Medieval propaganda, longue durée and New History: Towards a nonlinear approach to the history of public relations

This article offers a new perspective on the historical approach to public relations by drawing from the work of French medievalist Jacques Le Goff, who was the principal representative of the Nouvelle Histoire (New History) French historiographical movement. Based on the notions of mentality and longue durée, which Le Goff inherited from the Annales movement, we propose that a nonlinear approach to the history of public relations will help to extend its time scale back to the beginnings of civilization. This seeks to overcome the historical boundaries usually established between the prehistory (or proto-history) and the history of public relations as a profession.     

语义场理论对科技术语翻译的启示从——“水资源管理”一词的英汉互译谈起

科技术语在不同语言之间的翻译是一个复杂的语义匹配过程，如何在考虑相关术语使用现状的基础上将新产生的科技术语准确翻译为其它语言是科技工作者和术语研究者关注的重要问题。以语义场理论为分析框架，通过分析以"水资源管理"及其相关术语为代表的英汉互译，结果发现：不同科技术语在同一语义场所涵盖的语义范围将会随着相关研究深化带来的术语界定细化而发生相应的动态变化；新兴科技术语的翻译要充分考虑其所在语义场其它相关科技术语的翻译先例和使用现状所带来的影响，在翻译准确性和解读便利性之间做出适当的平衡。这是造成"水资源管理"及相关术语英汉互译处理极为复杂的重要原因之一，需要科技翻译者在工作实践中多加注意。     

产品服务供应链的“双重收益共享”合作机制

产品与服务融合缓解了"供需错位"矛盾，使得产品服务供应链探索成为"供给侧结构性改革"下供需结构性匹配的重要路径。本文刻画产品服务视角下供应链组织结构的本质特征，构建产品服务供应链合作模型，探讨合作机制下"帕累托改进"区间存在性，揭示合作机制对产品服务供应链效率的作用机理。核心研究发现：供应链多元化组织结构加剧收益分配冲突，并导致服务规模与供应链效率"倒挂"现象，而合作机制下"双重收益共享"合作模型能提升产品服务供应链效率。     

互动视角下构式压制和承继的合力机制——基于羡余否定构式“好不X”封闭语料库的研究

构式与其组构成分间的互动关系一直是构式语法关注的核心问题之一。Goldberg在构式语法理论框架中提出了动词与构式的双向互动观，但在实际论述中却过于强调构式对动词的单向压制，降低了动词义对构式生成的贡献，忽略了对构式组构成分的系统研究。以构式与其组构成分间的互动关系为视点，从构式压制与承继的辩证关系出发，进一步阐释图示构式生成是构式与组构成分在互动压制和多重承继合力作用下的结果。同时，基于封闭语料库穷尽分析汉语羡余否定构式"好不X"的特征，结果表明：构式压制与词汇压制是双向互动的；图示构式特征的形成取决于构式对其组构成分的多重动态承继；图示构式基于互动压制承继合力机制的形成。     

Generation Xers’ performance and development in midlife transition

Midlife transition is an inevitable process that every adult faces during his or her life. As Generation Xers move into middle age, the field of human resource development (HRD) should keep pace with the impact of this midlife transition on this cohort’s psychological and physical welfare and continuous development. An effective way to cope with midlife transition is to face it as an opportunity for change and self-actualization. Gender as well as physical and psychological changes are important factors in midlife transition. Organizations should understand the challenges of midlife transition and create a supportive environment for Generation Xers to cope with the changes. Specific suggestions for middle-aged Generation Xers and HRD professionals are provided in this article, as well as implications and recommendations.     

空气污染治理与公众健康———来自“大气十条”政策的证据

为探究《大气污染防治行动计划》 (以下简称“大气十条”)的健康效应,本文基于中国健康与营养调查(CHNS)数据及省级面板数据,利用基于多项Logit模型的双重差分法(Logit-DID),从微观与宏观两个维度考察“大气十条”政策的健康改善效应及其传导机制,并进一步通过异质性分析探讨环境健康不平等的内在原因 研究发现:“大气十条”实施带来显著的健康效应,该政策不仅能有效控制与空气污染高度相关疾病的发病率和死亡占比,还能够间接降低受空气污染影响较小的疾病病情。其作用机理主要通过控制PM2.5浓度改善公众健康,同时该政策对二氧化硫(SO2)、氮氧化物、烟(粉)尘等其 他污染物浓度的下降起到了协同作用。进一步分析显示环境福利不公平的现象依然存在,“大气十条”政 策显著降低了疾病高发人群的发病率,且对女性、城镇居民和低、高年龄段等疾病高发人群的健康影响更显著。本文为政府构建环境健康公平发展路径,推进“健康中国”战略提供了经验证据和政策借鉴。     

从抽象的“普世价值”看社会主义核心价值体系

"普世价值"之争在一定程度上给社会思想带来矛盾和困惑,对此,必须坚持唯物史观,科学揭示"普世价值"的实质,为建设我国社会主义核心价值体系营造良好的社会舆论环境。     

Making Space for the Maid

Chinese television dramas over the past decades have seen the rise and decline of various narratives, but no other narratives speak to the emerging urban middle class's fear and anxiety more palpably than the stories of the maid. However, despite the growing popularity of the maid stories among urban viewers, most of these stories do not resonate with domestic workers themselves. How do we make sense of the growing popularity of the maid stories among urban viewers? And how do we account for the differentiated capacity to resonate and identify with the characters among viewers? These are important questions to consider if one is to understand the new cultural politics of power and social formations in post-Mao China. In this paper, I explore some of the crucial ways in which a controlling gaze is facilitated and naturalised by the visualisation of place and space in these dramas. Then, through both critical analyses and engaged ethnography, I demonstrate how two sets of controlling gaze—everyday and televisual—reinforce and justify each other. Finally, I advance the concept of “peripheral vision,” which, I show, denies the modernist “master” narrative of the city and, instead, empowers the subaltern figure with an epistemological position of “eye-witness” and anthropologist of the city.     

“互联网+”助推民营经济发展路径探析

在“互联网+”时代,新技术迅速发展,各种信息变得更为透明,民营经济若想充分利用现有资源,探索出适合企业的发展路径,就必须充分利用好互联网平台,将互联网与企业深度融合,充分发挥“互联网+”中“+”的作用。但是由于在利用互联网探索发展路径的过程中,存在领导层网络意识淡薄、难以改变旧有的商业模式、构建网络平台能力差、与合作企业之间存在信任短板等方面的问题,导致在平台利用上缺少一定的条件。在这种情况下,民营企业要充分认识“互联网+”,并且抓住机遇,融入“互联网+”的大潮中,树立互联网思维模式,努力构建网络信息中心平台,提升民营企业互联网接入水平,政府也应搭建相应的网络平台促进民营经济转型升级。     

接受美学视域下《李尔王》叙事话语与文化内涵研究

接受美学是一种强调读者地位与作用的美学理论,在解读与赏析文本中可以拓宽研究的视角,更深层面地挖掘作品的价值与意义。本文基于接受美学视域对莎士比亚经典戏剧《李尔王》的叙事话语与文化内涵进行阐释,从作品情节、人物命运、叙事语言、叙事风格、意象、宗教色彩等方面力求突破文本限制与障碍,以期让独具魅力的经典作品焕发新的生机。