Stakeholder influence,government power,and new opportunities for Chinese Internet companies: A multilevel network analysis of cross-sector networks

In recent decades, Chinese Internet companies have experienced exponential growth. As the Internet industry increasingly commends tremendous financial resources, they also face growing stakeholder expectations for corporate social responsibility (CSR) actions. One way through which Chinese Internet companies conduct CSR is by building cross-sectoral collaborations with nonprofit and nongovernmental organizations (NGOs) and governmental agencies. Aiming to understand Internet companies’ strategic relationship building on CSR issues, the researchers drew from stakeholder influence theory and research on a network approach to stakeholder influence, and applied multilevel network analysis to model three networks related to Chinese Internet companies’ CSR collaborations. Specifically, we found that power and urgency are significant predictors of the structure of Internet companies’ cross-sector CSR alliance network. Organizations affiliated or endorsed by the central Chinese government are the most desirable CSR stakeholders. Additionally, the study also revealed that for Internet companies, devoting their attention to Internet-related social issues could increase their desirability as strategic stakeholders from other sectors and among Internet companies.     

How do public organizations communicate their alliances on Facebook and how does the public react? A longitudinal analysis

Organizations have adopted social media to communicate their alliances to the public, that is, engage in representational networks. Yet a comprehensive examination of what is communicated in representational networks and how public reactions are associated with these networks is relatively scarce. This study builds on the Symbiotic Sustainability Model (SSM) to examine the content of messages passed in representational networks on social media and their related public reactions. Based on a panel analysis of one year of Facebook data generated by 605 public organizations in Taiwan, this study reveals that referencing certain topics such as economic and technological development and employing linguistic features demonstrating efficacy, formality, and empathetic concern in Facebook messages was associated with an increased diversity of alliance ties reported by public organizations. Moreover, the relationship between communicating diverse alliance ties and positive public reactions in the form of likes went both ways. Integrating automated topic modeling, linguistic analysis, and panel analysis, this study provides a process-based and communication-centered view of the mechanisms and disparities underlying organizations’ strategic network management on social media.     

Communicating corporate LGBTQ advocacy: A computational comparison of the global CSR discourse

Corporations are increasingly engaging with political and social issues through corporate social responsibility (CSR) initiatives, in new areas such as lesbian, gay, bisexual, transgender, queer (LGBTQ) advocacy. Informed by institutional theory and stakeholder theory, this article systematically, comparatively, and computationally examines the intersection of LGBTQ advocacy and CSR communication. In particular, it contributes to the literature by (1) examining the global LGBTQ CSR discourse constructed by Fortune Global 500 companies (136,820 words) with semantic network analysis and structural topic modeling; (2) surveying non-profit organizations’ guidelines and comparing corporate values with them; and (3) exploring how stakeholder expectations and institutional factors influence CSR communication. Results indicate 6 corporate topics and 9 non-profit topics, which were explicated by referencing organizations’ original writing. It is further shown that stakeholder expectations and institutional factors not only affect whether or not corporations report LGBTQ efforts, but also affect what topics they highlight in CSR reports. Corporations in democratic countries with substantial stakeholder expectations emphasize areas that need high investment and exceed legal obligations.     

Communicating Engagement in Corporate Social Responsibility: A Meta-Level Construal of Engagement

Organizations are increasingly seeking stakeholder support through engagement to demonstrate their corporate social responsibility (CSR) credentials. These credentials are, in turn, used to support claims of legitimacy for organizational operations. This article uses a process model of antecedents, implementation, and consequences to study the connection between engagement and CSR. CSR reports show organizations perceive engagement in CSR as both communication and activities between organizations and their stakeholders; and as a second, meta-level of communication about that engagement with stakeholders beyond those directly involved, thereby broadening the scope of organizational claims to legitimacy. Understanding what engagement is and how and why it is carried out in CSR provides a framework for understanding engagement in public relations.     

Rethinking Social Work's Interpretation of ‘Environmental Justice’: From Local to Global

This article challenges social workers to expand their understanding of the ‘person-in-environment’ perspective and become more active in addressing current environmental crises. Although social work scholars have begun to explore the relationship between social work and the natural and built environment and professional organizations mandate the integration of this content into practice and education, these goals remain unrealized, particularly in the USA. To address these issues more effectively, social work educators will need to distinguish between understanding persons in their environment and environmentalism, and between environmentalism and environmental justice. This article analyzes the emergence of the environmental justice movement in the USA and other nations and its relationship to environmental racism. It presents a case study of a local environmental justice effort to demonstrate how social workers can use their knowledge and skills to make important contributions to environmental justice and sustainability. It also discusses the potential of ‘green social work’ and transformative learning theory as tools to help social work educators better equip students to make strategic alliances across professions, disciplines, and systems to address contemporary environmental crises.     

Legitimating journalistic authority under the state's shadow: a case study of the Environmental Press Awards in China

This study investigated the legitimation of journalistic authority in the form of journalism awards. The Environmental Press Awards, an unofficial but highly regarded news competition among Chinese environmental reporters, was selected as a case study. The case was examined from three interconnected dimensions: the creation and maintenance of moral and pragmatic legitimacies; the strategic processes of cognitive and social legitimation; and a dual process of symbolic legitimation of the market media ideology. Research conclusions were formed based on statistical analysis of 181 award submissions and 10 in-depth interviews with key personnel in the host organizations, the journalism community, and environmental non-governmental organizations. By looking into the establishment, dynamics, and results of the awarding process, the alliance between the market media and the green civil society was seen to have created and buttressed the legitimacy of the award. Without the blessing from the party-state, such legitimacy is vulnerable but can also be enabling.     

Exploring nonprofit-business partnerships on Twitter from a network perspective

This exploratory study attempts to understand the role of nonprofits and their position in corporate social responsibility (CSR) partnership communication. Employing social network analysis, the study identifies and interprets the network strategies used by top U.S. nonprofits in communicating about their CSR partnerships on Twitter. The results show that although all the nonprofit issue sectors disclosed extensive business partnerships, they selectively mobilize communication with certain business partners. The present study extends the network approach in a CSR context. Theoretical and practical implications were discussed.     

The role of corporate social responsibility (CSR) and internal CSR communication in predicting employee engagement: Perspectives from the United Arab Emirates (UAE)

This study examined relationships among employees’ perception of CSR, three models of internal CSR communication and employee engagement. The findings, based on 516 valid survey responses from employees across different sectors in the United Arab Emirates, revealed that internal communication of CSR, both one-way and two-way symmetrical, predicted employee perceptions of CSR, with two-way asymmetrical communication being a negative predictor; perceptions of CSR predicted employee engagement; social and sustainable dimensions of CSR most strongly predicted social and affective dimensions of employee engagement; and both two-way symmetrical communication of CSR and employee perceptions of CSR strongly predicted employee engagement. Implications for theory and practice are discussed.     

The Pyramid of Nonprofit Responsibility: The Institutionalization of Organizational Responsibility Across Sectors

Observers have noted that organizations in all sectors, whether business, nonprofit, or government, have been moving toward rationalized structures that presuppose and express empowered organizational actorhood. We draw upon neo-institutional theory in this paper to extend the argument: The arrival of organizational actorhood has precipitated a concomitant, cross-sectoral movement toward organizational social responsibility. Whereas existing research has tended to theorize the social responsibilities of businesses, we develop a pyramid conceptual schema to array the social responsibilities of nonprofits. We then document the coevolution of organizational actorhood and responsibility across both sectors with a metastudy of nearly 200 extant surveys. We chart the institutionalization of a slate of formal structures that express organizational actorhood (i.e., mission statements, vision statements, and strategic plans) and that profess and define organizational social responsibilities (i.e., core values, ethics codes, and responsibility communications). We close with implications and future directions for organizational studies and research on corporate social responsibility.     

The strategies that bind: NGO coalitions and their influence

Abstract This article examines NGOs as strategic organizations that form coalitions in order to influence other actors, particularly international financial institutions. It has three primary aims: to examine NGOs as strategic organizations; to look at a particular type of NGO network, the coalition, which unlike a network involves more value and commitment; and to assess the factors that contribute to their strategies such as changes to the NGO environment. To do this, the resource dependency perspective is utilized to evaluate the influence of various resources (funding, legitimacy and information) on NGOs’ organizational strategy. Oxfam International, the NGO Working Group on the World Bank, and the Bretton Woods Project are three NGO coalitions examined. I conclude that there are differences between NGO networks and coalitions and that the coalitions strategically act and react to changing resources in their environments.     

Can strategic message framing mitigate the negative effects of skeptical comments against corporate-social-responsibility communication on social networking sites?

This study connected framing theory with corporate social responsibility (CSR) communication literature to examine whether a CSR message that emphasizes customers’ contribution to CSR efforts can enhance CSR communication and mitigate the negative effects of skeptical comments from other users on social networking sites (SNSs). Specifically, this study examined whether a customer-credit-sharing CSR message, compared to a conventional self-promoting message, better mitigated the effects of skeptical comments from other SNSs users on values-driven motives perceived by customers, customers’ positive attitudes, and behavioral intentions. It also explored whether the effects of strategic framing changed when skeptical comments were made online by friends or strangers. A total of 400 customers participated in an online between-subjects experiment. The results showed that the credit-sharing message better protected perceived values-driven motives and positive attitudes toward the company after the customers were exposed to skeptical comments, regardless of who posted the skeptical comments. Customers who read the credit-sharing message also showed stronger intention to defend the company’s CSR efforts and stronger purchase intention when the skeptical comments came from a friend. More theoretical and practical implications are discussed.     

From an “outside group” to a catalyst for corporate change: Examining activists’ legitimation strategies

Activist organizations use issues management when pressuring corporations to alter practices and policies that these groups find problematic. Throughout this process, activists must establish legitimacy for their issue concerns, organizations, and proposed solutions to gain public support for their activities. This study qualitatively analyzes the communication practices of 21 activist organizations to understand the strategies that these unique groups harness as they seek to build legitimacy as part of the issues management process. The findings contribute to a growing body of public relations research on activist communication by introducing a new legitimation strategy that underscores the importance of ongoing issues monitoring for activists and illustrates how activist organizations can co-opt extant narratives to build legitimacy for their existing issue arguments.     

Termination of Nonprofit Alliances: Evidence from China

Nonprofit alliances have grown with a striking speed in recent decades. While researchers focus on why nonprofits build interorganizational partnerships, few discuss how such partnerships are terminated. Through a multiple case study of 13 nonprofit alliances that had been established in response to the 2008 Sichuan earthquake in West China, this study explores how nonprofit alliances were terminated and what caused their termination. Four patterns of alliance termination emerged out of our data analysis: failure at birth, planned termination, failed transition, and evolution into independent organizations. Four determinants were identified as accountable for alliance termination: political pressure, resource shortage, short-term orientation, and leadership failure.     

Beyond growth: new alliances for socio-ecological transformation in Austria

ABSTRACT

Trade unions and environmental movements are often seen as political opponents most prominently discussed in the form of the ‘jobs vs. environment dilemma’. Based on historical examples of the conflict relations between trade unions and environmental groups in the Austrian energy sector, this paper showcases how the relationship between the two groups has changed from enmity to first attempts at alliance building. Drawing from analysis of union documents and problem-centred interviews conducted with Austrian unionists, it shows that newly emerging alliances between unions and environmental movements contain the seeds for a broad societal movement that can help overcome the paradigm of growth and actively engage in the creation of policies that support a social–ecological transformation.     

The Paradox of Communicating CSR in India: Minimalist and Strategic Approaches

This study explores the viewpoints of practitioners in socially responsible companies in India about the ethical dilemmas of corporate social responsibility (CSR) communication, especially in the paradoxical context of stakeholders’ high regard for socially responsible companies and low regard for companies’ deliberate, conspicuous communication about CSR. Findings, based on 19 interviews with key decision-makers in 16 companies from the Standard & Poor India ESG Index, revealed that practitioners in India foregrounded the importance of an implicit, minimalist approach to communication that privileged responsible corporate behavior over rhetoric. They also engaged in the strategic communication of their CSR efforts to involved stakeholders, largely avoiding publicity and aggressive media relations. Implications for public relations theory and practice are discussed.     

Mapping the structures of international communication organizations’ networks and cross-sector relationships on social media and exploring their antecedents

Grounded in the theoretical frameworks of the alliance theory and the collective action theory, this study examines the global network structures of international non-governmental organizations (INGOs) and intergovernmental organizations (IGOs) and their cross-sector relationships on social media and explains the predictors of the relationships. More specifically, we conduct a network analysis to examine the network structure of international communication organizations and their cross-sector relationships on Twitter. This study found that INGOs and IGOs are more likely to establish following relationships on Twitter with the same type of organizations. Furthermore, educational level and cultural context influence their cross-sector relationships. The theoretical and practical implications of this study are also discussed.     

Updating the Critical Perspective on Corporate Social Responsibility

This paper argues that Corporate Social Responsibility (CSR) is a key element of the new neo‐liberalism as it searches for both legitimacy and new sources of innovation. Rather than simply being a fraud or a drain on resources as CSR is often portrayed, we argue that it is one of a suite of practices that corporations are deploying as they seek to shift the nature of social regulation away from collective to more individual solutions. While the criticism that CSR is corporate propaganda has purchase, we explore a deeper development. This development is one wherein as the old ways of capitalist regulation were surpassed in the 1970s and 1980s new social practices such as CSR, Human Resource Management, ethical marketing etc. were deployed as a way of engineering new forms of identity, new expectations of individuals and institutions and new sources of legitimacy and social value. Social criticism needs to take this development more seriously (than the propaganda view) since it frames CSR as a predatory facet of this new neo‐liberalist tendency.     

Communicating about corporate social responsibility: A comparative study of CSR reporting in Australia and Slovenia

This paper examines how two countries on opposite sides of the world, Australia and Slovenia, are addressing corporate social responsibility (CSR) reporting issues. The authors see reporting as an important communication tool or channel which can ensure greater corporate transparency and enable a better engagement with multiple stakeholders. The paper aims to provide a review and a comparison of the CSR guidelines and reporting standards in both countries by which this communication is guided. In both countries, reporting is largely voluntary and appears to be driven by market pressures. However, differences appear in national culture as a driver with product, management and financial considerations influencing Australian reporting whereas Slovenian reporting is shaped by employee, community and environmental concerns. From Australian and Slovenian perspectives it seems to be important to increase reporting incentives in both countries and to connect and compare them to global reporting requirements.     

The paradoxical effects of communicating CSR activities: Why CSR communication has both positive and negative effects on the perception of a company’s social responsibility

Supporting societal goals and sustainable developments can help a company to be seen as socially responsible. This corporate social responsibility (CSR) must be communicated effectively as too intensive communication could negatively affect the company’s perception. These negative effects may be caused by an imbalance between the amount of CSR communication and the actual extent of CSR activities. Two experiments show that increased CSR communication has a negative indirect effect on perceptions of a company’s social responsibility, mediated by persuasive intent and reactance. However, depending on the extent of a company’s actual CSR activities, there is also a countervailing direct effect: A high extent of CSR communication positively affects perceptions of a company’s social responsibility if the company engages in a great number of CSR activities. In contrast, if a company only engages in a few activities but communicates a lot about it, this positive effect may even become negative.     

Women Working Worldwide: transnational networks,corporate social responsibility and action research

In this article we trace the history of a new form of labour internationalism that emerged in support of women workers’ organizations, in particular in the garment industry, from the 1980s. We tell the story of the emergence of Women Working Worldwide (WWW), a small UK‐based NGO that provides solidarity and support for a network of women workers’ organizations in the commodity producing zones of the global South. WWW grew along with other organizations that have succeeded in forcing global corporations to take some responsibility for the employment conditions along their supply chains. In what has become corporate social responsibility (CSR), companies now establish codes of conduct and workplace audits of employment conditions in those factories to which they subcontract manufacturing work. WWW played a key part in the establishment of the Clean Clothes Campaign, Labour Behind the Label and the Ethical Trading Initiative that continue to develop such practices today. WWW used the power of transnational networks to ensure that the needs and voices of women workers were put on the agenda for action. The story of WWW demonstrates the potential to effect change through transnational networking, the extent to which different local organizations can find common cause with each other and the benefits of engaging in locally‐focused but transnationally coordinated educational and action research projects.