Calling for accounts: numbers, monsters and membership1

This article questions how accounts are marked. In asking why some accounts ‘pass muster’ and others fail, the analysis brings into focus the extent to which membership work helps hold the social and the technical apart. The analysis contrasts a long insistence on narrative forms of interaction as defining conditions of co‐presence with numerical regimes in which there is an implicit deletion of social contact under fashionable slogans like ‘action at a distance’. Taking numbers to act as ‘bearers of culture’, the paper contests the idea that numerical forms of accountability delete the membership work traditionally associated with narrative forms of account. Attending closely to ‘occasions’ in which it is appropriate for members to deploy numerical accounts rather than verbal accounts, the argument challenges the idea that a face to face negotiation of social order has been superceded by a pervasive use of perfonnance targets. The article begins by exploring how ‘calls to account’ are created by a reporting of adverse budget variatices within organizations. Using an extended example to consider how such ‘gaps’ affect a manager's conduct towards a spouse who is sick, the analysis shows how the use of numbers becomes crucial to sustaining one's affiliation across a range of memberships. As illustrated, the rehabilitation of numerical artefacts into conceptions of the social greatly expands possibilities for interaction beyond that anticipated by the sociological ideal of ‘co‐presence’.     

On the relevance and accountability of dialect: Conversation analysis and dialect contact

The present study seeks to illustrate how the theory and method of conversation analysis (CA) can be used to begin to unpack the notion of ‘contact’ in contact linguistics research. After reviewing language and dialect contact as they are traditionally conceptualized, we describe an additional set of questions inspired by CA's fundamental concern with relevance and accountability. It is argued that, by analyzing the structure and design of turn‐by‐turn talk in situations of dialect contact, we are able to investigate how co‐participants themselves go about carving out the boundaries of their respective dialects, how they can link those dialects to social identities, and how those social identities can become ‘procedurally consequential’ for the design of subsequent talk between the interlocutors. It is ultimately hypothesized that relevance and accountability at the micro‐interactional level may provide new insight into the moment‐by‐moment mechanisms that bring about the comparatively more macro‐level outcomes of dialect contact (e.g. leveling, koineization, etc.) that have been previously identified in contact linguistics research.     

Negotiating cultural boundaries: Confucianism and trans/national identity in Korea 1

Abstract

This essay looks to the complex intercultural relations of China and Korea to highlight two important issues in political theory and international relations: the transnational nature of world politics and the limits of analytical binaries such as East‐West and tradition‐modernity. Discussions of international politics in East Asia characteristically address issues of security and development studies. More recently, Confucianism has been mobilized as part of the clash of civilizations of Asia with the West. This essay will consider how cultural boundaries are negotiated within the region via an analysis of the workings of the transnational discourse of Confucianism in the construction of Korean identity. While many make truth claims about what ‘Confucianism’ means in Korea, this essay examines the discursive economies of ‘Confucian events’ in three overlapping social spaces: official, mass media, and academic. This essay will show the diversity of Confucianism within East Asia, and underline how rather than being a simple orthodoxy, the shape of Confucianism is an active political issue. While many try to define a core ‘Korean Confucianism’, I argue that we should use Confucianism as an analytical tool to understand something else, citing how some scholars are using Confucianism for the specific project of building democracy in Korea.     

On the relation between ‘visual research methods’ and contemporary visual culture

One of the most striking developments across the social sciences in the past decade has been the growth of research methods using visual materials. It is often suggested that this growth is somehow related to the increasing importance of visual images in contemporary social and cultural practice. However, the form of the relationship between ‘visual research methods’ and ‘contemporary visual culture’ has not yet been interrogated. This paper conducts such an interrogation, exploring the relation between ‘visual research methods’ – as they are constituted in quite particular ways by a growing number of handbooks, reviews, conference and journals – and contemporary visual culture – as characterized by discussions of ‘convergence culture’. The paper adopts a performative approach to ‘visual research methods’. It suggests that when they are used, ‘visual research methods’ create neither a ‘social’ articulated through culturally mediated images, nor a ‘research participant’ competency in using such images. Instead, the paper argues that the intersection of visual culture and ‘visual research methods’ should be located in their shared way of using images, since in both, images tend to be deployed much more as communicational tools than as representational texts. The paper concludes by placing this argument in the context of recent discussions about the production of sociological knowledge in the wider social field.     

Research note: Promoting intercultural education through art education

Taking UNESCO’s proposal ‘learning how to live together’ as a starting point, we examined to what extent visual education can be used as a tool to promote the aims of intercultural education. We analyzed the power of using artistic images from different cultures to change students’ perception of cultural differences, thereby facilitating the development of attitudes of respect towards different ethnic/cultural groups. We also investigated to what extent this strategy could contribute to the integration of minority peers into a majority group. Students were assigned to either an experimental or a control group. The experimental treatment consisted of exposing students to several art object images associated with different cultures. Our measurement instrument was based on an adapted version of the ‘Draw‐A‐Person‐Test’, which we have called the ‘Draw‐Two‐Persons‐Test’. We also used a questionnaire to examine attitudes among subjects     

Out of the Blue: the dark side of creative enterprise

This paper draws on an archive of media texts that document the making of the film Out of the Blue. Within these media accounts are statements made by a group of residents resisting the film project, and the film‐makers responding to this resistance. We employ a Foucauldian informed discourse analysis to read these statements of resistance as a starting point to examine the power relations within contemporary knowledge generation processes of creative industries. We theorise creative industries as a discursive object located at the intersection of three discursive formations: ‘creativity’, ‘enterprise’ and ‘place’. Through analysing the particular place–identities of Aramoana engaged by the resisting residents and the film‐makers, we are able to suggest how this film project came to be discursively constituted as creative enterprise. In so doing, we find that the resisting residents’ statements work to disrupt the taken‐for‐granted ‘goodness’ of film enterprise, and creative industries more generally.     

Media art and the resurrection of an image: motion and sculpturing

The last decades' increase in the visual methods in social science has not been reflected in the study of religion. There is a rather perplexing absence of such methods in the study of religion, given the importance of visual symbolism in many religious traditions. This article is about photo-elicitation among young Christians, Muslims and non-religious people in the multicultural Grønland area in inner-city Oslo, Norway. We focus on two images of holy books: a Bible with a pair of aged hands folded on top, and a Qur'an with a prayer bead. Four narratives that these two images elicited form the basis of the article: (1) ‘Everyday life sociologists of religion’; (2) ‘Cousin Religion's holy book: tool for everyday cosmopolitanism’; (3) ‘Translating holy books’; and (4) ‘The image becomes sacred’. From these narratives, we discuss how photo-elicitation can work in the study of religion. We outline which participants provided which narratives. We discuss the potential of images for tapping silent knowledge about different religious life-worlds, and for bridging different social and cultural worlds.     

Knowledge work and practices of seeing: Epistemologies of the eye,gaze, and professional vision

Much practice within organizations is to some extent embodied in and centered on the visual capacities of the agent, the acting subject. Distinguishing between ‘epistemologies of the eye’, i.e. theories of how knowledge is acquired through visual practices, and ‘practices of seeing’, i.e. theories and studies of how vision and visuality are actually used in everyday working life, the paper points to the need to understand vision and visuality in organizational practice. Using the case of functional magnetic resonance imaging (fMRI), it is suggested that professional vision, i.e. practices of seeing that are shared within epistemic communities, is firstly technologically mediated and, secondly, based on the ability to combine vision, speech, gesture, and other embodied and cognitive resources in order to make sense of the images produced by fMRI technology. The paper concludes that organization theory should examine practices of seeing in greater detail and as part of the project in order to understand how knowledge is constituted and used as a collectively constituted resource within organizations.     

Governing through accountability: Gendered moral selves and the (im)possibilities of resistance in the neoliberal university

Drawing on Judith Butler's early work on gender as performance and her later work on the ethically accountable subject, this study examines the production of gendered moral subjects under neoliberal governance in contemporary academia. The analysis of 40 semi‐structured in‐depth interviews with postdoc researchers and assistant, associate and full professors in a Belgian university reveals how in academics’ narratives of their ethical relations of (non‐)accountability towards multiple stakeholders, gendered subjects are performed along the heterosexual matrix reproducing the gender binary. The conjunction of gendered and ethical demands imposed through relations of accountability further opens up distinctively gendered possibilities of consent and resistance under neoliberal governance. We advance the extant literature on gender in academia which largely focuses on women's symbolic struggle to (dis)identify with a masculine professional norm. By locating power in the gendered relations of accountability towards multiple others, it re‐conceptualizes gender as an ontological struggle in the constitution of the self as moral along gendered norms. The study rejoins recent scholarship that calls for the recognition and elaboration of a relational ethics by showing how such ethics enables the emergence of open and responsive subjectivities in relations of accountability.     

Introduction

The challenge of ‘visualizing globalization’ requires analytical frames that engage the local‐global dynamic as well as a variety of visual methods. The article reflects on two uses of photography in a cross‐border research project tracing the journey of a tomato from the Mexican field to the Canadian fast food restaurant, and the role of women workers within the various stages of continental food production, distribution, and consumption. To examine globalization from above, the ubiquity of corporate advertising images is exploited, and their messages deconstructed and reconstructed to expose the production processes behind the commodities being promoted. Globalization from below is explored through photo‐stories of the daily lives of Mexican women agricultural workers as food producers at work and at home; Teresa's story illustrates how subsistence and market economies co‐exist and how family economies remain the survival and social base for Mexican peasants. The juxtaposition of two classic forms of image production—social documentary and corporate advertising photography—raises questions about the social construction of reality and creates new kinds of visual dialogues offering multi‐layered interpretations of the local‐global nexus.     

In good company: risk, security and choice in young people's drug decisions

This article draws on original empirical research with young people to question the degree to which ‘individualisation of risk’, as developed in the work of Beck and Giddens, adequately explains the risks young people bear and take. It draws on alternative understandings and critiques of ‘risk’ not to refute the notion of the reflexive individual upon which ‘individualisation of risk’ is based but to re‐read that reflexivity in a more hermeneutic way. It explores specific risk‐laden moments – young people's drug use decisions – in their natural social and cultural context of the friendship group. Studying these decisions in context, it suggests, reveals the meaning of ‘risk’ to be not given, but constructed through group discussion, disagreement and consensus and decisions taken to be rooted in emotional relations of trust, mutual accountability and common security. The article concludes that ‘the individualisation of risk’ fails to take adequate account of the significance of intersubjectivity in risk‐decisions. It argues also that addressing the theoretical overemphasis on the individual bearer of risk requires not only further empirical testing of the theory but appropriate methodological reflection.     

Visualizing ‘community’: an experiment in participatory photography among Kurdish diasporic workers in London

Most accounts of research methods in academic journals give an impression that research progresses in an orderly, logical and linear manner. Yet, in reality it is often more ‘messy’ than we admit. This paper reports on an experiment on the use of visual photographic methods in a study of Kurdish migrant workers in London who have had problems at work. The aim was to understand the type of problems workers faced and how they attempted to solve or deal with the issues they encountered. We were interested in the extent to which workers looked to local communities for support and if or how their identity impacted on the actions they took. The use of participant‐generated photography developed while the research was in progress and was utilized in addition to individual and group interviews in order to explore if this was helpful (to us and to research participants) in explaining issues, such as identity and ‘community’, which can often be difficult to verbalize or articulate. As a first foray into incorporating visual methods we struggled at first with ways to explain to participants the type of data we wanted, before learning that it was important to ‘lose control’ and allow participants to ‘speak’ for themselves using the lens of their cameras. The paper explores theoretical justifications that influenced our approach in our first attempt at participatory photography. It will look at the use of images constructed by research participants and how these were used in focus group situations to explore how or whether individual meanings of work, identity, community and belonging have resonance in the wider Kurdish community.     

Strangers asking strange questions? A methodological narrative of researching belonging and identity in English rural communities

This paper emerges from a current research project that examines the relationship between contemporary English rurality and notions of identity and belonging. While this is primarily a methodological narrative we argue that this narrative speaks to an analysis of current rural relations. The paper concerns itself with two key methodological issues that have arisen during the ‘doing’ of the research. First, it examines our own relationship, as ‘outsider’, urban-based researchers, to the rural and the use and/or relevance of our biographies as resources for making ourselves seem less ‘strange’ and for accessing, and being in, rural environments. At the same time as providing us with a map into our micro rural worlds the paper draws on this biographic-research relation in order to problematize notions of homogenous rural identities and polarized rural/urban identities. The second part of the paper argues that who we were/how we were perceived had a relation to what ‘truths’ and accounts we were told by our respondents. More particularly, we show how our use of focus group interviews had a direct role in the rehearsal and presentation of these ‘truths’. Given the current contestations and tensions over what and who ‘the rural’ is, it was clear that those involved in the focus group discussions wanted to give us particular stories that often fell into a consensus pattern of either ‘rural idyll’ or ‘rural crisis’ narratives. Drawing on Simmel's notion of the stranger and focus group data we argue that for these narratives to be told we, as researchers, were ascribed by the group members to shifting positions of intimacy and remoteness.     

Corporate social responsibility and conflicts of interest in the alcohol and gambling industries: a post‐political discourse?

The corporate pursuit of social goals – known as Corporate Social Responsibility or ‘CSR’ – has been subject to critique on a number of grounds. However, a hitherto underexplored potential consequence of CSR has been suggested in a recent paper by C. Garsten and K. Jacobsson (‘Post‐Political Regulation: Soft Power and Post‐political Visions in Global Governance’ (2013), Critical Sociology 39: 421–37). They suggest that CSR is part of an international trend towards ‘post‐political’ governance discourses, where an emphasis on different actors’ common goals obscures conflicts of interest, subverting the open political conflict necessary for a well‐functioning democracy. This paper examines whether such post‐political discourses – including an outright denial of conflict of interest – can be found within the alcohol and gambling industries, where conflicts of interest are likely to be particularly acute given the addictive nature of the goods/services in question. Based on interviews with CSR professionals in these industries in Italy, the UK, and at EU‐level, we do indeed find evidence of a post‐political discourse. In these discourses, alcohol/gambling industry staff deny potential conflicts of interest on the basis that any small benefits from sales to a small number of addicts are seen to be outweighed by the reputational damage that addicts cause. Crucially, however, this coexists with another, less post‐political discourse, where addictions CSR professionals emphasize ‘common ground’ as a basis for CSR, while accepting some instances of possible conflict of interest. Here interviewees make considerable efforts to differentiate good (sustainable) from bad (short‐term) self‐interest in order to stress the genuineness of their own actions. We conclude the paper by considering whether CSR embedded within a ‘common ground’ discourse still hides conflicts of interests and subverts democratic debate, or overcomes the problems identified by Garsten and Jacobsson.     

Who should do the talking? The proliferation of dialogue as governmental technology

This paper investigates the recent proliferation of appeals to ‘dialogue’ as a solution to problems in a broad spectrum of different organisational settings Instead of top‐down management and expert‐driven public services, we are told we need ‘dialogue‐based’ management, health treatment, elder care, social counselling, and so forth. Dialogue is often presented as a tool that will reverse the stifling dominance of authoritative expertise and leadership, liberating the energy of employees, clients and patients. However, by viewing the dialogue as a ‘governmental technology’, we emphasise that it is not simply a tool that can be used by some to liberate or govern others, or to dominate nature. A technology is rather a structuring of actions that implies that also ‘the governors’ inevitably exercise power over themselves. The paper demonstrates how dialogue technology re‐structures organisational domains of speech and hereby contributes to reconfiguring inter‐relations and self‐relations within key institutions of modern society.     

Visualising everyday ethnicity: moving beyond stereotypes of Roma minorities

ABSTRACT

The visual image of Roma people in the media is mired in racialised notions of ‘the other’. Whilst we know what Roma stereotypes look like, there is little clarity as to how a ‘non-stereotypical’ image might be constructed. In order to examine the non-stereotypical, two sources of images are analysed: (1) entrants from an anti-stereotype Roma photography competition and (2) self-representations produced by Roma participants during ethnographic research. The findings show that if ‘Roma’ is foregrounded as the subject, even a non-stereotypical approach can reproduce ‘difference’ (from a supposed ‘norm’). ‘Roma’ is thus, at the moment, still strongly linked to a notion of ethnicity that is seen as different and racialised. However, when ethnicity is not emphasised, but rather self-representations and the ‘everyday’, such orthodoxies are challenged. These sources provide a unique opportunity to create a deeper understanding of ‘non-stereotypical’ images in order to challenge misrepresentations and racism.     

Beyond the iconic protest images: the performance of ‘everyday life’ on social media during Gezi Park

ABSTRACT

Using the Gezi Park protests as a case study this article considers the performative component of protest movements including how and why protestors actively produce protest activity ‘on the ground’ and how this is expressed through visual images. It looks beyond iconic images which appear as emblematic of the protest and instead shifts our focus to consider the more ‘everyday’ or mundane activities which occur during a protest occupation, and explores how social media allows these images to have expressive and communicative dimensions. In this respect, protests can be performed through humdrum activities and this signifies a political voice which is communicated visually. The research is based on visual analysis of Twitter data and reveals methodological innovation in understanding how protestors communicate.     

Metabolism and colonization. Modes of production and the physical exchange between societies and nature

Written by a sociologist and a biologist, this paper attempts an interdisciplinary approach to describing the basic exchange relations between human societies and their natural environments. One type of exchange relation is termed ‘metabolism’ and related to the biological metabolism member organisms of societies require. A historical overview (part 1) demonstrates this exchange relation in terms of mass throughput per inhabitant to have grown in the course of human cultural evolution—without necessarily increasing the quality of life of those concerned—to the twentyfold it now amounts to in industrial societies (as is demonstrated empirically for Austria in part 3). A strategy of ‘contraction of physical metabolism’ (reduction of physical growth irrespective of ‘economic’ growth) of industrial societies is proposed as a strategic means of survival and possible ways to this goal are discussed quantitatively. The other exchange relation termed ‘colonization’ refers to treatments of natural environments that purposively change some components to render better exploitability (for the purpose of social metabolism), while still relying upon their basic self‐regenerating qualities. It is sketched how colonization strategies developed historically, and it is demonstrated empirically that industrial societies now use about 50% of the available plant biomass (the energetic basis of all animal life) upon their territories for human purposes (part 4). Part 5 classifies different ‘paradigms’ for judging the ‘harmfulness’ of social interventions into the environment and outlines the logic of an information system that would enable society to generate an awareness of its own interventions into nature. On the whole the paper presents a theoretical as well as an empirical attempt to view societies as physical systems (among other physical systems on this planet) and confront sociology with the paradigmatic task to analyze the social regulation of these physical processes.