Imperializing spin cycles: A postcolonial look at public relations,greenwashing, and the separation of publics

This article draws on postcolonial theory to critique ongoing neocolonial aspects of public relations theory and practice and especially the field's recent appropriation of terms such as “corporate social responsibility” and “sustainable development.” It positions such appropriation as a continuation of the old colonial strategy of reputation management among elite publics at the expense of marginalized publics. The article makes the case that public relations can only begin to be ethical and socially responsible if it acknowledges the diversity of publics, breaks down the hierarchy of publics, and takes into account the resistance of peripheral publics.     

The citizen-consumer hybrid: ideological tensions and the case of Whole Foods Market

Ethical consumer discourse is organized around the idea that shopping, and particularly food shopping, is a way to create progressive social change. A key component of this discourse is the “citizen-consumer” hybrid, found in both activist and academic writing on ethical consumption. The hybrid concept implies a social practice – “voting with your dollar” – that can satisfy competing ideologies of consumerism (an idea rooted in individual self-interest) and citizenship (an ideal rooted in collective responsibility to a social and ecological commons). While a hopeful sign, this hybrid concept needs to be theoretically unpacked, and empirically explored. This article has two purposes. First, it is a theory-building project that unpacks the citizen-consumer concept, and investigates underlying ideological tensions and contradictions. The second purpose of the paper is to relate theory to an empirical case-study of the citizen-consumer in practice. Using the case-study of Whole Foods Market (WFM), a corporation frequently touted as an ethical market actor, I ask: (1) how does WFM frame the citizen-consumer hybrid, and (2) what ideological tensions between consumer and citizen ideals are present in the framing? Are both ideals coexisting and balanced in the citizen-consumer hybrid, or is this construct used to disguise underlying ideological inconsistencies? Rather than meeting the requirements of consumerism and citizenship equally, the case of WFM suggests that the citizen-consumer hybrid provides superficial attention to citizenship goals in order to serve three consumerist interests better: consumer choice, status distinction, and ecological cornucopianism. I argue that a true “citizen-consumer” hybrid is not only difficult to achieve, but may be internally inconsistent in a growth-oriented corporate setting.     

Advocating for an End to Reparative Therapy: Methodological Grounding and Blueprint for Change

Despite the ethical and methodological concerns surrounding reparative therapy (RT) (also known as conversion therapy), a 2011 journal published a study claiming that lesbian, gay, and bisexual persons can “change” their sexual orientation. While much has been written about the deleterious effects of RT it continues to be researched and practiced, and, therefore, continues to cause harm. This article reviews methodological and ethical problems of RT and factors associated with it, and suggests steps to decrease and eventually end its practice as an aspect of social work's mission, which is to protect vulnerable populations, including lesbians and gay men.     

Postmodern Swing Dance and Secondary Adjustment: Identity as Process

In this article, the author describes activities of strategic consumption that members of a postmodern swing dance scene utilized to construct identity. He deploys Goffman's category of “contained secondary adjustment” for describing social interactions that are moments of purposeful resistance designed to usurp (while also being lodged within) organizational and/or institutional claims and constraints for identity and self. Specifically, the article describes swing dancers' presentations of unique selves, thrift store shopping, tavern socializing, and swing dancing. Swing dancers utilized these secondary adjustments to resist the dictates of corporate‐driven and mass‐mediated claims and constraints for “mainstream” consumer identities. These secondary adjustments add up to an “identity distancing,” which is the individual's and/or group's purposeful distancing and separation from other identities or groups associated with popular culture. Describing the swing dancers' secondary adjustments reaffirms the symbolic interactionist stance that identity construction is a durable social interactional process.     

Competence-difficulty gaps,ethics and the new social welfare theory

The contemporary consumer choice and New Institutional Economics literatures embody a number of recurring themes. Among these are the growth and dissemination of information relative to decision makers' cognitive limits, the endogeneity of preference and value structures and the role of ethical norms. At issue, inter alia, is the empirical content and internal consistency of neoclassical theory's behavioral postulates. The purpose of this paper is to show that when explicit account is taken of these phenomena, the logic of the “new” social welfare theory is called into question. The complexity of the decision environment is such that neither the welfare frontier nor the social welfare function can meaningfully be employed in assessing distributional and other economic policies. Granting this, attention should focus less on “getting the prices right” and more on “getting the institutions right.” Interest might appropriately center on which institutions minimize the deleterious effects of decision makers' growing competence-difficulty gaps and, at the same time, encourage transaction (and other) cost-minimizing ethical behavior.     

Designing Dreams or Constructing Contradictions? European Union Multifunctional Policies and the Polish Organic Farm Sector*

Analysts have heralded the principle of “multifunctionality” undergirding the European Union's Common Agricultural Policy “Second Pillar” support mechanisms as a “new . . . and strong paradigm” for agriculture ( van der Ploeg and Roep 2003 ), with the potential to re‐embed social, environmental, and ethical concerns into the structure of the agricultural system. Multifunctionality‐inspired agrienvironmental policies arguably represent an alternative to the productivist‐focused structural forces driving global industrialized agriculture. Yet few empirical studies interrogate the links between the assumed benefits of these policies and farmer experiences. This article examines the introduction of European Union multifunctional agrienvironmental policies in Poland, specifically incentives and supports for certified organic farming, and demonstrates that while favorable incentive subsidies have promoted increased entry into the organic farming sector, inattention to contextual factors has generated barriers to entry and access, creating unanticipated vulnerabilities for Poland's organic farmers and subsequent contradictions in policy implementation. Furthermore, this article demonstrates that, although specific organic certification standards have changed little since Poland's accession to the European Union, the processes associated with new EU multifunctional policies have shifted toward greater institutionalization and bureaucratization, potentially thwarting the efficacy of multifunctional incentives for organic agriculture in the Polish context.     

The Interaction Order and Musical Sound: Shopping with Erving Goffman

Drawing on qualitative interviews and extending insights provided by Erving Goffman (1983, 1971), this article argues that music plays a crucial role in the interaction order of retail environments. I suggest music permeates these locations of consumption; shoppers are presented as perceiving musical sounds as both “territorial offenses” and sounds that can also represent an “intimate ally.” Crucial here is the nature of territoriality that manages an individual's exposure through the symbolic and literal placement of boundaries around the self, covering and protecting the self while navigating public space, tacitly securing rights in relation to others, and minimizing encroachments upon the “territories of the self.” I contend that when shopping, participants can feel “at home” in these locations thanks in part to the role of music but also in other cases actively avoid these situations, using privatizing music as a means of regaining auditory discretion. The contribution of this article extends Goffman's formulation of the interaction order, accounting for the dual role that music represents, as both a territorial offense and an intimate ally for shoppers.     

When giving means taking: Public relations,sponsorship, and morally marginal donors

It is generally considered a positive social action to form relationships of support between organizations and publics. In public relations terms, such connections can lead to beneficial outcomes for both the organization, in terms of reputation and attributions of social responsibility, and publics, in terms of the ability to meet their own goals through financial contributions. It is less easy to understand what happens when these relationships detract from society holistically. In this paper the Tattersall's organization, Australia's “largest” privately owned company, is used as an example. Tattersall's has a history of community involvement, sponsorship, and benevolence. However, its sole business is gambling, and hence vulnerable gamblers fund its charitable donations. This article uses the writings of Pierre Bourdieu to discuss ethical practice and professionalism as well as the dynamics of sponsorship dependence of vulnerable groups. It suggests that although an underused theorist on the edges of mainstream public relations theory, Bourdieu's ideas have much to contribute to our understanding of professional practice.     

Talking or Keeping Silent About Parental Mental Health Problems—A Grounded Theory of Parents' Decision Making and Experiences with Their Children

This grounded theory study explored parents' experiences of responding to their children's need for understanding parental mental health concerns. Fifteen parents with severe and enduring mental health difficulties participated in the study. The findings suggest four main social processes that influence parents' talk with their children about parental mental health issues, namely “Protecting and being protected,” “Responding to children's search for understanding,” “Prioritizing family life,” and “Relating to others.” Implications of the findings for clinical practice and future research are considered. In particular, the need for more family‐orientated services where parents experience parental mental health problems is highlighted.     

TRAVELLING PEOPLE,TRAVELLING OBJECTS

The paper introduces the essays on consumption, shopping tourism and informal trade in socialism, by presenting the framework of the research project in which they were produced. As opposed to tourists' shopping, shopping tourism is defined as travel abroad with the explicit aim to buy goods, unavailable, difficult to find, or inordinately costly in one's home country, for personal use or reselling to compatriots. Shopping tourism became a widespread practice in the East-European socialist economies of shortage as soon as travel restrictions, at first among socialist countries and, later, to the West, had been relaxed. Following a discussion of official and popular attitudes to consumption during socialism, the author points out that shopping tourism was not a form of popular resistance to the political system but rather a set of ingenious practices of adaptation to the everyday exigencies it created.     

The Place of Africa,in Theory: Pan-Africanism,Postcolonialism, Beyond

Twentieth-century African theory translated two destructive diasporas – of peoples by the slave trade, of lands by empire – into a creative third: a pan-Africanist philosophy of decolonization that recovered Africa's pluralism as a powerfully “diasporic” defiance of imperial taxonomies. Comparing a 1967 lecture given in Cairo by Senegalese poet-president Léopold Sédar Senghor with a 1955 treatise on the philosophy of revolution by Egyptian president Gamal Abdul Nasser (Jamal ^cAbd al-Nasir), and both with Achille Mbembe's 2001 On the Postcolony, this essay shows how Senghor marshals race/culture hybridities, Nasser historical/geographic alignments, and Mbembe temporal entanglements to deconstruct monolithic constructions of “Arab”, “Black”, and “African” being, space, and time – and to pluralize and “world” a continent. It argues that the logics of trans-territoriality and trans-temporality that informed Third World solidarity in the 1950s–1970s represent a forgotten legacy of pan-Africanism to postcolonialism and to global theory generally. Africa's place, in theory, decenters Eurocentrism.     

SIGN,SYMBOL, AND METALANGUAGE: AGAINST THE INTEGRATION OF SEMIOTICS AND SYMBOLIC INTERACTIONISM

Dean MacCannell's proposal for a “rapprochement” between symbolic interaction-ism and semiotics, in which the “generality” of symbolic interactionism's conception the sign is “raised” to that of semiotics, is examined. By turning exclusively to Saussurian semiotics, MacCannell does not adequately reflect the distinction between “natural” and “arbitrary” representation in Peirce's semiosis that is the most fruitful link with Mead's symbolic interactionism. Consequently, MacCannell's argument at the level of terminology is flawed. Rather than merging, the perspectives might benefit from a radical rethinking of representation. This would involve preserving the distinction between the “natural” and “arbitrary,” while at the same time recognizing that in mass society “arbitrary” representation has become a kind of “second-order” (Barthes) indexical metalanguage of membership within which symbolic interaction may occur. As Baudrillard claims, “commutation of signs” has replaced “interaction of symbols,” yet strains against an unfulfilled symbolic demand. Efforts should be directed at generating a theory of representation capable of addressing the tension that produces this symbolic demand.     

Healthcare Use in the Heartland: How Health Care Selection Varies Between Rural,Retirement‐Age Migrants and Long‐Term Residents

One increasingly important problem affecting rural health care selection is the tendency of older residents to bypass local health care providers. This research investigates how the effects of community characteristics and attachment on health care bypass behavior vary between rural retirement‐age migrants and retirement‐age long‐term residents. Non‐health‐related behaviors, such as purchasing goods and services outside one's community during a health care trip, that is, “outshopping,” could influence bypass if individuals combine trips for their medical care with other consumer needs. Basing our work on the outshopping theory, we argue that bypass behavior is one facet of consumer consumption patterns for both rural retirement‐age migrants and long‐term residents. In addition, dissatisfaction with local health care and services like shopping can “push” rural residents to bypass local health care and travel greater distances for primary health care. We further contend that strong community attachment has an opposite “pull” effect that can help to negate the push of outshopping and reduce the likelihood of bypass. Our results reveal retirement‐age migrants are significantly more likely to bypass local primary health care providers than retirement‐age long‐term residents. Furthermore, our analysis bridges the rural health care and retirement community development literature to suggest that outshopping theory can now be applied to rural primary health care bypass behavior.     

Reconsidering Durkheim's Assessment of Tarde: Formalizing a Tardian Theory of Imitation,Contagion, and Suicide Suggestion

Emile Durkheim summarily rejected Gabriel Tarde's imitation thesis, arguing that sociology need only concern itself with social suicide rates. Over a century later, a burgeoning body of suicide research has challenged Durkheim's claim to a general theory of suicide as 4 decades worth of evidence has firmly established that (1) there is a positive association between the publicization of celebrity suicides and a spike in the aggregate suicide rate, (2) some social environments are conducive to epidemic‐like outbreaks of suicides, and (3) suicidal ideas or behavior spreads to some individuals exposed to a personal role model's suicidal behavior—for example, a friend or family member. Revisiting Tarde, the article examines why Tarde's theory deserves renewed attention, elucidates what he meant by imitation, and then formalizes his “laws” into testable theses, while suggesting future research questions that would advance the study of suicide, as well as other pathologies. Each “law” is elaborated by considering advances in contemporary social psychology as well as in light of its ability to supplement Durkheim's theory in explaining the “outlier” cases.     

Consumer activism in the Czech Republic: the role of exit and voice in a changing economy

The question “Are consumers actively pursuing their market responsibilities in transforming economies?” is at the center of this article. It reports on a study of Czech consumers using Hirschman's “exit/voice” theory. The research focuses on what actions consumers, who had never experienced the freedom to express complaints, would take when confronted with market disappointments and failures. Analysis of a randomized cross section of consumers indicates that they acknowledge their responsibility to the market by going beyond the choice stage of consumption and actively giving voice to their concerns to retailers and manufacturers. This evidence represents the first milestone describing consumer voice behavior in a transforming economy.     

Reprivatized Womanhood: Changes in Mainstream Media's Framing of Urban Women's Issues in China, 1995–2012

After waves of women's liberation movements, the reform era has witnessed a puzzling stagnation, if not decline, in women's status in China. Among the existing literature on the changing public gender discourse in postsocialist China, few studies have substantially engaged with feminist critiques of the “separate spheres” as an analytical framework. In this study the authors performed content analyses on 202 articles drawn from 3 Chinese mainstream magazines between 1995 and 2012 to describe changes in media's framing of urban women's issues. Over time, topics on marriage and private relationships became increasingly predominant, while concerns over gender discrimination diminished in the mainstream media. The results provide evidence for a revitalization of traditional gender values attributing women to “private” spheres and reveal the media's repeated use of individualistic approaches to structural problems, suggesting an alliance between patriarchal and neoliberal ideologies in shaping public gender discourse while concealing structural inequalities in urban China.     

The impossibility of loving: blanchot,community, sexual difference

This paper aims to clarify Blanchot's notion of community and his practice of communism through, first, an account of his involvement in the Events of May 1968 and, second, an exploration of The Unavowable Community, in which Blanchot reads a short novel by Marguerite Duras, which recounts the tropisms of a brief relationship between a young woman and a homosexual man. As I show, Blanchot's affirmation of what he calls “the impossibility of loving”, which emerges from his reading of Duras, is linked to what he calls “worklessness [désoeuvrement]”; that is, the active process of loosening or undoing that contests any attempt to establish a community around a shared essence. I will claim that it is by attending to the relationship to worklessness that one might attend to what Blanchot calls the “spaces of freedom” that open around us: to those happenings which are not enclosed by prevailing determinations of the social space. A further aim of this paper is to address the concerns of Jacques Derrida, for whom Blanchot's writings on community betray what he calls in Politics of Friendship a “schematic of filiation”, in which the relation to the brother is the privileged model for the relation to the Other. I also provide an account of Blanchot's negotiation of Levinas's account of the relationship between ethics and eros as it is presented in Totality and Infinity.     

Stone's Hypothesis of “Personalizing” Shopping as Compensation for Urban Depersonalization: A Reconsideration*

Critics of Wirth's theory of urban life suggest that he underemphasized the extent of urban social networks that counteract trends toward depersonalization. One argument, by Stone. claims that persons who lack social ties at the neighborhood level compensate by establishing personal relationships in shopping, an activity normally considered highly pecuniary in orientation. A replication of Stone's theory for grocery shoppers shows just the opposite. If anything, persons who lack social ties at the neighborhood level also minimize “personalizing” in their grocery shopping.     

Kulturwandel im Geldgeschäft? Potenziale einer ethischen Selbsterneuerung im Banken- und Finanzwesen

Following the financial crisis in 2008 a debate about the social benefit of the financial industry, which operates without considering its real-economic consequences, was initiated. The financial industry responded by offering strategies of cultural change (“Kulturwandel”) which foster a more socially responsible financial practice. At the same time the expansion of “ethical” banks aims to establish a banking business avoiding negative externalities of the banking sector. Following the conceptual assumptions of the sociology of critique we study the collectively shared interpretation of a “good” and legitimate financial practice beyond publicly communicated standards of practice. Against this backdrop we evaluate the potentials of normative self-regulation in banking and finance. Our results show that cultural or ethical change is only partly feasible if it exclusively focuses the motives, values and personalities of the individual subjects but neglects the structural as well as institutional conditions of a “good” financial practice.     

Time With Children,Children's Well‐Being,and Work‐Family Balance Among Employed Parents

Cultural imperatives for “good” parenting include spending time with children and ensuring that they do well in life. Knowledge of how these factors influence employed parents' work‐family balance is limited. Analyses using time diary and survey data from the 2000 National Survey of Parents (N = 933) indicate that how time with children relates to parents' feelings of balance varies by gender and social class. Interactive “quality” time is linked with mothers' feelings of balance more than fathers'. More time in routine care relates to imbalance for fathers without college degrees. Feeling that one spends the “right” amount of time with children and that children are doing well are strong and independent indicators of parents' work‐family balance.