论旅游英语课程中的跨文化元素教学实践

旅游英语教学不能忽略旅游市场的实际需要,也不能脱离国际文化的交流背景。旅游英语课程的教学重点是对本土民族文化及外来民族文化的了解和分析,在教学中少不了跨文化元素的教学设计和应用。本文明确指出旅游英语的课程特征,分析跨文化元素在旅游英语中的应用方式,最后以旅游英语教学跨文化元素的实际应用来论证应用跨文化元素教学的必要性,以期为旅游英语教学任务的顺利完成提供参考。     

“长江三峡国际黄金旅游带”的构建与可持续发展研究

在"长江三峡国际黄金旅游带"的构建中,要以保护生态环境为根本和切入点;以大力加强基础设施建设为坚实依托;以积极调整产业结构为关键和主线,正确认识所谓的"产业空心化"问题;以整合文化旅游资源、确立科学的旅游战略为重要举措;采取一系列切实可行的对策,使"长江三峡国际黄金旅游节"的全面构建得以尽快实施,并在我国社会主义和谐社会的构建中发挥重要作用。     

京津冀区域旅游发展寻求突破

迄今为止,京津冀区域旅游一体化发展的速度过于缓慢,仍未走出起步阶段。制约京津冀区域旅游一体化发展的因素主要是:互利机制难形成,合作诚意有局限;相关产业资源深度整合难度很大;旅游资源互补性差,凝聚力弱;区域内文化难以整合;三地旅游发展思路契合不够。京津冀区域旅游发展寻求突破,就要积极推进有深度、广度和力度的京津冀区域旅游大协作,力争完成几个能够牵动京津冀区域旅游全局的大动作,推动三地旅游企业资本大运作,推出引领区域旅游潮流的大制作。     

会展业与会展旅游市场开发

会展业在全球范围已经成为经济竞争的一个新热点 ,越来越引起人们的重视。会展旅游是会展经济发展的必然产物 ,是会展产业链的一个重要环节。本文以国内外会展业发展趋势为背景 ,从会展与旅游的关系出发 ,进一步阐述会展旅游发展条件及其市场开发。     

区域旅游基础性研究

区域旅游是我国旅游发展到现阶段的产物 ,它因为在实现旅游资源优化配置、提高地区旅游竞争力、打破旅游地方保护等方面有积极作用而受到人们的关注。为了进一步提高对区域旅游的认识 ,文章从区域旅游应当具备的条件和具有的特征方面对其进行了界定 ,并对区域旅游发展应当注意的问题进行了初步分析。     

我国红色旅游发展现状及发展对策研究

红色旅游是旅游业的一支新芽。在国家政策引导、推动和市场需求的驱动下,近年来红色旅游蓬勃发展。与此同时,当前我国红色旅游发展中也存在着一些问题和不足。为了推进我国红色旅游的持续健康发展,应采取以下对策和措施:一是加强红色旅游理论研究,推动红色旅游理性发展;二是加强政府的管理与引导,规范红色旅游市场;三是坚持多方参与的原则,让老区人民真正受益;四是整合红色旅游资源和产品,提高红色旅游核心竞争力;五是在原有红色旅游市场的基础上,逐步拓展新的市场空间。     

在线旅游的发展与旅游者消费行为的研究

在信息技术全球化的时代,互联网给旅游业带来了革命性的变化与发展,在线旅游随之蓬勃发展,深刻影响并改变着旅游消费者的决策行为和购买行为。如今随着3G技术的发展,带来了旅游无线互联网的时代,对旅游者消费行为产生更为巨大和积极的影响。     

在VB5.0中实现和单片机串行通信方法

本文具体介绍了利用ＶＢ５．０的通讯控件ＭＳＣＯＭＭ３２．ＯＣＸ和单片机进行串行通信的方法——查表法发达和接收。     

Dimensions and design criteria for developing training reaction evaluations

Although there is research on training program evaluation, there is little systematic research on the design, development and use of training reaction evaluations. In order to obtain meaningful information from a program evaluation, evaluation professionals must be rigorous in the design and development of all aspects of an evaluation study, including instrumentation. The purposes of the study were to classify the dimensions of information sought using reaction evaluations and to establish design criteria for developing training reaction instruments. There were three major phases of the study: (1) classification of the dimensions and questionnaire design criteria used in reaction evaluations; (2) validation of the classified dimensions and the questionnaire design criteria by subject matter experts; and (3) assessment of a sample of training reaction instruments currently used in training programs in US corporations. The research findings were: eleven dimensions for reaction evaluation were identified and classified by purpose. Five overall design criteria, each consisting of several sub-criteria, were judged important in the design of reactionnaires. These include: introduction and directions; question format; question construction; questionnaire layout; and data analysis. It was concluded that a well-designed training reaction instrument integrates the proper application of design criteria with appropriate reaction dimensions. Most training reaction instruments used by US corporations consisted of questions representing only a few dimensions. The instruments varied in form and length. Few of them properly utilized the established questionnaire design criteria.     

SPECULATORS AND TRAVELLERS THE POLITICAL CONSTRUCTION OF THE TOURIST IN THE KÁDÁR REGIME

This paper analyses the political construction of different types of tourists present in Hungary during the period of state socialism. After the 1956 revolution was crushed, Communist leadership sought to find new ways of legitimizing its power. One of the major legitimizing factors was raising standards of living. Another was the opening of the borders that is, allowing Hungarian citizens limited possibilities for travelling abroad. This concession was rather unique within the Communist Bloc, and it was not without its own dangers from the power holders' point of view. Citizens had to be guarded, controlled and supervized, not only to come back to Hungary,but also to think and feel properly in foreign countries. This paper demonstrates the efforts of the Communist Press, to bring into being construction of the ideal enlightened Tourist who is interested in art, museums and ‘social human values’. This ideal Tourist is set against with the Speculators, whose only concern is goods, especially Western goods, and have only ‘dirty’ material interest in travelling. This construction was doomed to fail due to a basic paradox: whereas the Kádár regime - quite successfully - stimulated consumer values in Hungary,one could hardly hope that these consumerist desires would be left behind during there vacation spent abroad.