基于符号吸引理论的广南地母文化旅游开发

地母文化是遍布于世界各地由原始崇拜演化而来的文化现象。笔者在对我国地母文化旅游资源的调查研究过程中，将符号吸引理论运用于广南地母文化旅游区的旅游规划设计，为广南地母文化符号的旅游产品开发提供科学依据。     

意境、情韵与神味:林纾散文学的新色彩

长期以来中国散文学都是以文道、义法为主流,这从根本上规定了散文学的发展方向,限制了审美论的发展。林纾虽然以古文的衣钵继承人自居,但并没有坚守"文道""义法"传统,而是以情性为散文之本,这就使他在散文审美方面取得了前所未有的成绩。其中,"意境"、"情韵"与"神味"三说最具代表性,突出地体现了林纾散文学的诗性特质。它们的出现为散文学增添了一抹新的色彩,也为近现代散文学的发展打开了一条新的通道。散文学领域里提出"意境"、"情韵"、"神味"诸说,对于源于诗国的这些美学范畴,也是一种丰富和发展。     

顺应论视域下的企业网站翻译问题探析

根据Verschueren的语言顺应理论,翻译是译者对原文和译文的语言结构以及语境关系不断顺应的动态过程,但在企业网站翻译中,未对译文做出动态顺应的例子比比皆是,影响了网站的宣传推介作用。以平湖服装企业的网站英译为例,从语言结构和语境关系两个方面分析网站英译存在的问题,并提出相应的解决方法。     

禁忌语的“言有所指”刍议

语言学家奥斯汀在他的言语行为理论中把施为句分成三种：以言指事、以言行事和以言成事。我们借用奥斯汀的以言指事之称，认为语言中的禁忌语也是“言有所指”，指代的是客观世界中人们所避讳的事物和理念，因此被禁忌。禁忌语的“言有所指”大致可以分为人称代词指称语类、专有名词指称语类、普通名词指称语类三个类别。人们之所以禁忌这些言语，是混淆了“能指”和“所指”之间的关系。     

Guest Editorial Production Planning and Control in other Industries

This paper provides an excursion into various scheduling problems arising in the manufacturing environment and possible approaches that can be taken to solve them. It reviews the research in production scheduling from the perspective of designing and operating a production system and examines the research strategies adopted to find the solution of the practical problems. This review is in the form of the paradigms that evolved during the twentieth century and shows the transition in theory and practice of each paradigm. It covers the fundamental frameworks of scheduling theory, outlining various approaches that can be taken to solve (optimally or approximately) such problems, and the difficulties arising in their practical use. Subsequently, an iterative scheduling process is suggested as an extension of existing paradigms to solve practical production scheduling problems and to bridge the gap between theory and practice in production scheduling and control.     

追寻失落的记忆——泰傣民族起源研究述论

泰傣民族起源研究是学术界的热点。本文梳理了泰傣民族起源研究从"南迁说"到"土著说",再到"西迁说"的演变过程,并就相关问题作了评论。     

An Examination of How Supervisors Influence Their Subordinates to Engage in Environmental Behaviors

Employee engagement in environmental behaviors is an important topic in operations management. Drawing upon stakeholder, commitment, and organizational support theories, this study creates and tests an empirical model of how store managers (i.e., supervisors) influence their direct reports (i.e., subordinates) to become engaged in environmental behaviors. Based on a dataset derived from supervisors and their subordinates who are employed at the same grocery store location across a large retail grocery chain, we test our study's nomological model and find support for the linkages proposed. Key research and managerial implications are discussed.     

A Business Model Innovation Typology

An effective business model is the core enabler of any company's performance. Business model innovation is not only becoming more and more important due to increasing and globalizing competition, but also an enormous challenge, both theoretically and practically. Although many managers are eager to consider more disruptive changes to their business model, they often do not know how to articulate their existing or desired business model and, even less so, understand the possibilities for innovating it. One of the steps toward developing more theoretical insight and practical guidelines is the identification of types and the development of a typology of business model innovations. Ten retrospective case studies of business model innovations undertaken by two industrial companies provide the empirical basis for this article. We analyzed the characteristics of these innovations as well as their success rates. The findings suggest that there are indeed various business model innovation types, each with its own characteristics and challenges.     

论马克思理论的逻辑起点与出发点

马克思理论的逻辑起点是“本质的人”,出发点是“现实的人”。马克思理论的出发点和逻辑起点的区分,标志了马克思思维方式的彻底变革,为马克思理论的产生和形成奠定了科学的基础。同时,它对我们深化理解马克思理论和构建社会主义和谐社会来说有着极其重要的理论和实践意义。     

《中国少数民族文艺理论集成》注释误漏举隅

《中国少数民族文艺理论集成》一书的出版填补了我国文艺理论研究史上的不少空白.但由于此书成于众手,错舛之处亦在所难免,按页码顺序从该书中可拣出除刘禹锡部分(刘禹锡部分有另文论之)之外的、有明显误漏的注释十二条,并有翔实的史料可为此举证.