杭州汽轮机厂计算机集成制造系统——HTW-CIMS

本文介绍了杭州汽轮机厂计算机集成制造系统HTW-CIMS的总体方案以及开发和应用该系统时遵循的技术路线。     

协同运输管理运行机制研究

协同运输管理是在CPFR基础上发展起来的一种供应链管理方法。它通过降低供应链中的运输成本、缩短商品交付时间和提高准时交货率,实现供应链价值的最大化。协同运输管理的有效实施,需要建立完善的运行机制,包括动力机制、约束机制、实际行为和惩罚机制,并配备相应的软硬件条件。     

Help or hype: Symbolic or behavioral communication during Hurricane Katrina

Public relations professionals increasingly rely on the World Wide Web to communicate with their publics on a variety of issues, including the corporate social responsibility (CSR) efforts the organization has undertaken. In the aftermath of Hurricane Katrina, there is an opportunity to discover how the Best 100 Global Brands used their corporate websites and the power of their brand equity to help the victims of the disaster, as well as to communicate their own CSR efforts. Results show that 51% of these Top 100 firms had messages on their homepages about Hurricane Katrina, and 86% of those firms made donations totaling $105,000,000. The remaining 14% of firms exhibited symbolic communication only, with links to philanthropic organizations aiding rescue efforts.     

An analysis of other countries’ international public relations in the U.S.

The purpose of this study was to examine the various aspects of international public relations by other countries in the U.S. Based on the Foreign Agency Registration Act (FARA) report in 2002, this study analyzed client, activity types, purpose of activity, and key U.S. partners for activity. This study found that (1) business organizations and central governments were major clients of international public relations in the U.S., (2) meeting with governmental officials and congressional leaders was the primary type of activity followed by information dissemination, and (3) economic purpose led by trade promotion was the primary motive for these activities.     

Qualified privilege: A defense for the public relations function

Technology continues to challenge the public relations practitioner to find ways to inform key constituents. The new technology has given rise to the “new journalism” that includes a declining traditional media and exploding internet media filled with websites and bloggers. The question posed by this research asks: Does the public relations practitioner inherit the same protection offered by “qualified privilege” that is most often associated with the traditional “press” or “reporter?” The research lays a foundation with an examination of defamation and the defense of qualified privilege. The research concludes that if information gathered by the public relations practitioner meets the “intent” and “content” tests, the information qualifies as news. Passing the “news” test, the defense of “qualified privilege” also attaches to the public relations practitioner.     

网络时代馆际互借模式之研究

馆际互借、资源共享的观念在我国已推行多年 ,由于图书馆自动化系统及网络系统的不断发展 ,网络时代的资源共享和馆际互借成了当前一个非常重要的课题。现代图书馆必须利用各种信息资源 ,达成馆际互借资源共享的目的。世界各国图书馆都在探讨馆际互借的模式 ,并且提出了各种方案 ,加以实践和探索。由于各国或地区情况的多样性 ,各种馆际互借的方式也不相同。本文主要探讨了美国、英国、德国、日本及中国香港、台湾地区馆际互借的模式 ,建设性地提出了我国馆际互借资源共享发展的趋势     

两极交汇的张力——论中国第六代电影的叙事风格

中国第六代电影在叙事风格上呈现为诗意而又残酷、纪实而又魔幻、客观而又热情的两极交汇,这种撕裂感和矛盾性根源于第六代电影人自身文化定位的两难,也反映了当下中国文化深层次的紧张和选择的艰难。     

IL——数字图书馆建设的关键因素

文章描述了IL及数字图书馆的概念、内涵及特征,分析了我国IL教育的现状。通过对数字图书馆与IL内在关系的分析,阐述了IL教育是数字图书馆建设关键因素的观点,论述了利用数字图书馆实现的IL教育可能性。     

南宁市粮食生产影响因素分析

本文以南宁市为例,运用灰色关联度和生产函数,分析了1997-2003年粮食生产的影响因素及其贡献率。粮食产量灰色关联度分析作出关联因子排序:粮食单产>耕地面积>粮食作物播种面积>化肥施用量>有效灌溉面积>农村用电量>农业机械总动力>农药施用量,表明粮食单产、耕地面积与粮食作物播种面积对粮食总产的影响最大,从投入角度分析粮食总产与化肥施用量、有效灌溉面积关联度大;基于生产函数的贡献率分析表明:化肥施用量、农业科技进步、粮食播种面积、农业机械总动力、有效灌溉面积、农业劳动力对粮食增长的贡献率分别为40.08%、27.62%、12.12%、10.78%、8.91%、0.49%,说明7年来粮食增长主要依靠化肥投入、农业科技进步,农业劳动力对粮食产量增加作用微小。     

QFR在我国资本市场的运用价值

高质量财务报告(QFR,Quality F inanc ialReporting)体系指出,在资本市场上通过粉饰财务报表,欺瞒广大的投资者和债权人,会增加公司股票的融资成本,降低股价。运用QFR能够促进我国资本市场的完善和发展,对企业和资本市场来说都有很高的运用价值。