Dropping the ball on media inquiries: The role of deadlines in media catching

Deadlines have always played a significant role in the practice of public relations, especially the media relations specialization. Public relations textbooks and practitioner handbooks encourage budding practitioners to learn how and when journalists, broadcasters, and Internet authors work so that they may pitch story ideas to them appropriately. Even though media catching, an emerging trend in media relations, reverses the traditional direction of story pitching, deadlines are still critical for this new media relations approach. Through a content analysis of 2802 Help-A-Reporter-Out media requests, this study examines how deadlines vary among media outlets engaging in this new media relations story. Statistically significant differences provide insights for public relations practitioners as to how they can best utilize the service to compete for media placements.     

The representation of the Chinese product crisis in national and local newspapers in the United States

This paper examines how national and local newspapers in the United States frame Chinese product recalls in 2007. First, it reviews literature on international communication and framing. Second, it content analyzes the presentations of the Chinese product recalls in two leading national newspapers, including the New York Times and the USA today, and six major newspapers from five Southern states, including Georgia, South Carolina, Louisiana, Mississippi, and Alabama. Third, it compares media representations of Chinese products in the two national newspapers with those in Southern newspapers. We argue that American media are still dominated by stories from the U.S. perspectives and Chinese sources are less likely to be cited. Even though Southern newspapers play an important role in constructing local knowledge, their limited scope of coverage and perspectives constrain their role in reporting international news.     

Identifying the best practices of media catching: A national survey of media relations practitioners

Web-based services, like Help-A-Reporter-Out (HARO), that allow journalists to send content requests to a multitude of public relations agents are becoming more popular among media relations practitioners. The purpose of this study is to examine how practitioners are using HARO and to measure success rates of media placements against the proposed best practices of “media catching”. An online survey (n = 110) was conducted of members of Public Relations Society of America who identified themselves as working in media relations. Analysis revealed five best practices that had a positive significant correlation to journalist response rates and placement success rates. The results also indicated what media outlets practitioners preferred to reply to using the HARO service. As more practitioners are integrating media catching services in their daily routine, it is important to ensure they are employing best practices in order to develop and maintain positive working relationships with journalists.     

Comparing advertising and editorials: An experimental study in TV and print

Publicity represents one of the most visible elements of public relations and as such draws a lot of attention from both within and outside the profession. Public relations practitioners seem to rely on the concept that news in the media has a superior value to advertising, if both messages are similar in content. This study aimed to establish the relationship between advertising and news editorials in terms of communication effects. Since public relations specialists claim that editorials are more credible and have greater impact than advertising it is clear how the results of this study could have potentially important implications for both advertising and public relations professionals.     

Dimensions of disclosures: Corporate social responsibility (CSR) reporting by media companies

In this study, we examined the corporate social responsibility (CSR) initiatives and disclosures of major media companies in the United States. We conducted content analysis to analyze five dimensions of CSR disclosure: environment, community relations, diversity, employee relations and human rights, as well as their media CSR activities. Our findings showed that nine of the ten companies have engaged in different types of CSR activities. These companies’ CSR initiatives differ by the types of the company, and the size of the company also has influence on the reporting of CSR initiatives.     

Examining the effects of internal social media usage on employee engagement

This study explores whether and how internal social media influences employee engagement, a top priority for those working in public relations. Specifically, it proposes and tests a conceptual model that links employee use of internal social media, perceived organizational transparency, and organizational identification, to employee engagement. Through an online survey of 1150 employees from various organizations in the United States that had adopted internal social media, results show that employees’ use of internal social media contributes to an enhanced level of perceived transparency of the organization and organizational identification, which in turn, leads to employee engagement. Theoretical and practical implications of the findings are discussed.     

An examination of the role of online social media in journalists’ source mix

Using telephone surveys of business/financial journalists in the United States (n = 200), this research investigates the agenda-building role of social media content in journalists’ work. Understanding that more non-public relations content from user-generated and social network sites, like YouTube and Twitter, are fast becoming resources for journalists to get story ideas, break scandals, and find sources, we began this scholarly work to determine the frequency of such uses of social media. Overall, findings indicate very little use of social media by these business journalists. Results and implications for public relations practitioners are discussed in detail.     

Truth in advertising: Rationalizing ads and knowing consumers in the early twentieth-century United States

This article examines the way advertising was rationalized in the early twentieth-century United States. Drawing on a targeted archival comparison with the United Kingdom, I show how the extensive mobilization undertaken to legitimate and rationalize advertising, rather than changes in the techniques employed in the content of ads themselves, were seen by actors in the mid-1920s to explain most of the extraordinary advances made by American advertising. Building on that comparison, I show how American advertising was transformed, particularly around World War I, into a legitimate profession situated at the center of a network of expertise about consumers and their media. Under the banner of “truth in advertising” ads came to be regarded as a legitimate, rational, and sustained business investment, leading to an enormous increase in aggregate expenditures. I argue that future research should examine how this process fuelled mass media and contributed to the conditions for modern consumerism.     

Use of propensity score matching to evaluate a national smoking cessation media campaign

Sustained mass media campaigns have been recommended to stem the tobacco epidemic in the United States. Propensity score matching (PSM) was used to estimate the effect of awareness of a national smoking cessation media campaign (EX) on quit attempts and cessation-related cognition. Participants were 4,067 smokers and recent quitters aged 18-49 in targeted U.S. media markets. Controlling for potential confounders through PSM and regression analysis, confirmed awareness of EX was not significantly associated with either outcome at 6-month follow-up. Matched analyses excluding 217 quitters resulted in a significant effect of EX on both outcomes.     

More than just the media: Considering the role of public relations in the creation of sporting celebrity and the management of fan expectations

This article considers the complex nature of sporting celebrity and the role of media and public relations in the creation of both sports celebrity and the fan expectations associated with that celebrity. While public relations literature has traditionally considered PR as a promotion and communication tool, this article acknowledges that in the cultural and ideological world of sport, PR has a much more sophisticated role to play. In the event of either positive or negative media attention, a sporting celebrity is subjected to unprecedented scrutiny and the increasingly high expectations of fans. However, the expectations of fans are not based on the simple notion of hero worship and role models, and this exploratory study suggests that fans are capable of very complex reactions to the behaviours and marketing personas of sporting celebrities. The use of PR in sport deserves close examination and the reactive spin doctoring techniques of the past should give way to the strategic integration of public relations and media planning in both the creation of the sporting celebrity, balancing the sport vs. private sides of that celebrity, and the varying fan expectations associated with each.     

‘America’ in Indian Advertising: Change and Impact

The aims of this article are threefold: One, to focus on the advertising and marketing communications situating the presence of the USA in India. Two, to address three issues concerning the where, how, and impact dimensions of marking the US presence in Indian advertising. In that process an attempt will be made to integrate three aspects of advertising, namely: marketing, media, and linguistics. Three, to account for US corporate culture as it manifests itself in advertising. Central to our discussion are two product types: consumer products (e.g. Coke, Pepsi, Kellogg’s cereals, or Cadbury’s chocolates) and socially-sensitive, or ‘taboo’, products (e.g. condoms, alcohol, and breath fresheners).     

Trends in online media relations: Web-based corporate press rooms in leading international companies

An analysis of 120 corporate websites from Denmark, France, Germany, Norway, Singapore, Spain, the United Kingdom and the United States reveals, for the first time, international results about the implementation and use of virtual press rooms. This article shows the importance that large international companies attribute to Web-based media centers to achieve organizational objectives and to meet journalists’ demands for information and audiovisual resources. The study also shows, however, that most press rooms are far from being complete, efficient, easy-to-use, reliable and updated on a daily basis. In fact, there is not a single country from those analyzed that consistently stands out from the rest. In most of them, good results in certain areas coexist with significant shortcomings in others, resulting in some cases in poor press rooms that may not achieve the desired public relations objectives.     

The European right to be forgotten: A challenge to the United States Constitution’s First Amendment and to professional public relations ethics

This paper explains how the European right to be forgotten violates the free flow of information in society, as evidenced by conflicts with the United States Constitution and ethical principles of professional communicators worldwide. As Europe imposes new data protection laws and incorporates the right to be forgotten that promotes censorship through search engine de-linking, United States constitutional law scholars ponder the implications of World Wide Web censorship, while journalists and public relations professionals struggle to understand how accurate transparent communication could occur in an ecosystem that allows for arbitrary information removal and the creation of memory holes. This article explains why the European notion of the right to be forgotten challenges U.S. constitutional law and professional public relations ethics, imperiling the online marketplace of ideas and eroding disclosure of information. The European Data Protection Directive and recent right to be forgotten movements directly conflict with the U.S. Constitution’s First Amendment and professional communications ethics codes. The First Amendment of the U.S. Bill of Rights indicates the specific rights of citizens to freedom from government intervention into freedom of expression and freedom of the press. Recent actions by Google to honor European requests to remove data upon request collide with First Amendment theoretical concepts and contemporary constitutional law. Both the Public Relations Society of America (PRSA) and the International Association of Business Communicators (IABC) construct ethical principles for members that call for the active promotion of the free flow of information and the ethical disclosure of information. The European Data Protection Directive’s right to be forgotten silences these core professional communication ethics and more significantly imperils the robust information exchange in a global society, ultimately altering the discourse and debate in democratic countries. This paper addresses the status of the right to be forgotten in the United States and indicates how adopting such a provision in the United States would violate First Amendment theories, as evidenced by the Marketplace of Ideas Theory, the Meiklejohnian Theory, and the Absolutist Theory, and would counter traditional public relations ethics codes, conducted in a context of dialogic ethics that calls for adherence to core values advocating for transparency, disclosure, and free flow of information.     

Online strategic communication: A cross-cultural analysis of U.S. and Chinese corporate websites

This study applied a cultural divergence approach to examine online marketing interactivity and corporate public image on corporate websites. It analyzed different online strategic communication of corporate websites from two different nations—the United States and China. Results indicated that U.S. corporations were more likely to highlight online marketing interactivity and social responsibility, which integrated marketing and public relations as their online communication strategy. Chinese corporations provided more online spaces for the consumer–consumer interactions and emphasized corporation-oriented information.     

American Ebola Story: frames in U.S. National Newspapers

The 2014 Ebola epidemic saw the first symptomatic and fatal cases of Ebola in the United States. Concurrently, news coverage in U.S. media about Ebola increased. Research has shown that media’s framing of events influences public perception and understanding. To address framing of the Ebola epidemic in the U.S. media, researchers conducted a content analysis of newspaper articles reporting on the Ebola epidemic during the U.S. contact tracing period from September 30 to December 2, 2014 (n = 718). The top three circulating U.S. national newspapers were used in the analysis. The results show that the human interest, conflict, and action frames had the highest presence across newspaper articles, whereas the presence of attribution of responsibility, morality, and economic frames was lower. This study furthers knowledge of U.S. news media framing and coverage of new public health emergencies, and how newspapers may drive audience understanding and perception of the 2014 Ebola epidemic. This study also discusses implications of the findings and suggests directions for future research.     

Operation Iraqi Freedom: Mediated Public Sphere as a Public Relations Tool

The ideal of a free press informs theoretical and pragmatic constructions of media, civil society, and the public sphere in U.S. development efforts. The role of the free press in fostering civil society is held as an ideal for judging the rest of the world and for the justification of U.S. interventions elsewhere in the world sponsored by organizations such as United States Agency for International Development. Using a grounded theory analysis of the coverage of Operation Iraqi Freedom, this article demonstrates the frames that were presented in U.S. war coverage as justifications of the war. The grounded theory analysis is followed up by a content analysis to document the frequencies of occurrence of the frames. The frames suggest that media organizations worked more as the public relations agents of the U.S. government and actively engaged in demonization of the enemy to justify U.S. foreign policy during the early days of the war. Drawing on a postcolonial perspective, this article argues that the lapses in rationality reflected in the frames of war coverage pose critical questions for further interrogation about the nature of the media in Western civil societies.     

Exploring the development of an organizational approach to media relationships

Using semi-structured, qualitative interviews with practitioners, this study explored an organizational approach to media relations. Interviewees provided insight as to how organizations and their media relations practitioners integrated principles of excellent public relations and principles of relationship management with principles of traditional practitioner–journalist relationships. Results indicated that the practice of media relations can be viewed as a theory-based organizational commitment at the meso-level, and not merely as an atheoretical practitioner skill at the micro-level.     

The impact of newsroom changes and the rise of social media on the practice of media relations

Recent changes in American media have resulted in direct impacts on the work of PR professionals, from newsroom reductions in traditional media outlets to the rise of social media. This study examines changes in the media relations dynamic with qualitative, in-depth interviews from 12 PR professionals in a medium, eastern U.S. city. Findings include PR professionals doing less traditional media relations, mostly attributable to downsized newsrooms, and frustration with the resulting dearth of institutional knowledge, influx of young, inexperienced reporters, and shallow stories. While participants see opportunities to inject unfiltered messages in media, overall they value reporter relationships and using social media in communication with them and in their job. Although new media are seen as one more task on an already very full PR plate, participants acknowledge their importance and growing relevance. Overall, PR professionals see their and the industry's future including both traditional and new media.     

Sponsors,sponsorship rates and the immigration multiplier

"This article reviews the evidence pertaining to the extent to which U.S. immigrants actually make use of the family reunification entitlements of United States immigration laws, examining the two available studies which are based on probability samples of immigrant entry cohorts. It then provides new estimates of the characteristics of the U.S. citizen sponsors of immigrant spouses and parents.... With respect to the characteristics of sponsors, analysis of the information in the GAO [General Accounting Office] report indicates that 80 percent of the persons who immigrated in FY 1985 as the spouses of U.S. citizens were sponsored by native born U.S. citizens. In contrast, native born U.S. citizens sponsored only five percent of the parent immigrants. Additional findings on the country of origin and sex of the sponsored immigrants are presented."