通信企业基于体验营销的顾客满意度的实证研究

从体验营销的角度研究通信企业的顾客满意度。为使研究更有针对性,选取了中国移动作为研究对象,运用管理学、营销学、消费者行为学及相关学科理论,采用理论研究和实证研究相结合的研究方法进行研究。首先提出了基于体验营销的顾客满意度模型和假设;然后通过因子分析、方差分析和相关分析验证其假设;最后分析研究结果,提出相应的营销策略。     

基于MSP430和nRF905的数字游标卡尺测量系统

介绍了一种基于无线通信技术的长度测量系统,该系统以MSP430超低功耗16位微控制器和无线收发芯片nRF905为核心。阐述了系统的组成原理和功能实现,多点数据采集提高了工作效率,实现与上位机的通信便于数据保存和处理,该系统可以较好的应用于工业检测领域。     

Measuring associations with randomized response

The view of many in the social science research community, it appears, underestimates the scope and potential of the randomized response technique, particularly with regard to its analytic capabilities. That is, there seems to be some concern that this data collection strategy is, by its nature, analytically restrictive. However, the quantitative, unrelated question model of randomized response can be reformulated into a measurement error model, which in turn allows a wide range of multivariate approaches. Also illustrated through a simulated correlation experiment is the type of adjustments that need to be made to manipulate randomized response data more powerfully than has been the practice in the past.     

Transfer Code of Practice Version 3.0 Available for Use with Compliant Publisher List and Notification Service

ABSTRACT

Author identity is a challenging problem for automation systems working with bibliographic resources. ORCID author identifiers are perceived as a simple and effective way to address this problem, but in order to accomplish this, ORCID identifiers need widespread adoption by researchers, organizations, and bibliographic automation systems. This column, the second of two, surveys how some libraries, publishers, and other research organizations are using ORCID identifiers to address the problem of author identity across different systems and workflows.     

The Structure of Scholarly Communications Within Academic Libraries

Academic libraries often define their administrative structure according to services they offer, including research services, cataloging and metadata, and acquisitions. Scholarly communications is something of a moving target, though. How are scholarly communication positions defined, what duties do they often include, and how do they fit within the library's administrative structure? Some of the first positions devoted to scholarly communications required JD's and focused on author's rights, copyright, and fair use. Yet other positions recently advertised group scholarly communication librarians within digital scholarship units, which not only create and maintain institutional repositories, they may also publish electronic journals and/or offer services related to data curation. This article provides a brief review of the findings recently published in a SPEC Kit, which focuses on ARL Libraries. The main intention, though, is to provide a wider context of scholarly communication activities across a variety of academic libraries. To do that, a survey of non-ARL Libraries was administered to review relevant positions, library organizations, and the variety of scholarly communication services offered. Lastly, a set of scholarly communication core services is proposed.     

一次成功的整合一次真诚的期待--评锦州广播电视总台成立的今与昔

值此锦州广播电视总台成立一周年之时,总结过去所做的工作,指出存在的问题,提出今后工作的建议,并从践行“三个代表”重要思想的高度,探讨如何提高党的执政能力,加快传媒改革。     

Communicating for the good of the state: A post-symmetrical polemic on persuasion in ethical public relations

As inarguably one of the most influential theories in public relations scholarship, the symmetrical theory devalues the most common public relations objective, persuasion. This article deconstructs Grunig's work and re-constructs classic rhetoric to provide a post-symmetrical direction for public relations scholarship devoted to influencing behavior. By viewing the practice of persuasion from the perspectives of Aristotle, Plato, Isocrates, Burke, Nietzsche and others, this paper provides ethical and procedural guidelines on how today's public relations scholars can refocus the public relations agenda to focus more on real-world issues.     

Online public relations: The adoption process and innovation challenge,a Greek example

This paper examines the influence of Rogers attributes associated with innovation adoption (1995) in the context of demographic characteristics of public relations practitioners (PR) in the Greek financial services sector as they adopt and utilize the internet for PR purposes. Data is gathered via an on-line questionnaire administered to PR practitioners that work in companies participating in the Athens Stock Exchange. A quantitative approach was used in order to depict the attitudes and perceptions of these practitioners toward the use of on-line PR.     

我国特大自然灾害下的应急通信管理探讨

随着国民经济的快速发展、生产规模的持续扩大和社会财富的不断增长，灾害造成的损失也日益严重，而应急通信工作直接影响到国家重要灾害信息的及时发布和救灾工作的顺利实施。为此，结合我国国情，探讨特大自然灾害下高效的应急通信管理机制，为完善我国突发公共事件的应急管理体系和特大自然灾害的应急通信管理提供有益借鉴。