网络营销的成功之道

网络营销的成功之道;在于要提供个性化的顾客服务,并重视顾客的长期价值;在于充分发挥网络互动性优势,开展互动式营销;在于要遵循网络礼仪,不接受未经请求的资料信息、实行软营销;还在于要利用网络虚拟化特征,以降低营销成本。     

我国小城镇财政体制现存问题分析及其改革方向

发展小城镇是一条具有中国特色的社会主义农村城镇化的道路。在小城镇建设中 ,财政建设是一个重要的环节。目前我国小城镇财政体制存在的问题 ,阻碍了小城镇财政作用的发挥。公共财政是国家财政管理体制改革的方向 ,同时也是小城镇财政管理模式改革的目标 ,文章就小城镇财政体制上存在的问题 ,对现行小城镇财政管理模式改革目标——公共财政进行分析并提出对策     

“资本运作”与“战略导向”型企业的控制模式研究

“资本运作”与“战略导向”型企业的控制模式实际存在着诸多方面的差异。企业在发展和控制模式的选择中 ,应以当前的资源构成为决策起点 ,充分考虑资源共享对母子公司组织结构中控制成本的抵消效应。同样 ,鉴于两种发展形式不存在自然的资源共享基础 ,同时考虑两种发展思路的企业必然面临控制成本提升的风险和学习任务繁重的局面。     

知识视野中网络教育的教学过程

目前有关网络教育对现有教育影响的讨论很多,体现出人们对网络教育的极大关注。但在诸多讨论中没有认识到“教育是一门文化而非自然的学科,是一个认识性而非技术性的领域”。基于此,本文尝试选择教学过程作为一个切入点,对这一观点做一阐明。     

农村供给型金融抑制问题及其求解

农村经济的壮大和发展对农村金融提出了多元化的需求,但农村供给型金融抑制已成为农村经济进一步发展的瓶颈,化解农村金融抑制的路径在于构建竞争性的农村金融市场,营造竞争性的农村金融秩序。     

西方旅游业中的去中介化和重中介化的问题讨论

在西方的旅游业市场中,如何面对信息技术和互联网技术带来的机遇和挑战成了非常热门的研究对象。文章研究了西方目前旅游市场正在发生的变化和旅游市场中各个参与者的反应,对我国的旅游市场未来的发展有着很好的启示。经过研究大量西方相关的文献和公司案例,总结出信息技术时代中旅游业正面临着"去中介化"和"重中介化"带来的挑战,并提出旅游业中的各个实体应当如何调整自己在价值链上的角色以应对"去中介化"和"重中介化"所带来的变化。     

Risk Factors in Adolescence: The Case of Gambling, Videogame Playing, and the Internet

It has been noted that adolescents may be more susceptible to pathological gambling. Not only is it usually illegal, but it appears to be related to high levels of problem gambling and other delinquent activities such as illicit drug taking and alcohol abuse. This paper examines risk factors not only in adolescent gambling but also in videogame playing (which shares many similarities with gambling). There appear to be three main forms of adolescent gambling that have been widely researched. Adolescent gambling activities and general risk factors in adolescent gambling are provided. As well, the influence of technology on adolescents in the form of both videogames and the Internet are examined. It is argued that technologically advanced forms of gambling may be highly appealing to adolescents.     

Resource allocation for restoration of compromised systems

Computer systems are constantly under the threats of being attacked and in many cases these attacks succeed. Today’s networked systems are thus built to be intrusion tolerant. In a large scale, the progresses of compromising the networked system and recovering the damage will carry on in parallel, allowing services to be continued (at a degraded level). One of the key problems in the restoration procedure regards to the resource allocation strategies and the cost associated with, specifically, a minimal cost is desired. In this paper we model the cost as a sum of service loss and resource expense that incur during the restoration procedure. We investigate the achievable minimal total cost and corresponding resource allocation strategy for different situations. The situations include both constant rates and time-variant rates in terms of the speed of compromising and recovering. We also consider the fact that the restoration rate is constrained by the resource allocated. The relationship can be either linear or obeying the law of diminishing marginal utility. We present both analytical and numerical results in the paper. The results show the impact from various system parameters on the critical conditions for a successful system restoration and on the minimal cost. Dr. Ray is currently with Google Inc., 604 Arizona Avenue, Santa Monica, CA 90401, USA. His e-mail contact is sibu@google.com, siburay@gmail.com     

不同成长阶段下中小企业融资方式选择研究

本文通过实证研究检验了在经济转轨时期我国中小企业的融资行为符合西方成熟国家的金融成长周期理论,即中小企业的融资结构随着中小企业生命成长阶段的不同,其呈现周期变化趋势.同时,发现中小企业权益融资与债务融资的渠道多种多样,不同的发展阶段也必定有不同的来源.最后通过回归分析,对我国中小企业融资方式的选择进行了实证研究.     

Internet环境下国际私法的价值取向

Internet的产生与发展给国际私法带来新的挑战。就国际私法的价值取向而言 ,本文认为 ,在 Internet环境下 :结果的一致这一传统国际私法的价值取向较难实现 ;个案的公正有可能通过灵活的法律选择方法而获得 ;国际利益的保护是现实对国际私法提出的客观要求 ;国际协调与合作是国际私法发展的必经之途。