Social media adoption among Turkish public relations professionals: A survey of practitioners

Social media is emerging as an important public relations tool and empowers two way symmetrical communications with publics and stakeholders. PR professionals are confronted with the swift rise of social media that forces practitioners to pay due and timely attention. They are not only excited about utilizing these tools together with conventional media, but are also excited about speaking directly to their publics and stakeholders without the involvement of any intermediaries. Through the perspective of UTAUT model, this paper examines the social media adoption of PR professionals in Turkey and how they employ social media tools both internally and externally. We employed a web-based questionnaire to 126 PR professionals who are members of the Turkish Public Relations Association. Findings reveal that Turkish PR professionals highly appreciate the importance of social media in recent PR practice. However, not all social media tools are equally adopted; e-mail is the most, and virtual world applications are the least adopted social media. It is also found that in the future, social networks are expected to be the most important social media, while corporate web sites get the second and mobile phone (PDA) applications get the third rank.     

Development of professional roles in the practice of public relations in Chile

Using survey responses of 577 public relation practitioners, this article examines role conceptions in Chilean public relations, as well as the effects that different individual and organizational factors have on their professional worldviews. The results show that how Chilean practitioners perceive their roles can be grouped into four different types: the long-term strategic, the short-term technical, the passive-complaisant, and the active-vigilant. In general terms, Chilean public relations practitioners distance themselves from the passive-complaisant role, giving greater importance to the other three. The findings also reveal that gender, education level, job commitment, perceived autonomy, organization type, and geographical location are the factors that better predict Chilean PR professional roles, while hierarchy level and organization's reach do not directly affect their perceptions.     

伊拉克战争与公众参与中国中东外交政策制定

伊拉克战争为公众参与中国中东外交政策制定提供了机会,参与群体前所未有地扩大,参与途径全面拓展,不同意见的表达开始涌现,公众主动对外交建言献策,开始有意施加民意压力。更为重要的是,公众意见开始成为外交部门对外传播国家主张的背景支撑和参考因素。公众因素开始成为中国制定中东外交决策时需要考虑的重要参数之一,但其影响力有限,更多是参考和制约作用,其影响正处于发展之中。     

A bibliographic study of public relations in Spanish media and communication journals, 2000–2012

This study analyses the trends and visibility of research on public relations in the most relevant Spanish media and communication journals between the years 2000 and 2012. Bibliometrics and content analysis are used to show the reduced presence of articles on public relations in these publications. A trend towards gender parity in authorship is confirmed in the sample, as well as a plurality of universities and a variety of research themes. The study also proves preference for generic questions rather than for specialised topics. Another finding is that almost one fourth of the specific articles on this discipline do not contain the term “public relations”. This can hint towards the need to have a specific high-impact publication on public relations to bring together and provide visibility to the contributions of researchers in this field.     

Exclusion and vulnerability on public transit: experiences of transit dependent riders in Portland,Oregon

In urban areas, the inequitable distribution of transit systems and services has been shown to reproduce safety and environmental risks – potentially exacerbating preexisting inequities. Thus, how vulnerable populations access and utilize public transportation is of critical concern to urban scholars. This paper utilizes focus group data to explore how transit-dependent (particularly low-income) riders engage with the public transit system in Portland, Oregon. We illustrate specific ways in which transit-dependent riders experience marginalization and exclusion. We find that certain groups, particularly mothers with young children and those with disabilities are not well served by a public infrastructure oriented toward an ‘ideal rider’ who is an economically stable, able-bodied, white, male commuter. We conclude that a public infrastructure meant to serve all riders equitably, yet which fails to consider the unique experiences of marginalized transit users risks further amplifying existing social vulnerabilities and reinforcing gender, racial, and class inequalities.     

The unique effects of environmental strategies in health promotion campaigns: a review

Various strategies are used as tools in health promotion campaigns to increase health-related outcomes among target populations. Evaluations of these campaigns examine effects on changing people's knowledge, attitudes, and/or behaviors. Most evaluations examine the combined impact of multiple strategies. Less is known about the unique effects of particular strategies. To address this gap, we used highly systematic methods to identify and review scientifically rigorous evaluations of 18 campaigns that examined the unique effects of three sets of intervention strategies (entertainment education, law enforcement, and mass media) on changes in knowledge, attitudes, and practice with regard to various health behaviors. Results showed differences in evaluation processes based on the type of strategy used to promote campaign messages. For instance, evaluations of mass-media based campaigns were more likely to examine changes in knowledge, relative to evaluations of campaigns that used law enforcement strategies. In addition, campaign effects varied by particular strategies. Mass media-based campaigns were more likely to affect knowledge, relative to behaviors. Law enforcement and entertainment education-based campaigns showed positive effects on behaviors. The implications for planning and evaluating health promotion campaigns are described.     

On the Post-90s＇ Modern Health Concept from the Perspective of Public Hygienic Events

伴随社会经济的迅猛发展和城市化步伐的加快，生态破坏、环境污染等问题日益加剧。生物界自然平衡状态的打破导致近年来我国各类公共卫生危机频发，处于公共卫生事件的高发期，“90后”作为一个特殊的青少年群体，由于其身心机能发育尚未成熟，不但是此类事件中最主要的易感人群，更容易产生各类心理障碍与行为问题。现代健康观念的树立和综合健康素养的提升在这一阶段尤为关键。研究发现，“90后”青少年的健康观念趋于科学理性，健康自我管理能力和习惯养成有待提升：对健康危机的忧患意识较强，危机状态下的心理承受能力较弱；具备一定的公民责任意识和行为自律意识，但面对一些较为复杂的社会现象，现代法制观念和人文关怀意识仍有所欠缺     

A pilot qualitative study of the under-representation of Hispanics in public relations

This pilot study explored the under-representation of Hispanics/Latinos in the public relations profession by conducting focused interviews with Hispanic practitioners. The study found that public relations was not the Latinos’ initial career choice, identified three barriers to Hispanics entering the profession, elicited practical suggestions to attract more Hispanics, and also revealed opportunities for future scholarly research to address the under-representation of Hispanics in public relations.     

Young Mothers’ Experiences of Receiving the Baby Bonus: A Qualitative Study

The year 2014 marked the abolition of the Baby Bonus and its replacement with a substantially reduced parenting payment. While often criticised as “middle-class welfare,” or publicly denounced due to its purported misuse by disadvantaged mothers, this paper argues that the Baby Bonus provided valuable financial assistance to families experiencing high financial stress. To investigate young women's experience of receiving the Baby Bonus, 19 semistructured interviews were conducted with young mothers in Melbourne who had recently had babies. Many were experiencing financial stress and this payment provided much needed financial support for the basic costs arising from having a baby. Several mothers perceived work as a luxury that was out of reach due to high childcare costs relative to their earning capacity and therefore saw Paid Parental Leave as a further privilege unavailable to them. Our results suggest that while the concerns of policymakers to achieve the best use of scarce resources are critical, it should also be acknowledged that the policy change may have serious implications for many young mothers and may exacerbate disadvantage, and young mothers’ sense of alienation, ultimately leading to greater inequalities.     

Social dilemmas: When self-control benefits cooperation

Individuals in a social dilemma may experience a self-control conflict between urges to act selfishly and their better judgment to cooperate. Pairing a public goods game with a subtle framing technique, we test whether perception of self-control conflict strengthens the association between self-control and cooperation. Consistent with our hypothesis, cooperative behavior is positively associated with self-control in the treatment that raised the relative likelihood of perceiving conflict, but not associated with self-control in the treatment that lowered the likelihood. These results indicate that it is important to understand the role of self-control in cooperation.