistance programs on the housing quality of different Latino households. The research tests models of crowding and housing tenure and structure for Latino households. The data for this research are from the 1990 Latino National Political Survey-Panel Study of Income Dynamics (LNPS-PSID). Findings reveal that housing and public assistance programs do help alleviate crowding among the Latino population, but they do not help Latino households achieve ownership of a single-family home. All the demographic variables in the model contribute to the explanation of crowding, and a majority also significantly explain housing tenure and structure. Significant differences are found among Latino subgroups in the explanatory variables for crowding, tenure, and structure. She is also the director of the Center for the Study of Aging at Illinois State. Her research interests include housing of minority households and congregate housing for the elderly. She received her Ph.D. from Iowa State University. Her research interests include housing needs of Latino households, resource management of female-headed Puerto Rican households, fertility decisions of Puerto Rican women, and student labor force participation. She received her Ph.D. from the University of Illinois.     

To know us is to love us: The public relations campaign to sell a ‘Business-tourist-friendly’ Miami

The corporate public relations campaign of the Miami, Florida, business community and tourism industry to counter negative perceptions of key publics and pro-actively promote a positive image of Miami is explored. The study reviews data from a period of about 10 years from the travel industry, crime statistics, and other public data regarding perceptions of Miami, as well as the public relations campaigns conducted to counter its image. In particular, the study explores and critiques past, present, and planned organizational strategies and responses.Donn Tilson (Ph.D., University of Stirling, Scotland, 1994) is assistant professor and Don W. Stacks (Ph.D., University of Florida, 1978) is professor and director of the advertising and public relations program, School of Communication, University of Miami, Coral Gables, FL 33124.     

Public relations education in Thailand

Public relation education in Thailand, offered at undergraduate and graduate levels at 21 universities, has become one of the most popular and competitive programs chosen by Thai students. This article discusses the development of public relations education in Thailand, the structure of current programs' curricula and course content at eight universities (three public, five private), graduate programs, instruction, and faculty.The in-depth interviews with public relations faculty revealed that while public university professors believed their students were well-prepared academically, most at private universities did not think the current curriculum sufficiently prepared students to be competitive in the work force in the future. The faculty uniformly agreed, however, that courses in interpersonal communication, intercultural/international communication, marketing communication, and new media technology should be added to the curriculum to help better prepare future practitioners to work in the global communication era.     

Fulfilling the dialogic promise: A ten-year reflective survey on dialogic Internet principles

A decade ago, using the dialogic theory of public relations as the theoretical framework, Kent and Taylor [Kent, M. L., & Taylor, M. (1998). Building a dialogic relationship through the World Wide Web. Public Relations Review, 24, 321–340; Kent, M. L., & Taylor, M. (2002). Toward a dialogic theory of public relations. Public Relations Review, 28, 21–37] provided a strategic framework to facilitate relationships with publics though the World Wide Web. Based on a review of research exploring Web-based public relations practices drawing on Kent and Taylor's theoretical framework, this essay offers a ten-year reflective survey on past, current, and future directions of Kent and Taylor's Internet principles, as they relate to the dialogic theory of public relations.     

Outsourcing public relations pedagogy: Lessons from innovation, management futures, and stakeholder participation

In this article, we advocate for innovation in public relations pedagogy by importing ideas and practices from four areas. The first area involves work on disruptive technology and education that applies lessons from Silicon Valley innovations to high school education. The second area considers how knowledge management and project management findings confirm the value of teaching as the cocreation of knowledge. The third draws parallels between the challenges of moving from traditional to future management and moving from traditional to future education. All three areas offer models for innovation by adopting a more improvisational, experimental, and risk-taking ethos in education. In the fourth area, we shift from theoretical advocacy to look at how these innovations feed into an example of public relations pedagogy as co-created stakeholder participation.     

The re-enchantment of social institutions: Max Weber and public relations

The German sociologist Max Weber is rarely referred to in public relations theory and research. In this article it is argued that his concepts of legitimacy and legitimation are relevant for understanding and analyzing public relations activities. Legitimacy, i.e. having sufficient external support to continue to exist, is seen as the ultimate purpose of public relations, and legitimation is seen as the efforts which are aimed at acquiring organizational legitimacy. The article discusses both theoretical and practical implications of these ideas for the field of public relations.     

Changes in the stratification structure of sociology, 1964–1992

Early sociological studies of the American higher education system noted that despite a widespread ideology of egalitarianism, both individuals and departments are highly stratified. Their main findings were that 1) the distribution of Ph.D. departments in any given field tended to cluster at the low end of the prestige hierarchy; 2) a few elite graduate programs graduated the vast majority of all Ph.D.’s awarded in the United States; 3) downward mobility for all but a handful of Ph.D.’s was inevitable; and 4) elite graduate programs protected their prestige through inbreeding. Since those studies there have been few attempts to document changes in the structure of stratification in scientific disciplines in general, and sociology in particular. I use longitudinal data on departments and individual data on recent sociology Ph.D.’s to study changes in the structure of the stratification system in sociology over the past 30 years. My results reflect a mixed picture of change and stability; while the distribution of departmental prestige, the production of Ph.D.’s, and inbreeding mechanisms have shifted since 1964, the pattern of placement of new Ph.D’s in doctorate-granting departments has changed very little. Portions of this paper were presented at the annual meeting of the Eastern Sociological Society, Baltimore, MD, March 1994.     

Predictors of out-of-pocket medical expenditures in low-income households

From a sample of low-income households, out-of-pocket medical expenses are found to average about $25 per month. For each household, these expenses vary with annual income, type of insurance for medical care, priority of medical expenses, ethnicity, and number of ill family members. Expenses are reported for households with different socioeconomic characteristics and composition. Multiparticipation in insurance programs is shown. Fourteen percent of the survey participants say they have no insurance, public or private. Thirty-three percent participate in Medicaid.Flora L. Williams is an Associate Professor in Consumer Sciences and Retailing at Purdue University, West Lafayette, IN 47907. She received her Ph.D. from Purdue University and includes family economic well-being, and financial problems and expenditures among her research interests.Amy Hagler received her M.S. from Purdue University in Consumer Sciences and Retailing.Mary Pritchard is an Associate Professor in the Department of Human and Family Resources at Northern Illinois University, DeKalb, IL 60115-2854. Her Ph.D. was earned at Purdue and her areas of research focus on family economic well-being and economic socialization of adolescents.Marshall A. Martin is a Professor of Agricultural Economics at Purdue University. His research addresses agriculture and food policy, and economic assessment of emerging agricultural technology.William C. Bailey is an Assistant Professor of Marketing at the University of Indianapolis, 1400 E. Hanna Avenue, Indianapolis, IN, 46227-3697. He received his Ph.D. from Texas Tech University and focuses his research on economic psychology and health care cost.     

Child support guidelines: Economic theory and policy considerations

Federal legislation has mandated that all states develop numeric guidelines for child support awards in divorce and paternity suits. The purpose of this article is to review the theoretical models currently used in guidelines development and to present an analysis of issues pertinent to the development and use of guidelines. A familiarity with the principles underlying child support guidelines will assist family scientists who may be called upon to provide expertise on this public policy issue.Barbara R. Rowe is Family Resource Management Extension Specialist, College of Family Life, Utah State University, Logan, UT 84322-2949. Her research interests include the economics of divorce and at-home-income-generation. She received her Ph.D. from Oregon State University.     

Targeting the young,the poor,the less educated: thinking beyond traditional media

The research presented in this article focuses on ways to communicate pro-social messages to often overlooked and underserved societal subgroups. Specifically, the research focuses on methods of disseminating information to low-income persons lacking reading skills or a high school education (or its equivalent) to encourage them to enroll in classes provided by a state’s adult education (AE) programs.The results of the research suggest that traditional mass media may not be the most appropriate or efficient information channels for public relations and other communicators wishing to convey such pro-social messages to similar audiences. If mass media are employed, it may be necessary to rethink both the content and the intended receivers of such messages.     

Opportunity realized: Undergraduate education within Departments of Communication

The effort of the Undergraduate Communication Integrative Team¹ resulted in three models for undergraduate education in public relations within departments of communication. One model offered a macro-approach integrating cognitive, behavioral and professional conceptual categories within the general outcomes assessment framework. A second model offered a micro-approach by identifying six core content areas, then indicating the knowledge, behavioral and affective outcomes for each. This micro-model also suggested course titles within which the content might appear and presented suggestions for instruction tactics as well as methods for assessing student learning outcomes. A third model, appropriate to programs with only one course labeled “public relations,” explicated the content, pedagogy and assessment tactics for that introductory course.All of these models fit within a communication context shaped by 10 principles agreed to by the integration team. All the models fit within an interdisciplinary, liberal arts approach to public relations education strongly endorsed by the integration team.     

Significance of the NCA's “Dialogue on Public Relations Education” Conference

The National Communication Association (formerly Speech Communication Association) devoted its Summer 1998 Conference to public relations education. The authors of this article contend that this conference, “Dialogue on Public Relations Education” held July 9 through 12 in Arlington, Virginia, and the massive formative research that was performed in preparation for this conference were seminal, not only in examining current public relations practice and its education, but also in advocating education norms for the future. The conference also helped formalize an emerging and much-need ecumenism among the diverse public relations divisions of scholarly associations and among educator sections of the sometimes competitive professional associations. This ecumenical endeavor has helped unify and focus the efforts of all stakeholders to assure high-quality public relations education that will best meet the future needs for public relations professional preparation.     

Testing a Communication Theory-Method-Message-Behavior Complex for the Investigation of Publics

This article is an operational continuation of a theoretical model to investigate organizational publics. A test of the model was conducted as proprietary research in an actual public relations campaign. Major aspects of the model were supported; however, refinements were indicated. Application of the model resulted in theory-based recommendations for the organization, identified theoretical implications, and allowed for additional discussion of a Homo Narrans paradigm for public relations. This research effort conceptually and operationally establishes a communication theory-method-message-behavior complex and makes this model available for use by practitioners and researchers alike.     

The loyalty bind and sacrifice of the self: Family treatment of adolescent schizophrenia and schizophreniform disorder from a psychodynamic-systemic perspective

This article reviews treatment of families with a schizophrenically functioning adolescent from a psychodynamic systemic perspective. Systemic and psychoanalytic conceptions of family binding and the sacrificial nature of schizophrenic dysfunction, both on an intrapsychic and interpersonal level, provide the theoretical foundation for a multi-dimensional approach to treatment. This treatment approach is predicated on reframing of the adolescent's behavior, a co-therapy model of reparenting and multi-family group therapy to resolve the separation-individuation impasse characteristic of such families. The case of a 16 year old boy and his family is used to illustrate the concepts discussed.At the time this was written the author was a family therapist with Child and Adolescent Services, Coliseum Psychiatric Hospital, Macon, Georgia. He wishes to express appreciation to Dennis Jones, Ph.D., Program Director: A. Allison Grant, M.D., Clinical Director, and the staff of the adolescent unit.     

All glamour, no substance? How public relations majors and potential majors in an exemplar program view the industry and function

Studies in public relations often conclude that the field is misunderstood [Kopenhaver, L. L. (1985). Aligning values of practitioners and journalists. Public Relations Review, 11(1), 34–42; Stacks, D. W., Botan, C., & Turk, J. V. (1999). Perceptions of pubic relations education. Public Relations Review, 25, 9–29] and misrepresented in media [Spicer, C. (2000). Public relations in a democratic society: Value and values. Journal of Public Relations Research, 12(1), 115–130]. Public relations professionals themselves often do not know what is involved in or support public relations education [Wright, D. K., & Turk, J. V. (2007). Public relations knowledge and professionalism: Challenges to educators and practitioners. In E.L. Toth (Ed.), The future of excellence in public relations and communication management: Challenges for the next generation (pp. 571–588). Mahwah, NJ: Lawrence Erlbaum]. Both the special issue (Public Relations Review, 1999) on public relations education and a following study published in this journal [Bowen, S. A. (2003). I thought it would be more glamorous: Preconceptions and misconceptions of public relations among students in the principles course. Public Relations Review, 29, 199–214] argued that public relations majors often do not realize what is involved in the academic discipline or the professional field. This research builds on the findings of those studies to ask: are public relations educators doing any better in communicating the core competencies, responsibilities, knowledge requirements, skills, and abilities of the discipline and the public relations major? Through the use of 10 focus groups across majors at a top research university, we can see that little is known about public relations among non-majors, but public relations majors can articulate the requirements and functions of the field. Several primary areas of confusion emerged about public relations related to: marketing or promotion, spinning the truth, image, and public relations as a career choice. These ideas show a critical lack of transparency in public relations. Credibility of the public relations function is hampered by this failure to communicate about the functions and core competencies of the field. Implications for both the public relations practice and for public relations education are discussed.