Help or hype: Symbolic or behavioral communication during Hurricane Katrina

Public relations professionals increasingly rely on the World Wide Web to communicate with their publics on a variety of issues, including the corporate social responsibility (CSR) efforts the organization has undertaken. In the aftermath of Hurricane Katrina, there is an opportunity to discover how the Best 100 Global Brands used their corporate websites and the power of their brand equity to help the victims of the disaster, as well as to communicate their own CSR efforts. Results show that 51% of these Top 100 firms had messages on their homepages about Hurricane Katrina, and 86% of those firms made donations totaling $105,000,000. The remaining 14% of firms exhibited symbolic communication only, with links to philanthropic organizations aiding rescue efforts.     

论限制网络传播权应遵循的原则

对著作权人行使网络传播权进行的合理限制是网络传播权产生、网络事业发展的必然要求,限制网络传播权应遵循效率与公平平衡统一的原则、现代化原则、国际化和本土化相结合原则、诚实信用原则和公序良俗原则。     

汉口租界的报刊与传播控制

近代汉口新闻事业之发端与繁荣,与租界及租界特殊的传播环境有密切关系。开埠以来,外侨与国人在汉口的五国租界里创办了近百种报刊。租界内的新闻传播受到多方面控制:汉口租界当局的基本章程中有关于新闻传播管理的条例;满清与北洋政府从多方面对租界内的报刊进行钳制;军阀势力与帝国主义列强亦常插手干涉。与上海租界相较,汉口租界的媒介与传播环境仍有自己的特色。     

俄语交际失误产生的两个重要原因

交际失误现象在非正式交际中是不可避免的，在本质上属于生动的、自发的交流。到目前为止，语言学文献中很少讨论言语相互作用而导致的交际不顺畅，以及不成功交际中产生的交流失误。现代语言学对交际失误的系统研究刚刚开始。引起交际失误的语言学因素包括编码错误和评价行为特征，对交际失误产生的原因进行研究，很有必要。     

民族院校新闻传播学科发展的路径选择

民族院校应该是以全面服务于非主流族群作为自身的基本定位，民族院校的新闻传播学科要在准确理解这一定位的基础上确立自身的发展路径，以鲜明的特色建构来强化自身的学科核心竞争力。     

MAS环境下实现Agent交互协作的关键技术

讨论了MAS环境下实现Agent交互协作的关键性问题。在分析Agent协同设计目标的基础上,将遗传算法应用于子任务的调度,提高了Agent协同工作的效率。应用Agent的通信语言建立了一个基于知识查询与操纵语言的Agent通信模型,通过引入Agent位置追踪和Agent消息缓存机制解决了Agent移动过程中遇到的位置追踪和通信失效问题。     

管理沟通在高校图书馆工作中的应用

高校图书馆在高校师生心目中应有极其重要的位置,在高校的教学、科研工作中应有极其重要的作用,但现实与期望总会有一定的差距。面对差距,高校图书馆内部应充分应用管理沟通的原理与方法,作好图书馆领导层与馆员之间、馆员与馆员之间以及馆员与读者之间的沟通和交流,处理好与各方的关系,弥补来自各方的认识偏差和自身工作的不足,提升高校图书馆的声望与地位。     

网络交往中真实性的社会学分析

在网络交往中,其交往媒介的表意性、交往主体的平等性、交往互动的开放性、交往管理的规范性都是不同于现实的社会交往的,其交往过程中不仅有虚拟性的一面,而且也有其真实性的一面。网络交往中的真实性对我们具有升华社会交往、促进人的社会化、丰富社会日常生活等方面的意义。     

儒、释、道的人际交往观比较研究

人是自然属性和社会属性高度集中的统一体,社会生产关系是决定人际交往关系的决定因素。人们在社会生产生活中必然发生某种关系,可统称为人际关系或社会关系。儒家、佛教、道教均有其各自的人际交往理论和实践,认真总结儒、释、道三家人际交往的经验教训,是建设具有中国特色社会主义新文化的时代要求。     

Unexpected but authentic use of an ethnically–marked dialect

Recent work on language crossing in the U.S. has examined the temporary appropriation of African American Vernacular English by white youth in an effort to participate in the current popularity and prestige of hip–hop culture, or in order to highlight racial boundaries. While such verbal behavior probably encompasses most white use of AAVE, it is not the only way in which whites (or other non–blacks) can use the variety. This paper presents a case study of the language of a 23 year old white female who makes consistent use of many distinctive linguistic features associated with AAVE. I argue that the interaction of ideologies of race, class, localness and language allow her to be considered an ingroup member despite her biographical race. This suggests that there is a tension between academic linguistic theory and actual speaker practice in assigning authenticity to individuals, and I conclude that language ideologies and other forms of qualitative evidence should be taken into account by sociolinguists looking at the link between language and race.