礼貌理论框架及其相对涵义

西方礼貌现象的研究 ,划入语用学研究范围的主要是绝对礼貌 ,即言语行为内在层次的礼貌程度研究 ,而对具体情景所要求的相对礼貌研究则被拒之门外。本文认为绝对礼貌是相对的 ,有条件的 .而相对礼貌才是绝对的无条件的 ,它是语用最高准则“得体”的具体体现。对几个切面进行尝试探讨能够促进对礼貌理论的更好理解     

英语新闻标题修辞现象与翻译

本文介绍了英语新闻标题的特点并重点讨论了英语新闻标题与头韵、元韵、夸张、双关等修辞现象的结合及其翻译方法。     

Communicating for the good of the state: A post-symmetrical polemic on persuasion in ethical public relations

As inarguably one of the most influential theories in public relations scholarship, the symmetrical theory devalues the most common public relations objective, persuasion. This article deconstructs Grunig's work and re-constructs classic rhetoric to provide a post-symmetrical direction for public relations scholarship devoted to influencing behavior. By viewing the practice of persuasion from the perspectives of Aristotle, Plato, Isocrates, Burke, Nietzsche and others, this paper provides ethical and procedural guidelines on how today's public relations scholars can refocus the public relations agenda to focus more on real-world issues.