Risk perception of food safety issue on social media

This study aims to investigate individuals’ risk perceptions of food safety by extending the heuristic and systematic information processing model (HSM) to the social media context. Specifically, we examine the predictors of risk perceptions of food safety, including social media attention, social media credibility, as well as systematic and heuristic processing. A convenient sample of 640 adults was collected in China. Structural equation modeling was used to test the effects of social media attention and social media credibility on public risk perceptions of food safety, with information processing as mediating factors. The findings indicated that social media attention and social media credibility motivate systematic processing, which in turn promote risk perception of food safety. However, the mediating effect of heuristic processing was not found. Implications for theory and practice were discussed.     

An empirical study on the relationship between consumption emotions and brand loyalty

Consumption emotions play a crucial role in consumers’ post-purchase behaviors. Evoked by potentially controllable factors related to marketers, consumption emotions fall into a two-by-two matrix: attribute-level emotions (ALE) and beyond attribute-level emotions (BALE) with positive or negative latencies. ALE is related to product, and BALE is related to marketing communication. The authors hypothesized a model of consumption emotions in relation to brand trust, brand affect, and brand loyalty in product consumption. The study tested the model by using a sample of 398 college students and applying structural equation modeling. The results supported most the hypotheses, suggesting indirect effects of the four major types of consumption emotions on brand loyalty via brand affect. Furthermore, the study revealed the direct effects of positive or negative emotions at the attribute level. The positive emotions on brand trust were induced by marketing communication, which in turn led to higher levels of brand loyalty. Nevertheless, the effect of negative emotions on brand trust was non-significant.     

Exploring the effects of negative publicity: News coverage and public perceptions of a university

Using content analysis of a local newspaper and data from a survey of local residents, this study examines the effects of negative publicity on public perceptions of a university. Greater exposure to unfavorable news articles was associated with lower levels of perceived reputation and trust in the university. These unfavorable perceptions were in turn related to decreased support for the university. Negative publicity, therefore, does more than shape perceptions; it may have effects on various forms of public support that would significantly affect an organization's current and future undertakings.     

Public Segmentation and Government–Public Relationship Building: A Cluster Analysis of Publics in the United States and 19 European Countries

The purposes of this study are (a) to suggest a model of public segmentation and (b) to examine each segment's level of trust in government. By using individuals’ cognitive perceptions of government and participation in social organizations, as well as media use and demographic characteristics, as public segmentation criteria, a cluster analysis of international survey datasets of the United States and 19 European countries generated 3 public segments in each country. The largest cluster, named the underserved inactive majority, and representing a low level of income and education, low interest in politics, low trust in others, low citizenship standards, and minimal social participation, contrasted with the smallest cluster, named the satisfied active public. The identified segments differed in trust in governmental institutions, which is a key indicator of the quality of government–public relationships. Overall, the underserved inactive majority reported the lowest trust in governmental institutions, whereas citizen trust among the satisfied active public was the highest. This study highlights the theoretical and practical values of broad-based public segmentation in government public relations from the relationship-building perspective of public relations, rather than from a problem-solving perspective. Additionally, some targeted strategies for government communicators to enhance each segment's public trust in government are proposed based on the findings of this study.     

Before crisis: How near-miss affects organizational trust and industry transference in emerging industries

A near-miss, such as a narrowly avoided collision between vehicles, evades a full-scale accident but can generate media attention that threatens trust. In emerging industries, the effects of near-miss may extend beyond organizational boundaries and influence trust in the industry and technology. This study empirically tests these assertions by examining how media reports of near-miss affect organizational trustworthiness and how trust repair strategies after a near-miss influence organizational and industry trust and technology acceptance in the emerging commercial industry of unmanned aircraft. Notwithstanding parallels to paracrisis, near-miss communication is understudied in public relations research. Further, studies of trust in the context of crisis are recent (see Brühl et al., 2018; Fuoli et al., 2017), and have produced unexpected results that warrant continued exploration in public relations. Underpinned by attribution theory, this study adopts a 2 (near-miss cause: external, low controllability; internal, high controllability) x 3 (trust repair strategy delivered via news story: denial, excuse, apology) scenario-based experiment. This study found that near-miss reduced organizational trustworthiness regardless of whether the event was controllable or not, indicating that when it comes to trust perceptions, near-miss can operate similarly to crisis. Further, apology was the only strategy that arrested a fall in organizational trustworthiness. The study signaled a trust transfer effect where organizational trust influenced industry trust, which led to the acceptance of unmanned aircraft technology. In the context of emerging industries, these findings have implications for organizations that experience near-miss, highlighting the potential for a standardized initial strategy to acknowledge a reduction in trust in order to support trust beyond the organization.     

Uncompensated emotional labor,racial battle fatigue,and (in)civility in digital spaces

Emotional labor was originally theorized by Arlie Hochschild in the context of domestic labor. Since her early theorization, popular culture and social scientists have adopted the term to refer to emotion work that is exhibited in a manner of financially compensated social settings. Emotional labor refers to the process by which individuals are expected to conform to a set of societal guidelines, ensuring that their emotions conform to that performance. As the use of social media grows, emotional labor plays an increasing role in the lives of people of color—across media platforms. We frame the ever‐present negotiation involved in racialized interactions online as a type of uncompensated emotional labor that results in racial battle fatigue. Next, we position emotional labor as an intrinsic part of the experience for social media users of color because digital media is by default a White, racialized space. Lastly, we argue that current research on civility does not account for the emotional labor of people of color. We offer an original view of uncompensated emotional labor that is inclusive of cross‐platform, racialized emotional labor that can result in racial battle fatigue.     

The origins and consequences of public trust in government: a time series analysis

The study of citizens' trust in the national government has been primarily individual-level, cross-sectional analysis. In the current research, we develop a quarterly time series measure of trust in the U.S. national government from 1980 to 1997 and conduct the first multivariate time series examination of public trust in government. We find that negative perceptions of the economy, scandals associated with Congress, and increasing public concern about crime each lead to declining public trust in government. Declining trust in government in turn leads to less positive evaluations of Congress and reduced support for government action to address a range of domestic policy concerns. These results provide new evidence of the influence of public concern about crime and the centrality of Congress in understanding public evaluations of the national government and new evidence of how declining levels of trust in government may influence elections and domestic policy making.     

Spin doctors in the spotlight: Effects of strategic press and publicity coverage on perceptions of political PR

News media often engage in strategy framing when covering politics, including strategic press and publicity coverage coined to express the focus on the media's role in the game of politics, as well as politicians’ calculated publicity and public relations efforts in relation to the media. This study examines the effect of strategic press and publicity coverage on perceptions of political PR once its practitioners and their publicity efforts have become the object of reporting. Drawing on data from two experiments (n = 863), we show how political PR professionals have themselves little to gain from becoming part of the story.     

Seeking sincerity,finding forgiveness: YouTube apologies as image repair

Social media have become important communication tools for organizations and public figures, particularly in times of crisis. Public figures are frequently advised to use social media platforms to apologize to publics, and their apologies are often posted by news outlets or individual social media users. However, evidence suggests social media may function on an interpersonal level, yet traditional image repair strategies are based on a mass media model. Using image repair strategies based in theoretical frameworks from mass mediated and interpersonal communication, this research examined the verbal behaviors and emotions displayed by public figures apologizing on YouTube and the relationships these had to audience perceptions of sincerity and forgiveness as expressed via YouTube comments. Two studies analyzed 335 segments of video from 32 public apologies on YouTube spanning from 2009 to 2014, and 1971 posted responses. The interpersonal strategies and expression of emotions were largely unrelated to the perceptions of sincerity and forgiveness; and the image repair strategies were limited in their relatedness. However, the content of the comments, a majority of which focused on the reputation of the public figure, was associated with perceptions of sincerity. Reducing offensiveness was associated with perceptions of insincerity, as was the combination of reducing offensiveness, denial and evasion. Negative comments regarding the offender’s reputation were also associated with perceptions of insincerity. Audiences were non-forgiving if the apology was perceived as insincere, but forgiving if they perceived the apology as sincere. Implications of these results in relation to the practice and scholarship of public relations are discussed.     

Collective threat, trust, and the sense of personal control

A threatening and dangerous neighborhood may produce distressing emotions of anxiety, anger, and depression among the individuals who live there because residents find these neighborhoods subjectively alienating. The author introduces the idea that neighborhood disorder indicates collective threat, which is alienating-shaping perceptions of powerlessness and mistrust. The author presents a theory of trust that posits that mistrust develops in places where resources are scarce and threat is common and among individuals with few resources and who feel powerless to avoid or manage the threat. Perceived powerlessness develops with exposure to uncontrollable, negative conditions such as crime, danger, and threat in one's neighborhood. Thus, neighborhood disorder, common in disadvantaged neighborhoods, influences mistrust directly and indirectly by increasing perceptions of powerlessness among residents, which amplify disorder's effect on mistrust. The very thing needed to protect disadvantaged residents from the negative effects of their environment-a sense of personal control-is eroded by that environment in a process that the author calls structural amplification. Powerlessness and mistrust in turn are distressing, increasing levels of anxiety, anger, and depression.     

“A Statistically Representative Climate Change Debate”: Satirical Television News,Scientific Consensus,and Public Perceptions of Global Warming

Satirical television news programs provide the public with potential sources of information about climate change. This study uses a segment from Last Week Tonight with John Oliver as a test case for exploring how coverage from such programs that features consensus messaging may influence viewers’ perceptions of global warming. The segment presents a “statistically representative climate change debate” to affirm the scientific consensus on anthropogenic climate change and satirize television news coverage “balancing” this consensus with skeptics’ arguments. Results from a randomized experiment demonstrate that watching the segment increased viewers’ own belief in global warming, as well as viewers’ perceptions that most scientists believe in global warming. The latter effect was stronger among participants with low interest in the environment and global warming than among those with high interest. The segment’s impact on perceptions of scientists’ views may have mediated its effects on viewers’ own beliefs about global warming.     

The reliance on recognition and majority vote heuristics over privacy concerns when selecting smartphone apps among German and US consumers

The smartphone app market is a prime example of a digital market where consumers are tasked with selecting one option among a plethora of alternatives, at times indistinguishable from one another. Building upon findings on information processing and decision-making, we postulate that consumers follow simple (rather than complex) heuristic rules to navigate the app market. In particular, we focus on two such strategies: the recognition heuristic and the majority vote heuristic. App privacy information was also considered as a potentially salient cue in the decision-making process, given the personal data stored on smartphones. Results of a mixed-method design (behavioral analysis and think-aloud protocols) study with German (N?=?18) and US (N?=?25) students find a dominance of the recognition heuristic. Decisions are further supported by majority vote heuristics. Privacy information is largely disregarded, particularly by US participants. Implications for app market design and engagement are discussed.     

Adolescent gambling and problem gambling: examination of an extended theory of planned behaviour

Adolescent problem gambling is acknowledged as a public health concern. To better understand adolescent gambling and problem gambling behaviour, the present study investigated the relationships between psychological correlates of gambling frequency and problem gambling using an extended theory of planned behaviour (TPB; i.e. intentions, attitudes, subjective norms, perceptions of behavioural control) that includes negative anticipated emotions as a factor associated with gambling intentions. Four hundred and nineteen high school students were surveyed in the Montreal (Canada) region. The findings generally support the applicability of an extended TPB model for explaining gambling behaviour frequency and gambling problems among adolescents. The results reveal that negative anticipated emotions, attitudes and perceptions of behavioural control influence gambling intentions. The results further reveal that intentions and attitudes have a direct relationship with gambling frequency, while intentions and perceptions of behavioural control are directly related to problem gambling behaviours. These findings suggest that adolescent problem gambling prevention and intervention efforts should consider targeting negative anticipated emotions and other TPB components in order to postpone initiation to gambling (a risk factor for problem gambling) and to promote gambling decision-making.     

What's behind public trust in news media: A comparative study of America and China

The study first examines the media identification logic that the prime evaluating indicator for news media is public trust. Perceptions of trust are not only important from a marketing perspective, but also form a vital component of audiences' aesthetic criticism of news and news sources. Comparing people's attitudes towards media in America and China, this study finds media credibility ratings in China are much higher than those in America. Does this suggest that Chinese media are more credible, or are survey reports of public trust influenced by other factors? This study considers three perspectives for considering differences in reports of public trust – operation dynamics, imaged power, and national identity. We consider to what degree, and under what conditions, could the survey reports of perceived public trust in media be related to media system differences, both among countries and over time. The study also examines the role played by structural dialectics such as profit orientation or propaganda orientation; professionalism orientation or authority orientation; and imagined community or heterogeneity construction. Finally, given the limits of survey methods and wording, the study brings forward an evaluation framework for the availability of transnational comparisons of media credibility, based on five evaluating dimensions of identity mechanism: professionalism identity, antagonism identity, heterogeneity identity, public sphere identity, and the “Other” identity.     

Government websites and social media's influence on government-public relationships

Recent years have witnessed the increasing use of online media, such as websites, blogs, and social networking sites, by the government for various public relations purposes. These government communication channels are often regarded to promote democratic values and public trust in government by helping the government provide the public with information and respond to citizen inquires. Further, such channels help the public provide the government with feedback. This study questions whether individuals’ experience with government websites and social media do, in fact, influence their perception of the government-public relationship (represented by public trust in government). The results, which are based on a nationwide survey of more than 2000 American citizens, showed support for a positive relationship between this online experience and public trust in government. In particular, experiences with informational online services and social media were associated with greater trust in government at the local and state levels, while those with transactional online services conveyed greater trust in the federal government. However, successful experience with the channels was more important than the experience itself, and an unsuccessful experience could even backfire in terms of trust in government.     

The Role of Emotional Response during an H1N1 Influenza Pandemic on a College Campus

This study investigates how both positive and negative emotions relate to stakeholders' attributions of crisis responsibility, relational trust, and willingness to engage in crisis-related information seeking from the organization. Structural equation modeling was used to analyze data obtained from a survey of 429 students in a university that experienced a large H1N1 influenza outbreak. Students felt several positive emotions more frequently than negative emotions during a flu pandemic. Crisis responsibility was associated with both negative and positive emotions, and these emotions were significant mediators between crisis responsibility and both relational trust and willingness to seek information from the organization in a crisis. Implications of these findings are discussed.     

Daughter‐Father Relationships and Adolescent Psychosocial Functioning in Low‐Income African American Families

This study examines the role of biological and social fathers in the lives of low‐income African American adolescent girls (N= 302). Sixty‐five percent of adolescents identified a primary father; two thirds were biological and one third were social fathers. Adolescents reported more contentious and less close relationships with biological than with social fathers. Multivariate regression analyses indicated that daughters' perceptions of anger and alienation from fathers was related to greater emotional and behavioral problems for adolescents, whereas perceptions of trust and communication with fathers were not predictive of youth outcomes. These relationships were generally similar for biological and social fathers, but differed according to fathers' level of contact with their daughters. A combination of low contact and high levels of either anger or trust in the daughter‐father relationship related to particularly deleterious psychosocial outcomes for adolescent girls.     

Exploring trust and distrust as conceptually and empirically distinct constructs: Association with symmetrical communication and public engagement across four pairings of trust and distrust

Existing relationship research has interpreted low trust as being equivalent to high distrust and high trust as the evidence of low distrust, which has failed to capture the full scope of the functions of trust and distrust in organization–public relationships. Recent research in this area suggests that trust and distrust might simultaneously exist during relational interactions and might play uniquely positive and negative functions in certain social contexts. The main purpose of this study was to offer a new insight in trust–distrust research by providing distinctions in conceptualization and operationalization between trust and distrust. This study also empirically tested the functions of four pairings of trust and distrust on two core public relations concepts (i.e., symmetrical communication and public engagement). The results from the surveys (N = 704; in 20 companies) of US consumers showed sound discriminant validity of trust and distrust. Further, the statistical results revealed that symmetrical communication and public engagement were most strongly associated with the high trust and high distrust pairing, supporting the utilities of distrust in public relations and the coexistence of trust and distrust in social interactions.     

Negative reciprocity and its relation to anger-like emotions in identity-homogeneous and -heterogeneous groups

Several studies have shown that social identity fosters the provision of public goods and enhances the willingness to reciprocate the cooperative behavior of group members. Nonetheless, the question of how social identity affects negative reciprocity in identity-homogeneous and -heterogeneous groups has only received little attention. Consequently, we seek to fill this gap by examining whether social identity affects individuals’ willingness to sanction deviating group members in a public good context. Moreover, we devote particular attention to the role of anger-like emotions in negative reciprocity. To test our hypotheses, we employ one-shot public good games in a strategy method with punishment opportunity and induced social identity. Our results indicate that members of identity-homogeneous groups are prone to reveal less negative reciprocity than identity-heterogeneous groups when they face contributions smaller than their own. We also find that anger-like emotions much more strongly influence punishment behavior when individuals are matched with members of different identities than in identity-homogenous groups. These findings contribute to an increased understanding of the nature of social identity and its impact on reciprocity, improving economists’ ability to predict behavior while taking emotions into consideration.